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Introduction To British Airways Tourism Essay

British Airways plc (BA) is the flag carrier air travel of the uk. BA head office is positioned in Waterside near its major hub at London Heathrow Airport and based on fleet size, international plane tickets and international vacation spots is the greatest airline in the UK. Its other hub is the London Gatwick Airport. Uk Airways has terminated all upright overseas flights from UK international airports with the exception of Heathrow, Gatwick and London City Airport. BA's UK passengers originating at non-London international airports would have to hook up through London or utilize different airlines with immediate services.

The English Airways Group was produced on 1 September 1974 due to nationalization by the Labor Administration as at then. British Airways was made from a couple of airlines which were, BOAC and BEA, Cambrian Airways from Cardiff and Northeast Airlines from Newcastle upon Tyne. In the 1974 all four companies were disbanded to materialize into English Airways. Uk Airways was privatized in February 1987 after over 13 years as part of the privatization plan by the Conformist Government as at then. The air travel quickly broadened with the acquisition of Uk Caledonian (BCAL) in 1987 and Gatwick-based carrier Dan-Air in 1992.

British Airways is a founding person in the main one world flight alliance along with four other airlines - American Airlines, Cathay Pacific, Qantas and the now obsolete Canadian Airlines. The alliance has ever since developed to become the third leading air travel alliance, with only SkyTeam and Celebrity Alliance being much larger.

By 30 July 2008, English Airways and Spanish airline

Iberia made a pronouncement of the merger plan that could lead to both airlines joining forces in an all-stock deal while keeping their different brands similar to KLM and Air France in their merger contract. On 12 November 2009, English Airways established that this had attained a preliminary arrangement to combine with Iberia flight. The merger between English Airways and Iberia would bring about the world's third-largest airline in conditions of annual earnings and the second largest air travel group in European countries. The contract was established on 8 April 2010, and by the finish of the year should be completed.

British Airways currently carry a 13. 5% stake in Iberia but will obtain ownership of 55% of the new merged group, which would be known as "International Airlines Group", with Iberia's shareholders acquiring the sustained 45% of the organization. The merged entity will operate 419 aeroplanes, convey up to 62 million passengers annual and serve a little over 200 vacation spots. It is expected that the merger will create 400 million Euros of cost savings yearly for the airlines. The Head office would be located in London.

Table 1. 1 British isles airways fleet

(Source: airfleet. world wide web 2010)


Figure 1: Image of Uk airways aircraft

(Source: bized. co. uk 1996-2910)


Firstly prior to the discussion on the business enterprise models of English Airways, there has to be a knowledge on what e-business model is all about.

E-business could be said to be as a derivative from conditions such

as e-mail and e-commerce, which is doing of business activities on the internet, not just investing but giving customer support and cooperating with business affiliate.

In another meaning of E-business, it's the program of information communication technology to get all the actions of business. (Beydon-Davies 2004).

So therefore e-business model could be reported to be the scientific plan implemented by way of a company online to create revenue and make a profit from operations, which include the components and functions of the business enterprise, as well as the income it spawns and expenses it incurs.

2. 1 Infomediary Model

Information about customers and other trends they go about them are carefully analyzed by British Airways, that is they know their customers perfectly, and what they want as well, so there are a whole lot of information that could be obtained there. This model is also used for the info of all other partners and airlines that they use. They help customers understand the kind of hotels that would suit them for his or her travel plans and exactly how they could go about getting the perfect information. This model has been a source of income for some time now for Uk Airline and they have helped them gain a good competitive advantage in the airline industry.

2. 2 Immediate Model

British Airways employs the direct model, whereby they are directly doing business transactions using their customers, thereby trimming off any form of intermediary that is agents, they do that because these agents do exploit the customers to dissatisfaction which can create distrust of the customers

the airline, so therefore the y practice the direct model system of e-business model so as to continue their competitive edge and elegance to airline industry and population at large respectively.

British airways have certain revenue models that would determine how they'll generate profits and create a superior return on investment. These revenue models are given below:

Revenue Model

2. 1 Advert Model

British Airways uses this e-business model to draw in customers with their company, advertisement on tours and trip sales could be observed on the site. This model works very well for the coffee lover because there are a lot of people who visit Uk Airways website, so when they see these advertisements they become interested wish to know more about what it is about there bringing large traffic to the site which is what brings about a few of the revenue earned in United kingdom Airways today.


Figure 2: display screen shot of Advertisement on English Airways.

2. 2 Affiliate marketer Model

British Airways uses this model for the purpose on getting revenue, the affiliate marketing model is an essential business design to the company, plus they advertise hotels and resort for others on the website which these companies would give them a percentage of the results. With this model being put in place it offers purchase opportunities for the internet affiliate companies.

2. 3 Membership Model

The subscription model is being used by English Airways to generate earnings. Customers or flights passengers who would want to be executive club customers and business members could subscribe. This regular membership comes with different benefits for the customers

such as having BA miles which would allow the client to have some services for free. This model allures customers, which would in turn bring about revenue to the flight.

3. 0 WEB Systems USED BY English AIRWAYS

Web technologies are extremely significant small percentage of an organization or company that utilizes technology, assemble, process, store and disseminate information. With the use of web technologies it could bring in regards to a competitive edge for a firm with other organizations, these solutions are what could produce success and profits of the company. To get a company like British Airways which can be an internationally acclaimed company, web technologies have been part of what they have used to get these competitive edge as well meet almost all their customers' needs, not also forgetting the enormous profit at which they have gained throughout the year, web technology have enjoyed a major role in every these. The web technologies of which Uk Airways have been making use of to get competitive advantage are as follows:

3. 1 Cellular Internet Mobile service

One of the web technology at which English airways have implemented is the cellular mobile internet service, to make the travel experience of devoted customers easier and smoother. British airways have been working in cooperation with IBM to develop a facility which allows frequent flyers to utilize their cell phones to check in for flights from the UK, select their couch and access information on intervals and departures. This has caused time conserving benefits for customers and significant cost reductions at BA call centers and check- ins.


in cooperation with IBM, English airways is among the most premier UK air travel to allow regular flyers to use their mobile phones to check set for flights out of the UK, and the first flight on the globe to allow passengers to choose their seat with a geographical seating map on their phones. Furthermore, any mobile phone user is now in a position to check flight availableness and view up-to-minute air travel arrivals and departure information for just about any British airways journey.

3. 1. 1 Customer benefits:

Subscribers to the service can check in using the pictorial seats selection tool on the telephone, arrive at the airport, gather their boarding cross from a self-service kiosk in a short time, leave their baggage at the fast bag drop, and go to the boarding gate. Other benefits associated with this technology are:

Passengers can shun check-in queues at the airport

Customers can check couch availability on airline flight devoid of needing to make a speech call.

Travelers can check real-time departures of their flights if delayed in traffic and meeters and greeters can check airfare arrivals from any location.

3. 1. 2 Business benefits

Beyond the improvement in customer support, the introduction of its mobile internet services has brought British airways lots of other benefits

A reduction in call centre charges through lessening the demand for arrival and

Departure information

A cutback in check-in costs - by keeping customers from the check-in queues and minimizing table staffing cost.

A grasp in the traveling with a laptop network

3. 2 British Airways World Cargo

This is a technology that English Airways

use to enhance the provision of customers service within mid-air cargo industry. The technology works with EDI (Electronic Data Interchange). This technology is being used for the next purposes:

Receive and transmit air waybill data through EDI (Electronic Data Interchange)

Receive and process freight

Deliver automated notification of the receipt of freight

Keep track of and trace freight from the international airport of origins to the international airport of destination using barcode technology

Advance the intelligibility of performance measurement with their customers.

Customers would have to be linked to the Cargo Community System (CSS) for all these services to be easily available.

3. 2. 1 Great things about the English Airways World Cargo

Customers who've subscribed for an EDI connection with Uk Airways World Cargo via a cargo community system will be notified automatically when they obtain their shipments. Customers would also acquire notification with their shipment's progress at tips during its voyage (e. g. receipt into LHR, departure from, LHR, and then entrance at destination airport terminal etc. )

Customers who transmit their air waybill data to Uk Airways cargo via EDI who have their consignments accepted and prepared faster, effectively, at the airport of origin.

Customers who are able to barcode their shipments prior to delivery to Uk Airways cargo could have the next benefits:

Increased data accuracy

Increased handling speed

Effective keep tabs on and trace of shipments

Increased customer support through the availability of quality position information, throughout

its voyage.

3. 3 Air travel Inventory and Reservation System (AIRS)

This web technology is a user-friendly solution which allows the users to focus on a Graphical User Interface to lessen training times and therefore promoting fast deployment. It provides enormous cost benefits to airlines as compared to the original models by providing a PC centered effective solution by guaranteeing cost savings on mainframe costs as well as legacy programs and there providing better return on investment.

3. 3. 1 AIRS Benefits

great cost savings for an airline in terms of internal airline offices reservation automation

Offers an improved level of functionalities integrated with the constant development and ensuing requirements of the air travel.

Can be a online user-friendly solution, rendering it possible the users to work on a Graphical INTERFACE.

Can be applied the same day at numerous locations and new locations can be added simply with no execution timeframe setback.

It can even be designed based on the airlines requirements. (Bird Information System 2010)

3. 4 Baggage Reconciliation System

This is a online technology used by British airways because of their travellers to be able to reconcile with their suitcases when departing the airport terminal. There were huge problems in the past concerning passengers and their suitcases, with the large amount of holidaymakers at the airport terminal there's a high trend for baggage to get absent, so therefore this web technology was created for sole reason for staying away from such situations from taking place.

The technology uses wireless barcode scanners allowing airport terminal staff to

identify the precise location of any piece of luggage during launching and unloading. The objective is to reduce mismanaged baggage by traffic monitoring each little bit of baggage and keeping records of these handling of every piece of baggage.

3. 5 E-Ticketing System

British Airways also deploys a system of which customers can prints their own seat tickets. E-Tickets can be bar-coded for validation. E- Ticketing system has been helpful for Uk Airways as it assist in cost and labour personal savings, with instant delivery to the customer, safe and secure due to bar-code provision etc.

3. 6 Solution Reservation

British Airways utilizes this web technology on their website in order for customers to make their solution reservation. This web technology permits an efficient ticket booking. Customers intend to make ticket reservation uses this web technology to make solution reservation. This has also been successful story for English Airways as it includes captivated many customers to the website as it provided useful and satisfactory ticket reservation for customer therefore of implementing this ticket reservation web technology.

3. 7 Online booking

This web technology is used by British Airways which permits users to make online scheduling on the website, using the functionality and features made available on the site. This web technology is utilized by making an online booking page on the home site with featured links and efficiency to enable users utilize it and make gratifying online booking. That is an integral web technology in this site as it is the airline's focal point in operating with a website. This web technology adopted

by English Airways has been crucial to their success in conditions of providing easy and reasonable online booking for the users.


Figure 3: Display Shot of Online booking

3. 8 Manage My Booking

This is an internet technology that is being used by British Airways to control customer's booking, it offers features such as the check online arranging status which permits passengers to view the status of the scheduling made. Customers can also view, change or send itinerary such as spending money on unconfirmed bookings made previously, purchase and re-select passenger seats of these choice, Change flights vacation spots, Supersize or Add baggage allowance, Purchase/Re-select dishes for the ones that need special foods, update passenger contact details and upgrading fare class. That is done by entering Booking quantity, departure date, source, vacation spot city and email, "check air travel status" which allows customers to re-confirm the status of their plane tickets. The section allows for passengers to check their flight information on reservations that have been made each day (24-hours) before the day of departure by joining departing, arriving, depart day, air travel code and airfare number, "refund position" which ultimately shows individuals the current status of refunds from repayments made by credit-based card. That is done by stepping into PNR and visa or mastercard number, "check baggage position" which permits users to check their luggage position if delay article is made. This is done by coming into Baggage PIR number or PNR quantity or name in PIR record.


Figure 4: Screen shot of Manage my arranging.

3. 9 Intranet

This is a private network which English Airways uses to communicate

within its group. This is so because of the tremendous size and human population of English Airways Infrastructure and staffs, then this intranet is essential for the business to share resources within the entire personnel and also increase the communication within the organization.

3. 10 Journey Information

This technology permits users to get group of information about their plane tickets. This technology is designed for the sole reason for keeping the clients updated. It comes with features such as "latest travel reports" which gives changes on when you can find any air travel disruption, "arrivals and departures" which changes minute by minute information about the air travel the customer intends to meet so when its arriving as well as trip departure position, it also offers "time-tables" which allows users to check the flight agenda because of their chosen vacation spot, it also offers information on available flights up to one year beforehand.


Figure 5: display shot of airfare information

3. 11 Road Map

The path map is designed as helpful information to help the passengers to know their destinations and move on to their destination properly and easily. This is the quickest and easiest routing technology, predicated on the normal soaring conditions. The route map has all the locations that English airways fly to in different continents, when a customer clicks on the continent it links back to you to all the directional areas British Airways fly. The course map shows the 300 places BA flies. English Airways is a member of Oneworld Alliance making them in a position to give you a total 600 spots with the cooperation of its companions.



6: display shot on English Airways Path Map

3. 12 Hotel Booking

This is another web technology provided by Uk Airways, which allows customers to reserve their hotels at which plan to stay. The hotels have been carefully selected to deliver high quality and degree of service that customers would expect from British Airways. It contains over 4000 carefully decided on hotels that could be filtered based on the customer's preference, which range from 4 star hotels with a pool or spa, to 3 star hotels near the location centre. Customers would also have the ability to compare prices, location and other details instantly, as well as witnessing the hotel over a street map, so that the customer would make certain it's his / her chosen location.


Figure 7: display screen shot of Hotel reservation.


The internet technology has been an creativity that has altered the world to a much better place, additionally it is commonly known as the world becoming a global village where by people or who are divided by the distance of any million miles could actually communicate as if these are just inches from themselves. The internet technology has had a massive effect on every facet and aspect of life today.

4. 1 Economy

Today the earth has evolved a lot scheduled to internet technology, financial and governmental establishments are being run predicated on numerous web solutions, to handle issues of human being lives. With these technology commercial business have transformed for the better, people conduct business from almost anywhere in the world today, product are promoted, bought and sold on the internet today,

all these have been made possible by the net technologies which have come into place.

4. 2 Education

More and more people have grown to be more educated today with internet technology. People is now able to be informed by barely sitting aware of their computer systems and receive lectures, online tutoring have helped a great deal in the culture today which could not be performed until the intro of internet technology. Universities will have system whereby students could log-on to in order to get their notes and other necessary information for their lecture or education in general.

4. 3 Transportation

Transportation comes in several form, air transport, road, sea, teach etc, all have had major scientific breakthrough with internet technologies. Considering the aviation industry today, there a lot of technologies which have now be placed in destination to ensure flights is as even as ever, passengers can now easily book do all the necessary logistics from booking flight to really coming to the vacation spot all completely on the internet. Identical to well goes to other aspect of transport cars are actually technologically advanced, sea liners are made as luxurious as 5 star hotels etc. All these have been achieved with one web technology or the other.

4. 4 Health Care

In conditions of health care many lives have been preserved today, web solutions have contributed towards the improvement of the analysis of anatomy of humans, diseases have been recognized, and analyzed to look for the scope of its harm. More folks have been saved what seems to be at first life damning diseases, but technology today has made these diseases look common.

There have been so a great many other healthcare solutions which have been created as well for the improvement of medical care in the world today.

4. 5 Media and Entertainment

Media and entertainment have been an essential requirement of life in the world today, web technology have added immensely to this effect. Films and videos today are have been improved with web systems, people can now easily reach watch movies online or listen to music, the media sector also have improved upon massively with the wide coverage of almost any activity happening in the world today. People can now get to watch media easily through internet podcast on a website, which includes cause people being progressively more informative.

4. 6 Telecommunication

Telecommunication has its success account, web technologies also have contributed immensely on this area. Cell phones are now amazingly smart, whereby people could do just about anything and everything they could think of, it has been so with the ever increasing quantity mobile applications. Mobile systems have also upgraded with internet solutions, networks is now able to provide their customers better with these technologies, and mobile systems attended up with different strategies that have made telecommunication taken up to higher-level with different promotional activities that are occurred.


With the increasing technological advancement nowadays, British Airways could have challenges that would be posed to them in the nearby future and they would need to produce innovative suggestions to continue with

these challenges. Below are challenges they would be faced with and exactly how they could triumph over these challenges.

5. 1 Passenger Traffic

Nowadays, the waiting time for travelers to check in at a workplace has been predicted to 13 minutes, and it has turned into a known practice to all the agent and use a kiosk to get the boarding moves. The traveler traffic could be reduced to a barest minimum with the launch of do it yourself service air travel. A system could be created whereby passenger facilities could be provided at a kiosk there by reducing running cost. This would decrease the heavy traffic times at terminal entrances, therefore spreading the move of passengers more evenly throughout the airport. Hotel check-in and car rentals information could also be embedded in the machine.

5. 2 Baggage Delay

Baggage handling is an essential requirement of air travel because if not taken care of properly could lead to flight delays, which is also important for people worldwide. Baggage handling could be better quickly by lessening cost, minimizing the amount of lost totes and boosting customer experience. A fresh technology can be placed in location to enable closer cooperation and a far more holistic view. The system might well have information posting between baggage and other systems. Systems could be connected which would improve quality of baggage handling through more up-to-date and complete data, and interconnection of baggage information with passenger information.


Figure 8: Factors behind Baggage delay World Wide

(Source: SITA baggage statement, 2008)

5. 3 Security

Security is an important issue in virtually any facet of life today. As travelers continue steadily to increase

British Airways would be confronted with more and more issues concerning the security of the people. New technology could be presented in terms of individuality management that will revolutionize how passengers are screened and motivated secure.

Web solutions on security which could be implemented in the foreseeable future by British Airways on security are the following:

An creativity that would lead to connecting English Airways and destination airports should also be introduced.

Wireless technology to hook up British airways with customs and airports

Automated record identification system

Facial recognition systems and data evaluation systems to prescreen passengers.


The various Internet/web solutions being employed by Uk Airways today have added immensely to their growth and success in the aviation industry today. These technologies they may have deployed have absent quite a distance in providing customers to them as well preserving a good competitive benefit in the flight industry. Despite all the success and development they have loved thus far, they might need to improve in their services as well as update to new solutions in the foreseeable future, because technological progress doesn't stop now it goes on, so for British Airways to continue to grow and still have this competitive advantage they would need to handle research on likely improvements they would need to lead to the satisfaction of these customers and the improvement of aviation nowadays so as to maintain their position among the world's premier flight company.

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