Posted at 11.17.2018
What is identity? The web dictionary (http://dictionary. reference. com) discovered several meanings to this word. The best relevant meaning would be describing identity as the health of being one self applied rather than another or having a feeling of do it yourself. However, the definition of identity is a lot more technical than that. This newspaper seeks to interpret and explore the multitudinous meanings of identities as well as to show different perspectives of personality construction and its own relationships to interpersonal context.
One may realize that identity can't ever be considered as permanent and stable. Even though while some center elements of our lives remain steady, identity is continually being changed, enhanced an emphasized through heavy influences of the multimedia. Hence, d identification can show up as multiples and is frequently fluid and shifting (Grieshaber and Canella 2001, pg 13) as different individuals having different aspects, change subconsciously when situation calls for it. As a result, identities are performative plus they transform relating to changes in public framework and circumstances. One of the most reasonable justification of why personal information is crucial is most likely because many of us try to match identities that more socially accepted than others as it's the easier "way out". However, choices or pathways get limited often when there has already been an ideal figure built that we are pushed to check out. (MacNaughton and Davis 2009)
By addressing this issue of identity, we live also inserting importance on terms as it also shifts depending on cultural context (Derrida, 1974, 1967). Exactly like how some behaviours or identities become "normalized", meanings of words are able to become normative credited to discourses. Terminology allows building of discourses. Within an summary by Elizabeth Adams (2000), she stated how discourses play an essential role in allowing some identities to be limited to socially created rules and regularities while disallowing other identities to be "normal". Discourses are interlinked to histories which bring about people's activities and ways of thinking, impacting the ways they respond and connect through vocabulary. Discourses are just suitable to a certain discourse community. When it becomes "natural", activities and words become "normalized" and therefore make it harder to break dominant discourses (MacNaughton, 2005). Hence, discourses privilege anyone assured that he/she has some sort of ability to get reputation from others. This strong desire of being socially accepted is the key reason why multiple identities are being performed.
Having an individual identity hasn't been so centered in today's world. This is witnessed from frequent display from the multimedia. There are tv commercials joining with a certain id, technology applications such as Facebook and Tweets to share your interpersonal life with netizens. Online diaries and sites allow one to give their comments on issues in culture. It is also utilized by marketers constantly in advertisements to reduce cognitive dissonance from purchasing their top quality custom products. (I often ponder after why is one buy a far more expensive product just due to various artist logos when there are products with better features out on the market at a far more affordable price?) It really is about branding to connect with consumers who develop a personal identity. Buying or getting material comforts actually reveal insecurities which is discussed at a larger detail in youth subcultures. There exists contradiction however, that in the process of not being "normalized" or showing up as a stigma, some other identity has been created. This might question people when they aren't used to inconsistencies and thereby gaining more acceptance. There is regular motivation for your individuality to be strengthened.
Identities are present to be performative and it is formed by circumstances. Therefore, it can be said that development of identities has turned into a task, intended to gain advantages over others in the cultural world. However, there must be lifestyle of subjects as you cannot be someone in the absence of someone. Subjectivities (that are also a form of discourse) allow you to be someone. Multiple identities allow someone to have an advantage over another. Subjectivity of individuals are made and produced through various factors such as social and social methods. As identities are formed by circumstances, globalization may also be considered to be a contributing factor in formation of new identities. Because of globalisation, there may be introduction of competitive societies presenting surge to high objectives from youths of today.
Youths of today face different communal issues compared to past generations. This has given rise to many cultural changes such as demolishing of customs and waning of establishments. Thus, youths identities are being molded by circumstances and expressions of global expansion culture (White & Wyn, 2008). They face anticipations from the previous generation which provides stress and stimulate these to break traditions to seek liberty. Failing to meet these prospects would make sure they are feel demoralized and depressed because they feel that they have failed contemporary society. This contributes to escapism such as suicide and drugs. Youths today must make decisions with out a template preceding to previous decades. Often labelled as tasks where youths have to fulfil, they find it hard to balance and transcend into adulthood. That is explained by Peter Kelly (2006) on forging an identity being much like entrepreneurship,
". . . develop the capacity to perform themselves, envision themselves, to be accountable for the maintenance of themselves as an organization, in an ongoing, constant project of home reflection and home actualisation. "
Identity construction has turned into a project in which youths have to attempt as their decisions in finding sources of income, interacting with assignment work, engaging in subculture activities and building an "specific" identity impact on how they would like to be perceived as others. "Individualisation" has become essential because it provides advantages by starting more opportunities, choices and interpersonal circles to associate with. The evolvement of cultural framework means that youths are able to have more alternatives and opportunities for different identities to be created. Personality has thus, become overrated and lost some of its meanings. (White and Wyn, 2008). Personality has become such a huge part folks that it's often being overused and used as a standard for social position and reputation. As much identities are being performed by youths, it isn't unreasonable to state that everyone can be a hypocrite learning to lie as part of identity shifting. Society may not be able to function in the lack of lies.
Education definitely plays a essential role in personality construction as universities try to develop a child's critical thinking by feeding knowledge. They are really a medium for identity production. As quoted by Wexler (White and Wyn, 2008), " The principal tracking in university of a personal, and students are not subjects but symbolic workers in the individuality creation process".
In my estimation, the media is probably the most influential factor in identity structure as it is exhibited everywhere. Children of all ages watch tv programmes and certain programmes are directed at adolescents. Disney programs, young dramas and cartoons have an effect on youths from just how they dress to the language that has been spoken (slang employed by youths often anonymous to adults). You will find high action crammed Hollywood movies allowing one to come with an adrenaline rush, periodicals exposing pictures of models with body to pass away for and "reality" tv shows puzzling youths what the truth is. This is when the misunderstanding of "fake" learning to be a reality. The general audience agree to them as the "truth". These built-up discourses even make people want to have the ideal identities similar to that of their preferred superstars. Therefore, the impact of press is significant as it actually triggers a switch in social context. Topics which used to be questionable are becoming relatively "normalized" (White & Wyn, 2008). This changes the behaviour of youths and their wishes in "individualising" their identities. In his review of general public discourse in multimedia, Neil Postman (1985) explained that,
". . . all open public discourse increasingly needs the form of entertainment. Our politics, faith, reports, athletics, education and business have been altered into congenial adjuncts of show business, mainly with protest or even much popular notice. The result is that we are a people on the verge of amusing ourselves to fatality. "
It is quite a bold affirmation but there are evidences to support this. Media has enhanced the status of superficiality as you would recognize that now, only people with camera appeal and good looks are shown on information, dramas and videos. These people may or might not exactly have the know-how but are able to demand healthy salaries for looking good in front of the cameras. What's portrayed on tv and press have unknowingly made discourses around youth. This is because on television set, discourses are created through visible imagery and therefore, television converse with its audience through images rather than words (Neil Postman, 1985). The effects of these aesthetic images are astonishing and it offers a direct effect on identity building in youths, especially young girls.
Images from tv set, mags and even literature for small children have made perception of beauty distorted hence exhibiting biasness of whiteness being the general standard of beauty. Ever noticed that most cosmetic advertisements feature Caucasians? Through the consistent existence of white models in marketing, it indicates that most young girls accept that being "white" as the equivalent of beauty (Wayne Turnbull, 2010). An outstanding example of comparability would be of Asian young girls undergoing plastic surgery to enhance their features. It really is appalling how plastic surgery is rapidly becoming a interpersonal norm in Asia even way more when most surgeries are performed on these Asian ladies to provide them a far more westernized appearance (commonly double eyelids, pointy nose area and sharper chins).
While there is no denying that the infiltrations of western cultures have shaped perceptions of beauty, colonialism has also greatly added to it. Because of colonialism in many countries, there is the silent notion of your respective skin colour being connected to decorum and interpersonal category. Colonial discourses have produced "racial distinctions" in doing so making "whiteness" more desired and growing it into a discourse (MacNaughton and Davis, 2009). It has subconsciously made young women undertake cosmetic surgery. Although one may argue that the mutilation of face was to provide a more advantageous standing up in landing better careers (Danials Jeffery, 2007), I feel that is plainly delusional construction of identity, looked for by most for interpersonal distinction. As stated In Pierre Bourdieu's theory of school distinction, he explained about how exactly one chooses his/her cultural space to the world, depicts one's status and keeping distances from the low sociable classes.
As identity formation is never fixed and always growing in process, youths would like to express individualism to get attention which brings us to the next matter on subcultures. Junior subcultures are manufactured to showcase young people's uniqueness by also showing that they are capable of creating new communal norms. By asserting their chosen personal information, they are evolving in creating a more fixed id in prep for adulthood. Having the right visual personality is constantly being sought by youths as they succumb to pressures of having an appealing body or home image. Apart from cosmetic surgeries, youths choose identities through capital consumerism (White & Wyn, 2008). Artist clothes, accessories and technology gizmos are ordered by youths all in the name of creating identities to squeeze in using their peers. They assist in the forming of identities. There is certainly powerful pressure to conform to groups of bulk and wanting to be accepted and that can be discovered from various cliques in colleges. Marketers have long been aware how profitable business could be and have thus made kids and adolescents their target of consumerism. The irony would be that even though youths form identities to squeeze in, they would still desire to be acknowledged as real and are not willing to simply accept in themselves. Pernicious lays and exaggerations are often formulated to try to change their sociable position and recolour their lives so as to be more popular in their interpersonal circles.
In this newspaper, influences (education, language, colonialism) in identity construction have been explored as well as a few of the social problems that youths face in the current society. This newspaper has also shown a point of view in how advertising has formed discourses and significantly performed a job in identity creation especially for girls in the region of proto-feminized-whiteness. In conclusion, identity is seen as characteristics of an individual that is being influenced by various factors on the way as one constructs according to how he/she is prepared to be perceived from others.