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How Background Shapes Personality Mindset Essay

The purpose of this article is to demonstrate the personality of Sir Richard Branson while making use of the tasks of social conception and attribution theory. The various approaches to the analysis of human behaviour in organisational contexts have been evaluated combined with the research study of Sir Richard Branson who is an iconic personality in the business world today. He owns 'Virgin' which is the top leading band of companies in the world and put into this is the personality of Branson which has several facades of a successful entrepreneur, a good innovator, an adventurer, a family man and a great role model. His personality and his entrepreneurial skills have been led by his qualifications and his experience before. Branson can be an unconventional entrepreneur with extra common capability to connect with individuals which recognized him throughout his life.

The main goal of this case study is to comprehend how an individual's background helps in framing the 'Personality' and the many aspects have been discussed comprehensively. Branson's personality is an amalgamation of various levels of the best Five Personality Characteristic forming the foundation of our analysis. He is a high degree of 'extravert, emotionally steady, conscientious and available to activities' whereas he sporting activities a medium degree of agreeableness.

It is also inspected that how 'Sociable Perceptions' are accountable for framing out the personality and the how barriers confine their subjective importance within an organisation. The author is very impressed with Branson's achievements and has framed a very positive picture about him. It is evident in the analysis that barriers to conception have affected the writer in a few terms viz. selective conception and first impression errors. Stereotype, projection and self-fulfilling prophecies never have influenced the copy writer much. Since the study is based on limited resources only selective information has been filtered and his personality is shaped on that selective knowledge. The writer is greatly stunned by his persona and his charisma so are there chances that could be a first-impression error. Briefly, if a director knows the cultural perceptions and the obstacles in an company, it creates the formulation of personality easier and reduces the probability of errors.

The attribution theory is also well explained with the exemplory case of Branson and his history. As per the research study his childhood activities have nurtured his personality and are exceedingly in charge of his success and his from the world personality. Attribution theory offers a great way to obtain information within an organisation to the professionals to understand the reason why of an employee's productivity and really should be highly accentuated. The analysis concludes that the analysis of a person's personality, the perceptions of the perceiver and the implementation of the attributions are unavoidable for the growth and development of an company.

"Every individual within an organization is determined by different things"- Rick Pitino

We all are different animals with difference in the way we think, we action and just how we react to different situation in many periods of life. These differences make us very unique in their own way. They influence our thinking, our work, our personal life and our spiritual side as well. They are various characteristics which impact a human behavior which is influenced by the surroundings where it lives. These variations could be because of the culture, race, religious beliefs, environment, record, family upbringing, personal encounters or physical obstacles faced in someone's life. These characteristics of an person form its 'Personality' which is exclusive and is not similar at all with the rest of the humans in the culture. (King, 2010)

"Personality is a dynamic organisation, inside the person, of psychophysical systems that create a person's quality patterns of behavior, thoughts, and thoughts" (Carver & Scheier, 2000). Personality is a constituent of the distinguishing outline of opinion, thoughts and behaviours that happen to be responsible for being a unique individual. This term personality is normally referred to the exterior of your person and is also very narrowly used. Personality originates from the inside of an person and remains more or less exactly like long as the life continues.

There are numerous people who take labor and birth, live and pass away and there are certainly others who exist in such a way to make a difference in the lives of hundreds of thousands. Such is the personality of Sir Richard Branson, who owns Virgin Empire who's also accountable for moulding the world of airlines and travel industry after achieving success in the entertainment. Apart from these, his projects include finance, money, health, public environment and retail sectors. He said once, "I don't go into ventures to make a fortune. I do it because I'm not satisfied with just how others are doing business". This evidently defines his aim of being in the business. He started out Virgin Atlantic airways because he was not happy with the way the airlines served in those days and thought he will make it better. In 1984, when he started Virgin Airways, he was hugely discouraged by others as English Airways was a humungous risk and was well established to compete with. There were many examples of companies who tried and failed in airlines business due to competition. But Virgin Airlines was there to make a difference in conditions of presenting better services to its customers and revolutionising the industry which demanded 'Change'. The need to improve was Branson's agenda and he turned out himself soon by producing new services like in-flight massages, hydrotherapy baths and seat-back training video screens. Following the success of the business enterprise within twelve months of inception and a soon boom in the next years, Virgin Atlantic got to face a setback in the nineties with selling 49% of Virgin Atlantic's share to Singapore Airlines. Nonetheless it has retained its position as one of the world's finest airlines so that trendsetters in the present day situation.

There have been various analyses on the personality of Sir Richard Branson and all are different in their own sense. These different viewpoints are quite simply dependent on the 'Conception' of the perceiver. It is a process of determining and interpreting information about the topic led by its qualifications. Perceptions are almost all of the times reliant on the incomplete and unconfirmed information but human being behaviour is greatly guided because of it. Human beings have a behavior of summarising their behavior on the basis of some reasons and situations. We all try to make sense out of the activities and our behavior. These reasons and explanations are called the 'Attributions'. Perception and Attributions form an inescapable part in an organisation and being truly a part of real human 'behaviour' contributes a critical element towards development and change within an organisation. They are key issues for an company because all key decisions and their actions are subjective to how they interpret things around them. Also, they are responsible to understand how and why people behave in an organisation and exactly how and why they react to the behavior of others (Free Literature Online, 2010).


There are several ideas and characteristics that assist in analysing and assessing the personality trait of a person. To analyse the personality of Sir Richard Branson it is important to comprehensively understand the theory. The Big Five Personality Characteristics model has been classified into five major components on which personality is described. THE TOP Five characteristics include 'Extraversion, Agreeableness, Conscientiousness, Emotional Stability, and Openness to Experience' (Nelson & Quick, 2011). These are broad, universal qualities that are related to behavior at work.

Researchers have reviewed extensively the relation between your big five personality and performance at work. The results have shown that people with agreeableness, conscientiousness and mental stability are better performers than the rest who are deprived of these features (Hellregel & Slocum, 2009).

A person with higher amount of the trait 'Extraversion' is communal, friendly and talkative. They are often assertive and lively. They also have a skill of multi tasking, have good leading skills and are charismatic. They also trust people without knowing much about them and are often fit for politics, sale and public oriented careers. People who have lower amount of extraversion trait are loners, serious, quite and sceptic, they keep their hidden knowledge to themselves and prefer to work only. They are most suited to professions like creation management, technology and art related deals (Zhang, 2002).

'Conscientiousness' decides how you regard your work as and how reliable are you. The people who have high amount of conscientiousness are hardworking, organised and trustworthy. They are focused and achieve their goals promptly. They follow their ideas and goals firmly and don't get distracted easily. They are simply self-disciplined, confident, dutiful and reliable. People who have lower amount of conscientiousness are careless, laid back and unorganised. They work without programs and lack a steady approach towards obtaining goals in life. They may be impulsive and spontaneous rather than considered good for jobs where deadlines are to be met (Zhang, 2002).

'Agreeableness' is the individual's inclination to change to the others. They are believed as warm, good natured and sympathetic. These are forgiving, have patience and are considerate. They also prove to be outstanding team affiliates and keep maintaining a harmonious environment in the team. They are really friendly, amenable and pleasing. They do not form great leaders as they prefer to just work at backend. They generally avoid turmoil by keeping their views to themselves. They are really born cultural reformers, fine educators and do great in the field of psychology. On the other hand people with lower degree of agreeableness are critical, analytical and frigid. They are expressive people and don't conceal their reactions. They need their work and attempts to be recognized and would not mind to task. An extremely lower amount of agreeableness causes people who have discourteous, heartless and self-eccentric heroes. They aren't cooperative and revel in power. They prosper where there is independence of exercise. Military, public administration and management are a great profession for these folks.

The next trait is 'Emotional Steadiness' which means a person's capacity to keep stress. The bigger degrees of emotionally stable people are strong, quiet and strong nerved. They are simply optimistic and know how to maintain their cool. They retrieve easily from depressions and are satisfied from life. They like calmness and security in their life. They are best suited to occupations like air traffic controllers, air travel pilots, finance professionals and engineers. Individuals who have low degree of emotional stability are often nervous, unpredictable and fickle minded. They are never pleased with life and are susceptible to negative emotions. In addition they do not recover from depressions easily. In most detrimental case scenario these people often need psychiatric help.

The last characteristic as per the big five personality theory is the 'Openness to Experience'. This suggests the person's selection of interest, lure towards originality and popularity for new ideas. Person with the superior amount of these traits are curious, creative and original. They have confidence in change and like to modernize. They take pleasure in difficult situations and find a way out of the difficulties. They can admit newness in technology, systems and tools easily. They are usually suitable in professions with imagination, novelty and originality. They give attention to the picture and sometimes miss out the minute details. Alternatively, persons with a substandard degree of this trait are unwilling to accept changes. They follow a traditional approach. They like to follow what has been done from a long time. These people have an attention to information and execute plan perfectly. They do well in careers where rules and regulations should be implemented like judges, accountants, fund professionals and auditors. (Description of Five Factor Model, 2010)

After analysing the best Five Personality Features, Sir Richard Branson's personality can easily be drafted out. The first trait being the extraversion, Branson has a 'high' degree of extraversion. He is always worked up about his new ventures and makes a grand accessibility on the market. He is a cultural person and there have been instance when he was discovered wearing the airfare attendants standard and serving the customers on aboard. This proves his love to be with people and towards his work. He is also famous for giving his interviews in very casual options like in swimming pools, bedroom or gym in a calm ambiance. He considers his used very crucial area of the organisation and also loves to send them personal communications every couple of months. He is also very friendly and talkative. He grips many companies at the same time which guarantees his capability to multi-task. He also puts an effort to learn please remember the names of his employees and prefer to spend time with them.

Branson can be an person of 'medium' degree of agreeableness. As per him, "I have enjoyed life far more by expressing yes than by declaring no". He is warm, cooperative and helpful but he's a rebel also. He relates a great deal with his employees. In what of Branson, "I must be good at supporting people run the individual businesses, and I have to be willing to step back again. The business must be setup so it can continue without me" (HOW EXACTLY TO Lead Like Richard Branson, 2009). This statement means that he is convinced in empowerment of others and is also happy to be engaged in assisting others. On the other hand he loves to challenge his opponents which is very verbal about it. He once said, "I want Virgin to be as well-known about the world as Coca-Cola" (Parker, 2006). He also likes to take problems very sportingly and prefer to revolutionise things in the way no one did it. "Records are made to be broken. It really is in man's character to continue to make an effort to do just that". This implies that he is extremely expressive and will not be concerned about the reactions.

Also there's been information that he has a higher level of conscientiousness in him. He himself admits that he work very hard, in one declaration he said "I have no secret. There are no rules to follow in business. I just work hard and, as I usually have done, consider I can take action. Primarily, though, I try to have a great time" (Gallo, 2009). He has a very efficient manner of working and is a lot organised at his work. He employs his strategies well and holds them so long as they are not accomplished. "Everyone needs something to shoot for. You are able to call it challenging, or you can call it a goal. It is what makes us human. It was challenges that needed us from being cavemen to attaining for the stars", Branson (Finest Quotes. com).

The level of Branson's emotional stableness through various incidences can be judged as of advanced. "Ridiculous yachts and private planes and big limousines won't make people take it easy more, and it directs out terrible information to the people who improve them. It might be so much better if that money was spent in Africa - and it's really about getting a balance" (Richard Branson's top 20 Virgin inspirational insights, 2010). Branson always make his employees relate with the organisation and him. He's also good in controlling his feelings while employed in the organisation. He is alert to his imperfections as a person and is able to elicit what people think about him. He's also very empathetic towards people who work with him and can read the emotional status of the company too. He has seen fluctuations available which he terms the time of 'Naughties', when he previously to sell Virgin Record to make to the bills of Virgin Airways. Corresponding to Branson, "Developing a personality of nurturing about people is important. You can not be a good leader unless you generally like people. That's how you draw out the best in them". A whole lot of his assertions and his business steps show us that he was very steady in his personal and professional life.

Richard Branson has an elevated range of the characteristic Openness to Experience. It is most evident in his expressing, his decisions and his work culture. He said, "So I've seen life as you long learning process. And easily see - you know, if I soar on someone else's airline and find the knowledge is not a pleasurable one, which it wasn't in - 21 years back, then I'd think, well, you understand, maybe I could create the type of airline that I'd like to journey on. " This show how keen is he to produce a change in everyone's life. He also relishes new technologies and it is very available to conform the, in his life. "I really like the flexibility of activity that my mobile phone gives me. That has definitely transformed my entire life", Branson said. He's an explorer and has no boundaries. He is in love with adventures and did many thrilling and dangerous serves to promote his brand and elicit attraction. In his phrase, "I've always lived my life by thriving on opportunity and trip. Some of the best ideas emerge from the blue, and you have to keep an wide open head to see their virtue". Regardless of not being able to clear university or college, he always challenges himself to achieve better in life. Once he accepted, "My biggest inspiration? Merely to keep challenging myself. I see life almost like one long University or college education i never had - every day I'm learning something new".

Question 2

As per the personality research of Richard Branson, the author has made some 'perceptions' about him and how his characteristics as a perceiver have affected the process. His work, entrepreneurial skills and his background is read carefully, and it is observed that he is fun loving, likes getting together with new people and lives life to the fullest. He doesn't repent much in life and is convinced in moving on with life. He's a family focused person and has been elevated in a family where they had a lot of esteem for one another and their thoughts. He was inculcated with the entrepreneurship skill by his family which is perceived that they are genetic somewhat. Whereas there have been some occurrence where he agreed that he didn't plan to be a business owner and rather wished to be an editor of the newspaper, but it came in a natural way to him as he needed business skill to make the magazine successful. He is likes looking for new goals and issues, likes to get out his comfort level and prefer to face the issues. He provides lot of credited to his employees and loves to be surrounded together with great people. He is just a little calculative too in his business and discovers from his problems, encounters and other's flaws too. He reads catalogs and spends lots of time and energy in learning ne w things. He loves throwing up difficulties to others and can be an attention seeker too. He is very fond of breaking documents and doing things from the box. He loves to prove his opponents incorrect and also have the last laugh. He takes pride in what he has achieved in life and it is very verbal about any of it. He also can take pleasure in serving people and loves to speak. He has often pointed out about his dyslexia and his failure to be a graduate and has had a very deep impact of his child years in his life. He's also a day dreamer and likes to indulge in profound seeding thoughts. He's strongly supported by his groups which care for the execution of his goals.

Social Conception is influenced by the characteristics of the perceiver which is the author of the article, the target which is Branson and the problem. Since it can be an article for an academics purpose the characteristics of the authors which of the Sir Richard Branson are important to be explained.

The five characteristics based on which the writer has drafted its understanding are knowledge of target, attitudes, ambiance, self-concept and cognitive framework (Nelson & Quick, 2011). Knowledge of the prospective means if the perceiver is aware the subject very well and has popular his behaviour. In this case, as Branson can be an iconic personality, he is largely in lime light due to nature and level of his work. The author has well find out about him and it is well versed with its personality. The author belongs from a business owner family and has seen and acted as business carefully. This makes it very obvious for the writer to connect with the Branson and draft his personality and understand his behaviour at various situations. The perceiver experienced heard of Branson before but never find out about him in much depth. His research has made an extremely profound impression of Branson and is incredibly inspired his success history. His analysis has affected the mood of the article writer in a confident manner and his personality has been evaluated very deeply and favourably of the topic. The author locates Branson an extremely interesting, thrilling and charismatic person and endorses an exceptionally positive personal -concept. That is visible in the move of the writing being very constructive about him. The author is fascinated with his lifestyles, his achievements and his approach to life life to the fullest and discovers Branson an extremely attractive and right down to earth personality. Evidently the author has summed a great deal of characteristics of Branson and given elaborated explanation about him.

The characteristics of the Branson being the mark can be judged according to his appearance, verbal and non-verbal communications and his intentions. The author detects Richard Branson a good looking and enchanting man. "Richard is good-looking and incredibly smart, which is hot to get started on with. He also makes a billion dollars before breakfast-and still is aware how to have fun. "- Ivana Trump. Richard still looks very young and lively. He executes various activities. Richard Branson has that unique quality about him. Richard still looks very young and attractive, it is known that he is mostly dressed in formal or semi-formal clothes. He has a the nice looks and allure of a young man and his several features of good mannerism, his kind heart and soul and his passionate sight makes his very attractive. His verbal communications skills are amazing and he verbal phrases make amazing inspirational prices for the globe. He talks well and fluently, his highlight is clear and the majority of all he always sound exceedingly unpretentious. He inspires a whole lot of people by stating what he desires which is fearless in his conversation. He didn't have these skills since labor and birth and he has already established terrible moments in his life fumbling and nervously shaking. But he has were able to get over this weakness and has given many motivating speeches in his life span (Marks, 2004). Branson is a very humble man regardless of all the he has achieved in his business. His activities and his gestures talk louder than his words. He is not hard to relate with and the author like the way he bears himself. Richard Branson remains a tremendously motivating and interesting personality for the writer because they are not interfered by any intentions of the subject (DeLamater & Myers, 2010).

It would have been great if most of us thought likewise and similar judgement for the Branson. You can find few barriers which lead people to form a new perception on the same aim for. These factors are selective conception, stereotype, projection, self-fulfilling prophecies and impression management. The author is also been inspired by these obstacles to some extent. It is recognized that the writer is highly emphasised on selective perception, like all individuals, Branson is not perfect and has been involved in many controversies, however the writer has framed only his positive outlooks and hasn't explored about his imperfections. The author is not affected by the stereotypes of the 'businessman group' that Branson belongs to and highly feels that he is different from the many of the chairmen and successful internet marketers on earth. It is depicted that the investigator is highly affected by the first-impression of his looks and has away shadowed his various aspects on the basis of the first case-study given as a guideline. Since the copy writer is all praises for Branson, additionally it is assumed that we now have more people who would support author's point of view. You will discover no self-fulfilling prophecies mixed up in author's research as there is no direct contact between your aim for and the perceiver. It is founded only on the analysis done by electronic digital multimedia and the course materials.

Question 3

As per our real human behavior we always look for the reasons to support our behaviours and activities. These reasons and supportive explanations are called 'Attributions' and they could be either internal or external. In the framework of Branson's review it is available that external attributes have added more for his success. To start with Branson being a dyslexic never let his weaknesses come in between his dreams and dreams. He was well-supported by his sisters and his parents and this made him give the confidence of seeking his goals despite of so much of criticism in the school. He was inculcated with entrepreneurial skill by his mother and Aunt Clare which led to the beginning of his first magazine called 'University student'. It is a fact that Branson's frustration on the systems made him start his career. It began with a thought to challenge the institution systems as no one noticed his sports skills in support of academic studies received importance in those days. He proven himself and then thrashed the thought of schooling and travelled ahead to chase his career. He is a very calculative man, as he recognized that music was very expensive in those times he challenged the music industry and launched a discount store called Virgin records. He then tried his hands on the Airline business with the same idea to revolutionise things. He got successful because of his ingenious movements which very assessed properly. He has explored the industry prior to investing in it and he recognized to study from other's experience. He did not do it again the same faults as others and became successful tale within 12 month of beginning the business. By now it was clear and apparent that his means of work were working for him. He was showered with much adulation and became an icon. Because he turned out everyone wrong right from his school, being unconventional became his strategy. He does indeed dangerous acts to seize attention regardless of his age or his health which is admired by junior. He has taken care of an updated physical appearance which possessed made his worker and lots of young folks to check out him. He comes with an independent aspect of living life, be it in his actions or his talk. This is backed by his child years when his mom would drop him abroad and told him to find his way to avoid it himself. Branson has amazing command skills and enjoys being along with his employees. He puts a lot of effort to build team soul and keep Virgin Group as a family. This is recognized by his the type of his family, these were a detailed knit family and would eliminate for each other. So he learned almost all of his entrepreneurial skills from his family and kept on do it yourself- improvising.


The review of Sir Richard Branson's character, his personality and his track record has made the author find some interesting studies. Like Branson a lot of other individuals may also be researched and their figure and personality can be depicted. It is learned that every person has some guiding drive which exists deep inside in the unconscious mind which makes him accountable for his behaviour. There are several situations and experience through which makes an individual becomes skilled at self-improvising. There are various people who leave a strong impact on our personality like in Branson's case his mom and his rest of the family have a kept a life enduring influence on him. His analysis demonstrates it is from an organisation's perspective it is vital to comprehend the ideas of 'personality, social belief and attributions' which really help analyse a person's behaviour. You will discover four ways by which an company can measure the personality of the team member. The first one is projective test where a person's repose to abstract situations is recognized, second is behavioural strategy wherein the response in actions in managed situations, third is self survey questionnaire where in fact the employees are made to fill the form on their own and the personality is depicted by their response to the questions and the previous an example may be Myer-Briggs Type Indication predicated on the Carl Jung's theory where it is shaped that every specific has similar attributes but in several ratios, so the combination of inclination is available. The examination of personality of a person helps to determine which department they can be the most suitable of and the field in which they could need training. It helps in avoiding issues between the managers and the subordinates as the director in already aware of the individuals personality. It can help in deciding the style of the management and also in a variety of important decision makings processes. (Nelson & Quick, 2011)

But it is visible that personalities are also developed on the notion of the perceiver so that it is vital for the perceiver to learn the characteristics and the obstacles of the sociable perceptions because if the principles are obvious it become easier for the perceiver to control its otherwise irrepressible bias.

Attribution theory is very important to know by a manager as it can help to figure of the reasons behind good or bad performance. The professionals should also be familiar with the attribution errors and self providing bias so they can assess the right cause of the behavior of the worker at work. To set up a nutshell the author sturdily accentuates the role, importance and implementation of the personality, perceptions and attribution in an organisation for its development and progress.

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