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Corporate Community Responsibility: Coca Cola

In every single company, corporate communal responsibility is targeted at coming up with business operations that will have a standard positive effect on the modern culture. The society desires a company should enhance the residents' lifestyles by offering more job opportunities, good infrastructure, health care, education plus some other aspects needed in the contemporary society. Companies need to consider the quality of their management processes and how they have an impact on the world (Mallenbaker. net, n. d. ). However, not necessarily will the actions of a company have an impact on the society favorably. Sometimes the consequences of some of the activities of a company may be negative where the operations. For instance the activities can lead to drought in the influenced area, water pollution, production of harmful products to individuals bodies and so many more. Coca Cola Company offers both positive and negative impact on the population and the need to explore both of these factors is of great importance to improve this understanding. Coke is situated in USA and it's headquartered in Atlanta. It was incepted in 1886. It really is a multi-national company functioning in more than 200 countries around the world (Economywatch. com, n. d. ). This paper examines the Coca Cola Company's interpersonal performance, how they have affected the culture both favorably and adversely and then attracts a balanced final result on the business's performance.

Main body

The Coca Cola Company produced $22 billion in net operating revenues in the year 2004 being the world's major beverage company. The business runs in many countries of the world and works with the community where it is functioning (Thecoca-colacompany. com, 2004). Based on the company's annual article of the year 2004, it's got a great chance of growth in that it makes huge profits per day in line with the beverages consumed per day. The business's main agenda is to meet the needs of the clients in conditions of beverages through identifying opportinity for connecting consumers jointly, with their communities and the company's brands. The machine case level for the company increased immensely in the year 2004 and many products were launched.

The coca cola company engages itself numerous activities that are aimed at assisting the residents of a specific company to have a good life and get services that are not offered by the federal government. The business accomplishes this through the proven basis known as the Coca Cola Basis that was founded in 1984. The foundation is focused on developing and keeping vibrant, sustainable neighborhoods to help make the society a better home for man. Job opportunities are created in places where Coke is established and then the local people are able a daily breads. The foundation ventures into different areas which can be always problematic for the local neighborhoods' people to maneuver. These areas are however, not limited to providing clean and enough drinking water to the community, ensuring health requirements are observed, enforced community inclination of recycling to reduce the effects of the litter and finally it sees the indegent children complete their university without necessarily falling out. Each one of these are good initiatives and programs carried out by the building blocks and funded by the Coca Cola Company. Together with the realization that education is a major aspect to socioeconomic development, the Coca Cola Company has greatly invested greatly in this field to aid the students follow their dreams. The primary aim of the building blocks in the community is to lessen the incidences of college drop-outs, improvement of the reading and promote literacy locally, give scholarships and building educational infrastructure. In the United States, this Coca Cola scholarship program is the most respected and recognized that was created in 1986. Because the establishment of this program, more than 4250 scholars have benefited out of this program which noticed good utilization of the $38 million to invest in this program. The Coca Cola Groundwork is also priced with the duty of ensuring that the health of the residents of a certain community is catered for and advanced. The foundation works closely with medical officers in the region and other experts to assist and educate the citizen on medical issues concerning diseases like polio, tuberculosis, hepatitis and HIV/Helps. The foundation contains the so called HIV/Assists initiative which works to ensure the epidemic is been able and greatly reduced. The foundation is seeking more funding to propagate this initiative to some of the African countries with high instances of this killer disease. The Coca Cola Company wish to help the needy is usually their objective.

During an event of any catastrophe in any section of the world, the building blocks ensures they practice relief and recovery mission to ensure lives of men and women are not lost. The company provides water in bottles, vehicles to disperse aid and also offer volunteer services. They provide the aid during and after the calamity has happened. Through the recent Haiti earth quake tragedy, Coca Cola donated $2 million to the red combination to assist in the restoration mission, normal water and other Coca Cola beverages to reach those who have been in need. The program dabbed disaster pain relief and recovery was installed to help all those who needed critical assistance. The foundation employed in community initiatives where water programs are placed in place to ensure that a community is water sufficient and to balance this inflatable water the business uses in its production process. The company is focused on ensuring conservation of natural resources, conservation of the land, water and environment which will be the essentials of life on the surface of the earth.

The activities of the business cannot leave a culture unhurt in a single way or the other in terms of the quality of the merchandise, how it handles the employees and the way the activities affect the surroundings. It is assumed that the merchandise of the Coca Cola Company are not so good in the torso because of their constituent ingredients. Intake of Coke products may lead problems like diabetes, overweight, tooth decay, cardiovascular disease and many other neurological disorders. Coke's products contain phosphoric acidity which leeches calcium mineral from the body and therefore weakening the bone fragments. This has resulted in the increase in the circumstances of osteoporosis credited to lack of calcium in the torso. The dissolved calcium accumulates in your skin, arteries, blood vessels and organs which ultimately gives the kidney a great deal of pressure when doing exercises its functions and then later bring about the creation kidney stones (ihealthstudio. com, 2008). Carbonated drinks from the Coca Cola Company contain a drug called caffeine containing drinks which proves to be harmful to human health especially among children. Caffeine containing drinks impacts the central nervous system which in turn causes disorders like insomnia, nervousness, anxiousness and irregular heartbeat. The soft drinks more so cause dental decay because they contain a lot of sweets which is the well-liked by bacteria. As the bacterias prey on the sugar on the teeth, they provide out excretions which behave with the teeth enamel of the teeth thus causing teeth decay. The business attracts a great deal of criticism from different parts of the world for the reason that it markets only sugared drinking water and nothing at all else (Rothacher, 2010). Coca Cola has the most aggressive lawyers on the planet who ensure the business's rules are honored regarding where and exactly how to sell the coca cola products. The company in addition has been accused of discrimination and a case was loaded in 1999 against the business for this offense. The company preferred the Americans to the African-American employees in terms job special offers, allowances and recruitment. The business has been adversely criticized for the overexploitation and pollution of water in India and draining of large amount of ground normal water and turning the majority of the area in this country into exclusive desert. The effect was so adverse that the Indian parliament restricted the deal of Coke products in the country to reduce wanton destruction of the surroundings (Rogers, 2004). Even the normal water sheds that remained were critically polluted which it was not fit for individual consumption. As being a show of goodwill to the residents, Coke sent out clean normal water in tankers to people after tampering with the natural sources of water.


The Coca-Cola Company has been involved in both negative and positive activities in the modern culture. The initiatives that the Coke company undertake has empowered the individuals in those areas to lead better lives and manage most of the assistance that were normally simply a mirage. The company is working tirelessly to ensure that the lives of neighborhoods are better and their health too. The creation of the Coco cola groundwork has made all the programs to come to fact for the almost all of people where the company is found. Therefore, there is need for the neighborhood residents to support what the business is striving to accomplish because by the end of your day, they will be the beneficiaries. Without services like education, health care and agriculture the contemporary society would lag behind in terms of economic progress. It really is with the realization of this proven fact that the Coca Cola Company has embarked on helping these areas for better world. Even though the business executes commendable activities in the world, the consequences on the surroundings, health and real human privileges are much noticed. The merchandise cause health issues and therefore do not need to be condoned. Lack of drinking water in India and other areas of the world is therefore of Coke Company activities. You can find need for the company to scrutinize these criticisms and function accordingly if at all they have a desire in which to stay the marketplace for long.

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