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Consumer Behaviour in the Coffee and Tea Industries

The BEANS & Tea Leaf is a typical coffee house on the market. It offers the high price espresso compare to the standard coffee shop. Even like that, there are still many people like to buy and ingest the caffeine in the BEANS. There are multiple reasons make the consumers choose the coffee in Coffee Bean.

1. 1 Quality of the Products

The reason that makes the consumer addicted to the coffee is basically because the quality of the espresso. The BEANS is importing the caffeine nuts immediately from the best possible caffeine estates in the growing locations throughout the world. This can enables the finest standard of the coffees nut products that is importing immediately. Every store of the Coffee Bean provides the same standard of the coffee. This may make sure consumer confident in the quality of the merchandise when they consume the coffee. Beside that, the buyer can benefit from the same style, same standard espresso atlanta divorce attorneys different country or wall plug.

1. 2 Healthy Products

Coffee Bean keeps an idea of produce healthy products to general public. The consumer eager to spend profit BEANS one of associated with they be mindful about the health of the consumer. BEANS is using the non-fat dairy in their element of earning every different coffee. This make consumer totally enjoy their caffeine.

1. 3 Baking Technique

Beside the grade of the coffee nuts that provided by the BEANS, the baking strategy of the espresso is important to the consumer also. Every coffee shop has the own baking approach method. BEANS provides the own standard baking strategy compare to the normal coffee shop. The standard coffee shop provides the different cooking method while they make the coffee. The consumer cannot benefit from the same taste coffee because the standard coffee shop didn't apply the typical baking method. Coffee Bean is giving the typical and professional training to the barista. All the barista employed in the coffee shop is full of experience and the technique of cooking or making coffee. This can make sure all the consumers ingest the product quality and standard coffee. Besides the activities barista in the Coffee Bean, in addition they well know for the lighter roasts. The coffees are full or mild and delicate taste. These coffees are sure to please every palate. Every coffee that provided inside the menu is packed with the unique flavour, the consumer can seeking the ultimate caffeine experience.

1. 4 Environment

Environment in Coffee Bean also make the buyer willing to spend to the expensive caffeine. Coffee Bean supplies the comfortable environment to consumer. They can be serving the consumer with the comfortable chair. The buyer can sit enjoyable and enjoy their espresso well. Rather than that, the whole concept of restoration is packed with the handcrafted oak paneled. The consumer can feel the nature of the approach to life when their eating the coffee inside the stores. BEANS also is a perfect communal gathering place for relatives and buddies. They can spend the more time enjoying their coffee by relaxing on the comfortable couch, talk with friends, and so forth. Beside that, Coffee Bean also provides the WI-FI service. The buyer even can spend each day online and enjoy the coffee. Many of the students like to consume the espresso there because they can benefit from the WI-FI service also.

1. 5 Position in the Society

There are huge difference prices between your caffeine in normal coffee shop and BEANS. Sometimes, human will have the mind establish that who are consuming the expensive products and they're the rich people or in the high standard level. They eager to spend because they prefer to show they are really rich and top quality than other people. They think the coffee in Coffee Bean will probably be worth and realistic prices. Coffee Bean also provides the vacation spot and lifestyle quality experience to the buyer. They wanted the respect from the other people because they are purchasing the expensive products. Some of the consumer likes to consume the espresso in BEANS because they would like to get close with the friends. Some of their friends like to spend time and money in the typical and quality espresso. They only a area of the follower and they make an effort to get close of the culture in their gang. Even the purchase price is much more costly than the standard coffee but the majority of the buyer will feel that there will probably be worth of it. They are able to benefit from the standard quality and also show the high status in the society. They feel that can build the respectful relationship in the society. Normally, the top quality people can gain the respectful from other people.

2. 0 Importance of Consumer Behavior

Studies of consumer patterns are important in the population, community or even in the business industry. Consumer is playing the essential role in the market. The marketer needs to analyze the patterns of them before the new product launched on the market because consumer will like or dislike the merchandise. This will strongly affect the revenue and the images of the company. This only way to understand the consumer action is from the research or observation. The buyer behavior can strongly help the internet entrepreneur in the business industry.

2. 1 Setting Marketing Strategy

Consumer behavior can help the internet entrepreneur in doing the online marketing strategy. By observing the buying behavior of the buyer, the marketing consultancy will know how to plan their products in 4P that are product, price, place and campaign. With the consequence of the research on the buyer behavior, the internet marketer can know what product that needs on the market. After develop a new product, they can simply set the price tag on the merchandise with the buying habit. Other than that, the marketer can know which place is more suitable to create an wall socket or held a meeting. At last, they will know very well what kind of the campaign will draw in more consumer to acquire and intents more consumer to aware their products.

2. 2 Predict the Consumer

Consumer is important to the business. If there is no commitment consumer in the merchandise, the product must be unsuccessful in the market. Consumer can influence the huge affection to the business enterprise. Prediction on the buyer is important. The internet entrepreneur should know the buying process of their consumers and try to satisfy their needs and desires. This can pleased the consumer and they'll be supplying the positive post purchase to the merchandise and purchase again. This can also increase the sales of the products. The satisfaction of the client will make the sales increase because they would like to buy again or create to their friends and family.

2. 3 Market Segmentation and Market Positioning

Research on the consumer action easy the marketing expert segment the market. They know different needs of the consumer can group into different categories. Market can portion to races, gender, years, and so forth. With the effect on the hands, the marketer may easily to segment their product into which categories to help make the products more successful. Besides that, the marketing consultancy can also know the market positioning of the products. Market positioning is what the position of the product in the attention of the buyer. With the effect, the marketer can easily find out the brand position and the level of their products in the market.

2. 4 Develop New Product and Costs Strategies

With the consequence of the research on the buyer behavior, the marketer is aware well in the action of the buyer buying process and purchasing decision. Besides that, they also know the needs of the consumer. The marketer can certainly to develop a whole new concept of the merchandise that is fix to the consumers needs and wishes. This can also satisfy and pleased the consumer when they purchasing the products that are actually fix to their needs.

Consumer behavior can also help the marketer how to place a cost in a product. By observation, the internet marketer can know how much the consumer can afford with their products and which rates strategies can be used in their products.

3. 0 Interview Three Families

Family can be an external factor that can impact the buying decision when the buyer needs to purchase something. Each of every family will have different buying patterns in their own families. Yet sometimes individuals who decide on the buying process and participating in the main role while purchasing the products will influenced by other factors also. I had fashioned already interviewed 3 different family members that having the different buying habit in the family.

3. 1 First Family

The first family which i interviewed is a Chinese language traditional thinking family. In this particular family, man will always be the main identity to make decisions and everything. So, the father plays the primary role on the buying decision. The other members of the family will just follow the instructions from the father. In the other palm, the mother is an regular housewife and she listened and obeyed to her husband. Meanwhile, the father will be the main income supporter in the family and in fact he has the power to decide for purchasing. However, some of the decision won't buy into the other family but the dad will be the last decider.

3. 1. 1 Affect in Culture

Male is the main character in the first family. Everything should be chose by the daddy who majority earn and spend in the family. The culture of the family is discriminating the decision that made by the feminine. Inside the Chinese language thinking, man always plays the primary role. However, a few of the decision might not be decided by the other family but the father has the power to influence others to agree with him. This is because of the family culture is the person who decides and making decision. Although they do not agree nevertheless they have to blindly follow because this is the culture in the family.

3. 1. 2 Affect in Demographic

One of the factors that influence the other family to adopt and accept your choice made by father in the Chinese language traditional thinking family is demographic. Demographic can categories to age, gender, income etc. The father mainly is the first person who facilitates the family with his income. His wife and his children have no capacity to control the use of the income. The father himself has more power to control his income alternatively than other family. So, he has the final buying decision to purchase compare to the members of the family which were incapable in increasing income ability. Besides that, the daddy is the eldest in the family. Every one of the family members need to pay value on his decision because of his years. They respect the experience that he previously plus they willing to follow what he decided for them. They'll show loyalty and trust to the fathers decision.

3. 1. 3 Impact in Public Status

On the other palm, father can be an important social position in a family group. Usually the children will follow what the father arrange for them. They value him because he is the daddy and the top of the family. He shouldn't be giving the wrong decision to them and yet he always was required to lead the members of the family to the correct way. So, for the practice, the members of the family had relied and assumed on him.

3. 2 Second Family

The second family that we interviewed is a family which is the mom being the primary role of buying decision. Both of the parents in this family are working parents. The mother is the one who earn more than the father. She is doing the final decision when the family wishes to purchase a product or service. She is a solid view woman whom can made appropriate decisions. And because by the term stating that women were gifted in the type of looking at and strong in bargaining prices, she plays a very important role in the family. That is different and a bit of modern family compare to the first family.

3. 2. 1 Effect in Culture

The figure of mom in this family is stronger than the father because she actually is the main one who playing the main role in buying process. She will be planning everything since the child was born. This is the one of the culture that being practice in this family. The father is providing the rights and specialists to his wife to decide everything for the family. The father, in this family alternatively not very well in planning and making decision on the merchandise that they want to purchase, will transferred the ultimate decision to his partner. This culture is practice since the family had been formed. The kids already being get use of the culture, and they also will have to take up it.

3. 2. 2 Effect in Demographic

The mother in the next family i interviewed did the trick as an helper manager in the bank. Her regular income is a lot more than the father. So, she always has the right to determine what things to purchase. The kids have no capacity to purchase without the money from the mother. So, they will have to accept the actual mother bought for these people.

3. 2. 3 Impact in Friendly Status

The mother which holds a higher education backdrop compare to the father in the second family, her social status is greater than the daddy in truth she always will be talking to her children about their future plan, like selecting school to help expand off, what courses they need to take. The kids would like to follow and trust her because she is having the high social position in the world. Besides that, she actually is the strong view mother in the family. The kids wish to listen to mother because mother has the important position in the children heart. From the baby till adult, mother paying more concern to the kids. So, they show the respected to the mother.

3. 3 Third Family

The third Family that we interviewed is the family who gets the retirement living parents. The son in the family will be the main role on the buying decision. The child is an adult staff member who already performed in the modern culture more than 10 years and he is the only kid in the family. His parents will be the seniors who are already retired long time. He is the one current economic climate pillar which majority encouraging the family. All the decision will be made by him because his parents are low education and retired old people.

3. 3. 1 Influence in Demographic

This factor is same with the first and the next people. The income factors impact the decision that produce by the primary role. The retired parents have no ability to purchase and the money is given by their boy. The son has the right to make a decision what to buy because he has the income earning. Get older also is one of the factors that effect the retired parents follow your choice that make by the child. They think they already in the old era and know nothing at all compare to the child so they just agree with him.

3. 3. 2 Influence in Social Status

The retired parents were sending their kid to the high education and they know their child contain the high education. They thought that the knowledge of the youngster can make perfect decision. Additional they have got no other to rely on, and the only choice they can only trust on their only child.

From the aforementioned we can find three various young families which show us differing people playing the primary role has another type of buying decision.

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