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For My Business Studies Coursework Personal Development Essay

My business idea is a domestic cleaning service which I am providing in my own geographic area of Doncaster. My service is called pink ladies which is a business which cleans office buildings and properties in the local area. The cleaning services which I will provide are:

Local cleaning around home and offices

Springtime cleaning packages

Packages with different facet of cleaning

Windowpane cleaning

Regular and one off cleans

Daily/ weekly/ monthly

Ironing and washing

Crisis cleaning

Brass cleaning

Moving in/moving out cleaning

Carpet cleaning

My service will be providing respected, trained and friendly personnel.

My service is for individuals who don't have time to clean, the elderly who cannot have the ability to clean, offices and busy employees. I have decided to execute a cleaning business because they are little competition in my geographic area around the local area where I live for example Bessacarr, Cantley and Rossington. (See appendix). Due to this I thought this might be considered a good market as they are a lot of opportunities in my own geographic area for business. I'll use the amount of money from my loan and the money which my grandparents have given me to create Pink Females.

My aims and objectives for Red Ladies


I am setting aims therefore i can try and get what I wish to achieve over time and what I'd like over time. Pink Ladies seeks are:

Increase market talk about- in the long run I wish to try to be better then my competition by getting the market share which is getting to be the highest in the market cleaning service. This is done by doing advertising, having cheaper prices or the same price then opponents and training personnel to provide a better overall service so more customers will come to Pink Gals which will improve the market share.

Maximum income- When Red Women is provide cleaning I wish to get the utmost profit I could by getting the market share I'll have significantly more customer that will create more profit so I pay off my loans etc. By getting maximum revenue, Pink females will be observed as a success. I will do that by advertising so people know about Pink females. Also aiming to breakeven so I am making a profit and striving to beat rivals.

I will maximum my success by making sure I screen my rivals, make sure personnel are well trained and offer a good quality service. I will get my customer involved with regular reviews to see how Pink Women can be upgraded.

I will measure my sales by watching Pink Women market show and strategy by profit by doing financial check ups to check on my earnings.


An objective helps to set targets to attain an aim. Red Ladies objectives are:

Maximum sales- This helps me achieve my aim of getting maximum earnings as the increased sales the more profit I will get. I will do this by advertising Pink Ladies and ensuring I provide a good quality service so people recommend Green Ladies so I can the most sales I can.

To make it through- it is very important that Pink Girls endure as my business will never be successful and the amount of money which I have put into it will have been wasted. I assess my survive with my breakeven and my cash flow forecast. I am going to achieve my goal of increasing market talk about as by accomplish that is will be working my way up to the marketplace share. I'll accomplish that by doing advertising and ensuring money is retained safe and noted.

To breakeven- I am going to need to breakeven to produce a profit which means this is important it can help me achieve my aim of maximum profit. I am going to do that by verifying I am breaking even and making sure that I am doing advertising so people find out about Pink Ladies. I must also make sure I ask for the right prices.

To expand to general population or private limited company- By growing it'll achieve my goal of increasing market talk about. As by doing this I will be a greater company which people will know about. I'll do that by aiming to let people know about my service Red Gals with advertising.

Never to get into unrestricted liability-If my business fails I am going to get into infinite liability so if I can pay off my debts, I am going to have to use my own ownership. To make sure this doesn't happen I need to ensure which i check my money regular so I met my aim of getting maximum profit.

Run in an inexpensive manner-By jogging in an inexpensive manner, I will prevent waste by causing sure throw away is noted and held to a minimum with training with personnel. By doing sure I will be able to ensure I really do not spent any my profits on replacing waste products.

My other business ideas

I decide to make two different business idea therefore i could research to see what would do better in the market.

My first substitute idea- One of my idea for a company was a nail specialist who goes to people cover to do people nails who like to have their fingernails or toenails done at home or cannot get out. After doing secondary research (see research) they was too much competition round the Doncaster idea so it would be hard to try and get the market talk about and hard to get customer as they may curently have a nail specialist they like. For example of my rivals would be Bedazzled in Balby.

My second solution idea- My second solution was a bouncy castle employ the service of service for local people around Doncaster to provide occurrences for parties and various incidents. After doing some extra research I found in winter travelled the elements is chilly it make a difference sales that could have an impact on if this business would be a success as less folks have bouncy castle inside. This might mean I might not breakeven and not make much money. Materials are also very costly to buy so that it would have a lot of the amount of money I've earning.

I selected cleaning business of Green Ladies as it can be done all year round in virtually any weather, materials are cheap plus they is little competition around Doncaster especially nearby the area I live.

Primary research for Green Ladies

Primary research gets information in regards to a subject which is been accumulated and hasn't recently been done.

I did a questionnaire to 50 different people within different age groups. This is what I asked them.

1) what is your gender

I asked equivalent amount of men and women so my results were good as this might have an effect on the people who I aim for my advertising on and the campaign I'd do which would have an effect on my marketing blend.

2) What age group are you?

I asked this to find what generation were more enthusiastic about my cleaning services. This would help the advertising and find the sort of people I want to help me do my marketing combine. I mainly get results from people above 21 calendar year old.

3) What part of Doncaster do you live in?

Most people I asked reside in:












With these places except Sheffield as it is too much away, it can help me decide in my own marketing mix the place which I will concentrate on my sales and campaign on. Many of these are locally to my bottom on home.

4) Have you any idea other cleaning company?

I asked to find what my local competition is really as this would help me look out for them. They were:


Gemstone cleaning

The feather duster


Done and dusted

Celebrity drops

Help me see what prices they may have on extra research so I can choose the price I will charge and campaign I will chose to beat my competitors.

5) Can you be interested in a cleaning service in your home or office?

I asked this to see if indeed they were any affinity for the service which I was doing which related to my people in my marketing mix. A lot of people yes or possibly which is a positive signal as people may interest in my cleaning. It'll have an impact on my product in my marketing blend as it influence what service I provide.

6) Would you be enthusiastic about having cleaning in certain parts of the entire year for example Christmas time?

Out of 50 people I question 38 of them said yes or possibly, this shows some individuals may be enthusiastic about my cleaning service being provided at special times. This have an impact on the promotion I really do at certain times of the entire year and the merchandise I provide for this. It may suggest offering special deals at special times of the entire year.

7) What varieties of careers would you anticipate to be achieved around the house?

I asked this to see what customers visit a cleaner doing in their home and expect those to be like so I can could the merchandise in the best quality. People said:

Cleansing up

Reliable, trusted, good hygiene




Cleaning surfaces

Cleaning floors and hovering

Spring and coil cleaning

Standard cleaning jobs


By carrying it out can help me coach my staff to be these things so customers do what they need and treat they well to create a good quality staff. This will influence my People at work and the merchandise they acquire.

8) What would be the best option time for cleaning to come and clean your home?

A whole lot of the response to this received the same results but more for morning cleaning. From accomplishing this it shows that many people may prefer night and this may affect the changing times could I could clean and the costs I fee for doing cleaning during the night. It will help me find staff hours.

9) How much would you like to pay each hour for a cleaning service?

By repeating this it would help me decide on the price I'll bill my customer each hour for my cleaning services. This may have an impact on the people at the job will what they get paid. I will make a decision my price with this and my contests price. A whole lot of folks would pay between 4. 00- 5. 00 pound but this can be too low for my costs.

10) What things effect you to a certain cleaning company?

A lot of folks prices and suggestion, this means I had to ensure that I produce a good quality service so people are recommended to Pink Gals as this can help my costs and get my goal of maximum profit. The purchase price should be a lot like my competitors so people will pay it.

11) What physical environment you anticipate from cleaning service?

I does this to determine what I could do to make Green Ladies stand out from my competitors. This is what physical environment customer expect and I have to train my staff to do:

Friendly service



Good clean house


12) How often would you want a cleaner to come quickly to your home?

The most popular was regular and 28 people would like it then. This can affect the advertising I do as I have to make I fit my regular customer in. It will also affect the purchase price I ask for them as they could want special plans for having regularly cleaning.

13) Would you be thinking about special packages

A whole lot were thinking about the special deals as it is a way of saving money. 28 people were interested in this which means this may be something to consider in my package deals. This can affect presentation and the products which I provide with the bargains.

From repeating this questionnaire it includes help me see what customer want a cleaning service therefore i could work my Pink Ladies business for this so I give the best service I could.

Secondary research for Red Ladies

For my first little bit of secondary research I found out by occurring yell. com where my rivals are in my local area. This would help me as I found by ringing the service that they provide and the costs they charge. This would help me choose the services to often my customers and the costs to fee. This will help with my marketing blend. I've found my top five competition and have found out their prices and the service they often. (see map in research)


Service offered




Weekly/monthly/fortnightly cleans, one off cleans, planting season cleans, carpet cleans, brass silver precious metal, emergency cleaning

8. 00per hour



Tailor made programs, windowpane cleaning, spring and coil cleans, packages, weekly and monthly cleans

7. 50 per hour

61 boughton street, Bessacarr

The feather duster

Washing and ironing, one off cleans, daily regular, monthly

7. 75


Maid to clean

Weekly/regular monthly cleans, ironing, one off cleans

7. 50

Town centre


Weekly/Daily cleans, ironing, one off cleans

7. 50


From looking at my competitors I have found that poppies is my biggest competition as it offers the most service, it is just a national company and they're two cleaners working in the area. This implies I have to make sure I supply the same service and way more I look better then my opponents and the price will be cheaper or the same as my competitors. I am going to try and provide more service then poppies. In my own marketing mix it can help me make a decision my price and the merchandise I'll provide in my own marketing mix.

I also look on poppies website to observe how they persuade visitors to having cleaning done by them. I came across that they say about the physical environment which is expected from them when cleaning which are the same which I discovered from my questionnaire. I am going to make sure I promote this. (See research for website)

To look at some more secondary research I decide to go on countrywide statistics. com to look at the population and income of people. From looking at income and prosperity I came across that more people are earning more income which means more people can have the luxury of a cleaner. With riches rising and longer time at work, it indicates increasing numbers of people will require cleaners in the foreseeable future. This impact my price which I charge anticipated to how much people are able and who I promotion and advertising my cleaning to. Household income keeps growing. (see research)

I also looked at the population rate which is also going up which means more folks on the globe, more people who will want cleaning being done then pervious years. This will affect how many staff I've (people) and the quantity of hours and the price I demand.

Comparing the service that happen to be offer between Red Ladies and it competitors

These are the service that i am offering as part of Pink Girls:

Local cleaning around home and offices

Planting season cleaning packages

Deals with different aspect of cleaning

Window cleaning

Regular and one off cleans

Daily/ every week/ monthly

Ironing and washing

Disaster cleaning

Brass cleaning

Moving in/moving out cleaning

Carpet cleaning

Poppies as my biggest opponents provide these service except:

Ironing and washing

Packages deals

Cleaning around offices

Planting season cleaning plans.

Other services which my other competitors offer are the normal cleans and cleansing and ironing.

BY providing more service it makes me stick out from my competition as I've more choice so customers are more likely to come if you ask me.

My Proposal for Red Ladies

From doing my key and extra research I have made proposals on my service from talking to prospective customers and looking at opponents.

My biggest competition is from poppies that are in my geographic area of Bessacarr. I want to ensure I do promotion in my marketing mix so people know about the service I am providing. This might going to promotion in areas such as carcroft where these are no local cleaners.

To be sure I am current with my competitors I will supply the same services and more service so I am more update and folks come to my cleaning services. Because of the great variety in services. I must supply the same physical environment which I found from my questionnaire and poppies website.

I need to fee the same price as my opponents so my prices aren't too much and try to be the cheapest price on the market as people want cheaper prices shown when requesting in the questionnaire

I am going to use my questionnaire and my secondary research to make sure I decide appropriately when doing my marketing blend.

Market technique for Pink Ladies

This the strategies I will use to try and get the marketplace talk about. For my market technique to get the marketplace share I will provide the service which my competition offer so people are more likely to Pink Women as more service can be found. I will offer unique package deals so I look more current then my opponents. Another market strategy I am using is concentrating on area where tournaments are not basic to try and get customer following that, as this is one way I'll build my market share by promoting in the newspaper and leaflets to try and get customer and build my market talk about. I am also going to try the least expensive price of my competitors of 7. 50 so people come to me as I am cheaper which can only help build up my market talk about.

Marketing mixture of Pink Ladies

A marketing combine is tactical components of a marketing plan. I will be looking at 6 p s of the marketing mixture.

Price- is what I am going to bill for my service for cleaning people residences. When looking to the research I did so, I found from my questionnaire that People wanted to pay between 4-5 cleaning each hour however from supplementary research I found that my competition were charging between 7. 50 and 8. 00. When also taking a look at the earnings a would lead to 4. 00- 5. 00 I'd not make money as it is my costs. THEREFORE I opt to go for the low price that my rivals changes which is 7. 50 which is the cheapest. This may still make people come to Pink Ladies as it's the cheapest cleaning business. Deals will be fee per hour as well with two things done in the hour e. g. Rug cleaning a room and certain cleaning.

Place- that's where the goods are sold or services are placed. From doing my questionnaire I found out where people live in region of Doncaster to provide me the place where my cleaning could be achieved. However in my secondary research I found where my competitors are situated so I could promote and get customer from area of Doncaster where few cleaners are. I take to and get customer from carcroft, adwick, rossington and cantley. I am not buying any premises as I do not need one at the moment as they is only me to start out with, I will use a home office at home. In the future I might need premises if Pink Girls expand for staff breaks and for people reserve our cleaning. In the foreseeable future I would try and situate near my geographic area as Bessacarr therefore i am near where I hope my customers will be around rossington from when I found out in my supplementary research. I also would need to think about be close to cash and bring as this might spend less in petrol. If I bought a property in the foreseeable future, I would get a home loan and put in about 50, 000 on premises. This can be based upon the enclosure and shop prices at that time.

Packaging- presentation can be product packaging on the good but I am using deal as something. That's where you include a couple of things together for a particular deal. I will use packaging when doing my package offers. I research this in the primary research by asking if people would involvement in package deals, I got a good response. From my supplementary research I found that not other cleaners provide package deals, making my service unique and stand out from my competition. The package deals I would do is ideal for example carpet and certain cleaning in the hour for 7. 50 but would depend on how big is drape or room. This would signify a person doesn't has pay for cleaning but certain careers throughout the house. These may be common using times in the entire year as in my own primary research a lot said they be considering cleaning at special times at season such as Christmas.

Product-this is the service which I am providing or if could be the product that i am providing. From doing my major research I came across if people would be enthusiastic about my service or office where I got a good response in which a lot of folks said no or maybe. I also ask when jobs would be likely with a cleaner. This and my supplementary research of finding out what service by competitors decide, I opt to offer more service or the same therefore i am at the same stage as my challengers. These are the service which I will be offering:

Home cleaning around home and offices

Planting season cleaning packages

Deals with different facet of cleaning

Screen cleaning

Regular and one off cleans

Daily/ each week/ monthly

Ironing and washing

Emergency cleaning

Brass cleaning

Moving in/moving out cleaning

Carpet cleaning

From repeating this research I provides these service which my competition do not provide such as cleaning packages.

Promotion-This is tools to help promote a product or service to persuade people to buy the product or service. From doing my supplementary research I found that people are attractive to certain cleaning company scheduled to with the price and recommendation. This is why I want make sure I providing the very best quality service at the cheapest price. I need promote my cleaning service, Green Ladies to make certain that people know that a new service and available. I'll use this using leaflet through people doorways in area that i am concentrating on, cantley, rossington, carcroft and adwick. I'm going advertise my service through the newspaper every week to make certain people find out about my service and the service that i provide. From my secondary I came across that my biggest rival poppies using persuade about the service they offer such as trustworthy, I am going to do this in my own advertising to be at the same stage as my competition. By doing special package offers instead just cleaning, that one of the advertising I am doing where I do two careers such as carpet cleaning and curtain cleaning for 7. 50 in a hour or two instead of a person getting their house cleaned.

Physical environment- this is the physical environment which a cleaning service is given. This could be the feel of the service and a host which a person needs. From doing extra research I am using my rivals ideas of the physical environment they expect from cleaning. These are things such as trust and friendly. In my own most important research I also find that the customer desired these exact things out of service for a physical environment from cleaning:




Good environment

Good cleaning

Good quality

These are things I will be using to be sure that customers feel just like the environment around them is to a good standard.

People-People is folks within the business such as personnel; I need to ensure that my personnel supplies the physical environment customers want from cleaning. This can when having staff in the future. I found this out from my most important and supplementary research about what people what out of any business. For this staff will require training as i get staff in the future when I extend.

Further justification of place- At the moment Pink Gals will be ran from your home as they is not any need for a place as it is not a major enough company jet. When Pink Girls expand I will need a place where my customer can come and book, and office work can be carried out from a central point. If I was to get a shop where I possibly could run things from, I would spent 100, 000 pounds and try to get a location in the neighborhood area where I started or in town. Town is more direct for customers for customers to get to however it depend if they is a house offered by my price range. It might be connivance in the town centre as customer and personnel would be able to get access to it easily however I'd need parking open to store company vans and autos when not being utilized and for staff to get easier access. I would provide a place where customer can come and inquire, and also employee people to do paper work and equipment can be stored. This will depend on how well Green Females do as they need to extend before they do that.

SWOT analysis of Pink Ladies

A SWOT examination is helping control the risk of earning decision and help see what a business current position is in.


This is something that a business performs effectively and it is strong in it. These are the talents of Pink Gals:

Provides Package offers different from competition which make Pink Ladies stick out as it is a unique selling point.

Top quality service because of the training the cleaner receive and what and how the services are given.

High level of customer service- customer come first

Effective campaign within the package deals as people are attractive from doing my questionnaire.


This is in which a business is accomplishing poorly and not effectively. They are the weaknesses of Pink Ladies:

Restricted service certain to the expensive of equipment e. g. One carpet cleaner.

Low sales when the customer foundation in growing.

Opportunities- this is actually the business could take advantage of in the foreseeable future. These are the opportunities of Green Ladies:

Expanding when earnings is made, with an increase of available staff to clean to make business increase market share

Technology development means better equipment which improve services

New market segments as more folks are working longer hour and getting ultimately more money so do not have not have time to completely clean and are able it.

Product extensions when more equipment is purchased.


This is a potential problem within the business in the future. Pink Ladies threats are:

A lot of opponents within the cleaning professional and folks are placing cleaning company all the time

Poppies have a higher market share

New legislation to do with staff and materials may impact the business enterprise in the futures

PEST examination of Green Ladies

This is where a business examination the exterior macro environment, looking what might influence the business from the outside. PEST comprises of political, economic, sociable and technology factors.

Political factors- They are government rules, legal concern and lawful restrictions which a company such operate under. The factors which may affect Pink Women are:

Employment laws- In the foreseeable future when I broaden and get staff, employment laws may affect Green Ladies as I must consider employment laws and regulations such as lowest wage and hour people are allow to work. I want to ensure that no one id discriminated through my office. This could have an impact on Pink Women as training should be done about discrimination and more money may need to pay for more staff. If the minimum wage rises, I'll lose revenue as I am going to have to pay for wages

Environment legislation- As Pink Ladies using chemical substance within the business, I need get them to dispose of correctly and control. This will affect Pink Ladies as more income spending on making sure some compound are taking to dumping sites etc. this well cost profit petrol and training personnel how to get rid of certain chemicals.

Country wide insurance and Taxes- AFTER I come to get rid of of Pink Females working year, I am going to have to pay a complete amount of tax if a make a degree of profit. This may affect Pink Ladies as I will have to work with money for fees out of the revenue I make.

Economic wealth-These will be the purchasing power which could affect the business and customers. They are the influences which would have an effect on Pink Ladies:

Economic wealth-This is depended on the clients and how much money they have to spent. If salary increase then more people are likely to have cleaners as they have significantly more money to spend. However if wages go down it will suggest less people will have money to employ cleaners.

VOT-This tax with is added on to certain which are buying. If VOT goes up then it will affect Pink Females stock prices as they have to pay more and things petrol will be more. However if they go down it'll mean Pink Women has less overall to spent

Social factors-this is demographic and culture aspects. This impacts the client needs and desires that could include age distribution. Public factors could influence Pink Females by:

Population development rate- In the event the delivery rate is rising in the united kingdom, this means they'll be more people in the world who might want cleaning which means they would be a much better demand. However if the population lower it would mean that they would be less demand for cleaning.

Focus on safety- This may be communal factors which focus on cleaning and security. This may cleaning may well not viewed as safe so it might be difficult to find staff due working with chemical. This implies it is important that I protect my personnel from any problems. This may more cash spent on training and making certain staffs are safe.

Technology factors- this relates to technology which can be found. This could have an impact on Pink Ladies as:

Rate of scientific change- When changes to technology take place, this may means extra cash keeping up at this point with the latest technology as my competition may provide an improved service them me anticipated to raised technology. This might mean Pink Gals spending money to maintain thus far.

Latest technology- If Red Ladies can afford the new technology or not, people are more likely to go to service with better technology which could cause issues with dropping customers.

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