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The main goal of the effective resume writing

Many people are mistaken when they say that the main goal of the resume is to find a new job. Surely, to find a new job is also one of the resume’s goals. However, it is not the main goal, because it doesn’t say anything about the quality of the new job position. To understand the main goal of the resume you should think about it not like about the ticket to the interview, but like about the banknote. You should understand that the resume is not a ticket for an interview it is a banknote, and you set its face value. There is an opinion that the main task of a resume is to get a call from the employer. This is a very erroneous opinion, which professionally killed a large number of professionals. A person thinks that if he has worked in Microsoft or Google then it does not matter what his resume says - that it's important to just indicate the places of work. Such opinion is right a bit: such a resume, of course, will interest the recruiter, but nothing else. The main goal of the resume is to show the real value of a person as a professional. If you won’t show your real value in the resume, it will be pretty hart to do this during an interview. The interviewer is in some mood, that is based on the resume, and this mood is really hard to change at the interview.

First think about the recruiter then about the employer

The recruiter is interested in making the resume look as expensive as possible. If the recruiter works in an agency, his income depends on the income of the candidates he finds for the vacancies. If the recruiter works in the company, then he is interested in closing the vacancies by the best candidates, because this gives him hope for a bonus. And what is very important here - the recruiter receives the resume first in many cases. Such person decides what will happen to resume and candidate next. Here are some tips that will raise the value of your resume in eyes of recruiter:

  • Make your resume easy to read and “users friendly”
  • Think on how to “sell” you resume
  • Customize your resume for your specific profession
  • Show the important first
  • Show your success to recruiter
  • Use only business language
  • Use the right structure for the effective resume writing

The right structure of the resume

The structure of the resume can vary a lot. However, the perfect structure should be simple and highlight the important. Here is the structure if the effective resume:

  • Name of the candidate
  • Photo
  • Contacts (only phone, email and city)
  • The goal – the job position you are applying for. Don’t use such clichés as "My goal is to find a company in which I can realize my potential with the maximum benefit for the company and for myself." No one will read this template
  • Key competencies – they are a part for experienced specialists. The recruiter may not want to read the entire summary, but he will look at the key competencies. Here you need to indicate professional knowledge and achievements, as well as indicate a few personal qualities
  • Education
  • Trainings
  • Work experience (the most recent place of work - at the top, earlier place of work - below)
  • Additional information (languages, computer programs, driver's license).

Professional think that it is normal if a person works in the company for 2-3 years. If he or she changes jobs more often, he or she can be called a job hopper. Recruiters don’t like such candidates because about 70% of customers refuse to consider such candidates too. And this is quite natural. Of course, everyone has the right to make mistakes and in a good resume, there can be a couple of places where the candidate has worked only for 1-1.5years. But if it a tendency, then the value of the resume is very low. However, it often happens that a person changed several jobs in the same company or moved from the company to the company within the holding structure. Or he was engaged in project work, within the framework of which several employers were replaced. In such cases (and everywhere, where it is possible) it is better to combine workplaces in one with different dates. And inside this block, you can gently show the change of posts. I this case resume visually does not show the frequent change of places of work.

Some other tips to make you resume perfect:

  • Use your photo on a monophonic background (white or gray)
  • Leave only one phone number. Why should a recruiter think where to call?
  • Use only personal email
  • Remove family status
  • Combine competencies and key experience. Reduce the sentence to 7-10 words and arrange it in a list
  • Remove recommendations
  • Reduce duties to 10 lines
  • Use short links
  • Reduce the total amount of a resume to two pages.

Make your resume a perfect size and share your achievements

The ideal volume of the resume is strictly two pages, no more no less. One is too small, this is permissible only for students, and three is already too much (no one will read this). If everything is clear with one page - such paper looks like a beginner's resume. The recruiter will only look at two pages in80% of cases. And read only what you gave him on these two pages.Therefore, whatever you wrote on the third and other pages, it will be left without attention. So if some important information is on the third page – the recruiter will never know about it.Achievements are the most important part of the resume. This part immediately adds 50% of the cost to your resume. The recruiter simply cannot select two candidates at the same time. Therefore, always the winner is the one who showed his achievements and was able thereby to interest the recruiter. Show your achievements in numbers, timing, or significant qualitative changes in the company. They should be specific, measurable, impressive and consistent with the resume. Here are some examples of achievements that you can include in your resume:

  • Over three months I increased TV sales by 30% (for store manager)
  • Launched a new product on the market in four months, which helped the company to earn 800 thousand dollars in six months(marketing director)
  • Negotiated with suppliers and increased the delay on payments for 30 days, saving the company from loans - 100 thousand dollars a month (the buyer)
  • Reduced staff turnover from 25 to 18% by work with employee involvement (HR).

Tell about your personal qualities in resume

Now more and more interviewer’s attention is paid to the personal qualities of the employee when selecting candidates. If you analyze by what exactly you will be evaluated at the interview, then most likely there will be such groups of factors:

  • 40% - professional knowledge
  • 40% - personal qualities
  • 20% - motivation (the desire to do exactly this work in the specific company).

Which personal qualities recruiters are interested in? These are personal qualities of a person, helping to the effective performance of their duties. This includes vigor, openness, the ability to work in a team, initiative, proactivity and so on. And these are not just empty words, more and more often you will hear this question at the interview: "Tell me about the situation in which you had to take responsibility, and how you coped with it."This is called competency assessment. Therefore, your personal qualities are extremely important, especially if they correspond to what is required in vacancies. And if earlier it was quite enough to just list them, then now this is not enough. Now people need to confirm their availability, so it is better to write the mlike this:

  • Initiative: when the leader left, I developed and implemented the exit strategy of the department from the crisis
  • Vigor: my sales volume for 2014 was 30% higher than the average for the department
  • Stress-resistance: held successful negotiations with the client who refused to the seven managers and I concluded a contract with him
  • Leadership: conducted five trainings on management and raised10 managers from line employees.

It is important to write not a lot of qualities, but important qualities with examples.

Don’t put the functional duties from the job description in the resume

The functional duties that are indicated in the resume are usually the most banal and tedious thing. In 30% of cases they are copied from their job description, in 50% of cases - from someone else's resume or job description, and only 20% people really write them on their own. It is always better to write responsibilities, not areas of responsibility, and describe the min the form of actions that you performed. This is same as with the achievements, but duties can be not so impressive, and, naturally, these are not one-off actions. Before writing a resume try to read a few job descriptions to imagine what you should write about. Further write down the responsibilities. The most important should be in the first place (for example strategy development, budget planning or entry of new products to the market), and at the last - the least (for example, preparation of reports).

Sell the name of the position and company in your resume

The names of the positions and the companies from your list, in fact, are exactly what the recruiter reads in the resume first.This is how the customer glides through the shelf in the store in search of familiar brands (Nescafe, Procter & Gamble, GallinaBlanka, Mars, Snickers, Tide). This information helps the recruiter to form the initial cost of the resume in his head and then only he begins to look for details. For the effective resume writing the title of the position should be understandable and generally accepted. For example, if you worked as a marketing manager for a product, then it would be logical to call you a brand manager in a resume. Everyone will understand what you were doing and the name "brand manager" is more selling than the"marketing manager". If you were the head of the sales department, obeyed the CEO, and you had 100 people in the team, while you negotiated with key customers, then you're the commercial director. If you were a leader, don’t forget to write how many subordinates you had. The mention of subordinates and their number always makes your resume more expensive.

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