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Graphic And Communication Design Cultural Studies Essay

Graphic design is the combination of words, images and structure which is utilized to evoke senses and transmit messages. Graphics should be properly designed with the utilization of the correct design elements in order to record audience's attention and converse the right subject matter to them. It is utilized to improve communication and promote better understanding for the note to be brought across.

Introduction on Image and Communication Design

In this topic, we can break the topic into several areas so that we can further know very well what this topic is exactly about. We can cover this is of visual and communication individually, follow by aesthetic communication which is the blend of both, as well as graphic design and communication design on its own context.


Graphics are in essence aesthetic presentations on surfaces such as a wall, paper or computer screen. It can be used to brand, inform, exemplify or amuse people. It often includes mindful selection, creation or set up of text message, illustration and color. They can be artistic or useful. Some examples would be posters, logos, photographs, charts etc.


Communication is thought as an activity where information is disseminated by way of a sender to a receiver with a medium. It is also about assigning and conveying so this means so that they can create common understanding. All gatherings involved must have a communicative commonality to allow good flow of communication. It could be verbal and non-verbal. Verbal communication includes speaking, singing and even firmness of voices, while non-verbal includes body and signal terms, paralanguage, touch, eyeball contact and writings.

Graphic + Communication = Visual communication

Visual communication is communication using visible aids to delivering ideas and information in visible forms. It is used to place across data, principles and thoughts. It explores the energy to inform, inform or persuade a person through visual message with word and is mainly associated with two dimensional images which include: Signs or symptoms, typography, drawing, graphical design, illustration, coloring and electronic digital resources.

As graphic design is an extremely subjective subject matter, a good visible design is evaluated according to the level of understanding by the audience and not on aesthetic or artistic personal preferences.

Graphic Design

Graphic design is the art work or process of visible communication that combines words and graphics to convey an effective subject matter to a specific group of target audience. It is also a collaborative process between a client and a custom made. In modern context, most graphic designers will use software and techniques for their design illustrations. Additionally it is called as visual arts or desktop publishing. Since it is associated in conveying communications, it is part of communication design too.

Logos, magazines, advertisements, presentation and web design are some of the common goods that use graphic design. Structure is one of the most crucial features in graphic design, especially when mixing the colours jointly and using pre-existing materials or different elements. The subject matter behind it should be simple, clear and precised for individuals to comprehend.

Communication Design

Communication design is a combined willpower between design and information-development. It includes how the advertising communicate with people. It is not only about developing announcements in the media's looks, but also on inventing new multimedia means to ensure the message grows to the target audience. Communication design looks for to attract attention, create dreams and encourage the visitors to respond to messages, with a eye-sight to make a favourable impact to the targeted body, which is often either be brand-building, moving sales, or for humanitarian purposes. The process includes tactical business thinking, utilizing general market trends, ingenuity, and problem-solving.

Elements, Skills and Tools for Graphic Design

The components of graphic design are often used and merged to create new graphics. They shouldn't be confused with concepts of design like balance and space, but more of considerations such as color, type and images. Presented here is a set of the most commonly used elements in graphic design, with instances by the side.


Shapes are in the main of design, which are commonly used to set-up layouts, create habits, and build countless complex designs. Experimentation and altering of patterns in just a design can eventually lead to the required effect.


Lines are being used to separate space, direct vision and create forms. In a straight line lines are usually found in layouts to split up content like those observed in magazines, magazines and website designs. Following a grid system assists with achieving a frequent appear and feel as well as creating successful printing and web layouts. Lines are often implied, this means other components of design follow the line course, for example, a type on a curve.


Color applied to any elements can transform the graphic dramatically. It could be used to make a graphic or text stick out or even to evoke feelings. For printing purposes, it is best to do graphics in CMYK mode so that the printings in some recoverable format will look much nearer than what it is similar to on screen. Hue, Saturation and Value can truly add more contrast in the graphics. The usage of pantone swatches (Pantone Matching System) is to insure desired color ends in printing and then for better referencing when talking to clients.


Typography is all over the place. In graphical design, the goal is to understand content material and use it well for communication. Selection of fonts, size, positioning, color, and spacing all play a role. Type can be taken to a higher level by creating images with it. It can benefit create a constant design and there are many type young families to choose from under one typeface. Fonts, which indicate the way the typefaces are viewed, can be transformed as well.

A powerful image can make or break a design. Photos, illustrations and artwork are excellent stimulation for design and are usually used to see testimonies, support ideas and pick up the audience's attention, hence the image selection is vital. Graphic artists can create their own images, fee an musician or photographer, or even purchase from various websites.


Texture often means the real surface of the design or the visible appearance of a design. For the previous, one can have the texture, so that it is exclusive compare to other design elements. Paper and materials selection in package design can make a difference in the actual texture. For the latter, consistency is shown through the style of design. Rich, split graphics are used to create visual texture that demonstrates actual texture.

A graphical design project may entail styling and demonstration of existing text message and images. A set of skills a good visual designer must have would be possessing a good knowledge on visible arts, typography, page layout, program design, printmaking and chromatics. Having good understanding of these skills will give the custom and upper hand in designing.

Graphic design requires common sense and creativity. Your brain may be one of the most important graphic design tools, used for critical, observational, quantitative and analytic thinking for design designs and making process.

Conventional tools such as pencils or markers are still useful in today's context as a custom may hand sketch a few hard concepts within the design process and getting approvals from clients before further producing it using software tools. Release of desktop publishing and graphic skill software applications in the middle 1980s helped graphic artists a whole lot, allowing fast simulation of ideas, manipulation of images and creating a variety of possible graphic designs. It permits designers to see the ramifications of changing layout and typography instantly.

Presentation methods are an important tool in design. The structure is produced by using standard or digital image editing tools. The correct development and use of demonstration tools can change how an audience views a task significantly.

The Dependence on Graphic and Communication Design

Comic on "A picture speaks one thousand words"

There is a Chinese language saying which goes like this: "An image is worth one thousand words". Communication is manufactured so much easier to comprehend when images are used, whether it is a chart to show the level of improvement or drop in standard or an image to demonstrate certain instructions for folks. Its goal is to permit visitors to understand the message immediately at one look at the picture, and never have to read one entire chunk of meaning. It is less time-consuming and more effective in relaying the communication. However, incorrect use of images will lead to wrong messages being helped bring across. At exactly the same time, there is a need to stay away from too many images as it'll complicate the graphic and blurred the message to be brought across.

LV Bag with branding

At once, graphics beautifies the environment and evokes thoughts in an individual. Additionally, it may evoke the desire to buy a certain product. It beautifies a product, an online site and even magazines. It definitely brings up the specifications as well as its cost. One good example would be the emblem of famous brands on branded goods - it heightens the cost for the brand. Making our work look more desirable can provide us an upper-hand in clinching clients' offer by gratifying their aesthetic senses. Developing a good business greeting card design can build better impression in other people's head too.

Also, graphics can serve as a kind of identity. Logo is part of graphic design and it provides as a kind of identification for companies and websites. This helps visitors to better keep in mind them, especially if they provide excellent services. One go through the logo design, people can recognise it as the companies' emblem. A company logo can always feature a tagline, to constantly remind people what they are good and specializing at.

From here we can easily see why graphic design is everywhere and just why it is so important inside our society, in our lives.

Graphic Design in Early Days

Drawing of an horses in Lascaux cave in France

In days gone by, most visual designs were attracted on rocks and rocks, normally inside the caves. A huge selection of graphic designs of pets by primitive people are located in the caves in France. Together with writings from China and Egypt which emerge in 3000-4000 B. C. , it's the start of the Graphic Fine art.

As time goes on, graphics were illustrated for literature and were also used for the Qur'an, muslin scribes. Calligraphy surfaced thereafter which were related to typography and acquired imaginative elements with it. Little by little, maps and playing cards came into the picture, such as tarot credit cards in France and Germany, which possessed got various graphics as well.

Olympics Logo

Coat of biceps and triceps of Charles V, Holy Roman Emperor

An example of calligraphy

Slowly, Byzantine skill, which is more spiritual in content, surfaced up, follow by small paintings, Asian paintings and arts on pottery. Local American graphic art work, Mayan and Aztec art work as well as African Fine art eventually sprung up. Signage arrived in, using pictograms and phonogram. Heraldry used up, which is to design and display coat of hands and heraldic badge. Eventually, logos and trademarks arrived up as well, which may be related to corporate and business identification, rebranding as well as mark of culture and serenity.

Astronomical, statistical and technological charts are raised to allow people to understand variables' romantic relationships better. As technology helps, active designs and computer animations were made possible. Placards and posters soon can be found, follow by the emergence of printing and design industry, engraving and etching.

Chromolithography is then created and modern posters were made colourful and attractive to people. It is a method for making multi-colour prints. Fine art nouveau changed the design direction of images on paintings. Posters in the 20th century are being used for advertising as well as culture and politics, where politics campaigns are advertised. When computer aided design tools are put in place, the range of advertising boosts. Comics and graphic novels are produced as well, promoting pop skill in design field. Soon, software surfaced and graphical design was greatly emphasized thereafter.


Graphic and communication are available everywhere. It is part of our day to day life. Image is directly related to communication as it boosts communication and understanding. Components of graphic design are used to create graphics that can evoke senses and also made communication easier to understand, whether it be by looking at an image or reading media articles that are properly organised. It is important because without it, communication wouldn't normally have been as easy as what it is currently.

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