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Case Analysis Of THE BRAND NEW Wembley Stadium Management Essay

The new Wembley stadium is a property of the British Football Association and has been supervised by the subsidiary company of the FA, the Wembley National Stadium Limited. Wembley stadium was a project of high budget, with plenty of delays for a number of different reasons (which is reviewed below) and uncertainties from a lot of individuals for the success of the project during the structure time. Probably now, the job for the eyes of people it appears as a stylish construction and a reason that Britain must feel proud of it. Maybe this holds true, but there is a great deal of issues about the project's management work, as the faults were enormous and induced a whole lot of cost and also a loss of earnings during and after the finish. However, prior to the dialogue of the certain task commences and the analysis of the question "May be the Wembley stadium success or failure?" it'll be better if it be analysed what a job and a job management theoretically means.

The PMBOK defines a job as a non permanent effort commenced to create a unique product or service. By using the term "temporary" means that each project has a specific end. "Unique" means that the product or service will be different for some reason from the other similar products or services that already are present.

Projects range in sizing, range, cost and time. It could be a large job which costs an incredible number of pounds to be created or a little project which may be finished within time. There a lot of different types of projects such an IT task, a domestic job, a sports task etc. A couple of characteristic features which a job includes like a start and surface finish, a lifecycle, a budget and recourses. Each of these features is responsible for a unique part into the development and the finishing of the project. Every project to become successful must be supervised from a person or a team that will take the decisions for everything that may happen and took place before, during and after the completion of the task. This team is known as as job management.

The PMBOK defines task management as "the application of knowledge, skills, tools and techniques to project activities in order to meet stakeholders' needs and expectations from a project".

As the definition above explains, the job manager is the only real responsible and must do whatever it takes to make the project happens in order to satisfy the stakeholders matches and expectations. To succeed that, the job administrator must analyse the needs and goals of the stakeholders in order to define the reason and as well, the opportunity of work and targets of the task. To perform the project manager his mission, the feasibility research can be used. The feasibility research is a way which the job manager create a team with the purpose of acknowledging if the job is to begin with feasible and second, to make sure that the company's recourses will be utilized by the best way possible. Since it is mentioned above, it is project manager's responsibility to identify all the stakeholders and check their needs and goals. Project stakeholders are not necessary actively mixed up in task but are also people or organisations whose passions probably influenced by the job being executed. Some of the stakeholders that needed to contribute their skills and knowledge to help the job manager will be the sponsors, the sub-contractors, the originator, legal requirements etc. Except these, there other external stakeholders like environmentalists and regulatory regulators (health and protection) which maybe not associated with the project nevertheless they can influence the effect. By using the feasibility research, the manager can manage, effect and balance these prospects to guarantee task success.

It is not unusual for tasks to fail all the time. For a project to be looked at as real success, there are three components to be evaluated. These components are the following:

The achieved of budget and timetable,

the expected leads to be provided,

the expected quality to be delivered

If at least one of the components does not meet the goals at the finalisation of the task then the project can be viewed as as "inability". Despite the fact that a project regarded as failure it generally does not mean that it will not be profitable during the years as maybe should cover for a few years the unpredicted cost that occurred. Some of the key reasons which a project may fail will be the poor management, poor communication, overruns of schedule and cost and overlooking project indicators.

Evaluation of the Wembley Stadium Project


"It must be remembered that job management is first and foremost a philosophy of management, not an elaborate group of tools and techniques. It'll only be as effectual as folks who use it. " - Bryce's Law

From the word above, everyone can understand how important is for a task, especially a task like Wembley's, to be been able from experienced providers with the appropriate project management team. One of the biggest flaws of the FA was that allow subsidiary company that has, the WNSL, to control the project rather than hiring independent task professionals with a lot of experience to take care of the project. Due to that oversight, the first problem happened at the beginning when for just two years (2000-2002) the operators could not believe a few of the stakeholders (Administration) to the features of the project and the same time they had signed a development company, the Australian Multiplex, to be mindful the construct without to consider that the cost would be increasing for every month that the engineering did not start. The failure of WNSL to control the project demonstrated obviously on 2006 when the further hold off announced. Many of the FA board acquired completely lost the assurance in the management of WNSL to manage correctly the development company, Multiplex and move pressure to be able to finish the stadium the expected particular date. Another reason which experienced as a great impact to the board in order to reduce their confidence in the management of the task was the incompetent to make true the visions of the FA plank. These visions were to see the new Wembley hosting the 2005 World Athletics Championship, the 2006 World Cup and the 2012 Olympics. This is merely a part of the evaluation as, in order the job to be examined effectively, there are conditions that will be analyzed and weighed against the theory of task management showing if the project was succeeded or not at each aspect.


The time that is determined and expected for a project to be completed is an extremely serious element, as except the price that rises because of the delays, is also about the self-confidence that the job shows to the community.

The Wembley job supposed to start out on 2000 and surface finish on 2003, but because of financial problems and disagreements on the stakeholders, the build started out not earlier than the Sept of 2002. The second opening that declared was on 2006 as well as the Wembley stadium chosen to give hospitality to the FA Cup final. As many people feared, the stadium was not ready again which time was because of several problems that Multiplex, the structure company that signed for the job, faced which will be mentioned below. Finally the job got completed on 2007, four years following the first estimated starting. Because of the wrong timing that determined from the professionals a whole lot of events terminated and the cost increased even more. Serious of income would be received from the FA if it had not been the delays.


Based on PMBOK, this is of budget at task management, it represents the official estimated amount which is needed for the complete job to be completed or for a particular organized activity for the job. Costs can be modified with certain agreement during the development of the job, although is strongly preferred to check out the predetermined amount as the change will possibly influence other decisions that already being chose for the project.

For huge tasks like the Wembley stadium, because of the high budget that was needed, it was very important the forecasting calculation for the project's cost to be as much accurate as it can be. The Wembley project, at the part of creating the cost budget, the project management team's forecast was dramatically wide from the mark however the misjudgement had not been only their fault. On Apr 1998, the WNSL bought the old Wembley stadium for 120 million pounds. Each year after, WNSL's project management team predicted that the price for the building of a fresh Wembley stadium will be 332 million pounds. WNSL experienced already find the founders plus they were the national lottery with the amount of 120 million pounds and the rest of the agreed with banks to be financed but a great deal of issues of followers that did not want to start to see the legendary two towers to be demolished and the order of overview of the design of the project from the Culture Secretary, postpone the agreement of the Government. On September 2001, when WNSL made the deal with the Australian development company, Multiplex, they sign to construct the new stadium for a fixed-price 332 million pounds as the professionals for the project estimated that only this amount was still needed. Considering the contact package of WNSL with Multiplex and another four key test that the Culture Secretary made, promised to provide the task to the federal government, only if FA could assured the agreement that made out of Multiplex, something that FA do without hesitation. ON, MAY 2002, a decision from the federal government was not given to WNSL. That was the disaster of the job as because of this long delay the costs for the task had raised to 757 million pounds, almost twice from the estimated amount. Precisely the same month, the federal government gave the inexperienced light to the WNSL however the funds were not enough. After having a great deal of disapprovals from the British finance institutions, finally the FA authorized a loan agreement with a German bank or investment company named WestLB to be able the task at the new stadium to finally start. Finally, the job was done on 2007. The price problems did not stop with the completion of the new stadium, as five months after the opening of the stadium the operating costs are 50 per cent over-budget, with other words the executives of WNSL undervalued the operating cost by 12 million pounds per 12 months.

Quality and Total Quality Management

"In conditions of job management, the concept of quality refers specifically to the amount or amount toward which an inherent or embedded range of traits fulfils a number of predetermined requirements that contain been deemed necessary. "

"TQM is a job management strategy or strategy that is applied to assure an awareness of quality is inlayed in all stages of the project from conception to completion. "

(Quality and TQM as were described in the 3rd and 4th release of the PMBOK)

There are a lot of views that must been analysed in collection to be someone in a position to judge the TQM of an job. For the Wembley job, there are many indications which show having less the project's quality from the very beginning to the end and even as yet.

At first, the quality of the task management team will be analysed. The first facts of poor have been shown from the start, when WNSL without knowing the real cost of the task and they didn't even found founders, they signal a contract with a structure company with a package of an maximum cost for the task to be 332 million pounds. On the completion of the stadium, as it mentioned above, was 757 million pounds. The next incorrect forecast of the professionals was the procedure costs of the stadium which acquired computed to be the 1 / 2 amount which is currently. From these paradigms, it is clear that the WNSL didn't use the bigger standard and appropriate logistics in order to configure and organise an enormous project like the Wembley stadium.

The next analysis will be using one of the main stakeholder of the project, the construction company known as Multiplex. The conditions that WNSL find the certain company for the development of the stadium was because of the experience so it had of creating other stadiums before and they decided to not let the price of then construction to be more than 332 million pounds. The following facts show that Multiplex hasn't such a great experience of building stadiums as the WNSL experienced acknowledged and expected. The first occurrence which shows the low quality on the development work of Multiplex was on January, 2004 when scaffolding collapsed at the building area and one development worker hurt and another one crushed and perished. Another incident which Multiplex announced on January 2006 and blamed that mistake as the reason which the stadium was not ready on time, was that they used the incorrect type of cement in the foundations of the stadium. The same year another upsetting incident occurred. The happening was the slide of an 30 metre roof covering beam on March, 20 which experienced as direct result the evacuation of three thousand personnel from the engineering site.

After the reality of displaying how inexperienced is Multiplex as a structure company, they will be followed some other facts which show how unorganised the same company is really as for managing its employees. The first hint occurred on August, 2004 when the building staff made a hit about the working time and breaks. The most amazing event was on February, 2006 when an English newspaper, "The Sun", said that dozens of construction workers were utilizing different drugs and alcohol through the work time.

The final examination will be for the grade of the stadium. The new Wembley has a massive, saucer molded, 90, 000-seat world, twice the size and four times the height of the old one and has crowned with a gigantic eye-boggling steel arch. The responses that it takes are very amazing as it's been characterised as the world's most ambitious, expensive and perhaps finest stadium. Another expert attained for Wembley stadium as it is twice the size of the Stade de France. Except the seating and the outside look of the stadium, the fantastic quality of the whole task is justify from the swooping, soft concrete arena wrapped around with five degrees of atriums, walkways, cafes, bars, retailers and restaurants. The sole part of the stadium that will not fit the whole quality of the stadium is the turf of the soccer pitch which as identified from many football players is the most detrimental choice that the management could choose to place at the pitch.

Community and Environment


The Wembley stadium task, despite the reason of obtaining gains to its owners, it's been created to offer something new to the world of the country. As the Wembley Stadium is the greatest in UK, the most significant in world with every seat under cover and the priciest in world, the complete population of the United Kingdom feel more very pleased because of their country at the category of sports. Additionally using its gigantic proportions, the magnificent design and the a lot of restaurants and stores helps the upgrade of the area, the city, the country and makes the English people more united and even more fascinated for having such a stadium for supporting their national clubs at the different sports that use the stadium as their house (basketball, rugby). What is the best with Wembley is that there is not no more than sports. The best entertainment occasions of the year such as music concerts from famous singers and bands and also meetings take spot to the stadium. Also there are 688 food drinks kiosks that individuals can enjoy a meal or meal and clubs to enjoy the night out. Wembley has earned a place among the must-see sights in London and folks around the country want to visit it at least for once in order to see using their own eye how glorious it truly is. Plainly the most take advantage of the construct of the new stadium was the region of Brent, London. From first year that your construction work of the stadium stared, some flats, homes, business offices, restaurants and department stores started built as well and as yet far more stores and restaurants are searching for a space in the area to open a brandname. With each one of these new places functioning at the region a great deal of places for work opened, helping lot of folks in the administrative centre of England to find careers, especially in a period that all the country is suffering from the worldwide financial crisis. It is important to be brought up that seventy million pounds spent to update the highways, rail and penetration routes to help make the area more accessible to everyone.


During the previous decades, the climate change and the planet earth pollution created an internationally concern one of the governments and the folks. For the safeguard of the earth, new rules created in order to low the pollution. Except that, a lot of special interest teams (called as environmentalists) created about the world with a whole lot of followers, which their only concern and responsibility, as they view it, is to watching for companies, jobs or other things that's not follow the ecological guidelines and keep pollute the atmosphere. It is vital for the task manager during the feasibility study to make certain that the project fits the legislation about the surroundings.

The Wembley stadium has nothing at all to fret about in terms of environmentally friendly issues, as except of some little concerns for light and reasonable pollution, nothing else seems to harm the surroundings. Instead, Wembley stadium contributes for the save of the earth as different ecological occasions take place at the stadium, including the Live Earth, one of the primary ecological events on the planet.


Except the non-profitable organisations, every company after the conclusion of a project that creates expects to be profitable to become able to pay the operating expenses, the loans that designed to develop the task and some extra money to have in the profile to believe that the task is healthy.

What is definitely and mathematically indisputable sure is that if the Wembley job had began on 2000 with the 332 million pounds as necessary cost and did not had the problems with the federal government, the gains of the stadium would be a fortune right now. However, because that never happen it will be followed an examination of the revenue situation of the Wembley stadium so far. The first revenue for the WNSL arrived on 2005, regardless of the several failures which were happen the main one after the other. The WNSL managed to sell 9, 000 seating on Oct 2005, which worth 300 million pounds over another a decade. These sales cheered the self-confidence of FA over the project because, corresponding with the logistic calculations on 2005, if they managed to sell another 5, 000 car seats they might reach the break-even point. Furthermore, another reason which relaxed FA was that that they had ensured money to start out paying the dosages for the long term loan worth 400 million to WestLB, which would start on 2006. One of the most positive computation was the estimation of attaining benefit from the first yr that your stadium will start (the opening said to be on, may 2006). But once more, the future didn't come just as FA expected as Multiplex could not complete the stadium on, may 2006. That experienced therefore the cancelations of the basketball complements and the concerts that organized to take place at the New Wembley stadium. The FA were required to see the costs been risen up for another one year also to not have the ability to start making money again. Finally the task was done and the stadium officially opened up on 2007 to hostile soccer complements, music concerts and other happenings. The disappointing was that the Wembley stadium didn't succeed to make profit at the first yr as the year sealed with 21. 4 million pounds reduction. The Wembley Stadium's managing director, Alex Horne, said: "It was never envisaged that the stadium would track record a earnings in the first few years of procedure. Our target in 2007 was on familiarising ourselves with the building; dealing with teething problems; and over-servicing our early on happenings to ensure a simple and safe experience for visitors. (Jeremy Wilson, 16/5/2008, Wembley try to turn a profit, The Daily Telegraph)". In addition, the handling director ensured that the 2008 will be profitable for Wembley stadium as you will see cutting costs and the earning will be far more from the occasions. As the near future showed the techniques that the manager director of WNSL said that will turn the things around were not effective as the finish of 2008 found the Wembley stadium with 31. 1 million pounds pre-tax loss. With a statement to the press, the WNSL declare that the new long-term business plan is to break even until 2014 and then the stadium will start making revenue.

Every company which decides to make a project, at the beginning places some visions and goals for your job. Visions show how the company envision the task that it will be at the future and what place will take to the market that will operate when it will be created. Goals and aims, otherwise mission declaration, show some specific supposed outcomes that the company expects to accomplish after the conclusion of the project and by reaching that to come deeper of reaching their visions.

The visions that FA aspired for the job were to create a top notch, gigantic with modern design and high -category comforts stadium which is used for each and every kind of happenings such important basketball game titles, music concerts, conferences etc. Moreover the stadium should be related in well worth with the old Wembley stadium, to be happy all the people for the new home of the national team. At last, the stadium to occur one of the other top panoramas in the United Kingdom who everyone must visit at least for once.

The first goals and targets that WNSL established when the task was initially conceived, was the new Wembley stadium to web host the 2005 World Athletics Tournament, the 2006 World Glass and the 2012 Olympics as well as the FA cup final on 2003. Little or nothing of these happened, as the stadium exposed on 2007. The one event that left from the above is the 2012 Olympics but there are a great number of arguments which happen for which athletics will be number from Wembley.

After the neglect to achieve the first goals, WNSL established other goals on 2003. These goals were for 2006, and once again was the FA glass final and the coordinator of music occurrences, which one of the was a concert from Bon John Jovi. Furthermore an agreeable game and two Euro 2008 qualifiers games scheduled to take place at the new stadium. Regrettably, for the same reason for the prior goals, the above mentioned goals had not been achieved. The final goals that have been established from WNSL last year are to be break-even until 2014 as as yet all the years close with loss and to hold 40 events yearly as the almost all of the incidents that were able to host throughout a year are 35.


Based on the analysis of the components which have been chosen as standards, a clearer image from all the views of the task can be recognized. At this area of the record, which is the conclusions, the pros and cons of every element which took place at the analysis will be mentioned to become determined if the project is at last success or failure.

Below, there will be the cons that count number as significant reasons for the fail of the task.

The poor and inexperienced management from the WNSL in the project cannot managed properly Multiplex also to push the right pressure for greater results and to surface finish the project promptly.

The misjudgement of the time necessary for the task to be completed cost for the FA much more unexpected cost and many people and organisations lost their self-assurance over them. Furthermore, the repeated cancellations of basketball and music occasions as a result of delays, except of the loss of the revenue, made the situation on the list of people even more difficult.

The miscalculation to compute again the excess cost which would be until the federal government accept the project and after to hint a deal with Multiplex had as realization to looking for founders for a long time in order to get started on the project following the approval and also to be at the courts with Multiplex until now to be chosen who gets the responsibility. The miscalculation of the logistic executives at the planning of the task on the amount of the operating cost after the beginning of the stadium cost a lot for the WNSL as by the end the the operating cost is doubled than they expected to pay for.

The lack of quality from the executives of the job was clear as they did not use the correct logistics for the economical construction of the needs of the task.

Lack of quality and experienced declared as well as for Multiplex, as the Australian structure company made a great deal of mistakes through the engineering of the stadium and exhibited that it could not take care of and control its workers (hits and drugs).

The inability to accomplish their goals proved the WNSL as they terminated a lot of events as for example to be managed the FA Cup final from the new Wembley stadium on 2003 had been announced as an objective from then on 2001.

Three years approved because the Wembley stadium opened until now. Regardless of the plenty of incidents that managed by the stadium during the last 3 years, the WNSL still has a reduction instead of income at the end of every 12 months. This occurs as a result of high instalments that WNSL has to purchase the lending options and because the stadium will not host the utmost number of events as it was expected.

As the main cons mentioned above, now it is time to talk about the pros.

The quality of the new Wembley stadium is excellent, more than everyone would imagine. Wembley is the priciest stadium on earth with the most fantastic design and includes so many conveniences that no person could expect that from a stadium. Wembley is deserved in the list as one of the most attracting and must-see landmarks in London, United Kingdom.

Brent, London is the region that your new Wembley stadium has been built. The community of the region must be very thankful for that project as due to stadium the region has been completely re-developed. New flats, houses and business offices have been built. Famous brands of restaurants, pubs and shopping malls opened in the region. Even an upgrade of all roads that go directly to the area took place which valued millions of pounds. The most important of most is that the majority of places for jobs created which is exactly what need during this period with the economical global crisis. Moreover, the stadium, instead of the athletics shows, includes great bars and night clubs which got as lead to increase the nightlife of the area.

The Wembley stadium is renewable as not only fulfils all the new environmental guidelines but also contributes to the safety of the earth though web host worldwide class incidents like "Live Globe" which celebrities surrounding the world donate lots of money resistant to the destruction of the planet earth.

As you can plainly understand the above pros and cons are the benefits from the evaluation of different components of the project. The ultimate conclusion would be that the "New Wembley stadium project" is a failure. The most important reason i made my bottom line is because it failed in too many elements and not only in some elements, but at the most crucial elements which would have to be successful to be able the project to be looked at as success.

As it was mentioned before the project failing theory concerns a task as inability when at least one of the below components is not satisfied by the end of the project:

The achieved of budget and agenda,

the expected leads to be supplied,

the expected quality to be delivered

The only component that the "New Wembley stadium task" met efficiently is the quality of the stadium. In every the other components it just failed drastically, which is affordable from my point of views to be considered as a failure.

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