Posted at 11.01.2018
The purpose of the project is to execute a successful ecommerce proposal for an upcoming fashion designer in United Kingdom. The fashion creator graduated from a well known fashion university and received two accolades for her collection. She has been working since 5 years for other designers and plus focusing on independent coming up with of artist wear for girls.
The fashion designer would now like to setup her own business to promote her talent globally. The proposal implies taking an e-commerce approach. Starting your own fashion e-business in the country is quite encouraging as fashion is an evergrowing and an important industry in britain. It was always known for its trends and creativeness. They have advanced from a home production industry into a design led industry. The style designing industry benefits from high turnover of new and fascinating designers, innovation, competitive looks and styles(Nathan, 2009)
As per (Marketing Week, 2009) suggests that the online retail industry can be regarded as a rather complicated method of establishing a business. However in comparison with traditional means of setting up retail business, electric medium provide access immediately to considerably larger geographical span of target market at an extremely low set up and operational cost.
The proposal will emphasize the opportunities of using e-commerce as a solution for the progress of the style designer's business.
E-commerce has made it possible to communicate with people and carry out transactions any moment of your day at the customer's convenience. It is necessary for the companies to have access to the global markets and contend easily with greater similar markets.
Shopping online creates a electronic store for the customers to purchase the merchandise and services therefore use of online retail popular is growing all around the globe. United Kingdom's fashion industry is engaging with optimism in e-commerce. Matching to (Country wide Statistics, 2009) businesses in the web retail sector demonstrated the largest go up in sales by 106. 6bn pounds in 2008 compared to other areas (travelling, low cost and real-estate)
When evaluating the value of web business in an company, it is useful to identify different types of e-commerce transactions. One of them is sell-side e-commerce.
As per (Napier et al, 2005), sell-side e-commerce entails transactions with selling products for an organization's customers. Sell-side ecommerce provides many different types of websites. A typical 'transactional e-commerce website' is a niche site which permits purchase of products online and to give them a choice of purchasing in standalone stores (Chaffey, 2007). Most of the fashion businesses use transactional e-commerce websites so the customers contain the choice of either buying their items online or offline.
There is a revolution in the manner fashion companies are using different practices and offering their products and services to the online consumers. Paul Smith a custom made located in London launched his first online shopping website in '09 2009, predicated on B2C model. Western customers are able to access the web site, soon it will be extended to international market (Lepper, 2009). New fashion designers have started opening their web stores in ebay following a C2C model. They are available their products with no middleman. This is a good way to start out up their preliminary business at less cost and contact with the international markets
(Bora, 2010) and (Chaffey, 2007) suggests that using sell-side e-commerce involves many other advantages which will be discussed below
Sell-Side E-commerce can reach the customers globally. It allows the companies or individual to attain their customers worldwide. Small companies can also reach their market and maintain global relationships without the restriction of financing.
Time is not really a constraint in e-commerce business. Many companies benefit from the fact that one may conduct business online 24/7.
It has been affordable for most online stores. Beginning and maintaining stand alone stores can be quite costly. The online store decreases the sales team, bills and other operating cost that is present in offline stores.
Customer's data source can be easily stored and taken care of online. Tracking the standard customers is easy. One can send regular updates, emails, vouchers about the merchandise and services to customers who would like the information. Their information can be stored when they register and automatic updates can be delivered to them via email. This helps in retaining customers.
Payments online makes exchange easier and quick. Sales are prepared quicker and effectively
The highlighted benefits show that e-commerce has changed just how consumers shop. Consumers and retailers both have the advantage of providing and purchasing online at their own time and leisure. The technology has altered the behavior of shopping for customers where they can save time and the options of choosing from variety of products. It goes on to show that e-commerce will be here for years and continuously increase as well.
Online fashion retail business in UK is a demand influenced growing industry. You will find more than 50 websites set up by entrepreneur fashion designers in the country to market their small businesses worldwide. (Pendle, 2008).
Building a flourishing site on the internet is just as hard as developing a challenging store environment. Like stand alone stores, online stores have to be created to screen successful shopping experience for the clients. Yet online retailers have to handle the complications due to the unpredictable behaviour of customers and development of competitor's websites. Corresponding to (Chaffey, 2007) Many companies have dealt with these problems and migrated in the online world by applying blogging and choosing solution providers that best suits their company, conquering the restrictions of e-commerce and following laws in a proper manner.
The fashion designer could start the e-commerce business gradually by using blogging. Not merely established designers but the small or specific companies have adopted this approach to get started on their own online business. Starting a blog may possibly also start the awareness to audience. Online fashion advertising keeps growing and blogging is a major part from it. Fashion bloggers are becoming more famous than the press itself. Finished. with bloggers is the fact the companies haven't any control over it. Anyone can reveal anything on the internet. (Copping, 2009) implies the almost all of the bloggers are young rather than consumers of developer brands. Yet they are uncontrollable and designers are learning to cope with it. Also many famous custom companies such as Gucci paid a group of fashion bloggers to create the extra buzz and awareness of a fashion show placed in Paris. Louis Vuitton was the first to use facebook to broadcast a catwalk show live. Meanwhile Dolce & Gabana streamlined its fashion event directly on youtube. Thus it can be said that blogging is becoming interesting and insightful in the fashion world. Even few customers going to and obtaining the identification through the websites could recommend their friends and people and promote the business. After she get's recognised in the market, she can begin her own small website and build on it when the business starts growing. Launching the website can be done through a limited budget so when the company accumulates on sales, hiring proper marketing providers and solution providers to ensure that the custom gets all her clients shopping on the site.
Community websites can be quite effective to promote such young and accomplished designers. They don't really have to open their own website to sell products which would require large amount of investment, however the designer may use community websites like facebook and wordpress.
(Cave, 2009) shows that broadband of UK performs a big role in easy and reliable access for customers online. Although there are companies available who will work hard to aid fast online connections such as BT in UK nevertheless they should concentrate more on making internet safe for the consumers by using security inspections in websites and by making use of banks ensure that the payment credit cards used online are created by the authenticated consumer such as 3D secure. The custom made should capitalize on the commercial opportunities and choose the best solution supplier to provide its customers with most effective security via internet shopping
The developer could combine m-commerce software in the website so the consumers of UK can shop easily anytime of the day. According to (Napier et al, 2005) increasing acceptance of wireless communication and portable devices, have led to mobile-commerce. It is the process of buying and selling goods through cordless technology. Customers are progressively using mobile communication as an option to browse the internet. Making the website accessed from mobile phones can be useful for fashion companies concentrating on worldwide customers.
The above factors highlights that the developer should start her business slowly but surely by using free community websites and blogging to determine her identity and then move forward in launching an internet business with adding in m-commerce to increase more customers. This may be an opportunity for her to become a successful online designer.
Sell-Side E-commerce like any other business involves some conditions that are important to recognize. These drawbacks can bring hesitation among people to make an online search freely. Many growing countries still restrict themselves to look online and prefer going to the stores for the products.
Trust is the key concern in online shopping. Customers are hypersensitive and reluctant in offering their financial information online if it is not really a secure website. Many people don't feel secure in doing transactions online as e-commerce can be prone to security scam. Credit card fraudulence has been increasing these days, discouraging the consumers from shopping online. (Bora, 2010)
Another restriction that e-commerce consist of is updating the product information from time to time. Maintaining the client requests and website is also very vital in web business. This is time consuming and exhausting for companies. Privilege of sense and touching the merchandise is unavailable in e-commerce websites. Some customers feel less satisfied in ordering the product before examining it properly.
Setting up an e-business is purely determined by technology. Knowledge of IT is important in running a business specifically for individuals and small companies. If technology fails, company should be very vigilant of the backup as you will see no other substitute. Also delivery of the products can take a longer time and it could result in an incorrect order. This discourages the client in buying product from the same company again or in the most detrimental case shopping on the internet altogether.
Due to the some of the limitations of technology recognized above of trust issues over security on internet, e-commerce is still not accepted and found in many countries but no doubt that whenever it comes to UK customers are more confident in shopping on the internet by secure means and having trust over online companies.
The technical areas of ecommerce and its own importance in building online businesses in the united kingdom provided interesting conclusions pertaining to e-commerce and their organizations. UK e-commerce is common and consumers choose it anticipated to convenience, secure repayment systems, different variety of choices available and it will fit their requirements and requirements.
The given proposal will be beneficial for the fashion designer in many ways such as:
The profit percentage will increase greatly. One good thing about e-commerce in fashion industry is that it's a good chance for companies to purchase online sites in this downturn period. This will help the developer in reducing the high budgets spent to get and as it is now common that each company is going online, the future of e-commerce would be glowing for the developer.
One of the huge benefits would be able to compete on the market. To compete in the market, sales and different promotions have to be placed not only to get but online as well to get more customers to browse the website.
An advantage to companies who have online websites as they provide versatility to its customers to shop 24/7 per day from work or home, this might generate more revenue for the business
As there are numerous protection strategies for e-commerce websites in the united kingdom, these regulations and secure mediums provide security to the consumers and are it offers the small organizations to contend with global industries easily. Because of these legal protections for recently proven e-commerce sites, care is taken for the businesses to protect the customers who subsequently shop with confidence online.
Market research will need approximately 6 weeks
Marketing will need 2 weeks
Design and web development will take one month
Maintenance will be ongoing
Therefore the whole project plan will need approximately 3 months to complete while its maintenance and fixes will maintain progress taken care by solution provider chosen.