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Information System FOUND IN Blackberry Information Technology Essay

In the earlier days, when someone is ready to send information or data from one place to another, then Sending of information was usually done by means of letters and articles, and sending of data to very good places would often take too long time may be weeks. Hence this would many a times cause a hold off in the transmission of information. Now with the move forward technology, this situation has changed from what it is was and what it is today.

In today's advanced world, sending of messages and writing of data has become a easy, wherein your entire duties are completed simply with a few clicks! And it offers all become possible because of Telecom and Information Systems.

Telecom is really the brief form for Telecommunications. The field of Telecommunication deals with communication in one spot to another. It fundamentally contains transmitting signals and information over long distances in order to make communication. Many types of electronic media or equipment like radio or cell phone are used for this kind of communication.


RIM is abbreviated as Research in Movement (RIM). It is the designer and supplier of the award-winning BlackBerry Smartphone, which is employed by millions of people surrounding the world.

RIM is the company which was found in 1984. They have its headquarters in Waterloo, Ontario, Canada. It offers its offices in North America, Asia-Pacific and Europe. It launched its Blackberry handset in the entire year 1996.

This company is also into creating software for businesses and the operating-system which allows the BlackBerry provides facilities like email gain access to, Internet facilities, cultural websites and media files.


Blackberry is one of the first companies to expose internet facilities in cell phones. Blackberry was created in 1996 by Canadian company called as "RIM" i. e. Research in Motion. Blackberry was the first mobile phone with mobile e-mail and internet facilities. It was first launched as a two-way mobile pager device.

This was the primary reason why businessman opted for blackberry cellular phone devices. One of the better features proposed by BlackBerry is that of the BlackBerry messenger service, wherein one can receive and send messages in one BlackBerry handset to another free of cost just by making use of the BlackBerry PIN system.





Now, before shifting to the Sales activities of BlackBerry, we will have a brief look at what exactly do we understand by the word "Sales".

Sales with respect to businesses, basically consists of providing of either products or services. It is generally followed with the go back in terms of cash or any other form of settlement.

With admiration to market segments, you have a vendor and a consumer. The consumer is the one who makes demand for the merchandise. The seller is the one who markets, or provides the consumers with the products or services. However, a Sales Office in any organization, however large or small it might be, has many activities and functions to be undertaken. It does not only include offering and purchasing. It requires care of several other factors like choosing the price, distribution of the merchandise, advertising the merchandise with the help of the media, market research and so many more. Also, in order to attain the sales goals of your company, the company has to concentrate properly on other things like adequate personnel, proper planning and management etc.

Now, shifting to BlackBerry, it is the company which has made a grand admittance in India. RIM began reselling the Blackberry handsets at an extremely low cost in the market and hence it lead into an enormous demand of the particular phone. There was a sudden strike in sales department since a phone with a a minimum of cost with all features having nice internet center and push e-mail and a great many other features was accepted by individuals.

They build a batch which is actually a test representing their wholesale supply chain and provide them with a free of charge blackberry cell phones to assess the usability and the attractiveness of the gentle launch. Based on the results of the sample, the business decides either to increase the sample foundation (to get a wider opinions) or establish the merchandise.


On making a trip to blackberry showroom in Khar, Mumbai the further information is being unveiled. Blackberry has a huge sale over the world. For the sales team the work was first of all done in some recoverable format. But then the demand continued significantly and then on their behalf the paperwork was becoming too tedious and therefore they needed software to use their work. In order to remove the huge paperwork, software had been built by AIS Engineering Equipment (AIS).

AIS built software which would change the newspaper based work into an automated one which would make sure they are to follow through to the sales leads and would increase the customer support. Here the work of the software relates to the sales department and with respect to the technician team.

The software helped in the way to remove the order as what's the requirement of cell phones as ordered by the distributor and exactly how they can complete the needs by the amount of handsets can be found with them. It even has a support that if they're in short of requested handsets in a particular showroom then they can get it from the other showroom. The best feature of the software they are employing is that they can order the parts directly.

The working is similar to if they need a part, then your technicians can send a question utilizing their Blackberry mobile phones and automatically a contact is made which is forwarded to parts team with what kind of part is required, and this would help them reduce the time and their job will be done quickly.

It even has an attribute where the technicians can check a notification by using their Blackberry phones and once the technician shows that the job is completed then the information is dispatched automatically to the back-end data source. Now the process is over and the handset is preparing to use and deliver back again to the client. Technicians can document the time, materials used and time taken for every job. Now they do not need to remember whatever parts were used since they are automatically resulted in the output at the time of delivery.


Marketing is the procedure where companies create customer curiosity about goods or services. It

is the process where companies make an effort to build strong customer human relationships and creates value for their customers and for themselves.

The marketing strategy was first targeted to permeate the high expansion corporate market by advertising the PUSH-mail technology. This PUSH-mail technology made the corporate communication fast and easier. The first level strategy accompanied by RIM received great response with all big commercial residences promoting blackberry for his or her top-level management.

Earlier, the general impression of the BlackBerry cell phones was that they were used only by the "real professional men - any office goers", and this it was of no use, or had not been much essential for others to utilize them. However, this impression underwent a progressive change too.

Post success in the organization market, RIM strategized to enter into the non-corporate and young ones segment by introducing their ad-campaign "WE ARE THE BLACKBERRY Children". This further advertised the "CHAT" facility provided by the company allowing the users in which to stay frequent contact, popularly known as the BLACKBERRY MESSENGER. All you need in which to stay connection with people is to switch on your BlackBerry PIN, and you can easily stay static in contact for like almost cost free. The blackberry messenger permits the blackberry users to stay in touch with some other blackberry user located anywhere around the globe.


In large size companies like RIM, there is a constant need for the managers to acquire numerous kinds of information regarding different marketing as well as informational purposes. Which information must be available to the concerned regulators at the correct time.

A marketing information system is the main one where the data from the departments is stored in a very formal manner. These details is later analysed and then forwarded to the worried authorised people (generally professionals) because of their use.

RIM started with the marketing by entering into commercial sector and then after having a certain period they started marketing utilizing the other means like advertisements, newspapers, hoardings, etc.

Earlier how they use to control the marketing is as yet not known but on research created from one of the blackberry marketing head of western office says that they had asked an organization (whose name is not uncovered) to produce a software in order to manage the marketing of the business.

The software is principally developed with facilities that where in fact the marketing of this product is performed and where manner is it done i. e. by publication, hoardings, tv set, etc. It mainly also retains an archive of the total amount payed for the advertisement. This helps them to maintain a record and hence for using the same marketing for another product, it could help them to compare the cost. In addition, it has an attribute where the blackberry people can know the response of the people to their advert on internet, by using "affiliate marketing tools", which counts the amount of persons frequented the advertising by managing a depend on clicks. This assists them to learn that whether internet advertisings are beneficial to them or not.

It also has an attribute of maintaining the contact fine detail of the person who is in charge that particular division of advertisement. This helps to connect them easily. This software is also including a feature that handles a reminder for the payment. For e. g. if the hoarding is set up for an interval of three months den during the deadline an programmed reminder is produced.


In the sooner times, few companies and organizations used Information Systems for Sales and Marketing. However, as times are changing, people are becoming more and more conscious about the utilization and benefits of these information systems, and exactly how their use can help in the betterment in the management and working and overall improvement of the organization. Information Systems for Sales helps the departments and the organization to work in a comparatively faster plus more specific manner. Information Systems for Marketing helps the employees to comprehend the result and need for numerous kinds of media by which they have advertised, and exactly how well a response it's got. This helps these to concentrate on the kind of media that gives them the utmost profit.

Thus, Information Systems for Sales as well as Marketing assist in the overall working and betterment of the business, because of this of which, increasingly more companies are approaching forward to use them.

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