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Evaluation of Digital and INTERNET MARKETING Technology

Part A

Question 1

I consider online marketing tools are part of the marketing mix as channels that may be made use of. There may be diverted focus when it comes to digital marketing if it is just used to promote or promoting a product/service online. Digital marketing can be used in multiple ways whilst we consider facilitating it within an organisations marketing communication combination, rather than focus on 1 form of the marketing communication mixture. As systems are on a growth and the attention course of users is declining, I will suggest investigating marketing tools to help advertising via online content behavior, understanding ways to inform consumers about the product if for example these were to search a certain product. If we look at the amount of data mining, consumer purchase behaviour and so on via the internet. The organisation may use such data to utilize relevant information that would help accelerate their sales or avail specific products whilst understanding the demand is accessible. If we check out Amazon and Google, both of these organisations tend to have a great deal of digital marketing working perfectly for the coffee lover, as they have got put it into practice in collecting information and monitoring what they purchase and how they purchase it. With such tools an company can tailor advertisements to the users, we can easily see it similar to an "On-Demand Advert" which would then pick up the interest of users who want for specific items. There exists many accelerated ways of marketing on the web, with the level of innovation we've adopted, web marketing made it simpler to facilitate the following:

  • Public Relations
  • Investor Relations
  • Customer Service
  • Prospect Qualifications
  • Product Sales
  • Customer Connections and Feedback
  • Internal Communications

With that being said, the digital world has opened up more opportunities for marketers concerning understanding Buyer behavior, Interacting frequently to the client, Public relations and so much more.

Marketers tend to consider digital marketing to be more time-efficient and can be used by the people, hence it creates it better to record a wider reach, whereas the ways they market or allow themselves to be seen by the consumer might need to change as to avoid the click-through behavior of the client. I agree that digital marketing can be critical tools in brand building and other varieties of communicating to the consumer, mainly Customer Interactions. Marketers can evade ad-blocks and such, if they just spend somewhat of time trying to learn a little about the online content behaviour yet look out for solutions out there such as Geo-tagging, proximity marketing and so forth.

Question 2

As a marketing administrator, there are 5 steps to analyzing digital systems:

Step 1:

I would measure the goals of the organisation's digital marketing promotions by understanding the amount of social shares our articles are obtaining, size of our group of fans on internet sites, the amount of times "Nike" has been mentioned on social media, research the number of positive reviews aquired online via consumers, check the amount of online traffic we are receiving on our website as well as just how many times links are being diverted to your web site from other interpersonal media stores. If each one of these things were done by the previous marketing team, I'd look at set up targets are being fulfilled, if not I would then revise our goals as to accommodate our targets.

Step 2:

I would re-assess the mark market, if it is changed I will have to help an information search concerning have an idea of the demographics, hobbies and online activities that the consumers may have, this allows me to achieve consumer profiling concerning marketing acceptable content to them.

Step 3:

I would need to take a look at our online digital existence, this means I'll have to see how well "Nike" does in the sociable online environment, are they active or passive when it comes to public relations and customer interactions. Are they utilizing everything the internet has to offer from technologies that can be feasible to adopt?

Step 4:

I would evaluate the types of information "Nike" is interacting to the consumers in digital form. Are they mailing the right message to the right consumer? May be the consumer understanding the meaning and acting upon it, positively or negatively?

Step 5:

I would evaluate the performance of Nike's digital marketing campaigns. How is Nike profiting from such channels? Are we making a earnings while keeping costs low? Is our rate of investment on digital marketing visible to us, and could it be positive?

Question 3

I would utilize virtually all online marketing tools to allow the presence of the new product.

The common marketing communication tools will be placed into effect, such as advertising, promoting the idea in various trade shows, speaking opportunities concerning describe the product, joint marketing, co-branding and so many more traditional ways that can be broadcasted online via online content advertising, which are simple adverts that will pop-up because of their relevance whilst consumers maybe be browsing for a new mobile for example.

  • Search Engine Marketing.
  • Get the term out there, be noticed via social stores.
  • Email marketing is one way to see the consumers about the product.
  • Google AdWords to help online advertising.
  • Bloggers or public media influencers, by offering the phone for evaluating by large reach blogger or youtubers concerning discuss your product or converse in more detail about it.
  • Online shops, you can be selective as to who you wish to sell the new phone and when they can sell it, such as your own website, amazon and the likes of amazon.

The strategy would start differing as adoption rates either increase or lower, if they increase then your organisation should be and stay proactive whilst dealing with public relations, boost customer services and promote client satisfaction, if they lower I'd then suggest revisiting the product and re-examining the complete procedure for the marketing communication.

Part B

Question 1

I would particularly assess why should McDonald's create a vegetable burger to their store?

I should define the situation and understand where in fact the information search should start, before producing the needed research, once that is arranged i quickly would identify the research method. It will either be Primary or Secondary, or both. For this particular scenario, I'll explore the extra data initially since it is cheaper, faster and available whereas this can be biased. For instance, using region McDonald's can idealise a marketplace for such a product, such as set up where there exists a great people of vegetarians in compared to non-vegetarians, if the product gains attractiveness, if so they can proceed in furthering the options of products in various places concerning cater to the groups of men and women who are vegetarian by itself. Therefore, I would select Descriptive and Causal research rather than Explanatory research.

Once I've found the relevant, impartial, exact and current data I require, we can guide for assessment of the product concerning not waste much time in looking for main data, when such data can be availed to us by promoting the product on trial basis and see how well it can.

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