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Johnson And Johnson Strategic Plans

Introduction is made as the short history of Johnson & Johnson. The focus of this record will be put on J&J's subsidiary - Johnson & Johnson, Band of Consumer Companies, Inc. Johnson & Johnson. We are focusing and relating this survey on the baby products of Johnson & Johnson.

The strategic initiatives of Johnson & Johnson `s skills, strategy, personnel, structure, system, staff and shared value will be reviewed and examine in this article. We looked into their company functions in order to better understand them to permit effective decision makings. A politics economic examination is conducted to provide global risk insights for Johnson & Johnson that is beneficial to J&J control those hazards as potential and risk. In relation to Johnson & Johnson `s baby maintenance systems, Porter`s forces model can be used to analyze the competitive advantage of the firm. Among the key understandings is usually that the middle-high rivalry is present with less variety of competitors on Baby Care products from rival like California Baby, Simple. SWOT examination show that Johnson & Johnson contains strong competitive advantages after looking at its pros and cons despite of a few down sides of global standardization strategy. The expansion strategy of Johnson & Johnson will be decided on predicated on both inside and exterior environment factor for the 3 years plan. These diagnoses are in reference to the SWOT research based on the company resources - possessions, intellectual property, and folks. Lastly, the modes of accessibility will be afflicted by the number of inner factors in this report. It comprises of internal need, technology know-how, management know-how as well as pressure for cost lowering.

The recommendation part would provide several suggestions for the improvement of Johnson & Johnson through the organization structure and Human being Reference Management.


We have chosen to focus on Johnson and Johnson (J&J) for our strategic global business solutions project report for this is a global American pharmaceutical, medical devices and consumer packaged goods company founded in 1886. With more than 250 subsidiary companies positioned in 57 countries across the world and featuring its products sold in over 175 countries, J&J is a stated company evident using its listing among Bundle of money 500 and registering its stock with NASDAQ (NYSE: JNJ). With a diverse range of products sold in global marketplaces, J&J adopted the business enterprise strategy of global standardization whereby there is limited customization needed for its products for concentrate is positioned on having customers' recognise and identify J&J as children brand.

Focus of this article will be put on J&J's subsidiary - Johnson & Johnson, Group of Consumer Companies, Inc.


As Johnson & Johnson is a worldwide manufacturer with many subsidiaries on a worldwide size, J&J would seek the services of its employees by using a stringent procedure for selection and concentrate on one's performance. This implies that J&J recruits folks of experience and capability with a worldwide mindset - hires third-country national (TCN), indicating that recruitment of folks is mainly dependent on being regular with J&J's organizational composition.


With the objective of market progress and maximizing earnings to become responsible with their stockholders, J&J implemented the business enterprise strategy of global standardization. Selection of global standardization strategy is basically because J&J's target is positioned on bringing down costs and that there surely is limited dependence on customization of products for it generally the same apart from little changes in the products' product packaging.


The employees of J&J can be reported to be well determined to work for J&J has provided their staff with many bonuses ranging from personal to performance benefits (i. e. twelve-monthly incentive bonus, long-term incentive accolades, and severance benefits). As J&J have high anticipations on the employees, J&J delivers their employees on regular employee training that clocks typically 8 hours or even more annual (i. e. command development and management education in fields like funding and marketing). J&J also makes sure that their employees are motivated by giving them the to voice one's thoughts and opinions on company issues through J&J's Credo survey.


J&J's organizational composition is dictated by its commercial strategy. J&J initially followed a decentralized approach to management however in the first 1900s, improved it to a far more standardized way for J&J's top executives pointed out that their subsidiaries aren't well-positioned on a worldwide platform to provide customers straight. The change in commercial management allowed J&J to mitigate constraints posed by the decentralization strategy. One occasion would be J&J having grouped all subsidiaries into three categories specifically, consumer, pharmaceutical and professional. The chairman of every category is given the duty of discovering opportunities for leveraging services and competence across companies in every market and the franchise professionals assigned the responsibility of coordinating cross-company sales of a family group of products (e. g. baby maintenance systems in US, France, Australia). The centralized management approach benefits J&J for it gives J&J's top management an improved view of its global procedures and have the ability to effectively take care of and incorporate its global functions. This resulted in the success of J&J in being globally effective in conditions of procedures for cost of creation is decreased in conditions of lowering redundancies and duplications during the processing and production process.


In the business of healthcare, Johnson & Johnson is influenced and united by way of a common purpose: to care for the health and well-being of folks they serve around the world. Caring drives the people of Johnson & Johnson in their try to make the world a better and healthier place through anything that they do. It really is core to their business strategy and initiatives, the programs and partnerships that they build, the positions that they take on public coverage issues, and their look after the surroundings.

As the company moves ahead, it continues to push the invention envelope as coordinated activities under the centralized control, infusing superior technology and ingenuity into every product they make and every project which the company undertakes. The procedure of the J&J functions as a system in which "build from within" corporation, as 95% with their people start at entry level and then progress and prosper throughout the business. This not only creates many wonderful opportunities to expand and advance, it generates a special camaraderie among fellow J&Jers, many of whom emerged up through the rates together.

Johnson &Johnson developed this credo which speaks about their mission assertions, views and their pledges to the clients and population. Robert Hardwood Johnson, former chairman from 1932 to 1963 and an associate of the Company's founding family, made Our Credo himself in 1943, right before Johnson & Johnson became a publicly exchanged company. This was long before anyone have you ever heard the term "corporate sociable responsibility. "

WILLIAMC. WELDON is the chairman, Panel of Directors, and CEO of Johnson &Johnson. He takes pride in the organization work strategies and identify their operation of the day-to-day work is about their respond to the unmet needs with their patients and customers and also their response to the needs of the colleagues; their reaction to helping the global areas in which they live and work; finally, their respond to the call for research and invention in health care.


The parent company of Johnson & Johnson which is Procter & Gamble (P&G) has been pioneering products in nearly 50 different categories and their baby product line would be the function where this survey will be focusing on.

As the company moves forwards, it continues to push the invention envelope every day, infusing superior technology and ingenuity into every product they make and every job which the company undertakes. The procedure of the J&J functions as a system where "build from within" corporation, as 95% with their people start at entry level and then improve and prosper throughout the organization.

This not only creates many wonderful opportunities to expand and advance, it generates a particular camaraderie among fellow J&Jers, many of whom emerged up through the ranks together.

This also clarifies why their employing process is so thorough. J&J `s system is as such that they are not just supplying a job, they expect you to expand into one of the future leaders. From day one you'll help develop or support enjoyable brands you understand while focusing on projects which may have a direct impact on their global, $61. 9 billion sales in '09 2009.

Shared Values

Johnson &Johnson`s management design of helping to condition and define what health insurance and well-being means in day-to-day lives. Their products, services, ideas and presenting now touch the lives of at least one billion people every day. They credit their strength and stamina to a constant approach to handling their business, and also to the character of these people. They are led in everything they do by their Credo, a management doc authored more than 60 years back by Robert Real wood Johnson, past chairman from 1932 to 1963, and by four tactical principles.

Their company style is deeply rooted in their Credo and deeply in filtered to their employees and market leaders. Johnson & Johnson `s system is in a way that their overarching idea which guides their business is their Credo, a deeply performed set of worth that have offered as the strategic and moral compass for years of Johnson & Johnson market leaders and employees.

Above all, their Credo troubles them to put the needs and well-being of the people they provide first. It also speaks to the tasks they need to their employees, to the neighborhoods in which we live and work and the earth community, and also to our shareholders. They consider their Credo is a blueprint for long-term development and sustainability that's as relevant today as when it was written.

The company behavioral style is the fact their prices embodied in their Credo guide the activities of the people of the Johnson & Johnson Category of Companies whatsoever levels and in all parts of the globe. They did so for more than 60 years. These Credo values extend to their accounting and financial reporting obligations. Their management is accountable for timely, accurate, reliable and objective financial statements and related information. Consequently:

They maintain a well-designed system of inside accounting controls.

They encourage strong and effective corporate and business governance using their company Table of Directors.

They consistently review their business results and proper choices.

They concentrate on financial stewardship.

Synergistic teams

All of the above of Johnson & Johnson `s skills, strategy, personnel, structure, system, staff and distributed value formed along and functioned in cohesively to form a synergistic team of labor force that oversee the whole procedure from sourcing materials, creation lines, manufacturing to research and development (R&D). It is seen as that a synergy is the or make created by the working alongside one another of varied parts or techniques. In Johnson & Johnson, the infant care products will be the consequence of synergy and quality reassurance as assurance by the company.

External Environment

Environment can't be controlled; therefore we ought to analyze the surroundings first then reveal the strategy that also reflects the organization structure subsequently.

Political Market Analysis

The political current economic climate of a region defines the kinds of interdependence amidst the political, financial, and legal systems, and also shows they communicate and influence each other.

Political systems

The system of administration in a country defined as politics system which divided the 200 plus world entities into 2 measurements that include the degree of collectivism versus individualism and the amount of democracy versus totalitarianism. More virtually, individuals would be attached together to attain the common or collective goals in the high framework country, like South Korea, Japan, those individuals give attention to the benefits associated with world and long-term romantic relationship; individualism means democratic political systems and free market economies like Us citizens have free privileges to vote in election. Myanmar, North Korea become the totalitarianism that federal government absolutely managed by one person or political party. Whereas, China are present the gray area that it has been a move toward increased individual free market economies, however the government continues to be a totalitarian dictatorship.

If the politics systems are high secure, the business would be decentralized; usually, the business would focus in the low stable situation. Even though the politics systems in say Japan (i. e. change in 3 perfect ministers since 2007) is relatively unstable as compared to that of other Parts of asia like Singapore, the Japanese authorities is more wide open in conditions of local market entry of multinational companies.

Economic systems

In market market, production is determined by the interaction of demand and offer; besides, the government promotes free and reasonable competition between private companies, the representatives of governments like the Great Britain, US and France. The objective of command market is 'the good of society'; all companies are state managed in command economy, such as Thailand, South Korea, and Indonesia. India is the normal example of blended economy where certain industries of the market are kept to private possession and free market mechanisms while other industries have status significant possession and authorities planning.

The company would decentralize in the constant overall economy system or concentrate in the inconsistent market system.

Legal systems

For a company that operates internationally, understanding the several legal systems play an important role of the process. Legal aspects help facilitate business businesses so therefore it's very crucial and essential for international business operators with an understanding of the several legal systems about the world.

Companies must take into consideration the legal structures of the united states where they operate in. Globalization breaks down barriers between nations and bring nation together in a worldwide program. But increasing investment among countries also makes it more difficult for those in various cultures to understand the guidelines of other countries. It's important to check out the legal system of the united states in which business is conducted or the government has the right to have legal actions taken should laws be not comply.

International Business Laws

Businesses operate in a global where the laws of different governments and judicial systems might issue as they originated from different cultures. Hence, it is necessary to have a basic knowledge of the legal system and also understand how does business law impacts commerce in the company's own country and overseas. The effects of international business on business laws facilitate the addition of standards in their company rules or procedures that address these tricky and sophisticated issues.

Social ethnical environment

According to Geert Hofstede Cultural Theory, the global interpersonal culture about classify as 4 proportions which considered as 'costs'.

Individualism versus Collectivism

The individualism and specific achievement is common in the European Countries, both negative and positive implementation in individualism. The positive aspect is proved in competition between individuals somewhat than collective communities and the person get pay-for-performance determination to be competitive within business especially in the dynamism folks economy that encouraged person to take risks and attempted new things with unique ideas (i. e. Steve Jobs). However, the individualists just focus task-based, they cannot create a strong and long-term marriage with others which is the advantage of collectivism. US, Canada & Australia is the classical individualist associates that will vary from Asia (i. e. South Korea, China) act as collectivists.

Power Distance

The amount of popularity of hierarchy or inequality exists among the organization, the higher vitality distance (i. e. Japan, Vietnam) represent in the decision making by the seniorities and pay back as the position, position and encounters; in contrast, your choice making and specialist took by the duty representative and pay-for-performance incentive symbolized in low vitality distance culture like Denmark and UK.

Uncertainty Avoidance

The amount of tolerance for uncertainty and ambiguous situation, the reduced uncertainty avoidance reflects the risky taker and adaptability of new things (i. e. Australia, Singapore); the high uncertainty displayed the reduced tolerance for uncertainty issues like France and Italy, those countries need the set up organization or rules to obey so that France and Italians are difficult to beat the culture shock when they directed as expatriate managers.

Masculinity versus Femininity

Whether the variations of work in gender functions accepted in society, Japan and China should be masculine world; the jobs of gender are specific and form a male dominating population and person more focus on financial and material possessions. Alternatively, gender assignments are overlapping in the femininity country, such as Thailand and Finland, people in those countries target more on standard of living. Therefore, in the femininity countries, the purchasing electricity of lifestyle is relatively high which point out an attractive way to Johnson & Johnson develop.

Overall analysis

Those external surroundings provide global risk insights for Johnson & Johnson that is effective to J&J deal with those dangers as potential and risk to consider benefit of the comparative international business strategy to form and adapt organization composition in the long-term.

Competitive Advantages - Poster's Five Forces

Degree of Rivalry

The middle-high rivalry is present with less volume of competition on Baby Attention product line, like California Baby, Simple; but Johnson &Johnson is dominant in the Baby Treatment industry and the economies of size so that the firm shows less powerful competition. The expense of competitive benefit and campaigns are relatively high, like the advertising and special discounts; additionally, J&J has over hundreds history and good image of Corporate Social Responsibility (CSR) effect them stay competitive somewhat than leave the industry. Next, the higher rate of growth display the middle-high competitive situation overall on the market.

Threat of new entrants

The threats of new entrants should be low despite of low barriers of accessibility in the lamps of low costs of set-up. The brand equity of J&J is relatively high and it offers great impacts on the market so that a huge volume of suppliers prefer to sign deals with it as opposed to the new entrants that benefit for enhancing suppliers' brand and interesting more profits, Lafe's Body Treatment is an exemplory case of new entrant who kick off a fresh baby care product line lately.

In addition to the moving over costs for customers, customers are keen on the brand with quality promise using for baby or not the less discrepancy of prices.

Threat of substitutes

Some baby maintenance systems from say Pigeon Firm and Drapolene are advised by doctors (i. e. dependable to newborns), but lack in brand consciousness identified by customers as renowned brands and those products are not better to buy or offer of those products aren't lightweight for customers to bring; weighed against them, Johnson & Johnson baby maintenance systems differ from they may be bought in almost of all supermarkets under the world-wide circulation channels and become convenient to transport about. Hence, risks of substitutes should be low.

Power of Buyers

There are a whole lot of options for customers contribute to the high bargaining electric power of customers, especially for the price-sensitive customers, who are want to the high-quality products with the lower costs in the traditional theory research. However, J&J's Baby Maintenance systems are believed as the essential healthy pharmacy products for baby by some loyal customers. Overall, the bargaining electricity of customers should be low-to-middle as its healthy baby brand image produced in customers' head throughout the world, even the adult females prefer to but baby products to care and attention their skins.

Power of Suppliers

There are a large number of suppliers to supply the materials, goods and services that allow J&J Category of Companies to make products, supply offices and other facilities to service customers round the world. J&J committed to dealing with small and diverse suppliers in terms of their capabilities to aid its long-run growth aims and add value to its business through providing the innovative answers to their marketing, making and R&D attempts.

Even although various inputs from the suppliers, the competitive situations also can be found among suppliers and large amount of substitute inputs donate to the low power of suppliers.

Financial environment

Analysis on J&J's operation results is essential for this allows its stakeholders to get an insight how J&J is accomplishing on the global system and if the management strategy used must be constant or transformed according to future market projections.

Looking at J&J's world wide web sales figures within the last 5 years (Appendix 1), compiled from J&J's 2009 total annual report, we see a generally consistent progress in its net sales. Though there's a drop in worldwide sales figure of 2. 9% ($61. 9 billion) from 2008, this is accounted with J&J's spending on research and development ($7 billion) as well as acquisitions and collaborations. Although this will cause a reduction in J&J's sales margin, it will benefit the business in the long-run whereby gains will be reaped after results on investment. Currently, J&J is extending its operations in the BRIC countries (i. e. Brazil, Russia, India, and China) as well as other fast-developing markets. This should be a extended job of J&J for at least the next 3 years to increase its income and increase its global market talk about. That is inline with J&J's organizational vision - "drive superior business results and ecological competitive advantage".

Internal Environment

Value Chain

J&J's corporate eye-sight, "to maximise the global vitality of variety and inclusion to drive superior business results and lasting competitive gain" is in line with its corporate objective of revenue and progress. Both J&J's vision and target has immediate implication on its corporate and business structure. That is reflected upon the procedure within J&J's value-chain.

In terms of J&J's organizational composition, Human source of information management (HRM) performs a essential role in the direct success of J&J as a business for this is people, most valued asset, that donate to obtaining the goals and goals of J&J. At present, J&J hires experienced and ready market leaders to bring the business to greater levels and J&J will not stop there. J&J provides all top professionals in training which include authority development and management education in fields like fund and marketing. J&J prioritizes on the professional development of every staff for J&J assume that they have the capability in developing market leaders within the business by exposing those to diverse areas and giving employees heavier obligations to examine their ability. As stated above where personnel desire is important, we as consultants think that J&J should continue to train their employees and appraise the performance of employees in the next three years. That is so that J&J would be able to make smarter use with their employees' capacities and talents and this will benefit the business in the long-run when employees are devoted to J&J.

Focusing on J&J's consumer goods of baby products, the in-bound logistics ties in with procedures before linking with outbound logistics, sales marketing and lastly, providing businesses and consumers with service. J&J's in-bound logistics would are the purchasing of recycleables necessary for the making of baby products and holding the recycleables in various selected warehouses. Operations will then occur whereby factory workers would need to work along a development belt by making use of machines and maintain quality checks as well as bottling of baby products. J&J would then spread the ready products into containers for delivery, in allocated warehouses or directly to retailers and distributors. To assist J&J's employees in convenient dispersal of information to sales personnel, they have made use of MultiAid to solve all marketing source management needs. This heightens J&J's operational efficiency and provides the business a head start advantage management for product image, captured data and circulation to retail trade areas is readily accessible to employees with one click on the computer system.

With respect to sales and marketing, J&J advertises by relating consumers with real-life scenario whereby a mother bathes her baby with J&J's baby products and getting the declaration of "products for those people you like".

There are two types of service provided by J&J - business to business (B2B) and business to consumer (B2C). J&J provides its business partners and suppliers with work at home opportunities. This means that the amount of success experienced by J&J has direct impact and can gain companies that do business with J&J. Consumers of J&J are exposed to gathering useful and relevant information when having purchased J&J baby products for J&J has made a site (i. e. BabyCentre. com) and a online Baby Good care Library to improve the closeness in customer discussion.

SWOT Analysis

Strengths (Internal)

Weaknesses (Internal)

Abundant financial resources

Strong brand name

Proprietary technology

Respected brand image

Wide product lines

Economies of scale

Committed employees

Superior product quality

Better marketing skills

Good circulation skills

Low customization

Lack of flexibility

Opportunities (Exterior)

Threats (Exterior)

Opening of foreign markets

Rapid market growth

Brand switching

Demographic shifts

Low barriers to entry

Economic downturn

Introduction of new substitutes products

Rival firms implementing new strategies


Johnson & Johnson is a well-known healthcare brand which ranks No. 1 within the industry under one 10 years of its historical development with a wide variety of skincare products and superior product quality.

Abundant money are exploited by the R&D division to employ the committed personnel for creating and even innovating the hygiene products through proprietary technology and build up the well known brand image. Besides, it concentrate on product leadership excel at product development and professional skills such that it can offer customers the best products on the market.

As the reality show that, J&J broadened internationally about the world, like Asia (Singapore, China) that brought on by the better marketing skills. Additionally, the good world-wide distribution skills because of its global standardization strategy that allow J&J to create great market stocks by cost decrease that come from economies of size and fast product development what predicated on stable romantic relationship with local syndication agents and its well known brand image as well as superior product like baby health care mainly.


Global standardization is the main international business strategy to control cost but this is its disadvantage that results in the reduced customization. As well as the world-wide product framework, the managers lack of flexibility to face the task of changes in local markets.


In order to bring along the introduction of local economy, most of countries welcomes the international companies present their products to diversify the neighborhood market. The increasing attentions of baby nurturance and its brand image prompt customers to acquire its products and increase swiftly in the global new markets.

There is an opportunity to make more market shares and boost its brand image in the long-term in the lights of the climb in global demographic population reach to 7 billion that data accumulated from figures of 2011, China and India become the representatives; additionally, the superior product quality of J&J is the critical to appeal to customers turning from other brands.


J&J encounters the dangers of the low barriers to entry because of the low cost of set-up, and the proprietary product variations will be difficult to safeguard when the obstacles are reduced so the customers would swap to other brands more possibly. Another menace shown by the financial downturn, J&J is difficult to manage the exchange rate risk under the global standardization strategy.

Most important, J&J would be forced to stay at the passive threat that the customers would be enticed by its competition and sales would be declined if rivalries implementing the new strategies.

Outcome of SWOT Matrix

Generally, Johnson & Johnson contains strong competitive advantages after compare its pros and cons despite of few cons of global standardization strategy. In another viewpoint, J&J is able to switch the dangers to opportunities in the lights of its calculus-based capacity and resources.

There are both interior and external conditions to be carefully examined when planning for a three years growth strategy plan for Johnson & Johnson as what happen externally and internally will influence the company. These diagnoses are in reference to the SWOT examination based on the business resources - assets, intellectual property, and folks.

With consideration and by selecting market penetration progress strategy for a three time period, it will help them to get more market shares through advertising and advertising using their company strong marketing teams. Before planned the growth strategies, the company should make a great deal of information about if the business is retailing new, existing or rising products in a new or existing market.

From the prognosis of the Porter`s model, knowing that the risks of new entrants are low and also acknowledged to the high brand equity of Johnson & Johnson, market penetration growth strategy defined by Ansoff is decided on in the lights of situation which involves neither new market segments nor services, are pressured to expand through this development strategy. It is a technique that was created to supply the business a greater ratio of market shares. Market penetration occurs whenever a company gets into/penetrates a market with current products.

This type of strategy usually looks for to gain a competitive edge through competitive costing strategies, advertising, sales campaign, marketing or other proper initiatives. In addition, market penetration may be accomplished by increasing customer use through commitment programs and bonuses that target Johnson & Johnson`s existing customer platform. The business enterprise is focusing on market segments and products it is aware of well. Chances are to own good home elevators competitors and on customer needs. Johnson & Johnson has learned very well about how exactly their products are going to provide the needs with their customer and always provides product satisfaction.

The first 12 months of this progress strategy can be slowly picking up to get exposure and understanding among the consumers through advertising and promotional efforts. Advertising advertising such as Television set commercials are aired frequently through the peak viewer rate time period and help position Johnson & Johnson baby products into the consumer.

By the next calendar year, Johnson & Johnson start to see their advertising campaigns results as sales figured expect to increase even more. At this time of the time, Johnson & Johnson has broadened their market talk about and penetrates the market with the current products. Concurrently, promotional initiatives are still ongoing and also increasing to remind consumers the strong make of Johnson & Johnson.

At the 3rd time into this expansion strategy, you will see an increase rate of recurrence of purchase, increase amount per purchase occasion and also obtain the once non customers of Johnson & Johnson. Marketing activities such as devotion program where their purchase gained them point to redeem for other products

Entry modes

Company position and global business environment will be the 2 preconditions of decisions of entrance modes; company position is described as business strategy and global business environment play an important role of measure risk through political economy.

Business Strategies

The key talents and weakness of J&J echo in its international business strategy - global standardization strategy that focus on increasing success and profit progress by managing costs with worldwide standardized products, homogeneous promotional strategies, distributions programs and it seek higher quality under lower costs in the value string and in the entire world that managed benefits, costs and risks; however the downside of insufficient flexibility also exist. J&J baby care and attention product lines include the cream, lion and hair shampoo, the merchandise are distributed same around the world which is also known as as 'world-wide product (WWP)'; HRM would employee personnel from the third country nationals for a greater pool of management skills.

Entry Strategies

Internal factors play a far more important role than exterior factors in impacting decision-making; the exterior factors relate with the political environment of the country with the chance of issue doubt.

External environment cannot be controlled, as the internal requirement about resources and capabilities can ensure to use on a global platform; in addition, technology know-how, management know-how as well as pressure for cost decrease also affect the entry settings.

Technology know-how is the best way to control and produce on your own regardless of the sort of partnership for there is the risk of losing the knowledge, the choice could be studied by wholly-owned subsidiary, merger & acquisition and Greenfield. Just like the past acquisitions facts (in Appendix 2) demonstrates Johnson & Johnson choose lengthen to use acquisitions because it is quicker to be executed and they believed they can improve the efficiency of the acquired firm.

From 1986 to 2008, Johnson & Johnson has its industry Leadership Enhanced by acquisitions and internal development. From 1980s for this, they continue to increase through acquisitions and internally developed businesses that provide us command positions in a number of areas. Likewise, that they had shown significant results as level of sales gone up by the services such as their mass market disposable contact lenses which are known as as Acuvue by Johnson & Johnson.

Joint-venture can also be consider used under technology know-how factor, which allow company to benefit from an area partner's understanding of the web host country's competitive conditions, culture, dialect and political systems, but J&J is not indie firms, it managed by P&G company as well as you won't have the limited control over subsidiaries need to realize experience curve or location economies and risk of control technology so that could it be not proper for J&J.

Management know-how usually taken as franchising, what can be beneficial to firm quickly create a global existence with lower risk and cost, despite of the task of brand control and high difficulty of good quality measurement because of the geographic distance. Therefore, in the next three years, J&J intend to exploit franchising settings to build up what also backed by authorities.

Wholly-owned subsidiary (WOS) works well to control the business's operation under pressure for cost of reduction; whereas, Johnson & Johnson is subordinate to P&G Company, therefore, J&J lack of 100% ownership so that WOS is not applicable for J&J.

All in all, Johnson & Johnson would continue to adopt acquisition function and growing as franchising; after that, they can collaborate with other medicinal company and finally acquire them. It is important that the other company work cultures act like Johnson & Johnson. This process can include buying just the ongoing business functions, including inventory, property, place, and equipment, as well as the intangible possessions (customer lists, patents, trade titles) and giving the remaining investments, such as trade receivables, pre-paid expenses, and cash, with the old legal entity.

However, business acquisition is not so easy as integrating it require a lot more initiatives. Integrating the acquisition after it's closed can be five times more challenging. A properly planned and structured acquisition considers the vast array of conditions that must be supervised after the deal closes.


As consultants of J&J, we would suggest several improvements to be made. J&J should take up a more centralized method of management to encourage employees in the showing of information and knowledge across subsidiaries. This can be done so by first of all, implement a typical IT system that is accessible to all employees whereby it will allow the head office of J&J to have better control and oversee the company's operations effectively. In conditions of decision making, J&J should try to make faster decisions on a smaller size (i. e. consulting the top professionals overseeing regional procedures - Asia, Oceania, European countries, Africa) since emphasis is usually to be based on consensus decision making. This would indicate J&J's esteem for the ideas made by bulk.

To respond to changing global business conditions, J&J would have to be engage in initiatives including growing rewards and bonuses upon achieving corporate and business goals as well as increase cross-company transfers so that employees have the ability to take part in both information dissemination and writing of experience. Although J&J has a strong collaborative relationship using its suppliers, J&J should consider the decision of outsourcing for this would help lower its cost of production of consumer products under competitive conditions and inevitably, allow J&J to attain global effectively and efficiency.

Since J&J hires employees based on capability and experience, expatriation or inpatriation (i. e. possible physical relocation of personnel) would help to strengthen J&J's corporate and business structure whereby employees from different civilizations and backgrounds could work together in a global point of view and J&J can draw knowledge and innovative ideas from its subsidiaries round the world.


After examined the external environment through political market (i. e. risk) and socio-cultural environment (i. e. costs), we produce a precise and well-organized proper global business solution article for Johnson & Johnson in three years that since it choose the global standardization to manage the benefits, dangers and costs.

After that, generalize the inner environment of J&J through Value Chain and SWOT Examination to set the marketplace Penetration technique to grow. You can find 4 internal factors influence the options of entry settings which includes inside requirement, its technology know-how, management know-how as well as pressure for cost reduction within J&J firm that cause the final access modes of extended acquisition strategy, cooperation and franchising.

Additionally, the cross-culture problems also are present in Human Tool Management so that the management and training development provided in advice part.


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Johnson & Johnson, Inc (2009). Our Responsibility - Sustainability Record. Retrieved on 28th, Jan, 2011from http://www. investor. jnj. com/2009sustainabilityreport/pdf/2009-sustainability-report. pdf

Johnson & Johnson Services, Inc (1997-2011). Suppliers - Johnson & Johnson. Retrieved on 8th, Jan, 2011 from http://www. jnj. com/connect/partners/suppliers/

Lafe's Body Care (2008-2010). Retrieved on 14th, Jan, 2011 from http://www. lafes. com/aboutus. html


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