Posted at 12.16.2018
As an integral part of tourism industry, MICE increasing generates significant amount of earnings worldwide Hing, McCabe, Lewis, Leiper, 1998; Mistilis dwyer, 1999. MICE are an acronym for the meetings, incentives, meetings and exhibitions which is powering ahead as an integral growth driver. Asia has been one of leading compare to other country such as Europe and THE UNITED STATES. Singapore, specifically has been no exclusion. The MICE industry is a vital pillar and economic contributor of Singapore's tourism industry. Singapore's tourism sector is gearing up for major revitalization through a host of new travel and leisure developments and visitors attractions that will re-define Singapore's tourism panorama. (http://espace. library. uq. edu. au)
Singapore gets the high grade conventions and exhibition facilities such as SINGPORE EXPO and Suntec Singapore international convention exhibition centre. Additionally Singapore have excellent communication infrastructure, it's made travelling from one destination to another domestically and internationally. Singapore's expert business environment, vivid and multi-ethnic scenery, strategic geographic location, good global connectivity and multi- lingual populace has attracted many business travelers choose to do their business travel and leisure at Singapore and complemented by state-of-the-art MICE facilities, infrastructure, competence and professionalism in event management. (http://mice. yoursingapore. com)
Singapore is working hard to stay together with the competitive business events arena. From time to time, Singapore's MICE industry has grown significantly and now Singapore is rated among the world's top three cities for meetings by the Union of International Organizations (UIA). Beside this the latest ICCA Rank has located Singapore as the most notable Convention city in Asia for ninth time and the 3rd Top Convention City in the World for the second consecutive yr. Singapore has leapfrogged two credit score to reach the most notable position, conquering Paris and Vienna and supplying its goal to be the top of the world an improvement. (www. tourism-review. com)
2. 1 Critical Mass
There are few factors that effect Singapore as a major MICE destination on earth. The most important factor could it be has critical mass; it has been awarded by the Union of International Organizations (UIA). By developing a critical mass of MICE occasions in the industry, this strategy will create an eco-system of business occasions that complement one another's occurrence. Business incidents not only will generate vibrancy of the sector but also strengthens Singapore's value proposition as a MICE place. Singapore gets the steady growth in the quantity of international conferences and it includes hosted for recent years, a rise that show from the quality, and the creativity of the Singapore reaching industry. It makes Singapore continually draws in high- account international business events. (www. visitsingapore. org)
2. 2 Proper Location
The second, Singapore has a strategic geographic location; additionally it is the key regional hubs for Asia, with its central location in Asia and a bridge between east and western. It makes Singapore appeals to global businesses and it seamlessly linked to nearly every area of the world. There have been few exhibitions of different establishments was held in Singapore such as Asia Aerospace, Food Hotel Asia, Communic Asia and Broadcast Asia and the responses was very good. Singapore is a safe and hospitable country, this is also a main reason event managers choose Singapore.
Beside this Changi Airport terminal has 80 airlines that connect to over 180 towns in 50 countries and Singapore's interface is the one of the busiest on the planet and the country is categorised as a premier International Maritime Centre. Its considerable air and sea linkages allow ones business to gain access to 2. 8 billion people within the seven hours air travel radius. It is very much getaway to Southeast Asia. "Singapore's position attests to its charm as reduced business travel and conferences, incentive travel, convention and exhibition vacation spot, "claimed the Singapore Travel and leisure Mother board (STB). (www. mice. net. au)
2. 3 Steadiness political and economic in Singapore
Singapore relished a reputation of effective, honest and politically stable government. Singapore's stableness of politics brings the trust of safe for people to choose to help the international event. Singapore is a knowledge-based overall economy and attracts multinational investments. It really is open trade plans, social steadiness, world-class infrastructure and international communication links are a few of why foreign shareholders flock its shores. The stability of their monetary also will lead the quantity of business travelers invest in promoting their own product in Singapore increase. The IMD World Competitiveness Yearbook 2008 cited Singapore as the world's second best economy. The financial growth and political stability is looked after by the federal government of Singapore, it can help to attract more folks to choose to organised their event at Singapore with no worries compare with their opponents Malaysia and Hong Kong. (www. euroasiaindustry. com).
2. 4 Communication infrastructure
Singapore's reputations for efficiency and excellent communication infrastructure have enabled it to entice a string of international occasions like the Asia-Pacific Economic Cooperation (APEC) meetings in '09 2009 and the coming event would be the first-ever summer months Youth Olympic Video games which falls on 14th August 2010 to 26th August 2010. Singapore also entice tourist to donate to its success as a respected destination for both business and pleasure.
Singapore's efficiency and seamless through modern condition of art work infrastructure and most advanced technology leads Singapore MICE industry swiftly grow sectors in the travel and leisure industry worldwide. Singapore has scored the most notable in conditions of basic infrastructure and technology infrastructure on the globe Competitiveness Yearbook. As we realize that Singapore Changi Air port received awards regularly in addition to a leading air hub renown worldwide for its efficiency and graded the first in the world for Quality of Air Transport in 2006. (www. guidemesingapore. com)
2. 5 Pro business environment and Authorities support
Singapore well known for its PRO business environment and it's really advised to be the very best place in the earth for entrepreneurs to begin their business there. In facts, the entire world Bank has positioned Singapore as No 1 in terms of 'Decrease of Doing businesses for days gone by four years. Within the latest Global Competiveness article, Singapore was placed first in; 'Intellectual Property Security' and the next in 'Quality Infrastructure'. One of the almost all of the countries, Singapore is one of the lowest corporate and tax rates. Singapore administration has enhance the rigid environment to help business operate more effectively such as, it is merely take one day to get hold of a business certificate with a fraction of cost unlike other countries may take few months to get a business license.
Singapore has successfully clinched a good amount of association conferences by its strong business essentials and strategies to build a lively ecosystem of business event. Singapore Tourism Mother board (STB) said "All essential signs are pointing towards the go back of business self-assurance in the Singapore business event sector, fuelled by powerful developments taking place within the travel and leisure landscape. Leverage in our sterling background and a sound business important, Singapore has anchored a strong pipeline of business happenings, including key international relationship meeting in returning years". The overall pro-business environment and relative ease of conducting business give Singapore a competitive edge as a MICE destination. The primary reason while makes Singapore turn into a Pro-business environment and MICE destination is the strongly government support through Singapore Tourism Board (STB), federal support was imperative to the occurrences' success. (www. stb-germany. de)
Singapore's federal support of development businesses and contributes to a dynamics business environment. Singapore invested heavily in promoting the MICE businesses and also their holiday destinations. The Singapore Exhibition and Convention Bureau (SECB), a band of the STB has enhance the "Business Occasions in Singapore (BE in Singapore)" incentive structure to help business occurrences organizers discharge a higher proportion of occurrences' project costs by giving a greater range of financing support, and Singapore exhibitors at WFA 2009(Wine For Asia) savored up t 50 percent off space lease. This helps so lower cost for the exhibitors and can get more exhibitions to participate. On the other hand, Singapore is a country which includes pro-business environment which has excellent infrastructure and professionalism in the MICE industry that can makes Singapore become a global exchange hub where people can collect and talk about their ideas and technology.
(www. guidemesingapore. com)
2. 6 Excellent conference and conference place and offers international-standard facilities and service
Singapore is a worldwide hub for business and leisure and it is also a best choice for reaching and events. Using the first class convention centers and hotel ballrooms, Singapore continue reinvent itself with new event venues and attractions such as Marina Bay Sands Singapore. Marina Bay attractions will create a unique MICE group that we not found in other places in Asia with international-standard MICE facilities.
MICE facilities in Marina Bay Sands, Singapore Expo, Suntec Singapore International Convention and Exhibition Centre are integrate to improve Singapore's attractiveness as a business and leisure destination. Suntec Singapore International Convention and Exhibition middle and Singapore Expo are understandably a favorite choice for business event of all kinds because of the huge exhibition space. An excellent convention middle, exhibition halls and appointment venue plays an essential when we organize an event, Singapore noticed the convention centre as an ideal platform for the exchange of ideas as well as for networking. The various range of place offers flexibility to event organizers irrespective of their occasions' size, needs and budget. (http://spinergy. com. sg)
2. 7 Excellent travelling system and telecommunications connectivity
Singapore features of an extremely productive and excellent public transportation system, which include cabs, buses and the present day Mass Rapid Transport (MRT) rail system as well as their air transport. Using its excellent transfer system, people can bypass in Singapore without burden. An comprehensive network of trains, buses and cabs hook up travelers to nearly any point of the city and the public transport fares are affordable for everyone. Blessed for those international travelers, Singapore makes it easy for guest to reach any and all meeting venues and attractions using their public transportation system promptly due to their punctuality of rail systems. Singapore's bus network is incredibly frequent and thorough; this is also very convenient for travelers. The brand new opening new MRT network has made accessibility to Suntec Singapore and Singapore Expo, it made expedient for those business travelers. Corresponding to a review conducted by Singapore's Land Transportation Specialist in 2006, 8 out of 10 Singaporeans were satisfied with bus and rail services. (www. guidemesingapore. com)
Singapore is well dished up by their general public transport and telecommunications connectivity. In telecommunications connectivity, Singapore has 21 Tbps of installed international Communication infrastructure capacity, sufficient for each and every business need. Singapore is also one of the most competitive telecommunication hubs in Asia Pacific. Excellent telecommunication links with broadband network in every business hotels.
(www. marimari. com)
(www. etravelblackboardasia. com)
3. 0 Finish (Forecast for Singapore MICE Industry)
In my estimation, I think that Singapore will clinch to the top spot as the very best City for MICE situations in the future, well before other countries and cities. Singapore's tourism scenery is having a dynamic transformation. By the entire year 2010, Singapore will have a cityscape that provide off more buzz and thrills in the atmosphere. Singapore keep reinvent itself by producing new, innovative venue and excellent facilities to provide their international business tourists and exhibitors a distinctive experiences and ambience. Singapore also will maintain their reputation as Asia's leading MICE destination through offering new infrastructure and leisure products. Using the growth potential in your community, the Asia-Pacific is expected to catch the attention of over 100 million business travel and MICE visitors by 2015, it is therefore no surprise that Singapore is constantly on the pursue a bigger slice of the multi-billion dollars MICE market. (mice. yoursingapore. com)
With Singapore's stability market and global current economic climate shows signs of a rebound, the business event sector is within good stead to adopt benefit of on business opportunities. Singapore has placed a strong pipeline of business situations, like the key international connection conferences, in the approaching years. Ms Melissa Ow, Associate LEADER, Business Travel and MICE Group, Singapore Travel and leisure Mother board (STB) said:" As we transfer to 2010, and environment of economy restoration, the STB will work Closely with our industry partners to meet business event organisers' evolving needs, explore new business leads and reinforce our international marketing and channel development initiatives. "
Marina Bay Sands will be development into an integrate and attractive MICE venue that offer 200, 000 sqm of convention and exhibition space for concertedly bids, entice, create and increase strategic business incidents. These advancements will redefine Singapore's downtown and central business region. You can find more than 150, 000 assembly attendees are expected to visit Singapore this year for situations already booked at the Marina Bay Sands. Moreover, Resort World Sentosa experienced hosted 35, 000 guests at an individual event. Marina Bay Sands said that it includes guaranteed more than 30 incidents improvement to be organised there from this time to 2012.
By 12 months 2010, Singapore will be hosting the world's first summer time Youth Olympic Games. With planned influx of 15, 000 international participants and site visitors making 180, 000 or even more visitor times for Singapore, the YOG reveals exciting opportunities for the travel and leisure industry. Beside this, Singapore also number some upcoming incidents and conferences in this particular couple of years, such as Junior Olympic Game 2010, International Cruise trip Terminal 2010, Gardens by the Bay 2010, Sports hub 2012, National Art Gallery 2013 and so many more. (www. locumconsulting. com)
Singapore will continue develop their functions and enhance their infrastructure to serve business event tourists to be able to ensure their position as a high Asian and global business vacation spot. To make sure Singapore Expo is well-positioned to support the development of the MICE industry, STB has gone aboard on plan to update the facilities of Singapore Expo. In addition, STB also will enhance the venue's complex and audio functions, same would go to improvement its faade, landscaping and lighting system. The upgraded facilities will ensure that the Singapore Expo remains an outstanding venue for business occurrences.
There is growing competition from other country such as Thailand, Malaysia, Hong Kong, Macau and etc but Singapore is make every effort to offer good facilities and service to their business event travellers. Furthermore, STB carries on work strongly with the business events industry in order to boost the amount of the business enterprise event at Singapore and ensure that the MICE sector continues to power in advance as an integral driver of tourism development in Singapore.
I think Singapore will stay prior to the MICE industry, because the function organiser can be assured of quality service when staging occurrences in Singapore, with its excellent infrastructure and professional labor force. Although Singapore has received a lot of prizes but Singapore didn't feel pleased, they continue work harder to maintain their facilities to achieve the best MICE vacation spot in the world. Furthermore, Singapore's MICE industry is on a firm and I believe that if Singapore put more affords in their MICE industry, it can leapfrog to attain the the most notable spot as the very best City for MICE events.