Nowadays, the technology and telecommunication are non-stop developing. These trends lead to the changes of different sectors in different establishments. The looks of se's such as Google, Yahoo or shopping online with eBay, Amazon is slowly but surely changing the client shopping trend and it also changes the marketing models to E-marketing rather than Traditional marketing models. The posed question is what E-marketing is all about. According to 1 of the most famous Marketing creators, Philip Kotler, Marketing is the social process by which individuals and groupings obtain what they want and want through creating and exchanging products and value with others. In other words, marketing is not only the activities to make products come closer to customers, it also creating the awareness of customer about the products, induce the purchase, consolidate positive feeling, keep traffic monitoring customer complain to adjust the products in order to best suit the customers tastes. E-marketing is an element of marketing. The prefix "e" in eMarketing is recognized as "electronic". E-marketing uses electronic devices such as computer with Internet, interactive ness or mobile marketing programs. to understand completely about E-marketing matter, let's delve into this topic.
As well as traditional marketing, eMarketing does all things of marketing but in the "electronic" sectors. However, traditional marketing has some negatives that eMarketing can surmount and improve them. Talking about traditional marketing techniques, the first titles which are considered immediately will be advert on the press, radio, Television set or publication. Marketing by advertisements on publication has appeared for a long time and still exists. Although that is clearly a long-standing style of marketing but it includes some disadvantages that can be easy to list. A newspaper is updated each day and information would be the same. This means that all the info of a yesterday newspapers will be old and it can not be the trend if its information is not updated. If the company sets their advertisement over a newspaper, it'll be valuable or has validity in your day when that publication is posted. To renew and make their advert still be deeper and draws in customer, the business must to pay more for the up to date and keep carefully the place of advertising campaign on newspaper which they has paid for it before. Thus, today, many companies choose eMarketing as their main online marketing strategy instead of traditional marketing like the years ago. Take an example of Tokyo beauty salon Mano Mano. For an advertisements on Tuoi Tre newspaper with full web page and the written text of their promotion al programs, Mano Mano must to pay more than 3 million VND but it just exist for one day. To seem on Tuoi Tre again with the same position, Mano Mano must to pay again, at the same price. Now, they change their head and choose www. tuoitre. com. vn with advertisement section to put their advertisement. Although the space for their advertisement is not the entire site of the net but it appears in customer first look. Clearly, the cost for this marketing method is reduced significantly. Furthermore, Mano Mano ad can be found 24/7, something traditional marketing cannot do. Another popular method of traditional marketing is Radio. In 1980s, 1990s, radio is one of the very most favorite entertaining programs of human. Based on that, businesses chose radio to do marketing was very frequently used. Among the list of programs, channels broadcasted the advertisement of products from any market sectors such as dishes, fashion, technology, etc. However, like the press, radio programs and ad on radio was just one single day information and need to be modified. This changing leads to the changing of cost. Companies paid too much for his or her marketing plan. Nowadays, radio is replaced by music and podcast. Besides, TV is the most popular device to put advertisement on and it can make products com closest to customer. Thus, the price to make ad on Television is extreme high. Instead of choosing TV, businesses can choose video data to bring in their products and it'll be shown on web sites and undoubtedly, companies do not need to pay much. The benefit of this method is help businesses to reach nearer to clients and also help designer to worldwide their market and potential clients, also. Take exemplory case of Vietnam Idol program. This is the Vietnamese version of the very famous program from USA, American Idol. Although Vietnam Idol made an appearance the first time 3 years in the past but organizer still will marketing as best as you possibly can. They made the clip in their own way and wear it the favorite website. Beside the primary website, www. vietnamidol. com. vn, the organizer also will buy the space in the entertaining websites which have the high turn of accession in Vietnam such as www. mp3. zing. vn, www. 24h. com. vn or in the most famous networking in Vietnam, Facebook. The other example is YourSingapore. com. This is the website of Singapore Tourism Board which provides all information and media about Singapore travel and leisure with so many functions for customer to choose. Like Vietnam Idol, this website choose Facebook to attain nearer to global customer. In customer part, eMarketing or marketing online helps them to search their favorite products faster and much more exactly. As mentioned above, internet development has lead to the looks of search engines that Google is the best evidence ever. Google is known as the best website for looking information in any sectors. People go online and type google. com for media, global financial media and undoubtedly, the products. It's the fastest way to consider the interesting goods. To satisfy this practice of customer, almost the firms, suppliers or suppliers have their own website to do eMarketing because of their goods for products. Besides, they also put adverts on the other websites which have a good accession to promote their products. This is actually the great way for companies to reach to customer. With these discussion, it is not hard to start to see the features of eMarketing. It can benefit companies control the precise range of customer who involvement in their products by looking at the amount of visitor. Furthermore, companies can also get information about customer's capacity to pay for something or their behavior to future product. Furthermore, eMarketing support companies to make studies easily and predicated on that, companies can get customer information, interests and comments that will help them to boost their product. The companies can control the elegance customer easily and also ensure business jogging. Therefore, eMarketing has modified the traditional marketing of companies and also modified the habit of customer.
Discuss about the segmentation that Internet can transform the traditional marketing in the aspect of, as stated above; Internet has changed the development of choosing and purchasing of customer. However, it generally does not mean that everybody will use Internet as their engine motor to get the products or services information. It depends upon geographic and demographic of consumer. With customers, who live and work in cities, using Internet to find and buy goods is the best way to allow them to save their time and their money, also. In the developed countries such as USA, Japan or European union, internet marketing is often used and people has accustomed with searching on the internet for their interested goods. Predicated on that, doing E-marketing in the developed countries is the smart choice for companies to expand their market and make their products reach customer. Take exemplory case of E-marketing in USA. This is actually the country which is recognized as one of the powerful countries on the globe. With the developed current economic climate and scientific development in USA, E-marketing appears to be an important method in doing marketing. The famous website and the large numbers of customer surrounding the world that can be detailed as eBay Corp. at www. ebay. com, Wikipedia at www. wikipedia. com or tourism in USA at www. USAtourism. com could possibly be the best evidences for E-marketing is this country. Although marketing on Internet is quite typical on the globe but there are some countries, where people do not how to use computer, still exist and Bangladesh can be an example. Referred to as a country which includes the third Islam on the planet and the economy is under-developed. Along with the per capita income in 2008 was US$520 compared with US$10, 200 of the world's average, it could be acknowledged easily that almost people who live here have the low livings (Wikipedia, 2010). Due to those low livings, people don't have ability to have the general idea about purchasing online or marketing on Internet. With Bangladesh people, before purchasing a product or using a service, they must to check it out first and if it satisfies their needs, they'll opt to choose it then. Thus, to the companies in Bangladesh, doing E-marketing would be the worst method and they can not do this. Although not all Bangladeshi cannot use computer and online services however the number of men and women who are able to do they is small and it just happens in the top offices. Thus, E-marketing will not develop in the countries like Bangladesh. Those quarrels above are worried with geographic and today would be the concerns with demographic of consumer. Depends upon this, gender or income, customer will have different identifications and manners about marketing online. Normally, consumers who are younger will be thinking about studying favorite online and shopping on the internet than aged. In young people's views, internet can support them to search all information on goods faster and the info is up to date. Beside that, with young people, who are surviving in the expanding times, time is very important and all they want to do is must convenient for them to save their time, whenever you can. Quite simply, with Internet, young people just need to stay in their place, take the mouse and make a seek out the term that they interest, then, burdensome of information can look. They just "click and buy", and from then on, the goods will be shipped. Customer may be costed the shipping cost or not will depend on the positioning. Unlike to teenagers, the old has the various proven fact that internet just show the overall information about product. After deciding to get one kind of goods, they will go directly to the store, take a peek and touch directly to their interested product and try it on. If it works well and satisfies almost all their needs, they'll buy it. In other words, the old want to find the product immediately that they ensure it will not have any mistakes in general. Aside from the time, different gender can make different tendencies to E-marketing. Almost the men like gizmo and digital equipments. These goods are modified and almost of these are advertised on internet that their devoted and possible client can obtain the modified information or kept up to date of products. In other aspect, women, their interest is focused on fashion and with this item, customer must to touch straight and try it on their bodies to get the precise and perfect product for the coffee lover. Women go online and search for the new movements or prestige tailor or designer that they can get the stunning ones from. Therefore, to the men, internet can help them to find out and buy the best products ever but, to women, it's just the engine unit to get information only.
With the items have just been mentioned previously, you can see the focus on of E-marketing or marketing on Internet will give attention to the objects which will be the younger customers, customers who've the income from middle level, officers and folks who don't have enough time to move real shopping.
Differentiation is how companies make the difference on the list of competitors. With the support from Internet, many companies build the web site for their own. Making differentiation is the action that concerns with products, services, personnel, channel and image. To win over customer who visit website, companies must to give them alternative whenever you can that they can make decision. Besides, companies must give customer the attractive price of products or deals they can make comparison with other competition. The greater customization the web site has, the greater different these are.
Mentioning about the positioning of companies when working with E-marketing, it is how they embed their brand in customer's brain. Take Apple as facts. With the famous products such as ipod device after years, iPhone, Mac pc or iTunes, Apple gets the numerous customer for its own. You can find three explanations why Apple can do that. They are well-known with high technical products and services; the creativity in digital devices and user-friendly products. Therefore, whenever a new product of Apple is upcoming, it always will get the best attention of customer ever. Today, Apple has its position in customer's brain and it's always the first choice in some decisions of customer.
With the capability of E-marketing is the function of departing remarks of customer, companies can learn more from customer reviews and then, they can enhance their products to be better. In other aspect, with using E-marketing, companies can support their customer to flavour the new products via betas or studies. Take exemplory case of Progress Device Lock Pro. This is a software product to safeguard mobile device from hackers or make them be safe with passwords. This software appeared a couple time ago they have drawn more customers. For people who find out about this software for the first and interest to try, Advance Device Lock Pro gives them trial version in seven days that customer can check it out free in those times. After seven days, if customer is considering this software, they will pay about 15 to possess full version. Furthermore, E-marketing can help companies to have the multiview about customer needs, and predicated on that, the services will be seemed to fulfill all customer tastes
In traditional marketing, companies must to pay much for overheads like store, travelling, delivery or maintenance cost, etc. If using E-marketing rather than traditional marketing, companies can save a lot of money. Take exemplory case of hotel booking online. Together with the customer's home elevators arranging online, hotels can control the quantity of coming customer and they can be proactive in coordination of staffs, foods and others. In other aspect, E-marketing support hotels compare their prices to the competitor's. Ho Tram Beach Resort is a 4-legend vacation resort which is located in Ba Ria-Vung Tau province. Within their website at www. hotramresort. com, room rate for a Sea View Suit is US$ 303 and customer can reserve room soon after looking at the rate. However, the price will be marked down a bit if customer call directly to resort's reception. The main point is, the pace on website is competitive price with other vacation resort in same location. Thus, customer can check and compare the price among competitors. The competitive and attractive price incorporate with the impressive design and services would be the plus point for Ho Tram Beach Resort in customer's brain.
The kind of online products as E-books, E-consult, E- learning or software reach the globally in accepted conditions such as politic, technology and infrastructure. In CRM aspect, E-marketing helps companies adapt their marketing offering fit to customer specific need. Furthermore, it can understand the changing style of customer, and then, make to establish the new products. Take Amazon. com as an example. This is the world wide retailer with numerous brand names and million accession everyday. To purchase goods on www. amazon. com, customer should register so they can receive the advice to your decision. By putting your signature on in, www. amazon. com can know which product their customers are most thinking about. If customer has modified their interest, Amazon. com. com can also manage that and present them the suit suggestion to them.
Technological development which specific is internet hasn't only changed a concern but also depends upon. The looks of internet and Marketing on internet, E-marketing, has changed a behavior in advertising and purchasing. Even though some disadvantages remain but E-marketing has contributed to the global economic development and it's also the bridge between customer and companies and make them reach deeper.