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The main goal of the effective resume writing

Many people are mistaken when they say that the main goal of theresume is to find a new job. Surely, to find a new job is alsoone of the resume’s goals. However, it is not the main goal,because it doesn’t say anything about the quality of the new jobposition. To understand the main goal of the resume you shouldthink about it not like about the ticket to the interview, butlike about the banknote. You should understand that the resume isnot a ticket for an interview it is a banknote, and you set itsface value. There is an opinion that the main task of a resume isto get a call from the employer. This is a very erroneousopinion, which professionally killed a large number ofprofessionals. A person thinks that if he has worked in Microsoftor Google then it does not matter what his resume says - thatit's important to just indicate the places of work. Such opinionis right a bit: such a resume, of course, will interest therecruiter, but nothing else. The main goal of the resume is toshow the real value of a person as a professional. If you won’tshow your real value in the resume, it will be pretty hart to dothis during an interview. The interviewer is in some mood, thatis based on the resume, and this mood is really hard to change atthe interview.

First think about the recruiter then about the employer

The recruiter is interested in making the resume look asexpensive as possible. If the recruiter works in an agency, hisincome depends on the income of the candidates he finds for thevacancies. If the recruiter works in the company, then he isinterested in closing the vacancies by the best candidates,because this gives him hope for a bonus. And what is veryimportant here - the recruiter receives the resume first in manycases. Such person decides what will happen to resume andcandidate next. Here are some tips that will raise the value ofyour resume in eyes of recruiter:

  • Make your resume easy to read and “users friendly”
  • Think on how to “sell” you resume
  • Customize your resume for your specific profession
  • Show the important first
  • Show your success to recruiter
  • Use only business language
  • Use the right structure for the effective resume writing

The right structure of the resume

The structure of the resume can vary a lot. However, the perfectstructure should be simple and highlight the important. Here isthe structure if the effective resume:

  • Name of the candidate
  • Photo
  • Contacts (only phone, email and city)
  • The goal – the job position you are applying for. Don’t usesuch clichés as "My goal is to find a company in which I canrealize my potential with the maximum benefit for the company andfor myself." No one will read this template
  • Key competencies – they are a part for experiencedspecialists. The recruiter may not want to read the entiresummary, but he will look at the key competencies. Here you needto indicate professional knowledge and achievements, as well asindicate a few personal qualities
  • Education
  • Trainings
  • Work experience (the most recent place of work - at the top,earlier place of work - below)
  • Additional information (languages, computer programs,driver's license).

Professional think that it is normal if a person works in thecompany for 2-3 years. If he or she changes jobs more often, heor she can be called a job hopper. Recruiters don’t like suchcandidates because about 70% of customers refuse to consider suchcandidates too. And this is quite natural. Of course, everyonehas the right to make mistakes and in a good resume there can bea couple of places where the candidate has worked only for 1-1.5years. But if it a tendency, then the value of the resume is verylow. However, it often happens that a person changed several jobsin the same company or moved from the company to the companywithin the holding structure. Or he was engaged in project work,within the framework of which several employers were replaced. Insuch cases (and everywhere, where it is possible) it is better tocombine work places in one with different dates. And inside thisblock you can gently show the change of posts. I this case resumevisually does not show the frequent change of places of work.

Some other tips to make you resume perfect:

  • Use your photo on a monophonic background (white or gray)
  • Leave only one phone number. Why should a recruiter thinkwhere to call?
  • Use only personal email
  • Remove family status
  • Combine competencies and key experience. Reduce the sentenceto 7-10 words and arrange it in a list
  • Remove recommendations
  • Reduce duties to 10 lines
  • Use short links
  • Reduce the total amount of a resume to two pages.

Make your resume a perfect size and share your achievements

The ideal volume of the resume is strictly two pages, no more noless. One is too small, this is permissible only for students,and three is already too much (no one will read this). Ifeverything is clear with one page - such paper looks like abeginner's resume. The recruiter will only look at two pages in80% of cases. And read only what you gave him on these two pages.Therefore, whatever you wrote on the third and other pages, itwill be left without attention. So if some important informationis on the third page – the recruiter will never know about it.Achievements are the most important part of the resume. This partimmediately adds 50% of the cost to your resume. The recruitersimply cannot select two candidates at the same time. Therefore,always the winner is the one who showed his achievements and wasable thereby to interest the recruiter. Show your achievements innumbers, timing, or significant qualitative changes in thecompany. They should be specific, measurable, impressive andconsistent with the resume. Here are some examples ofachievements that you can include in your resume:

  • Over three months I increased TV sales by 30% (for storemanager)
  • Launched a new product on the market in four months, whichhelped company to earn 800 thousand dollars in six months(marketing director)
  • Negotiated with suppliers and increased the delay on paymentsfor 30 days, saving the company from loans - 100 thousand dollarsa month (the buyer)
  • Reduced staff turnover from 25 to 18% by work with employeeinvolvement (HR).

Tell about your personal qualities in resume

Now more and more interviewer’s attention is paid to the personalqualities of the employee when selecting candidates. If youanalyze by what exactly you will be evaluated at the interview,then most likely there will be such groups of factors:

  • 40% - professional knowledge
  • 40% - personal qualities
  • 20% - motivation (the desire to do exactly this work in thespecific company).

Which personal qualities recruiters are interested in? These arepersonal qualities of a person, helping to the effectiveperformance of their duties. This includes vigor, openness, theability to work in a team, initiative, proactivity and so on. Andthese are not just empty words, more and more often you will hearthis question at the interview: "Tell me about the situation inwhich you had to take responsibility, and how you coped with it."This is called competency assessment. Therefore, your personalqualities are extremely important, especially if they correspondto what is required in vacancies. And if earlier it was quiteenough to just list them, then now this is not enough. Now peopleneed to confirm their availability, so it is better to write themlike this:

  • Initiative: when the leader left, I developed and implementedthe exit strategy of the department from the crisis
  • Vigor: my sales volume for 2014 was 30% higher than theaverage for the department
  • Stress-resistance: held successful negotiations with theclient who refused to the seven managers and I concluded acontract with him
  • Leadership: conducted five trainings on management and raised10 managers from line employees.

It is important to write not a lot of qualities, but importantqualities with examples.

Don’t put the functional duties from the job description in theresume

The functional duties that are indicated in the resume areusually the most banal and tedious thing. In 30% of cases theyare copied from their job description, in 50% of cases - fromsomeone else's resume or job description, and only 20% peoplereally write them on their own. It is always better to writeresponsibilities, not areas of responsibility, and describe themin the form of actions that you performed. This is same as withthe achievements, but duties can be not so impressive, and,naturally, these are not one-off actions. Before writing a resumetry to read a few job descriptions to imagine what you shouldwrite about. Further write down the responsibilities. The mostimportant should be in the first place (for example strategydevelopment, budget planning or entry of new products to themarket), and at the last - the least (for example, preparation ofreports).

Sell the name of the position and company in your resume

The names of the positions and the companies from your list, infact, are exactly what the recruiter reads in the resume first.This is how the customer glides through the shelf in the store insearch of familiar brands (Nescafe, Procter & Gamble, GallinaBlanka, Mars, Snickers, Tide). This information helps therecruiter to form the initial cost of the resume in his head andthen only he begins to look for details. For the effective resumewriting the title of the position should be understandable andgenerally accepted. For example, if you worked as a marketingmanager for a product, then it would be logical to call you abrand manager in a resume. Everyone will understand what you weredoing and the name "brand manager" is more selling than the"marketing manager". If you were the head of the salesdepartment, obeyed the CEO, and you had 100 people in the team,while you negotiated with key customers, then you're thecommercial director. If you were a leader, don’t forget to writehow many subordinates you had. The mention of subordinates andtheir number always makes your resume more expensive.

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