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Discuss Four Models Of Strategic Change Business Essay

Now-a-days all organizations are facing a variety of challenges brought on by change in inside and/or external environment of the business. Change itself is changing at ever increasing rate resulting in doubt and insecurity.

For organizations to transport through growth and development stage have to have a proactive approach to strategic change management.

There are many theories about how exactly to "manage" change. John P Kotter, Command and change management expert, released his eight-step change process which is very successful. According to these steps:

1: Set up a sense of Urgency

When some individuals in the business notice some susceptibility, need to change takes place. It then requires simplifying goals and goals, setting deadlines, establish consequences and lastly reviews. It motivates folks and leads these to action.

2: Form a Powerful guiding Coalition

It highlights the level of uncertainty involved and the amount of collaboration that is required to overcome the resistance to change. Generally starts off with one or two people then slowly but surely grows involving more and more people who assume that change is in in any case unimportant.

3: Develop a Eye-sight for Change

When you first start thinking about change, there is going to be many great ideas and solutions floating around. Link these ideas to a standard vision that folks can understanding easily please remember.

4: Connect the Vision

What you decide to do with your eye-sight once you create it will determine your success. Your note will most likely have strong competition from other day-to-day marketing communications within the business, so you need to communicate it frequently and powerfully, and embed it within exactly what you need to do.

5: Remove Obstacles

If you follow these steps and reach this point in the change process, you've been talking about your eye-sight and building buy-in from all degrees of the organization. Hopefully, your staff wants to get occupied and achieve the huge benefits you've been promoting.

6: Create Short-term Wins

Nothing motivates more than success. Give your company a flavour of success early on in the change process. Within a short while frame (this may be per month or a year, with regards to the type of change), you will want to possess results that your staff can easily see. Without this, critics and negative thinkers might harm your progress.

7: Build on the Change

According to Kotter that many change projects are unsuccessful because success is announced prematurily. . Real change operates profound. Quick success are just the start of what must be done to achieve long-term change.

8: Anchor the Changes in Corporate Culture

Finally, to make any change keep, it will become area of the core of your company. Your corporate and business culture often determines what gets done, so the ideals behind your eye-sight must show in day-to-day work.

Model 2:

Then there is certainly another theorist Kubler-Ross who reveals five stages transition cycle and relating to Kubbler's model for quite some time, people who have terminal health issues were an humiliation for doctors. Somebody who cannot be treated was evidence of the doctors' fallibility, and because of this the doctors regularly shunned the dying with the excuse that there is nothing more that might be done (which there was a great deal of other demand on the doctors' time).

Elizabeth Kјbler-Ross was a doctor in Switzerland who railed from this unkindness and spent lots of time with dying people, both comforting and learning them. She wrote a booklet, called 'On Fatality and Dying' which included a circuit of emotional areas that is often referred to (but not only called) the Grief Routine.

The Expanded Grief Cycle

The Extended Grief Pattern can be shown as in the graph below, indicating the roller-coaster trip of activity and passivity as the individual wriggles and converts in their needy efforts to steer clear of the change.

The initial point out before the cycle is received is steady, at least in conditions of the next reaction on experiencing the bad information. Compared with the pros and cons to come, even when there is some deviation, this is indeed a stable talk about.

And then, into the calm of this relative paradise, a bombshell bursts.

Denial stage: Seeking to avoid the unavoidable.

Anger level: Frustrated outpouring of bottled-up feeling.

Bargaining level: Seeking in vain for a means out.

Depression stage: Final realization of the unavoidable.

Acceptance stage: Finally locating the way forward.

Model 3:

While many change management projects focus on the steps essential for organisational change, ADKAR emphasises that successful organisational change occurs only once each person is able to transition effectively.

The ADKAR model contains five sequential steps or activities:

Awareness of the need for change.

Understanding why change is essential is the first key facet of successful change. Planned communication is vital. When this task is efficiently completed the individual (employee) will fully understand why change is necessary.

Desire to participate in and support the change.

In this task the individual is able to reach a spot where they make a personal decision to support the change and participate in the change. Building desire is partially achieved by handling incentives for the average person and making a need to be a part of the change.

Knowledge on how to improve.

The third building block of the model, providing knowledge about the change, can be achieved through normal training and education methods. Other methods of moving knowledge, such as coaching, community forums and mentoring, are similarly useful, so don't limit this process to formal training.

Ability to use required skills and actions.

In the ADKAR model Potential is the difference between theory and practice. Once knowledge on how to change is set up (theory) the practice, or genuine performance of the average person, must be reinforced.

Reinforcement to maintain the change.

This final stage of the model is an essential component where efforts to support the change are emphasised. Ensuring that changes stay in place and that folks do not revert to old ways may be accomplished through positive opinions, rewards, recognition, calculating performance and taking corrective activities.

Model 4:

The McKinsey 7S model includes seven interdependent factors which are categorized as either "hard" or "soft" elements:

Hard Elements




Soft Elements

Shared Values





"Hard" elements are better to identify or identify and management can immediately influence them: These are strategy statements; corporation graphs and reporting lines; and formal techniques and IT systems.

"Soft" elements, on the other hand, can become more difficult to describe, and are less tangible and more affected by culture. However, these gentle elements are as important as the hard elements if the business is likely to be successful.

Task 1: B)

Evaluate the relevance of these models of Strategic Change to the Zurich Financial Services Plc in the current market. (LO 1. 2)

Explanation: Above discussed all four models have a value in the change management strategy but how can we evaluate these models in line with the current cost-effective condition of Zurich Financial Services Ltd. Let's have a look one at a time to all or any given models and apply them to the Case Study given above.

Zurich Financial Services Ltd. is established since previous five generations and focused on customers satisfaction company's all stakeholders and its employees devotedly dealing with the company however the company's decision of increasing globally create some sort of uncertainty among its employees as well as its other stakeholders. Why this is happening? And what should company need to beat this problem?

According to Kubler-Ross change circuit stakeholders of Zurich Financial company after hearing the decision of expansion have a kind of uncertainty about company and their own future in this manner there is possible way of stakeholders to get started on looking some other place because of their better and stable future and in this way employees are directly on their part but if company creates a feeling of belongingness using its stakeholders and give them importance clarify its decision and its own need for not only company's own also for the more incentives because of its stakeholders then regarding to the model stakeholder will realize the change process more easily and support your choice when compared with resist on it.

Prosci's model says the same thing but in various way and regarding to ADKAR knowing of need of change should be established among employees which awareness create a kind of future incentives desire in stakeholders then company provide knowledge or ability required for change that what steps should company required for future development and exactly how to keep these skills and abilities for long run sustainability.

McKinsey's 7S are clearly defined all the elements which can be immediately and indirectly impact the company's decision hard elements are easily to be carried with the decision considered by Zurich company but this is not easy for company to carried soft element also with its decision at exactly the same time because tender elements required a while to accept almost any change in their way of working or tedious methodology.

So in short according to current financial condition company will not be able to completed its decision without keeping all the aspects in mind and in so doing company will face an intolerable resistance globally that will not and only company's future.

Task 1: C) Asses the worthiness of using tactical involvement techniques in organaization. (LO 1. 3)

Explanation: Any organizational development process starts off with the identification of issues that can be solved within the organization. This process progresses through different phases and determines satisfactory progress designed for additional involvement. The procedure is cyclic and terminates only once desired result is obtained. It can be a series of trial and error and a finding of the greatest practices that may be implemented in the organization.

Zurich Financial Services Ltd. is facing tha same problem but by using tactical change management model this company can change its current cenario and remove all the obstacles with its proper intervention and such interventions not only provide a boost to the company but also make it out to produce a devote the global business what interventions could be more ideal for its output ?

These are:

Problem identification

Situational assessment

Action planning/ planning of the intervention

Put into practice plan/ implementing the intervention

Get data/ collect data to evaluate the intervention

Identifying the results


By using these techniques as the company's future strategy interventions Zurich Financial Services Ltd. have bright chances not oly for its globally progress but also meet up with the up coming issues with its strong team of most stakeholders.

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