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Importance and role of marketing mix

The marketing mixture is vital for marketing consultancy. Marketing combination has have an effect on on consumers decision to buy or not. A couple of obviously many factors which impact a consumer's decision to buy something and these are all part of the marketing mixture 7ps will be the fundamental aspect of the marketing mixture. These elements are extremely useful for marketer to execute a marketing plan. The 7ps are a symbol of product, price, place, promotion, people, process, physical facts.


Costumer satisfaction is vital. Nokia targets the satisfying the customers need. NOKIA is the leading global brand as it pertains to products, they are believed as a high quality products, services. Also, nokia makes high work to understand of the consumer`s need including people who have physical, sensory or cognitive limitations. For instance, in October 2010, really the only brand was the nokia who launched the visible user guides for people in growth market segments. who are illiterate or semiliterate to help them make the the majority of their mobile phone. The merchandise of nokia has less unsafe for environment. Because, that products are 100% recyclable. That's why they may be highly energy efficient.

Today's competitive market segments do not have a negative product. Actually, costumers have right to send back the product if he didn't enjoy it. This question is vital: does indeed the Nokia create what its supposed customers want? Also, variety is very important. Nokia has large of variety in every series. Other essential aspect is the fact that quality. Nokia possessed received brand personality that's why it includes 35% of market talk about as it is considered very good quality.

Design takes on an important part for a product. Nokia was the first brand to start N-gage series with game pads for game loving users. Nokia cell phones have various designs for example, slip, candy bar, touch screen, classic, fold and QWERTY phones. Their phones are recognized for long lasting battery life and resilience.

Nokia is familiar. Associated with that nokia has unique and slick appearance. Which is very very important to marketing. Nokia has progressive service and user-friendly software that is why these features have affect on market. Until now, nokia has launched more than 50 cellular phone which includes its different kinds of features. The aim of nokia strategies are socio monetary groups somewhat than other practices.

For instance, nokia N GAGE was targeted at young consumer. It has very sorts of game. On the other hand, nokia N series contain the top features of spreadsheet, word processor for the aimed at professional personnel.


First, Market appearance has service to communicate to customers for the making organizations and also product decides the company capability. Therefore, product strategy and product coverage plays very important role for group and the decision for the merchandise.

Second, determinant of marketing combination is product as it offers affect on circulation, rates and advertising. Therefore, it is important that company must follow proper insurance policy.


Price has two effects on alternatives the brand. The very first thing would be that the seeking the lowest price for financial factor, the second thing would be that the seeking the bigger price to get product quality (Macdonald & Sharp 2000). In marketing combine, price takes on important role as it is highly visible factor for marketing combine and it is also distinctive. Price composes the income for organisations. the price of product picks up the socio economic groups. In order to achieve competitive benefits, it should be balanced the relationship between your price and the product.

Nokia has quite healthy approach to all the varieties of targeted consumers. That's why, nokia has large selection of handsets that are affordable and truly lives up to its buzzword of linking people. Nokia uses the skimming rates strategy. Its prices begin from 29 to 499.

For example, if a customer wants a mobile phone which is unique and will be prepared to pay higher price, nokia is successful to get the customers unique products such as; nokia 9210 communicator and nokia X6. when nokia X6 initially launched, the pricing was the emotional and skimming price. Now, the purchase price is 255. 60 at the stores and in internet.


Therefore, the product`s price is related to:

seeking in market

Covering cost

Price which produces profit

Competitive products

Customers benefit

Therefore, deciding the price of a product is vital. There may be some points that needs to be considered. These are, what the merchandise is and the value to the client. Another point is the fact being conscious of the cost to produce and also cost of competition.


Promotion is all about communication. Just how informing the chosen target teams is important. It can be by advertising such as; through Television, radio and publication, pr, such as; Nokia area light, personal offering. These has affect on increasing the awareness of the product. For example, nokia has pull promotional strategy. Nokia stimulates to wholesalers. Suppliers get from wholesalres. Customers get from suppliers. On top of that, pepsi has website link for promoting the product of nokia 5800 handset.


Strategies should be consider some factors to get competitive gain. Product improvement must be advertised and really should maintain the desire.


Place in marketing mix takes on very important role. It is all about the way the way the costumer gets the product. Companies should be determine the better place at the right time to operate and the promote the product for the success of the merchandise. To buy the product shouldn't be so difficult for the clients. Nokia phones can be found at the nokia gallery and also at any proven dealer such as; tesco, argos and Carphoneware. Also, it could be found at online.

The best exemplory case of nokia`s strategy is hong kong for significant turnover as Asian pacific countries is the most effective economic region. It includes gross number of 14 trillion. Since 1960, collective global percentage of nokia has increased six times. That's why, development for nokia strategies in asian countries is good for Nokia.


Therefore, place is important as it makes a decision the reach of the product. There may be some factors to be adopted for the stargegies. The first factor is that seeking for the best syndication channel. The next factor is that having significant premises for the customers. And last factor is that being conscious of the if the response is whether quick at the reasonable cost or not.




The getting the appropriate staff and folks is important factor for any service provision. To be able to get competitive gain for the organisation, it is important the hiring the right employee and training them. Because consumers make judgements about the service predicated on the personnel`s behavior. Thus, employees must have the interpersonal skills and service knowledge.


Process serves as a a systems used to help the company in delivering the service. process identifies the actual methods, mechanisms, and circulation of activities' used to deliver the service (Zeithaml and Bitner, 1996). The marketing expert has to plan the procedure of service deliver carefully, and plan what quality adjustments can be built in to make certain that customers are positive that going to expect every time they use the service product.

Nokia has moved quickly to business process function from functionally focused organization. Nokia introduced a fresh development strategy for information development in order to satisfy the business enterprise needs,


Example of physical data might be the way staff member snacks the customer. Or the priod of the time the customer must wait. Physical Facts allows the consumer again to make judgments on the organization. For example, if you visit a restaurant, your expectation would be a clean and an agreeable environment. It is the same with nokia. If the customer has an issue about product, the expectation is a friendly and efficiently help by the staff member.

Physical evidence is very important factor for service mixture as the consumers make perceptions based on their view of the service provision which will impact on the organisations perceptual plan of the service.

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