Google was established in 1998 as a small entrant in to the search engine market but has over time transformed into probably the largest search engine today with over 150 domains throughout the world. Google products are distinctively differentiated to provide individuals and companies alike discretionary information search, access, disbursement, handling and storage. The main products of the internet search engine include Search, Advertising, mobile products and Apps.
Search product basically provides consumers with information. By visiting Google's domains, one is able to find information in a variety of languages whether its information regarding business trends, former and current events in matters relating to sports, media headlines, history, catalogs, images and addresses and so many more. Google has designed common search technology which avails all the sought information within a query.
Google internet search engine is trusted globally with an incredible number of questions every day. Because of this lot of visitors to these Yahoo domains advertising therefore became a key component of Goole forming the majority of its source of revenue. Google can provide both transactional and romantic relationship marketing because of its diverse web applications ranging from search engine to cultural networking utilities where one can promote and store information Promoters normally bid to have their ads viewed alongside sought specific words. With given geographic location and display time advertisers are able to reach target people to market their products.
Web applications or "Apps" provide consumers with networking capabilities with products like Gmail, YouTube, Yahoo docs etc which enhance information disbursement be it at a individualized level or focus on group sharing. This has enabled consumers of these products to work and interact from any place in the globe provided they have access to the web.
Factors That Determine Demand for Google Products
Demand for Yahoo products is discrete. While other convectional products are to a lager degree dictated by price, the majority of Google products mainly the search engine is zero rated in conditions of price and for that reason its demand is simply motivated by their performance and convenience compared to other similar products. They offer very easy form of communication and exemplary service. Products like mobile products and desktop applications are ever rising popular for their reliability. The main factors that lead to an increase in demand of Yahoo products includes but not limited to;
Increased internet activity results in an increase in demand for Google products,
Free of demand/ zero ranking price of all products
Development of merit products i. e. education of the public in information technology and corresponding authorities subsidizes in ICT industry.
Advancement in information technology leading to creation of more Google products which easily and ideally enhance communication
The ever growing demand of advertising product in Google is influenced by the influx of consumers using other products of the business who are also consumers of the merchandise and services that are promoted in the advertisings. However, Yahoo products demand is also based on usage of other complimentary products like computer systems, lap tops web empowered cell phones internet etc. When more folks are trained in basic it and have access to internet facilities the demand for such products rises and the opposite holds true. This factor of demand evidently explains why there's a high demand for Google products in the developed countries compared to the producing ones.
Factors That Determine Supply for Yahoo Products
The way to obtain Google products could very well be most unique as it is discrete. Way to obtain Google products and services is not profit oriented but rather predicated on technology and legislation regarding access and disbursement of information. In addition legislation relating to advertising to a large extent determines supply of Google products and services. Quite simply way to obtain Google products is dependant on:
Demand which is directly proportional to supply a good example is the increasing amount of domains
Internet activity which has a positive relationship with supply of Google products
Governments sign up and legislation - some countries require moderation of content
Technological growth more innovations cause new advanced products
Increase in the number of suppliers as more domains are manufactured supply goes up too
Available substitutes for Google product
Though Yahoo can be known one of the leading search engines on the globe, there are others offering similar products in the market
Search product is offered by other such machines like yahoo and MSN
Web applications or "Apps" can be found through other search engines Yahoo mail, Hotmail (MSN) etc
Advertising is actually all over the net with advertisements on blogs, se's like Yahoo and other current networking resources like Face Book
Available complements for Yahoo products
Google being truly a high quality search engine has lots of compliments. Just about any activity occurring through the internet compliments Google's main business. Many people and companies similarly carry out activities online and therefore are likely to see more advertisings as they take in Google products thus making more money for the company. The compliments of Google products include however, not limited to:
Internet which is the main compliment
Operating systems programmes and accessories like XQL severs, Linux, Microsoft
Web browsers like Mozilla Firefox, opera little, internet explorer and many more software's
Computer accessories and other ICT related gizmos and hardware
Education on ICT is also an integral compliment of Google products since one have to have basic skills in ICT to be able to consume the products.
Elasticity of Yahoo Products
Google is a more developed ICT firm with arguably sufficient factors of development in conditions of labour and capital to undertake ICT services. Yahoo characteristics of business of interacting with information which is not perishable has the capacity to hold and store its information in their servers allowing access after demand thus make it have inelastic demand in the short run. Furthermore, Google will not operate at full capacity of resources at its removal the organization can comfortably cater to increased demand without having to increase their cost of creation and therefore no need to increase price thus inelastic demand in the brief run. To become the market leader in search engine industry, Google has always strived to broaden its operational capacity despite currently operating at excess capacity. This would ensure that Google outgrows its rivals by not only working under an inelastic demand in both long and brief goes but also providing high quality products and services at relatively secure prices.
Google Dynamics of Production
Google is continuing to grow rapidly due to its sealed nit management system. Engineers should work in small specific groups The main focus for his or her products is the user, by accepting that a quality search engine can only do not perfect, Google has over time strived to increase the quality of their search engine through undertaking capital rigorous research to avail appropriate and wide information that suits their consumers needs whilst starting innovations using bottom-up procedure. The main drive of Yahoo success is technology. Development of Page Rank technology was the to begin its kind in the market which includes made Google typically the most popular internet search engine today.
Google's Market Structure
There are a few internet search engine firms in the market. initially the forex market was dominated by Yahoo in the early years yet, in the recent times Google has surfaced as a high quality search engine with similar but differentiated products interms of quality and enhancements in comparison to its competitors it therefore operates as an oligopoly because;
It deals with similar products to its competition though differentiated in terms of quality
There are a few organizations in the internet search engine industry.
Google thrives on advancement which differentiates its products thus inclined towards oligopoly
Google is a cost maker and the company's aim is never to maximize profit but to gratify users.
As the world is steadily turning into a global community more activities will be completed online and an outcome there would be an ever rising demand for Google products, the firm has the potential to be one of the world's most profitable companies.
The Coca-Cola Company
Coca-Cola is a non-alcoholic beverage company, the marketing expert, the promoter and owner of the same. It companies and distributes syrups and concentrates used for producing non-alcoholic beverages. It really is a certified company with over 500 different non-alcoholic brands. It produces both sparkling and still beverages like bottled and enhanced waters, readymade tea and espresso drinks, readymade juices and juice refreshments, energy drinks and sports beverages. Apart from creation, it supervises and authorizes all bottling associates in developing fountain syrups, providing them to individual retailers like chain stores and/or restaurants where it is used to produce drinks for final usage by consumers.
Factors that business lead to demand of Coca-Cola company non-alcoholic beverages:
Rigorous effective advertising of Coca-Cola Brand: the company has built for itself a favorite, reliable and trustworthy brand that stands out from the others in soft-drinks industry. As of now the brand markets and sells itself without much effort, this has made the company to be the major player in the industry with no company challenging it on the market share. It is straightforward to state that, one can be blindfolded, order a frosty coke and take without a second thought; this is the degree of trust the brand has built for itself in the market.
Outstanding tastes and quality of coke products: the product quality for the merchandise talks for itself. It really is evident on the market that its drinks has the highest selling rates than other beverages, even where indigenous drinks can be found, it competes fairly well. That is due to the fact that, the product is manufactured in high and excellent specifications with high technology that meets the tastes and preference of several.
Coke products have an array of complements: due to the blending mother nature of its products demand for coke products has always increased because its viewed as a flexible drink e. g. one of the major products, like carbonated drinks blends and makes concentrates with most liquid and related products like alcoholic refreshments. This makes it a concentrate ingredient for many drinks.
Excellent packaging: the advanced of product packaging technology markets the merchandise in all areas. The package deal comes in various designs and shades suited for any occasion, activity and even age group.
The demand and offer of the product: there's a popular for the drinks due to the above mentioned factors among others and they're easily available. In nearly every single geographical location on the planet earth, there is certainly ready available stock of the drink to be sold at that time, with virtually all sorts of drinks always well stocked ready for sell.
As respect to the source, several factors among others as highlighted below donate to the supply of the merchandise:
Price; its price legislation is average hence affordable however; the merchandise have a very elastic demand and therefore an elastic supply.
Changing periods and incidents; advertising has popularised coke beverages as the most refreshing and chilling drinks ever whether it's an up upcoming major sports event e. g. world glass in south Africa or an getting close to hot summer time, coke products are conventionally accepted as the ideal suits to such occasions or periods thus increased demand which causes a rise in source.
High degree of customer loyalty; an enormous junk of customers in the market have a dedicated attachment to the Coca-cola brand, this raises demand hence supply
However, it's important to note that, factors that have an impact on resource are intertwined with those of demand. In other words, all factors described under demand are also appropriate in supply.
Available substitutes for the product
Coca-cola Company produces many products in today's market, ranging from refreshments to energy drinks. Because of this there can be found many substitutes in the market, among Pepsi and Coke company products and other soft drinks like juices, beverages like espresso and tea, energy beverages like red bull and shark and so many more. The main risks will be the substitutes mentioned above since the consumers are not totally faithful to the brand in the soda industry. Also in the limelight is the varying health consciousness in the market, this allows other substitutes to consider share on the market. Furthermore, the purchasing power is another important risk on the market; this is visible from the organic between Pepsi and Coke in price control making the market to move slowly. This does not quickly react to changing consumer requirements and attitudes, this will eventually give room for other beverages because consumers may easily swap to them
Compliments for Coca-Cola Products
Through the years, Coca-cola has were able to produce lots of products tailored for usage both in isolation and with various compliments on the market today. The company deals in the production, packaging and syndication of differentiated products suitable for refreshment, energy boost, blending and communal charm. Coke products can be used with various compliments. In junk food joints and other eateries they may be served with many food staffs, at evening meal tables coke products are traditionally accompanied with foods. Furthermore coca cola has produced various athletics drinks used to boost energy for athletes on and off the pitch therefore complementing various sports. As refreshment coke products are used as social beverages in pubs, hotels therefore many places often associated with other beverages like liquor as favorite mixers and with snacks like pop corns in cinemas, activities arenas etc. In a nut shell coke products suits both tangible goods and activities or situations like meetings, interpersonal gatherings and games.
Elasticity of coca-cola products
Coca-cola offers in products that probably can be described as comforts alternatively than fundamentals. It therefore follows that the level of popularity of its products accrues from extensive advertising and personalizing of end products to entice and keep maintaining demand. With lots of substitutes in the market, these products thrive on acceptance and specific quality. A little change in their price would therefore lead to a commensurate change in demand it thus employs that coca - cola products provide an elastic demand both in the short run and in the long run as long as the world market remains steady.
Coca-Cola Aspect of Production
Coca-cola has been around in the market for almost a century with a sparkling style. Its products are distinct from its challengers. Producing an incredible number of products a day in over five hundred countries with the most advanced technology known to mankind from handling, standardizing to product packaging nearly every aspect is mechanized; therefore it relies greatly on technology to have the ability to produce in large whilst maintaining the product quality and preference of its products. Furthermore the creation process is capital and labour intensive in terms of circulation and marketing.
Coca Cola Market Structure
Coca-cola is a well established company that produces more than five hundred products in today's market. It's difficult to attach a similar market behaviour in every its products thus convincingly place the company in similar but not identical market composition. However, considering the company's products in isolation implies that it functions at different market structures. While it's soda products make it operate as an oligopoly because only Pepsi is a close rival and because of this the company is a cost maker, thrives in differentiating its products through innovation lately 'light coke' other products like bottled water make it operate as a perfect competition where its pressured to be always a price taker, deals in homogeneous product and contend with many companies.
Coca-Cola Company Prospects
A variety of substitutes for the product exists in the market, like Pepsi, tea, espresso, juices, hot chocolate, milk; however, a SWOT evaluation reveals that the brand product sticks out from the public. The merchandise is laden with a strong sentimental value taken to center by many people. It stands out as a powerful icon, simple but with a sign of quality and pleasure. The product likes a solid bottling system, which allows these to do their businesses on an internationally scale while maintaining a local established approach. However in the recent times, the business has reported some declines in its amount for example in Indonesia and Thailand, and increase in other areas like in Latin America. This demonstrates as much the market segments in other locations are thriving, in others it is declining probably scheduled to availability of other beverages. In some cases, it is from the purchasing power of residents. In a nut shell, the product offers several opportunities like its well recognized brand and product packaging which are incredibly significant. It is a well known brand globally (90% as of now), and this allows it to be competitive well in market.