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CSR initiatives by Mahindra, Nokia and Nestle

Corporate social responsibility is the do it yourself regulated device where business ensures that it supports to regulation, ethics and norms. Corporate Social Responsibility has been redefined throughout the years. It is an organization's mission and helpful information to what the company stands for. Additionally it is known as corporate responsibility. Community responsibility is the idea that the business enterprise should not function amorally rather than this it should benefit the welfare of the world and community and the individuals. In simple way we can say CSR is all about how exactly companies manage the business enterprise processes to create an overall positive effect on culture. CSR is how the firms impact the planet around them economically, environmentally and socially.

CSR initiatives by Mahindra:

"At Mahindras, CSR means not merely the sharing of the wealth, but of the time and of ourselves. "

Making socially liable products, making a committed action to the city is the Corporate Community Responsibility for The Mahindra Group. Corporate Public Responsibility is not just a work for the Mahindra Group however they say that it is a way of life.

Corporate interpersonal responsibility has been always a crucial part with their vision. They state that CSR is the chance for the coffee lover. In 2005 group celebrated its 60th anniversary and pledged to devote 1% of its profit after taxes to corporate social responsibility.

Mahindra launched a special kind of Staff Friendly Options (ESOPs) to permit employees to require in socially accountable activities of these choice. This programe has demonstrated a huge success. Employees at Mahindra are contributing in a significant way in the development work in villages to teaching children. They may be assisting in disaster relief operations also. In fact they try their finest in creating the better world.

CSR initiatives at Mahindra emphasis mainly on education and health. They have their special emphasis on the lady child. Nanhi Kali is the task for the girl child. Gleam scholarship or grant for the financially disadvantaged people called as Mahindra All India Ability Scholarship. Mahindra Group is also likely to set up two Mahindra Delight Schools. These classes will give a variety of courses. The main emphasis will be on employability. It will include training for Information Technology, Retail, and Automotive Anatomist etc. They'll provide new skills and capacities to the weaker parts of society, particularly the scheduled castes and planned tribe youngsters.

Various domains where Mahindra has used initiatives towards corporate social responsibility are given below:

Education-

The Mahindra Group select education as the main tool to transform the lives of the individuals. In 1953, The K. C. Mahindra Education Trust (KCMET) was made to promote KCMET has provided more than Rs. 25 crores by means of grants or loans, scholarships and loans. (KCMET) and the Naandi Foundation is targeted at providing education to the underprivileged female child in India.

Project Nanhi Kali as discussed before is also for promoting education. It is a national girl child sponsorship Child sponsorship allows a person, typically in a developed country, to sponsor, or fund a child in a expanding country before child becomes self sufficient. This could mean financially helping the education, health or security of the sponsored child, or in a few cases

. . . . . Follow the link for more information. Programme monitored by the K. C. their main emphasis is on providing primary education to the lady child.

Criteria for selection in Nanhi Kali programme

1. Ladies who are enrolled in government schools

2. Females whose family income is less than Rs 15, 000 p. a.

3. Eldest young lady child

4. Gal children with many siblings

5. Young girls whose parents are illiterate

6. Girls owned by backward communities

Mahindra & Mahindra was granted the prestigious Car Monitor Corporate Community Responsibility Initiative of the entire year 2007 award for its Nanhi Kali Job at a glittering function presented in Delhi.

In Mumbai they may have started Each One Coach One, Apnalaya, Save THE KIDS, National Sponsorship Council, India Sponsorship Committee, Salaam Baalak Trust, S. N. D. T. Kanya Shala, Indian Relationship For Advertising of Adoption & Child Welfare, Akanksha Foundation, Reach Foundation Action Program (REAP), Bal-Jeevan Trust, Sunbeam, Doorstep University, Aseema, and Task Crayon.

In August 2006, the KCMET and the federal government of Rajasthan THE FEDERAL GOVERNMENT of Rajasthan also known as the STATE of Rajasthan, or locally as State Government, is the supreme regulating specialist of the Indian state of Rajasthan and its 30 districts.

. . . . . Follow the link for more information. arranged jointly to sponsor the training of 10, 000 Nanhi Kalis in Udaipur.

Mid Day Meals Kitchen:

The Company make a relationship with the Government of Rajasthan and Naandi Base for establishing of your centralised Mid Day Meals Kitchen at Govindgarh Taluka, Jaipur District, in the express of Rajasthan.

 

Environment

Mahindra & Mahindra is also an environmentally mindful organization and is committed to help in maintaining the ecological balance. For the Founder's Day the business launched a particular campaign known as Mahindra Hariyali which is designed to add one million trees to India's green cover by Oct 2008.

Also ESOPs volunteers take up local environmental initiatives at various vegetation and area offices. Thus employees undertake various initiatives in environment such as: ENERGY SAVING Awareness Drives, Rainfall normal water harvesting, Global Warming.

Arts and culture

The Arts in addition has been an area of special focus of Mahindra's social responsibility. Mahindra has instituted the Mahindra Quality in Theatre Honours (META) which is India's first dedicated theatre awards instituted with a Corporate. META will develop talent in theater in the united states. The prizes will in the beginning cover British & Hindi theatre. The selection process includes four broad regions of the country, namely, North, South, East and West. Six works picked from each region and are referred to the respected Critic's Panel. Mahindra Group also blueprints to create a Mahindra Academy for Quality in Theatre.

Sports:

Mahindra United Football

A golf club with of game titles was setup in 1950. In 1956, several young people make a Mahindra formal team in the Bombay Sports League. The business provided full- size soccer field for practice and training.

Mahindra United of Mumbai is the one team in Maharashtra who win the Durand Cup twice; the next oldest trophy on earth. Additionally it is the first team in Maharashtra to succeed the Harwood Group and the Nadkarni Cup 3 x in a row. The MU received its IFA shield in Kolkata recently.

Health & Catastrophe Relief

Mahindra Foundation

The Mahindra Basis has been create to provide medical pain relief to the poor and needy parts of society. The foundation has helps patients experiencing cancer and heart diseases.

The Mahindra Group has also been very attentive to any disaster in India always. During tsunami or the Gujarat earthquake, the Mahindra family has always provided support either by financial help or by sending vehicles and providing material.

 

Some of the Significant ESOPS initiatives this season were:

The Lifeline Express (hospital-on-wheels)

The Lifeline Express is the world's first hospital on rails and free medical and surgical treatment to people experiencing polio, cataract, deafness and cleft lip. It really is carried out by the Tractor Flower in Rudrapur, where 647 surgeries were performed cost free.

AIDS Awareness Campaign were only available in July 2007 in nasik city.

The Company seems privileged to have obtained the Businessworld BSR Business for Social Responsibility Prize.

CSR initiatives taken by Nokia:

Nokia is the marketplace leader and a worldwide company so that it took its responsibility very seriously. Nokia respects the member of the culture. They assume that mobile solutions can donate to economic progress.

Many of the programs are directed at teenagers and youth development by Nokia as the organization social responsibility. For instance, Nokia collaborates with the International Youth Foundation. The company also has agreed upon a cooperative agreement with the international children's business Plan in Africa to raise the children's awareness of their opportunities and protection under the law.

Nokia also partcipates in some other types of societal CSR such as

employee volunteering,

corporate presenting,

Nokia Data Gathering is an example of a CSR program that Nokia is expert in mobile technology to do good things for society. The program allows different organisations to acquire data using mobile phones rather than more paper forms.

Nokia looks after its staff through various employee programmes and moral labour practices.

Environmental initiatives can be taken as the part of CSR. Taking care of environment is the everyone's responsibility in the business. Nokia's purpose is be to be innovator in environmental activities. Environmental management priorities include energy efficiency, handling product of products, and take-back of used devices for proper recycling. Nokia collaborates with stakeholders to increase contribution in the environmental management field.

For example, in 2007 Nokia initiated distributor collaboration to work on energy efficiency focuses on Nokia in addition has worked with GLOBALLY Fund; a global conservation firm, from 2003 to be able to enhance Nokia's environmental performance and increasing the environmental awareness of all Nokia employees.

Since January 2008 Nokia is a member of WWF's program "Climate Savers" that works to lessen greenhouse gas emissions.

Nokia also facilitates Connect2Globe, a green on-line community launched by WWF.

It want to produce a positive impact through its product and services. Nokia is designed to ensure that environmental, moral as well as health and safeness issues.

Nokia's CSR initiatives receive below

Nokia's helping hands

Bridge IT

Make a connection

Village phones

Nokia's assisting hands

Nokia Supporting Hands can be an staff volunteerism program that allow employees to dedicate a

maximum of two working days per time to volunteer work of these choice. The volunteer work includes building universities, collecting gadgets, clothes and other equipment for people in need and planning activities for children. Through assisting others it is possible to learn new

skills and discover new perspectives.

Village phone

Village Phone has an example of a program that targets widespread access, provide access affordable telecommunications services in rural areas so boost economical development in rural communities.

Accessibility is other task that provide convenience features specifically to those individuals with disabilities and cognitive, sensory and physical limitations.

Nokia is expanding another task that will remind visitors to take their HIV/Products medicines promptly.

Nokia has been looking for a way to remind people on the phones that would be appropriate as well as discreet. This might enable better monitoring and control from the side of

health organizations.

Bridge IT

It is the result of a unique partnership between Nokia, IYF, Pearson, SEAMO Innotech and the United Nations Development Program (UNDP). The program uses existing information and communication solutions to gain access to to quality education everywhere in the world. The idea is to provide teenagers the opportunity to education and skills development. The primary objective is to deliver educational materials of high quality to growing country schools through wireless technology.

Nokia gets the text technology which may be used in the program which enables teachers and students to ask for and download materials from an electronic collection. So BridgeIT brings global educational materials in to the reach of professors and students in growing countries.

Make a connection:

Nokia has been cooperating with the International Youngsters Foundation established in 1990, is a global non-profit organisation working which empower young people to be healthy and successful. IYF's programmes help youngsters obtain quality education, make healthy alternatives, gain employability skills, and work to boost their neighborhoods. Nokia supports various young ones development programme. Rather than starting completely new programmes, IYF identify those of its programmes that are working and having the expected benefits for participants. In 2000, Nokia and the IYF launched a worldwide youth development effort called as Make a Connection which is to strengthen the life skills of teenagers and put together them for the future.

Minimising environmental footprint

Nokia's environmental work is based on life pattern thinking meaning Nokia try to minimize environmentally friendly impact of the merchandise throughout the procedures, with the extraction of raw materials and finishing with recycling, treatment of misuse, and restoration of used materials.

Energy efficiency

Nokia ensure that devices use as little energy as you can. Nokia also work to lessen the energy intake of the businesses and acknowledge energy efficiency focuses on with the key suppliers.

The future is in your hands

Nokia has launched "The Future is in THE HANDS", which really is a recycling plan. The programme motivates customers to make use of special Nokia recycling bins for the disposal of old cell phones and batteries. The devices will then be properly recycled. The move will come in addition to Nokia's existing "take-back" design, which runs in Singapore, Malaysia, Phillipines, Hong Kong, Taiwan and China.

CSR initiatives used by Nestle

Nestle is one of India's top quality food manufacturers. Nestle's strategy is to create a long-term sustainable value for their consumers, customers, employees, shareholders and culture as a whole. It is market leader in pretty every category.

Some people say that Nestle doesn't really have confidence in the idea of corporate public responsibility instead they have confidence in the concept of creating shared value. The answer to this question is that they do assume that creating talk about value is one level higher than corporate social responsibility. In corporate sociable responsibility, they help neighborhoods and creating talk about value is merely their way of doing business.

Main CSR activities by Nestle receive below:

Community Welfare

Environment

Rural Development

Water

Safe drinking water;

In India one of the major matter is the availability of clean normal water for many areas. About 200 million people do not have access to clean drinking water. Nestle India has focused on improving the problem. It thinks that the first step is to create understanding in the communities. A key target area of their Corporate sociable responsibility initiatives is to help provide Clean NORMAL WATER. Other the first is to educate children in schools so that we can save this scarce source.

Nestle also facilitates local universities.

It also helps in the maintenance of general population parks and inexperienced belts.

It facilitates blood donation camps and health understanding programs. Each one of these initiatives strengthen the connection between Nestle and the community.

Nestle's main emphasis is on creating value for the public in conditions of better diet, drinking water, and food production. These three are the key to Nestle in creating a lasting business in the long-term. It creates a fundamental interconnection between shareholder value and community value. Nestle launched a series of initiatives to show its dedication in Creating Shared Value. Such as Company is starting the Nestle Healthy Kids Global Programme. The Nestle Reward, provides financial support of up to USD 461, 000 to individuals, NGOs, or small corporations who offer progressive solutions to dietary deficiencies, usage of clean water, or progress in rural development.

Community Development

The main business aim of nestle is to set-up value that may be sustained within the permanent for the economy and society, using natural resources, creating progress opportunities and prosperity.

The recently originated term is 'inclusive development' but it shows that where thing company feels and the facts working for so the business must be good for society, improving the quality of life of the folks. The 'Nestle in the community' model is easy.

Employment:

Nestle is creating immediate and indirect occupation knowledge, training programs and through copy of technology. This permit people locally to take part in economic success. Nestle is continuously working with the community to understand what is needed to improve their standard of living.

Nestle has been conducting dairy products development programs in community to train the ladies in good dairy products methods as well as spread recognition about personal health, hygiene, water conservation and monetary independence.

Rural Development:

Nestle spent some time working with an incredible number of milk and coffee farmers and has make them better suppliers. They have helped them out of poverty and also to prosper. Today, Nestle works directly with almost 600, 000 farmers across the world, providing around over USD 27 million worth of microfinance in 2008. About 2. 4 million people in growing countries earn their livelihoods from the Nestle source chain.

Conclusion-

All the three companies are doing their finest. They are taking up their corporate cultural responsibility really. Nestle feels in creating the shared value as well as doing their responsibility well. Mahindra has almost tried out to do everything for the welfare of the world. Similarly Nokia is also carrying out well. Where Mahindra targets the education of young lady child, Nokia and Nestle emphasize on the introduction of rural areas.

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