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Evaluating McDonald's and White Fort Essay

Both White Castle and McDonald's include a long good providing quickly, cheap, and convenient pret a manger. Both businesses had began with 1 store, and then expanded right into a franchise. To remain competitive they created new and impressive ways to make new customers and keep most of their very own value devoted customers. When compared there were several differences plus some similarities to each business. Equally provide related customer profit package, both target on the run, and price range conscious clients, both have practical locations. The servicescape of every store is very different for each and every. The services encounter was also very different. The process and design of both equally facilities was similar, which in turn does not this can create a scenario for custom requests. The service layout is definitely markedly distinct also. White-colored Castle and McDonald's both equally provide similar service with differences which might be clearly apart.

At McDonald's the customer advantage package contains the primary good is fast-food service in a cheap price, hamburgers, and French fries, breakfast and some healthier food items. The peripheral items are free Wi fi, Gift cards, Red Box equipment for DVD's and Enjoy Place & Parties only at that location. The variants can be found across the street through the Belle-Clair Fairgrounds, located close to downtown, and located near highway 15. The different advantage package with this store provides a diverse populace, which includes families and kids, young pros, the elderly, neighborhood businesses to feature the fairgrounds, and people who will be eating healthy and balanced on a budget.

For White Fortress the customer benefit is similar. The main good is fast-food for a cheap price, particularly tiny mini burgers, breakfast. The peripheral products are, call in orders for pick-up, gift cards and encolure...


For evidence of "green practices" in White Fort there was none visible, but the employee explained that the retail outlet has a "Gone Green" plan that means that they can stopped employing white conventional paper for their corrugated cases, and after this use brownish recycled paper. White Fortress also has their own company that recycles newspaper steel, lightweight aluminum, and materials. Changed the lighting to LED and lowered all their electric bill by $2, 500 each year ("White Castle").

In conclusion the two fast-food restaurants give their customers value, nevertheless at different levels, for different target population. Out of the two McDonald's appears to give buyers a better benefit for their funds.

Works Offered

"McDonalds. " Our Story. McDonalds. com. n. d. Web. martinmas 2011.

"White Castle. " Company. Whitecastle. com. n. d. Internet 11 November 2011.

"White Fortress. " Gone Green. Whitecastle. com. in. d. Web 11 November 2011.

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