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Introduction of Google

Keywords: advantages about google, advantages to google

Google is a multinational public corporation, it grows and hosts internet based products. Google is one of the primary search engines in internet and it processes a billion queries. Larry Page and Sergey Brin began Google as their research project while doing there PhD at Stanford school in California in January 1996. Google is one of most dominant se's in USA with market share of 65%.

Google also provides some other online softwares such as Gmail email software, sociable networking tools such as Orkut and Google buzz just lately, also some desktop program such as with their own browser Google Stainless-, Picasa photo company and editing software and Google Talk messaging software. Google leads in development of their own mobile operating-system Android which is now utilized by many leading cellular phone manufacturers such as Motorola, Nexus Etc. Yahoo is one of the most powerful brand of these days

Google china was released in 2005 and was formerly going by Kai-Fu Lee. In January 2005 Google's china based internet search engine www. google. cn was lunched with the result at the mercy of censorship by Chinese government. After 5 years on leading Yahoo China, Google announced that they and other United States technology companies had been hacked and the Yahoo is no longer inclined to censor queries in china may pull out their company of country.

Thus in 2010 2010 March Yahoo moved Hong Kong which is one of the Special Administrative Parts (SARs) of People's Republic of China (PRC). Honk Kong is vested with indie judicial power and not subjected to Chinese law and also like the limitations of free stream of information and censorship of internet materials. Yahoo started redirecting all their search concerns from yahoo. cn to www. google. com. hk which is Yahoo Honk Kong with moving their regulators and allowing uncensored simplified serp's. As a result on March 30 2010, looking using all google search sites in every languages not only google. cn including using google mobile was banned in Mainland China, any endeavors to utilize or search via google may ends up with DOMAIN System(DSN) error, but other google services such as google mail and google maps was remaining unaffected and was free to used in China.

Based on above studies the decision which lies is that should Google re-enter into Chinese market or not with approving their censorship laws and regulations. This decision could be made out with carrying PEST (Political Economical Community Technological) research.

PEST ANALYSIS

(P)olitical:

Chinese political environment not conducive to free move of information china. Chinese legislation of censorships says that No systems or folks are allowed to build direct international interconnection by themselves, all immediate linkage with the web must proceed through ChinaNet, GBNet, CERNET or CSTNET, A license is required for anybody to provide Access to the internet to users.

Certain modern elements in the political system are usually more available to Google's philosophy and consider it as a factor for growth. However the Chinese government didn't accept Google's school of thought about their internet censorship regulation.

The equipment of the PRC's(People Republic of China) Internet repression is known as more intensive and more advanced than in any other country in the world. The routine not only blocks website content but also displays the Internet gain access to of individuals.

(E)conomical:

Chinese currency rate is increased by 3% from year 2005 to 2010 compare to USD Good long-term prospects through 2020 (GDP progress expected to be 14%) predicated on analysis from Morgan Stanley

The world market is on the mend. Following a sharp, broad and synchronized global downturn in past due 2008 and early 2009, a growing number of countries have signed up positive quarterly expansion of gross domestic product, along with a notable restoration in international trade and global industrial production.

World equity market segments have also rebounded and risk monthly premiums on borrowing have fallen.

(S)ocial:

China is one of the strongest culture and terms orientated country and also China is number one country for his or her society 1, 340, 960, 000 approx as on December 3, 2010 and its own about 19. 5% of the full total world's populace. Its 65% of search requests are seen from the young human population.

There is also rapid growth in users of internet. People are increasingly more seduced towards globalization. Internet regarded as a powerful media expressing ideas via blogs

(T)echnological:

Insufficient bandwidth seen as a problem. Due to increasing use of internet. Clear digital split between internet surfers in Urban and Rural areas. Low penetration of technology to rural public.

Strong internet search engine competition seen to be getting market show. The social networking website such as Tweets, Facebook became popular on the globe, and it's the easy way to share information with friends, it keeps you in touch with everyone. Increasing numbers of people like to use net telephone.

Internet security continues to be a vintage problem, but it became safer than before.

Based on Infestations analysis we can bring three main situations:

  • Scenario I - The good
  • Scenario II - The bad
  • Scenario III - The Ugly

Scenario I - The Good

According to our scenarios in the year 2020 world might faces immediate changes in every the aspects and technology. The expansion in users of internet will be increased

There would be a change in administration policies in their censorship Chinese politics environment has allowed a free of charge circulation of information related to general population anticipated to globalization. The censorship is still applied in People Republic of China, but it is becoming more relax than before.

China's GDP in 12 months 2020 is 14% as expected by M Stanley. Keeping track of the craze we can see that the currency rate has increased by 6% from 12 months 2010 to 2020 since there is a growing rate in the economical factor when compared with the current tendency. According to this China economy could have been developed which results in creating more and high job rates lessening poverty

Users of internet could have increased from 21% to 45% throughout Asia in the year of 2020. People would have been globalized and worried about their environmental problems.

Most of the big metropolitan areas in China are completely outfitted with WIFI services. Internet real name system applied atlanta divorce attorneys website, information, effectively reducing the unneeded information, and the internet become safer to use. Internet security will never be issues by then

Scenario II - The Bad

Chinese political environment is still not conducive to free flow of information. There in China the censorship regulations may have became harder than on 2010. The PRC's Internet repression has unblocked some websites but still monitoring the Internet access of people.

The human population is increased to 7. 5 billion, and the age over 65 is increasing. There might me increase in the users of internet. The primary users of this will be young human population so many information which we get through internet might have got filtered and they'll not access view the info they can be required. Because of the expansion of population, increasing numbers of people unemployed.

People aren't willing to conform traditional western/foreign culture. Folks are a bit curious about PRC's Internet repression monitoring them. Thus they could remain worse then now.

Local se's like Baidu tend to be more preferred as compared to any other se's. Because of in sufficiency of bandwidth, people prefer using baidu which is faster and much easier to use. Which is also in their local words. Users of internet in rural areas may have been same when compared to cities same like the current trends

Scenario III - The Ugly

Chinese political environment doesn't want any disturbance; so their is not any free movement of information. Censor plans might get much more harder and multinational companies will find no reasons to maintain china. The PRC's Internet repression is constantly on the blocks website content and also keeps on monitoring the web access of individuals.

Many countries find difficult to handle trade with China credited to strict federal government rules. So some countries which are currently in China might re-locate and start their trading process in a few other Asian countries such India, Singapore, Malaysia, Japan, Midsection east countries etc. as their trading hub.

Use of Internet slowly but surely decreased as a result of strict regulations towards internet. Due to their law people locates diffult to make use of internet because of all that of permit. Young population will dsicover harder to make it through in china because they will not get their personal privacy. Migrations of men and women from China to another countries were they are getting recognized and have liberty to do anything they want to.

Local search engine Baidu has captured almost entire market share among others new search engines captured the others of market show. Baidu will be number 1 and leading companies in every over China. Because they're only one who may survive with procedures and law regulation which are passed authorities of People's Republic of China. Companies are forget about interested in investing in scientific development. So because of these reason unemployment and poverty in China could easily get more increase steadily.

Opportunities and Hazards for Google

There are many opportunities and hazards which are affecting the lifestyle of Google credited to regulations of china and their plan of censorship of internet.

Scenario I - The Good

Opportunities

Rapid progress in the users of internet. You will see a high increase in rate of users of internet as compared so that you will see a good progression in a organizations cost-effective growth

Globalization in China. There a globalization in world so that there surely is a free move of information and there legislations and regulation towards internet will be censorship of internet will be liberal

Steady growth in market. As China is a developing economy it might become one of the main trading hub among the world. Employment opportunities will increase for individuals all over the world

Internet security which takes on a primary role. New security system and firewalls might have introduced by which confidential document can be maintained

Threats

Due to increase in market competition may increase which brings about misery for the business to make it through in those types of hard and tuff situation. They may have to ensure that they can always leads in market and present a good competition to the competition on the market to ensure their lifetime.

Cyber crime will increase. When there is an improvement in the technology there will be a upsurge in cyber criminal offense also. They have got to make certain the security is very good to regulate and take notice of the criminals.

These will be the opportunities and threats that will happen when you can find when the situation is good and works with Google in mementos of them

Scenario II - The Bad

Opportunities

There is huge and increase in number of society. So that most of them uses internet for their work and daily goal.

Free movement of information is managed by the government. So that you can find minimal cyber offense. It might be the government's responsibility to safeguards there information and nothing there to do with Google.

New se's are developed that could a good competition for Yahoo. Without the competition we can not compare and find out the best of them. Thus using a competitor is always good.

Threats

When there's a huge population and users of internet it'll be impossible to allow them to monitoring each of them to reduce unwanted search queries by an individual. If there is huge explosion of inhabitants then cyber criminal offense will surely increase since there is no one to control them.

People may choose using other se's which is their local dialects which may cause the failure of the business for the success in future span of time

These might be the opportunities and threats faced by Yahoo if the circumstance is bad

Scenario III - The Ugly

Opportunities

When there may be strict rules and legislation of using internet. It will not be misused by any anyone because many people are been checked by government

Regulation of information could be managed. This reduces cyber crime

No competition. When there exists least amount or no competition they can rule the market and safeguard the position in marker for the future span of time which is very useful on their behalf.

Threats

The main hazard will be Chinese language government not allowing Google to re get into the market. Because they don't really believe that Google could package with laws and regulations and legislation of censorship of internet by the government

Low expansion in GDP of china which will affect the companies existence

All the folks may force to work with the local search engines. That happen to be safer for the coffee lover.

This all could be opportunities and threats if the circumstance worse waits for them

Strategy

The main plan which Google to make is they have to or shouldn't agree to censorship insurance policies of china. And yes it will be safe for them to proceed to china so that internet security should be increased so that there will not be any problems for these people in future. They should opt to move into china very slowly and carefully with the view of future problems considered into personal references which would influence their life in china.

Google also appoint a similar person like Kai-Fu Lee as the top of the company who is with the capacity of keeping a good romance with government. So that in future if there any changes in rules of government

Then the other main factor they should consider is the fact that is how to bring it back into number one. Because they are out of china they should think about the actual fact that the other local search engines such as Baidu captured the positioning of number 1. There is also to plan how to overtake them and recapturing the marketplace.

Decision

Looking at the three situations we can make some important decisions

  • Scenario I - The Good

From the first scenario we can come to the decision that Google should re-enter Chinese market since it will bring them a good and good future. Recapturing the market also will not be a problem because that they had been already been and successful in the market. So with preserving good relation with the federal government they can ensure their existence

  • Scenario II - The Bad

From the second scenario we come to the decision that Google should enter Chinese market if the Chinese government is inclined do some changes in regulations in which Google won't get affected due to their rules towards censorship plan and if also to raise the security procedures by which they can prevent cyber criminal offenses.

  • Scenario III - The Ugly

From the third scenario we will come to a bottom line that Google should not enter into Chinese market they stay where ever they may be in Honk Kong and also have to drop their idea of entering into Chinese language market and when that is good they have to go to some other Parts of asia.

Conclusion

Seeing through each one of these scenarios and wishing the best happens in future. Yahoo should re-enter into Chinese market and continue their recapture all the market and make an effective entry.

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