Posted at 10.03.2018
The Walt Disney Company has nearly dipped its fingers within everything consumer centered. To offer a picture of just how much Disney is involved in our society, here is wherever Disney has its feet in the entranceway. From Walt Disney studios (who owns Walt Disney Pictures, Pixar, Touchstone Pictures, Miramax Movies); to Walt Disney studios ENTERTAINMENT; to Disney Theatrical Productions (who's one of the greatest suppliers of Broadway musicals, including Disney Live Family Entertainment and Disney on Snow); to the music within their movies (including Walt Disney Information, Hollywood Details, and Lyric Streets Records) (8). That is all only within the Walt Disney Studios section of the Disney Firm. There is also the Disney theme parks and resorts.
Since its first playground, Disneyland Recreation area in Anaheim, California exposed, the Parks and Resorts department has "grown to encompass the world-class Disney Luxury cruise Collection, eight Disney Vacation Team resorts (with more than 100, 000 users), Escapades by Disney (immersive Disney-guided travel around the world), and five resort locations (encompassing 11 theme parks, including some owned or operated or co-owned by self-employed entities) on three continents" (8).
There are also the Disney consumer products, which "extend the Disney brand to merchandise which range from apparel, gadgets, home dcor and literature and publications to interactive games, foods and drinks, stationery, electronics and artwork. [Disney's posting company, ] Disney Publishing Worldwide is the world's major publisher of children's books and magazines, achieving more than 100 million viewers every month in 75 countries. Disney's imprints include Disney Libri, Hyperion Catalogs for Children, Leap at the Sun, Disney Press, and Disney Editions" (8). Disney's recognized shopping source is disneystore. com. The Disney stores retail string is managed and run by an "unaffiliated alternative party in Japan under a license agreement together with the Walt Disney Company. [However, ] Disney owns and operates the Disney Store chain in THE UNITED STATES and Europe". (8)
There are also the many media sites that Disney is the owner of or is majorly affiliated with. From broadcast, to cable tv, to radio, to publishing and online business, Disney is tuned into everything. Their tips sites are Disney-ABC Tv Group, ESPN Inc. , Walt Disney Internet Group, and ABC owned television channels. (8) The Disney-ABC Television Group houses the ABC Tv Network, the Disney Route, ABC Family, SOAPnet, A&E Television set, and the Radio Disney Network. With regards to ESPN, however, with its six domestic cable connection television networks (ESPN, ESPN2, ESPN Common, ESPNEWS, ESPN Deportes, and ESPNU) along with ESPN International; ESPN Radio; ESPN. com; ESPN The Magazine; ESPN Enterprises; ESPN Areas (their restaurants); ESPN360. com; ESPN Mobile Wireless; ESPN On Demand; ESPN Interactive; and ESPN PPV; the Disney-ABC Television set Group only owns 80%, whereas another company (The Hearst Organization) possesses the other 20%. (8)
So, who is near the top of this income generating consumer machine? His name is Robert A. Iger, and in 2008 by themselves he grossed $51, 072, 580 (3). A goods hostess intern makes about $6. 50 each hour. A study specialist, PhotoPass photographer, and guest relations hostess makes typically $10. 00 each hour. Manager's make about $29. 00 per hour, whereas a ride & show technician makes about $23. 00 per hour. (4) Exactly why is it that there is such a distance in pay between employees and employers? What would Karl Marx think?
With every one of the revenue the Disney accrues each year from its great consumerism, the syndication of its profit between its employees is greatly skewed. Marx would say that Disney is exploiting its employees and the Disney has far too much excess earnings. He would dispute that Disney pays its customer support employees near to minimum income when they are more than capable to be paying their workers a lot more. Disney also pays its professionals and supervisors a little more than who they oversee so they'll still stay up because of their bosses and keep carefully the repression of the personnel steady. Also, those who earn the minimum amount paid work can also be keeping themselves down by working these jobs because they think they too may climb the ladder to success (school reading "THE FOUNDATION and Context of Karl Marx's Thought"). If we were to classify people into Marx's two social classes, he would describe the very best Disney executives as the bourgeoisie, and the laborers (their maintenance team, retail clerks, recreation area ride operators, restaurant employees, etc. ) will be the proletariat.
Alienation can be viewed on both sides of the spectrum, whether we're looking at the very top professionals or the laborers of Disney. Within this quote from The Holy Family, Marx says that the bourgeoisie and proletarians are similarly alienated, but experience their alienation in different ways. "The propertied class and the course of the proletariat present the same real human self-estrangement. However the former course feels relaxed and strengthened in this self-estrangement, it identifies estrangement as its electricity and has in it the semblance of the human lifetime. The class of the proletariat feels annihilated in estrangement; it recognizes in it its powerlessness and the reality of an inhuman lifetime" (Engels & Marx, 1845). This can be seen that as the Disney professionals are alienated, they feel strengthened by this with the own vitality, whereas the Disney laborers feel their alienation as a kind of powerlessness.
Marx could also believe Disney laborers are alienated for most other reasons. He'd say that they are operating things that they, in turn, would never own themselves. For example, employees who work at the theme parks won't experience what it is similar to to be at the area for leisure, unless it's a free ticket every occasionally from corporate and business. Even then, the solution has restrictions for several days and months. Also, he'd say that the Disney laborers inevitably lose control of their lives and selves, in not having any control of their work. They would never become autonomous, self-realized human beings except in the way the bourgeois want the workers to be became aware (category reading "The Origin and Framework of Karl Marx's Thought").
Within the companies hiring techniques, Disney is not very open to discussions. They just pitch a package to you, which the possible "cast member" can either recognize or decrease. Marx would probably use this present day analogy, if he could, that Disney is a 750 pound gorilla in the marketplace and that they know it and aren't scared to use it.
For its customers Disney is a location of Creativity, magic, fantasy, relationship, adventure, creativity, family, and so much more. They are the thoughts we encounter whenever we experience anything "Disney" as a world. Disney's goal because of its consumers is usually to be seen as the happiest place (and products) on earth. The Walt Disney Corporation has been a powerful force in creating childhood culture about the world. Disney's significant success is based on "images of innocence, powerful, and fun. Its animated films in particular are praised as wholesome family entertainment endorsed by instructors and parents, and immensely popular with children" (Feng Sunshine, 2001). Children's imaginations have been the product of Disney for most decades now. It's end up being the ultimate form of fantasy, the one that never needs to be questioned.
Marx would say that people, as a population, are fools. He'd dispute that Disney's bourgeois idea has clouded our imagination to see the world as they want us to see it. The text messages of innocence are actually messages of passivity, domesticity, and frailty for woman; while text messages of excursion and fun genuinely have underlying shades of power, assault, and a bogus notions of wish in the eyes of the little boys. In a way, the Disney Corporation perpetuates the ideas of reaching the traditional "American dream", while these executives know full well that the society they would like to see has been lost to time for quite a while now.
Marx would explain the societal image of Disney as a secular "opiate for the individuals" (7). He'd argue by stating that "this talk about and this modern culture produce[d Disney], which can be an inverted consciousness of the world, because they are an inverted world" (7). This meaning that the aspects to which Disney is dream ridden is other from what our world is. Disney has become an escape for all of us. He would continue by explaining that Disney "is the great realization of the individual essence since the human essence has not acquired any true certainty" (7). And therefore Disney is our creativity become more active. Disney is everything we wish could be within our world in regards to fantasy, and it's really everything they wish our value system would be.
So who else may shed some light upon this subject but Potential Weber? He would argue with Marx, declaring that his thoughts of public stratification do not connect with Disney because there are a great many other careers that are affiliated with Disney, however, not of Disney, like impartial contractors that are nearly ambiguous to the Disney executives. Weber would probably believe that what Disney does is useful and fair because what they are doing is the very best for them. Inside the sociable world, Disney is focused on family. They have been seeking to uphold and instill the values of days gone by within virtually all their consumer products. For Weber, it has a hint of value rationality. He'd feel that Disney executives use this important thing thinking. They have weighed the expenses and benefits associated with their choices and have ended up with whatever brings them the most profit (Phillips).
However, Weber would describe that the Disney professionals would not connect with his traditional rationality methodology because areas of their firm are regularly changing. From move to digital computer animation from analog animation; updating their enjoyment park rides to fit today's technology; and even answering to the calls of culture to finally create an cartoon film featuring an DARK-COLORED princess. They're not keeping what they've always known. Disney is continually innovating to maintain with technology. Socially, however, Weber would agree with Marx by expressing that Disney is sticking to its traditional roots by wanting to uphold what they view as good moral values (course reading on Weber).
Weber would also argue with Marx about how our world works. Marx says that people are all in order by the bourgeoisie: finding our society in the ways they need us to view it. Disney desires us to see our world through the information they imbed in their products. Weber would say that our society should be value free and to just "let the chips fall season where they could" (Phillips). Disney is merely doing what it would like to do: it is up to us to determine what way we understand their emails.
Weber would also say that Disney is a business bureaucracy: its goal is to maximize its profit. He'd express Disney within his ideas of sociable stratification: a combo of class, status, and party (category reading on Weber). These three are impartial, yet connected (Phillips). Disney has school in the form of having an exorbitant amount of money; status in the way that virtually everyone knows of Disney, and it's really usually a good idea; and party in the way the Disney has tremendous power within the market and mass media (category reading on Weber).
Within certain areas of Disney, Marx and Weber talk about similar ideologies and in others they are on completely individual internet pages. Both theorists provide valid, rational factors. There is absolutely no bias through this research: all ideas of Disney are objective and might not exactly be what the theorists may view. All questions derive from their preceding ideologies.