Posted at 12.29.2018
To investigate and understand various factors impacting the sales and occupancy levels in the hotel industry with a perspective to the Marriott Hotel, Hyderabad, India
Marriott Hyderabad, India is one of the numerous hotels within the world's exclusive hotel consortium. Marriott Group plc, the luxury five star hotel Hyderabad Marriott Hotel & Convention Centre offers a cool haven of leisure with 282 rooms in the middle of one of India's newest. . . yet oldest growing cities. Overlooking the famous Lake, the Hyderabad Marriott Hotel & Convention Centre. Apart from that it offers 15 assembly rooms too. Hyderabad Marriott Hotel's sales and marketing department consisting of a tiny team led by vivid director of marketing, who's constantly looking for new inputs and solutions to reveal true sales forecast as well as screen and update sales and marketing materials. Keeping this at heart the author prepared to attempt this research activity of to investigate and understand various factors impacting the sales and occupancy levels in the hotel and in this research it is solely from the Marriott Hotel, Hyderabad perspective.
To research on various fads in the Hyderabad hotel resource as well as to measure monthly sensible room occupancy levels in the Marriott Hotel, Hyderabad.
To research on various factors that affects your choice making one of the guest while selecting a hotel to remain.
To investigate and understand various factors impacting on the sales and occupancy levels in the hotel with a perspective to the Marriott Hotel, Hyderabad.
To formulate marketing ways of enhance the market talk about of Marriott Hotel, Hyderabad
To submit valuable and functional recommendations to the sales and marketing dept of the Marriott Hotel, Hyderabad.
For this dissertation matter and also for the initial research activity various literatures have been assessed and are also used to developed research questions for measuring factors impacting on the sales and occupancy levels in the hotel. The literature review spanned the body of journals, abstracts, relevant publication sections, and referrals from articles from various works of other writers who've done some work on marketing in hotels and travel and leisure sector. Various books and articles were again seemed upon for the instruction regarding the travel and leisure industry. Below are the few options to that your study depends upon.
Hotels have a tendency to count on two types of business. An example may be transient and the other is group (Kimes, 1999). The group sales comes by making use of booking taken from various travel management companies like Thomas Cook, SITA where as transient guest are the guest who publication for their rooms independently or they come directly without any booking and requires a room. Most of the hotels lower their room prices and present the 50 % of their room inventories to the travel management companies and travel operators as they provide them with regular business all throughout the year. Bell (2002) expresses that gone will be the days when business travelers used to make their decisions about which hotel to utilize. Now it is replaced by the, in-house travel organizers are making that decision on their behalf.
There can be an interesting point of view to the factors that impact hotels overall performance result. Ottenbacher, M. , Shaw, V. , & Lockwood, A. (2005). A STUDY of the Factors Affecting Creativity Performance in Chain and Individual Hotels. Journal of Quality Assurance in Hospitality & Tourism, 6(3/4), 113-128 expresses that the factors which effect on the performance of hotels be based upon the organisational romantic relationship of hotels-chain affiliation or impartial procedure. As Marriott Hyderabad is an international chain, it's got worldwide distribution network as well as online booking system. The study's results suggest that market appeal, process management, market responsiveness and empowerment anticipate the success within string affiliated hotels. The author also suggests that self-employed hotels can also reap success if they're empowered enough as well as having market elegance which is also linked to effective marketing communication, worker commitment, behaviour established analysis, training of employees and marketing synergy.
A analysis conducted by Higley, J. (2006). Charting a course: GM study offers inside glance of hotel industry. Hotel & Motel Management, 221(19), 36-40 shows the stableness that the industry is experiencing globally. Most hotels responded that they expect upsurge in average daily rate by 5 percent in 2007. The article also presents charts and graphs in a variety of factors impacting on the industry including wages of employees, location of hotels, upgrading of technology, hotel basic safety and hotel procedure. It isn't a shock that the study discovered that the housekeeping, leading table, sales and accounting departments also played out critical role in guaranteeing guest satisfaction.
Hotel industry comes under service centered industry and Gronroos (2000) declares the main Characteristics of a service based mostly industry are that it's Intangible, Heterogeneous, Creation, distribution & use are simultaneous process, Key value stated in buyer - vendor interactions, Customers participate in the creation process, Cannot be retained in stock, No copy of ownership. This the problem here's that the visitor rooms, seminar and assembly facilities are perishable item and if they are unsold for a particular day, then the income which is lost for that one day is lost permanently. That is the primary reason why the sales and marketing department of hotels are always under appreciable pressure to achieve their goals with all means.
According to Montana university or college (2004) the main factors that can affect the hotel sales are;
Whitla et al. , (2007) claims that that global strategy is most influenced by market factors, other motorists having much less influence. Cost drivers are constrained by limited economies of size and standardization of opportunities. Globalization is most marked in the thrust for a broad geographic existence in key abroad markets, the pursuit of global branding, positioning and homogeneous service standards. At exactly the same time, customers expect "responsive" guidelines in areas such as facilities and services provided.
Hospitality ebusiness strategies (2008) expresses that due to the dynamics of online travel, consumers' buying practices and just how se's index and present content on the net all influences the merchandise market. Thus there are extensive online income opportunities at the property-level that are based on local audiences and marketplaces. These opportunities fall season outside the opportunity and "bandwidth" of the major hotel brands' Online marketing efforts, Local events that generate overnight stays like state fairs, festivals, sports activities occurrences, concerts and shows, Local group and interpersonal event planning. The hotel should also make their marketing existence felt through search on the internet engines like Yahoo, Yahoo, MSN as well as online yellowish pages and web directories, links and sponsorships on sites and portals, e-mail marketing and sponsorship opportunities as well as local feeder market. After critiquing these literatures the writer feels that there is a wide opportunity for this research based project especially in the tourism sector. To collect a spot there aren't many research done on the travel and leisure sector and so it will be a challenging as well as very intriguing task by itself which generates sizeable interest on the list of organisations as well as in the theoretical practitioners.