Posted at 10.05.2018
Have you ever had favorite superstars as idols at heart that you perfect to become just like them? The greater we visualize ourselves as a super star, a lot more obsessions we have. We all enjoy hearing the latest movie star gossip from time to time. Who doesn't enjoy hearing about the hottest movie star wedding of the year or the most detrimental movie star makeover? What do you think about these issues on the news headlines? "Jessica Lowndes wears a see-through dress. For Jakey, probably. ", "Sparkles needs to start a family. Aw", "Pillow-fight! Hailee Steinfeld, etc experiment in Vogue" (The Gossip Line). Press has been carrying out a lot of celebrity actions and distributed it in the public. The sources of having too much mass media attention towards superstars could lead to negative effects of being bad instances for audiences, spending people's times, and interfering with celebrity's privateness, and business lead to positive effects of presenting people an possibility to be famous, providing benefits for multimedia organizations, and being good examples for people.
Have you ever before pondered why people are so into superstars? Have you ever before considered why it is that people spend our times studying celebrities' bibliography and possibly their every action? Matching to Jake Halpern, the author of the reserve, Popularity Junkies: The Hidden Truths Behind America's Favorite Cravings. "Kids see popularity as a cure-all for problems, " he said (Gilsdorf, The Religious Science Screen). Secondly, it is because superstars are always there wherever people go, on Television set, newspaper, journals on sidewalks, or even posters in restrooms. According to 'Star Struck' New Internationalist, Celebrity worship syndrome (CWS) can be an obsessive-addictive disorder in which a person becomes excessively involved with the details of any celebrity's personal life. Celebrities worship symptoms is consisted of three types. Entertainment-social is when people are drawn to their personalities for entertainment, such as "I like watching and hearing about the best celebrity while i am with a sizable group. " Intense-personal is when followers feel attracted to celebrities with an profound sense or bonds themselves to celebrities such as "When something bad happens to my favorite celebrity I feel like it happened certainly to me", and borderline-pathological, which is when supporters blend fantasies with realities and business lead to an uncontrollable tendencies such as "I have recurrent thoughts about the best celebrity, even when I don't want to" (Maltby, 1157-1172).
First of most, too much mass media attention on stars could give bad cases for audiences. Not all celebrities take action and behave properly despite of these being discovered by the mass media therefore it is then possible that star lovers, especially kids who don't have much life experience would absorb and follow those inappropriate actions and manners. For example, partying is one of the extremely well known lifestyle that celebrities have. Paris Hilton a very popular star that almost everyone would spot the name, not only because of her works, but also because of her personality and public behavior. Apart from the partying lifestyle, superstars are also easily subjected to drugs. Some use drugs to help them maintain their work efficiency, to get fame, or to stay in form.
Also, celebrities generally possess a great amount of financial resources to aid their will just to purchase anything they would like. Corresponding to Daily Mail Reporter, Britney Spears spends Ј11, 000 regular in which to stay shape and look good, like the costs for nourishment, personal trainer, and a private party choreographer (Daily Email Reporter, Mail Online). Furthermore, the occurrence when Michael Jackson devoted suicide led to twelve deaths of his lovers who died from committing suicide pursuing their favorite star. Based on the Sun Reports, one of Michael Jackson's supporters named Pvel Talalyev was found and rescued from his try to commit suicide several hours after the reports of Michael Jackson committing suicide broke out. One of the ambulance men said: "He was in a terrible state and kept on expressing: 'It's all the same to me. I'll kill myself. It's the most severe tragedy of my life and I don't want to reside any longer. I don't know why you saved my life, I want to be with him'. " (Soodin, SUNLIGHT) These incorrect conducts could then mislead her admirers toward downward paths of living.
Having movie star worship syndrome could lead to poor and unsteady mindsets. Stars are believed to live in a global that very few can hope to emulate. This then sometimes drives star worshipping kids to feel just like their own individual personalities are worthless because these kids could potentially form and develop unrealistic anticipations in their heads about becoming a celebrity. Additionally, there are celebrities who became popular without needing much of a specific need in recent times. However, these kids often realize the very unlikely possibility once they mature and lastly cause them become to be lost and unsatisfied.
Secondly, another negative impact is that folks waste too much times once multimedia provides too much attention to celebrities. When media centers too much on the superstar headlines, people have a tendency to overlook the important information needed in their lives. Corresponding to a fresh Rasmussen Reports national telephone review, 87% of American Adults admit that Americans pay too much focus on celebrity news rather than enough focus on information that has real impact on their lives (Rasmussen, Rasmussen Accounts). Imagine when the news newspaper headlines are filled with celebrity subject matter headlines and the news of currency markets are put in a very small column of the newspaper that people scarcely recognize. This has happened countless of times especially in newspapers, and it distracts folks from the reality of the lives and triggers their works to suffer from. Elizabeth Farrar, a educator from, the burkha university in Scunthorpe in britain, said that way too many pupils thought that they could become successful in the future by spending times trying to be famous and wealthy via media which it might be unnecessary to have an academics success. "They believe that they are much more likely to achieve financial well-being through celebrity than through progression to higher education and a 'proper' job. " (BBC Reports).
Thirdly, keeping sight on the stars is also interference to them. Everyone has the right to have secrets in their lives and keep in their thoughts, including celebrities. However, celebrities will often have to live their lives with open public eyes targeting at them almost all the time. Regarding to a interview with Jessica Biel on a question how it is similar to to reside in a public eyes "It's wonderful to do what I do, but exactly what goes with it? It's bizarre. " She said, "The invasion of personal privacy is very difficult. I am implemented all day, every day. Likely to the tooth doctor, the cleaners. I guess I could look like sh-t giong to the tooth doctor, but only when I didn't worry what I noticed in the paperwork. " ( OK! Mag). Being celebrities would loose the time and chance to being herself because each of them have to be concerned about how their appearances, alternatives of words and activities at all times because the mass media only give attention to sketching their spectators and increase their earnings. In such competitive environment, celebrities normally would have to live with a whole lot of stress, and with an addition of paparazzi, press mass media, and all the general public ideas which would turn into a workload of stress for these superstars. Moreover, these marketing could also impact the celebrities by putting pressures on them to change themselves to be something that folks would like to see. For instance, Emma Watson, a very well known actor as Hermione in Harry Potter, said that stylists had been trying to put her in mini-skirts to make her look alluring. "If I execute a photo-shoot people frantically want to improve me - dye my hair blonder, pluck my eyebrows, give me a fringe. " She said, "Then there's the decision of clothes. I know everyone wants an image of me in a mini-skirt. But that's not me. I feel uncomfortable. I'd never venture out in a mini-skirt. It's nothing to do with guarding the Hermione image. I wouldn't do this. " (Sutrathada, The Star Cafe).
It can be seen that by putting too much attentions on superstars may lead to many negative effects. However, sometimes these marketing sources could give out positive feedbacks to numerous in the society as well.
Firstly, people could have significantly more opportunity to become famous from press, rumors, and scandals. Many people make an effort to or were put in a certain circumstances that creates rumors or experiences throughout the press and allow these to eventually become well known in the public. For example, Paris Hilton was actually known as a great-granddaughter of a billionaire Conrad Hilton, the creator of Hilton Hotel, one of the very most famous hotels on the planet. Then there is a love-making tape of Paris Hilton, 1 Night in Paris pornography film released in to the press in 2004. This sex tape was one of the most notable gossip matters of the entire year, but ended up boosting her fame to be one of the super star actors (Morgan, Associated Content). People who have talents may also find the surging of press industry as an opportunity to become famous. With a modern technology in the current world, media is becoming so easy to get at for individuals including video channels on internet like Youtube and Myspace. Justin Drew Bieber, an extremely popular Canadian performer and actor have become one of the most well known superstars by uploading his documented singing shows on Youtube. His recognition on the webpage kept growing larger and greater until Mobility scooter Braun, an American administrator found Justin's videos on the website (Dutta, Buzzle Web Website). This then allowed Justin Bieber to get an possibility to become a singer and eventually a very famous celebrity. Maybe it's seen that folks could become celebrities by using press as a tool that allows those to be well known and finally a movie star.
Secondly, media organization could also gain advantages from mass producing multimedia relating to celebrities. In annual basis, media organizations that are based on superstars, such as movie star magazine industries could gain massive amount earnings from people. For instance, Matching to Marketwire in 2006 People Journal had a blood flow of 3. 73 million and its revenue was likely to top $1. 5 billion on that time (Marketwire). The more celebrity news propagate throughout the world, the more income the media would be able to increase because many folks have got a star worship syndrome.
Thirdly, the media could propagate the information of nice works that celebrities focused on the world as an example for folks. Generally celebrities have always been seen as an ideal for people, especially teens and kids and establish an example to them with their characteristics of being hard individuals, diligent, and all good actions they determined like charity involvements. Media then becomes the foundation to provide these good deeds that stars commit throughout their jobs via different channel communications; televisions, newspaper publishers, magazines, and etc. This allows the good emails to be sent to an audience and therefore gives out positive effects to the culture. For instance, Samuel Dalembert, presently a NBA basketball player of Sacramento Kings in the United States tried his best to give out and provide helps for his hometown Haiti from the chaotic event that happened in January 2010. "Check out me, I'm residing in a beautiful place. I'm blessed to be achieving this. But an integral part of me said, 'You can help; you can certainly do more, '" he said. He has devoted at least $2 millions to donate for Haiti, and since he's a famous field hockey player in the United States (Tomasson, AOL Reports), his fames would provoke the mass media to take acceptance, and automatically pass on the news headlines of his activities across the world via multimedia, and that people can easily see his actions. Not only basketball players commit themselves to charity, ultra celebrities like Angelina Jolie and Brad Pitt also proven their own charity business named Jolie-Pitt Base. THE BUILDING BLOCKS was set up in 2006, and the purpose of the organization is to aid people across the world. According to Turn to the Superstars, Jolie-Pitt Foundation has provided aids to the people whose lives are in trouble, whether the cases of violences, equipped conflict, healthcare, and so many more in nearly 60 countries (Turn to the Actors). These good deeds that the celebrities comitted are pass on throughout the world through medias, and could motivate visitors to follow them as examples to help the society.
In bottom line, the impact advertising focusing too much attention on stars would have both negative and positive effects. Some people spend their times becoming addicted and enthusiastic about what media is trying to inform about a common celebrities, and some superstars are facing hard time being threatened by mass media. On the other hand, some people can see an opportunity to become a celebrity by using the media, multimedia can also gain some advantages from celebrities, and some celebrities are being a good example for the people. While some of their behaviors aren't appropriate for followers, personally I feel that there is little or nothing wrong with eating multimedia, but all followers need to be careful never to get too obsessed with them and think about what the media is trying to inform because part of it could contain incorrect information. Therefore, I think it is very important to be aware of the articles and emails that the media provides, follow the conducts of the good celebrities, then learn and stay away from the inappropriate activities.