Entrepreneur identifies opportunities for business

Introduction

"Entrepreneur identifies of opportunities, can take hazards and garners resources with an explicit give attention to the creation of services, services, knowledge or ideas ( Shane 2003)". This article will present one of most significant business people in China-Ma Yun, the British name is Jack Ma who's the Chairman and Chief Executive Officer (CEO) of Alibaba Group at present, he was a "Forbes" publication was founded more than 50 years to become the front cover of the first business owners in mainland China, as well as won the named Global Leader of Tomorrow. In addition, Jack port Ma also dished up as director of Softbank Group, China Yahoo, Chairman of the Board, Asia-Pacific Economic Cooperation (APEC) Business Advisory Committee under (ABAC) participants, Alibaba, Hangzhou Normal University or college, Business College Dean, director of Huayi Brothers Mass media Group(http://baike. baidu. com).

Background of Jack Ma and his Alibaba. com

Jack Ma was created in 15th Oct in 1964, he hometownisHangzhouZhejiangprovince of China. Hegraduated from Hangzhou Teacher's College in 1988, his major is English. After he was becamean English instructor at the HangzhouElectronicEngineeringCollege. In 1995, he has already established a chance that visited the United States for the first time access to the web, which was made an enormous impact to him, after coming back home, he founded "Chinese Yellow Internet pages" in Internet. In 1997, he joined up with the China Ministry of Foreign Trade, the main responsible for the introduction of Chinese products on its recognized site and the web trading market (http://baike. baidu. com).

In 1999, he really considered that he resign from the federal government offical work. He is one of thefounders of Alibaba. com, to develop e-business applications, specifically running a business to Business (B2B). At the moment, Alibaba. com is a worldwide inter-enterprise (B2B) e-commerce well-known brands, is the world's section of international trade within the largest and most lively online trading market and the business community (http://tech. sina. com. cn). On the main one hand, to be able to the success of Alibaba, so that Jack Ma was invited many times to lecture the world's leading establishment of higher learning, including the University of Pennsylvania Wharton Shool, MIT, Harvard and so on. On the other hand, he was invited to Dawos AnnualMeeting have eight timessince 2002.

In addition, good location, solid structure, excellent service to make Alibaba the world's first network has more than 8 million business e-commerce website, over 220 countries and parts throughout the world every day to businesses and stores to provide 8. 1 million commercial supply and demand information turn into a global business network to market the most well-liked site has been business people as the utmost popular B2B website (http://tech. sina. com).

Outstanding performance by all strolls of life to make Alibaba's attention. WTO Director-General of Sutherland as the first Alibaba consultants, the U. S. Office of Commerce, the Japanese overall economy, Trade and Industry, Federation of Western SMEs and other federal government and private companies to local businesses recommended Alibaba (http://tech. sina. com).

Jack Ma founded Alibaba mass media at home and in foreign countries, and foreign opportunity capitalists in Silicon Valley hailed with Yahoo, Amazon, eBay, AOL par with the very best five business schools on behalf of one of the web. It was founded to market the establishment of China's business credit, in the fierce international competition for small and medium corporations has created infinite opportunities, "Allow world is not difficult to conduct business (Ma 2010). " Jack Ma create the personal auction site Taobao, efficiently blazed a unique route localization in China, from the first one fourth of 2005 began to become Asia's major personal public sale site (http://tech. sina. com. cn).

The end of 2009, Alibaba Group Chairman of the Plank Jack Ma made an appearance Xinhua News Organization, and young editors and reporters to perform a "open communication. " This allows us to feel near to this young entrepreneur has been hailed as "pioneering Godfather" elegance. His passion, intelligence, laughter, as well as signature-style "insolent" and the Xinhua Media Agency, the exciting young editors and reporters asked for the exchange of one climax after another, the applause extended, laughing (Ma 2010).

How could do such successful E-business as Jack Ma who don't realize programming, do not understand finance, people don't realize the design, and how to come to a web company today, Jakc Ma joked and said that the business someone asked him things, he was 95 percent didn't know, he absolutely did not know, but he recognizes who has learned who ought to know. He said, CEO's potential that they can use someone else's brain (Ma 2010).

There are two approches to analysishow Jack port Mapersonality characteristics make him become a great business owner in the high competitive inforamtion get older, including OCEAN and Infestation.

OCEAN (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism)

According to Baron and Harrington's the Sea diagram shows that the successful businessperson have the strengths requires Openness, Extraversion, and Neuroticism. However, the negative aspectswhich are negatives to the businessperson includes conscientiousness and agreeableness (Baron 1981).

Firstly, Jack port Ma can be an openness and Extraversion, because he's open to new encounters, intellectually interested, and asethetically sensitive to does his business- Alibaba, for example, since he first time seen Internet in American, after he back home he already made decision to conduct business related to Internet, even though throughout that time he did not have any understanding of Internet.

Secondly, through Jack Ma's presentations, mags, and blogs. It could be clearly that Jack port Ma who is a Creative management, which means that "being more creative yourself or handling others in order to become more creative or making certain the system that is being managed works more artistically (Henry 2001)". For instance, in 1999 when he leading his team started out the E-business, he didn't know the professional understanding of Internet and computer, he just acquired idea, but he believe that Internet can be the main business method during in the 21st century.

Although Jack Ma believe himself is an idealistic, self-confident and ambition person, he's an openness, extraversion, and neuroticism. Jack Matends to take risks, problems assumptions, and abrasive person. Specifically, when he motivated do Alibaba. com, his team group have 24 people, only one agreed along with his idea, the other 23 people disagreed his goal. Howeverthese problems didn't halted his planning, he still persisted him way to does Alibaba. com and gained great successful(http://tech. sina. com. cn).

Thirdly, Jack port Ma is a convergent thinking which is the process of converting every one of the basic ideas-the goals and non-specific solutions-into the precise solutions that form an application. For example, in Alibaba. com folks have word right, they can argue with the administrator, they can creative new way to conduct business, and the com he gets the idea how to do the business, while he didn't realized how to do the specific and specilist job.

Lastly, JackMa, he described himself that he is an idealist, his charming idealism of this complex has also helped bring into Alibaba, Jack port Ma said that Alibaba and others in addition to its diagnosis of the difference is outside the employee's performance, but also the staff appraisal mission and values. In the future, but also add an index: Public welfare (http://yunma. blog. china ). Aswell as Jack port Ma's motto is that "Today is very cruel, more brutal tomorrow, the day after tomorrow is very beautiful, but almost all of folks who perished in tomorrow nighttime, only those who can see the true heroes of the day after tomorrow sunlight (Ma 2010)". This is shown that although his head is idealization, his action is better, realistic as stable as a rock and roll. He has strong persist in his Internet wish on the highway.

Alibaba's worth which isn't just the company's value, but also is Jack Ma's and his team group's value. Such as the company take policies First: give attention to the customer's concern, to provide customers with advice and information to help customers expand. Teamwork: Shared-sharing in order to complete the top or small, Embrace Change: Breaking through the do it yourself, to meet the changing. Integrity: integrity, integrity, keep its claims. Love: Never give up, optimism up. Dedicated: a professional attitude and the most common mind-set to do outstanding things (http://page. china. alibaba. com).

PEST (Politics, Economic and Environment, Social, Technology) factors

According to Belbin's acknowledges that "the most well-liked role is associated with reasoning capacity, personality charateristics, personal beliefs, discovered behaviours, and the priorities and operations of the manager's job (Belbin 1993)". Including the

Alibaba. com catched the best opportunities to create E-business on Internet. The

Value perspect= permission, ideas and genuine connected together

Social responsibility

Charity, environment

Political

Customer, employees, stakeholders

Secondly, The entrepreneur's organization

Team group, trust, loyalty, goal, adhere to for example in 1999, 18 people organiza Alibaba. No money, no

Lastly, The external environment: economical problem, cultural problem,

Creaitve new way to management the near future, open, talk about, responsble, globlization.

Conclusion

Alibaba the next one tenth wedding anniversary of the three targets: First, they want to the world's 10 million smaller businesses to provide similar platform; second, to make a million jobs; Taobao online last year, the immediate creation of occupations At 1. 7 million, 180 million per 12 months, an increase of 2. 5 million logistics industry, many employees because Taobao; third, one billion people worldwide consumer websites.

The world is necessary is a far more wide open, more sharing, more the duty of the communal needs of a community-oriented businesses, and from the city and serve the society for the future of sociable responsibility of business is filled with responsibility, the earth needs is some sort of spiritual, a culture, a notion, a goal.

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