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Determinants for Demand in Private Housing

  1. Principle determinants of demand for private real estate.
  1. The dominant factor is price. Providing every one of the other factors stay equal, you might expect a semester in price to increase demand. This increase occurs for just two reasons. Firstly, the product has become better value for money and therefore becomes a preferred part of costs for consumers. Subsequently, it permits consumers to buy the merchandise in alternative of a recently purchased second-rate product.
  2. Household Income. As earnings rise, so does indeed family members purchasing power. Therefore, the consumer is better able to manage products.
  3. Comparables. In incidence where, apart from price, there's a direct comparison between two products, as prices land on product b) so consumers may substitute it for product a) where there has been no fall in price.
  4. Taste and preference. Consumer tastes and preferences change. These may be afflicted by outside options such as campaign or peer pressure. On this event, such changes will impact demand.
  5. Expectations. The belief of future changes in price will impact demand. If prices are expected to rise in the foreseeable future, present demand increase, and visa-versa.

Therefore, if it is expected that private house costs will climb, however the present cost of purchase comes (i. e. mortgage repayments), because consumers generally view property rental as inferior to private possession, the demand for private casing increase.

  1. Difference between way to obtain new real estate and manufactured goods
  1. New Housing

The Way to obtain new cover has constraints. The principle restriction is it's fixed core factor, the land. Although there can be changes made in the use of land, for example from agricultural, it is a restricted resource that cannot be easily expanded. Because of this, it is known as a set cost. Every individual product (house) will demand a significant factor of land for produce. The relative scarcity of the supply of land, it has the influence of increasing the price tag on supply.

  1. Manufactured goods

The supply of produced goods can become more easily increased. After the fixed costs are in place, i. e. property, herb and machinery, they are evenly divided over the number of goods produced. A rise in the number of products produced will therefore decrease the fixed cost factor per unit. For instance, fixed costs of 100 pass on over 1, 000 products will be one tenth of that cost if it is spread over 100 products.

  1. Comparison of affordability with effective demand for a product
  1. Concept of affordability

The idea of affordability (Marshall et. al. 2000) according of property lease is threefold. 1) That such hire is set at a rate, which will not induce the tenant into a position of poverty. 2) That it does not consume more than 25% of the tenant's affordable income and 3) that the lessee is left with sufficient money to be able to manage other basic requirements.

  1. Concept of effective demand

The concept of effective demand is situated upon the premise that supply and price determines demand. Whilst taking into account the available budget of consumers, effective demand works on the foundation that increase of source reduces cost, which permits lower price and for that reason fuels demand.

The motives for these ideas vary for the reason that the affordability principle is based upon social precepts, whilst effective demand is situated upon profitability and price.

  1. Other Criteria

The criterion for assessing affordability is centred on five key issues.

  1. There needs to be an effective analysis of the RSL's[1] own rentals levels. Such research should determine rent averages by expert area, levels as determined with regards to the kind of property and the area where the property is located.
  2. Comparison of rental levels with other RSL's.
  3. Comparison of local rental levels with other local rental organisations. For example, those in the private sector.
  4. By evaluation of the income levels and type of home, for example sole parent, pensioners, young families etc.
  5. Formal examination. Within this matter, RSL's need to determine that homes have sufficient income level to have the ability to afford the lease and still have the ability to achieve a certain standard of living. It is also needs to help out with minimizing the reliance of tenants on other benefits by giving them the possibility to rejoin the work market.

Other criteria that could be used include locality of tenant to work focus areas, which would reduce tenant expenditure and increase job opportunity.

  1. Expectation of affordable property schemes

An ideal affordable enclosure design should provide occupiers with acceptable living accommodation sufficient for the needs of family members unit, at the same time allowing a standard of living that delivers for all their basic needs. For the specialist who funds the scheme it will allow for a reasonable return on the investment, plus sufficient capital replacement to enable them to continue the provision of such cover.

Learning Activity 10

  1. Supply differential between houses and other household product requirements

Supply of residences differs from other products such as vehicles, white goods and luxury goods in that it is not as easily flexible to meet demand. A car can be conveniently supplied and that supply rapidly replaced. This isn't the positioning with a residence. Here the resource source needs longer to respond to any movement in cost, as a result of motivation of the house seller. A number of factors that have an impact on supply, like the motivation of the occupier to sell. If they are content with their accommodation and the location, they are less inclined to sell, limiting source. Similarly, if they understand prices will continue to rise, they will delay advertising, a reverse result will happen when house prices are stressed out.

  1. Houses completed

The chart above generally shows that the upsurge in house prices has not been met by a substantial rise in the level of new builds, in fact, House builds source has remained at an identical level throughout the ten years from 1995.

If one wished to construct a genuine graph for new house other data would be needed, including variety of construct, for example flats, homes etc, and take into account the human population demographics.

Learning Activity 12

  1. Scarcity

Scarcity occurs within the communal housing marketplace where there's a lack of option of the core factor of house building, namely the land, and where house occupiers do not put their homes up for sale.

  1. Opportunity cost

Many landlords have seized the ability of increasing their casing stock during the times of deflation or housing slumps. In such instances, there's a need to think about this cost against future gains.

  1. The conditions of demand

In the housing market if the price is right and compares favourably with other real estate options, such as renting, and that price is at the budget of the householder, they will buy a property. This is usually the preferred route of households.

  1. The conditions of supply

To conditions that determine supply is the availability of products, in cases like this properties, at the right price. Source will also be affected by the near future expectations of the marketplace in conditions of price.

  1. Perverse demand behaviour

In the housing marketplace the major action that perversely impacts demand is the substitution behaviour. Consumers generally understand house ownership being preferable to renting and will therefore seek to move to this status as soon as is possible.

  1. External effects

Several external situations have an effect on the housing marketplace. These include the shortcoming of teenagers to get onto the house market; changes in employment conditions and types of homeowners. Similarly, issues such as planning and fees will affect the market supply and demand.

  1. Sources of inefficiency

Inefficiencies within the housing market, particularly with cultural real estate, where results of data analysis do not take into account all the relevant factors and the resources aren't being used to set-up the maximum economical welfare. .

  1. Sources of inequity issues

Inequity can arise in the housing marketplace due to house-building programme failing woefully to keep speed with the pace of demand.

  1. Monopoly power

Monopoly power is accessible where there is no alternative to the product cost or the technique of acquisition. It offers a monopoly the capability to affect the price of their product without reference to market trends.

Nostradamus Property Association

Nostradamus is a communal housing organisation. They are simply faced with a predicament of reduced occupancy because of this of mortgage loan rates being reduced to a level where repayment are at a significantly lower level than the association charges. The occupancy concern is exacerbated by the actual fact that the council has moved its housing stock to another association. Current research implies that the trend in the proceed to ownership will probably continue for the near future. Therefore Nostradamus have decided to market off their surplus stock, under the right to buy structure, to be able to rectify it's worsening budget.

HA Rented




Low cost housing

Reduction of mortgage rates

Selling of houses


Right to buy


Within the research study provided, we see that the relationship is operating something of allocative efficiency, in that the sale with their properties benefits them by reducing their financial complications, thereby making the business more efficient. It really is equitable to both functions, as the association benefits by minimizing its financial challenges and the occupier benefits by acquiring a house at a price, which is less than they were previously paying.

It is available that owner-occupied real estate is also provides collateral, as it aids with the syndication of prosperity between individuals who were previously disadvantaged. Thus, the relationship is also satisfying its role in economical welfare.


On Demand



Market price of product

Rent exceeds mortgage repayments, therefore exceeds market price

Levels of household income

Incomes have better as the spot is recovering economically

Comparable prices

The cost of ownership is below that of the lease being incurred making rents no longer comparable

Taste and preference

Generally consumers choose ownership, seeing letting by lower social status.


Those who are moving to ownership expect to reap the benefits of better neighbours.

The sale of redundant houses by the relationship does bring about lots of criticisms in addition to the fact these were moved from the neighborhood council. Among the most crucial criticisms is the fact that it leaves the relationship with a much lower stock of homes, thereby it might be ill ready to be able to provide housing for those who need social real estate, should the local economy put up with a future reverse of fortunes in the future. A further criticism is that such houses might have been utilised to reduce the down sides being experienced in the areas of the united states. With areas such as the South East suffering shortage of low-cost casing for lease or sale, there could have been some relocation effected to obtain reduced this difficulty. This would have also experienced the result of supporting those in need in those areas by giving them with the opportunity of possible work as well. Furthermore, by advertising the properties below the initial cost, the relationship can be thought to have misused council money. These funds essentially would have been provided by the associates of the neighborhood community, through the payment of local taxes.

As due to many of these issues, a criticism could be levelled at the connection that this failed in its obligation of social care and welfare by not undertaking a report of other possible ways in which it could have utilised the surplus property stock and, at the same time, addressed its financial issues.

The interpersonal imbalance could have been addressed in different ways. Primarily, it could have been offered to the federal government at an equitable rate, for use in helping them to handle local and national homeless problems. This might have satisfied the problem of welfare. Secondly, the association must have looked at the likelihood of reducing the pace of its lease to that which would be comparable with current mortgage payments. This might have led to higher levels of occupancy and increased the income of the association, thus reducing over time the amount of its cash flow difficulties.

The third way of reducing the social imbalance could have been by assisting to address the problems that first-time buyers suffer, namely not having the ability to gain entry into the property market. In line with other organisations, the association should have viewed the possibility of the "Rent and purchase" structure. Under this structure, the buyer purchases part of the property equity and the relationship purchases the balance, for example, the buyer may buy forty percent and the association sixty. Over time, so that the buyer's income levels go up, under this structure the buyer would be able to then choose the remainder of the house equity, on an instalment basis, from the connection. These future equity purchases would have been at market rates. This might have had the excess benefit of permitting such visitors to have the ability to remain within the positioning with their choice, near to people and their work place.




Loss of Income

  • Increasing turnover of tenants.
  • Rentals too high
  • Reduction in ownership mortgage rates
  • Improvement in local incomes

Housing turnover exceeding budget

  • Tenants fascinated by ownership
  • Rentals too much.


Marshall, D. , Give, F. L. , Freeman, A. and Whitehead, C (2000). Cambridge Cover and Planning Research. Retrieved 12 October 2006 from http://www. dataspring. org. uk/Downloads/Discussion Newspaper 2. pdf

Live Desks on Housebuilding (2006). Office for Communities and Local Government, Retrieved 11 October 2006 from http://www. communities. gov. uk/index. asp?id=1156032

Demand and offer for enclosure (2006). Tutors2u. Retrieved 12 Oct from http://www. tutor2u. net/economics/content/topics/housing/housing_demand_supply. htm

Research Project. THE UNITED KINGDOM Housing Market. biz/ed. Retrieved 12 Oct 2006 from http://www. bized. ac. uk/current/research/2004_05/090505. htm


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