Freedom and Independence for girls in the 50s
Having invested 27 mil dollars and eleven years of research, Ni Pont sobre Nemours Incorporation. roused around the world interest when the company shown the first ever nylon stockings in the Ny World Reasonable in 1938. Nylon clothes, including women's lingerie and foundation clothes, soon made an appearance on the American market in wide types. Unfortunately, the quantities were limited. Females paid deathly high pre-war prices to obtain a pair of these types of famous pantyhose, leggings; they quickly became synonymous with status and wealth (Ewing, 111). Its heyday, yet , was short, for in February 1942, America's synthetic literally went to war while using soldiers, and nylon tights temporarily became extinct. Post-war attitudes toward nylons and also other underwear considerably differed coming from those of the pre-war. This 1952 Ni Pont Nylon ad coincides with this change. The advertisement indicates not merely the remaining post-war patriotic comments, but likewise the improvement women produced since the 1930's in obtaining more freedom, independence, and simplified lifestyle.
The fifties encompassed a spirit that rallied around the American cause. It was stylish to be patriotic, and Du Pont applied manipulation of color to suggest that putting on Du Pont nylons should indeed be patriotic. Not any other shades exist than red, white-colored, and green - from your white vessel to the blue high heels, patriotism is colored all over the ad. The two characters in the advertising support the American trigger by assisting the nylon company. Wouldn't you? This kind of effective promoting technique guilted many women in buying Ni Pont Pantyhose, leggings.
Before the warfare, women stayed at home to deal with the family, but the conflict forced a large number of to go to function. Women finally tasted the sweet...
... s. The creation of nylon and of the mass-production methods that had been stimulated by rising demand for what now became a machine-made article steadily led to less difficult and more practical lifestyles (Ewing 1 1 7). This fabric could possibly be rinsed away and drip-dried in an hour or two with no need of ironing. The woman in the advertisement has no moment for laborious jobs that come along with complicated clothing: she gets people to see, things to do, and new areas to get over.
As you women put on your preferred pair of fish net nylons, consider the changes the post-war women made to allow you that freedom and independence. Nevertheless women had been suppressed in several ways during the fifties, they were capable of gain various rights which usually progressed girls along the street towards the legal rights we enjoy today.
Ewing, Elizabeth. Underwear, a History. Theater Art Books, 72.