Posted at 11.24.2018
The reason for this statement is to develop an understanding management strategy for Nestle. Secondary resources of information such as internet, journals and articles were used to get the knowledge difference in the company. The current knowledge management strategy used has been stated, and what the company wants to accomplish has also been specifies in the article.
The company has several areas which may have been criticized due to lack of knowledge transfer in the business and these areas have been discovered and recommendations are given in the report.
Nestle is recognized as nutrition, health and fitness company, it is one of the greatest food and beverage company in the world and has dominated the food industry since almost 150 years.
The Nestle Company was founded in Vevey, Switzerland in the entire year 1866 by Henri Nestle with the Main goal of producing high quality dairy food for newborns and is also today the world's leading food and beverage company. The Nestle Company had aimed to create a business as the world's leading nutrition, health and fitness based on individuals values and key points. This goal was achieved through various popular brands that come under Nestle.
The company has grown significantly and has achieved a significant esteem and trust by its consumers in the market. The company's products are growing through technology while preserving a balance between geographic activities and product lines. The company prioritizes in producing and distributing the best products to its customers.
The company has certain goals to the next Business Concepts:
One of the aims of Nestle is to make smarter food for their customers. There's a very clear romantic relationship between the aims and the business logo. As the business aims to provide there consumers with food that might be safe, of high quality and has ideal nutrition.
Nestle's corporate target is to be the world's greatest and best branded food maker, whilst making certain the Nestle name is synonymous with products of the best quality (Nestle Corporate Objective, 2009). It shows that Nestle has already achieved a part of objective that is to be the most significant food production company. This goal relates to another target of Nestle which is the company wants to make sure that the merchandise creates value that may be sustained above the long term for shareholders, employees, consumers, business companions and the countrywide economies in which Nestle runs.
Nestle has over 500 factories in 76 countries, and markets its products in 193 countries. The company employs around 280 000 people and also have factories or businesses in nearly every country on the planet. The next is Nestle's organizational chart, by January 2010. That is organizational chart at the Exec Level.
Nestle Company 2010, General Organizational Chart January 2010
The approach to knowledge management strategy is Zacks strategy proposed by Michael Zack in which he shows that the construction which helps an organisation make an explicit interconnection between its competitive situation and a knowledge management strategy to help the company maintain or (re-)establish its competitive benefit. (Zack, 1999) This might help find the link between knowledge and strategy.
In this process, analysis is performed by using SWOT (Strengths, Weaknesses, Opportunities and Hazards) that helps figuring out the gaps in an organization's knowledge. This would help the organization to find out where the knowledge that can be used and where can it be used to improve its competitive position.
That is achieved by analysing the organisation's knowledge position along two proportions:
It refers to the area where in fact the organization must improve and develop its knowledge in vs. the chance it could have to use the unused knowledge unexploited resources.
This identifies if the data is within the business or outdoors. Some organisations are definitely more externally-oriented, drawing on publications, universities, consultants, customers, etc. Others tend to be more internally-oriented, building up unique knowledge and experience which is problematic for competition to imitate.
The information gathered for the research was done with the help of an employee at Nestle Midsection East (UAE) as well as literature review predicated on secondary resources which were on the internet, journals, case studies and articles.
Develop and process the business model that will support the new product to avoid minimum amount commercial risk.
Researching and studying consumer personal preferences and trends.
Launch the merchandise (within a region initially) and aggressive marketing to build a customer demand.
The further process:
Technologies that are currently employed by Nestle are the ERP ( Venture Resource Planning), this can be a computer founded system that is employed to manage interior and external resources which include tangible assets, financial resources, materials and human resources. The main reason for the program is to help the movement of information between all business functions within the organization and also control links outside stake holders. Businesses use a large amount of softwares and functions and presenting an ERP system which is usually complicated impose some serious changes in the staff work.
purchasing, financials, sales and syndication, accounts payable and accounts receivable. SAP systems are being used for accessing, distributing and sorting the info.
Manugistic's Supply String system happens to be used by Nestle for automating its source chain procedures.
Intranet is widely used technology by virtually all the organizations in the world. Sharing information among different departments is easier by using intranet. It is utilized in Nestle for providing tools and applications, e. g. collaboration (to facilitate focusing on groupings or teleconferencing)
Or corporate sites, sales and CRM tools, project management etc. to increase the productivity.
CRM (Customer Relationship Management) Nestle Food service have adopted CRM. It really is a tool that was created to help the clients to get nearer to them
People: While maintaining the formal culture of the business networking and communication shoul be inspired. The organization's framework should be ensuring operational velocity along with personal tasks with higher focus on results. Communication among different levels of the organization should be urged.
After the development process, research on the product should be done not only by desire and trends but also by using the past knowledge and checking the previous developments and preferences used in the mark market.
Apart from this, before developing the product the nutritional value is highly recommended well, as the culture today getting ultimately more health mindful.
The marketing for the merchandise should be prioritized alternatively than intense marketing in areas the product would not be used.
The company is using Manugistic's Source chain system which is bound to work on the Java platform. The technology should be changed by SAP's source chain module, APO (Progress Planner and Optimizer). Because the company uses SAP's other modules it might be easier for Nestle to streamline and accelerate the whole development process at the same time support boosting efficiency.
Training should be provided to the personnel as a new technology is introduced by Nestle's learning and posting program. A program called developing improvement techniques program (MITP) provided by Smallpeice Corporations should be created to teach the managers. This kind of program basically involves softer management issues of change, the way to handle resistance to change, planning and operating projects, command, and team building and communication skills. This would help Nestle becoming a learning firm and would provide its staff the confidence to deal with the changes in technology taking place. The course would also help enhance the culture of the business, teamwork and powerful by the staff. Moreover, companies who have trained there personnel with MITP course has seen significant and a broad development in the data sector with their individual companies such as IBM.
Open communication and active cooperation must be urged where everyone in the division at any level would get an opportunity to contribute their suggestions and views to improve and enhance the company also result in personal development. Additionally it could lead to knowledge transfer.
Enforce regular sharing views via websites for the employees to stay connected and present their viewpoints about the technology released.
Solutions and encounters based on the issues or changes in the organization placed on the intranets for the employees to see anytime they want in need.
As the merchandise development process begins in the organization, prior tacit and explicit knowledge should be utilized. Aswell as, exterior knowledge will be well processed before the development of the product.
Research should be carried out about the client demands, also the region where the product is usually to be launched; their ethnical value should also be studied. It is necessary to understand the prospective market before expanding the merchandise. The vitamins and minerals of the product should also be considered during research, otherwise the merchandise might fail because of its low vitamins and minerals and quality.
Several quality assessments should be achieved using Nestle's Quality Guarantee program to keep up the image of Nestle before the product is brought to the market.
Once the product is developed which is ready for distribution on the market, customers must be briefed about the merchandise.
Technologies that needs to be used for knowledge showing should be Data repositeries A data source warehouse is one large Data Repository of all business related information including all historical data of the business organization implementing the info warehouse. Data warehousing is a complicated process of building a data repository in the form of a relational data source so the company can support web or content material mining in order to leverage data and transform or aggregate them into useful information.
In all conditions, organizations use data warehousing to gain a competitive benefits, support for decision making functions through extensive data analysis.
Some of the key components of data warehousing are Decision Support Systems (DSS) and Data Mining (DM).
A content management system(CMS) is a collection of procedures used to manage work circulation in a collaborative environment. These procedures can be manual or computer-based. The methods are made to: