Your Unique Selling Proposition (USP) and More
How can you choose your property jump out among many others on the market?
We have currently talked about home descriptions, photos in the previous chapters. Here we will give full attention to the quality of real estate presentations within the internet.
Property explanation. There are so many property descriptions found on the net, but just how many are fantastic: Informative yet artistic, beneficial yet interesting? Explore for your self in your own language and you will see how many of them will be dull, uninteresting, not even outlining the property particulars and instilling only the prefer to move on rather than buying this property. Even properties provided by big reputable real estate companies suffer from the same sins. Who generates such promoting anti-masterpieces? Probably the properties' record realtors? And then they are not the best writers in the world and you like a seller do not want your marketing texts to be created like that, correct? Or you were a realtor and want your listings to become outstanding, here is a little piece of guidance on the topic.
Maybe you are not born an author either, then why not to ask for some help? Not necessarily via a high-priced writing professional, but via some marketing student happy to practice or maybe a family member with a writing talent?
The most important thing to suit your needs is to stand out of the group and attract attention inside the best way possible. The first two what to help with the work: The topic and the USP (Unique Offering Proposition) to your property for sale.
Evaluate the two headlines found in the web: "2/2 apartment for sale" and "Big, Blue and Beautiful 2/2".
Which one do you like better and want to know more about this...
... d many specifics and in with the best approach, anything else could scare the potential buyers away at the 1st sight on the internet real estate and you will hardly ever hear from them. Even more so is valid for the foreign buyers who also choose properties on the internet first and can never make a long trip to see whatever ugly or unimpressive.
Bad photos - poor realtor.
House video. An excellent property online video is the same if not more important as the photographs. If you have zero opportunity to produce a high quality property video then stay away from a mediocre one. Better make a slideshow from your great photographs and advertising texts and post it on YouTube like a video with a music added.
A synopsis: The high quality real estate descriptions, photos and videos or slideshows will sell your house to the international buyers while a weak online presentation is only waste of money, as well as hope.