Posted at 11.22.2018
The two studies of BCG and the insider's accounts have a number of differences given below:
The BCG statement is a very brief record which just gives the summary of the entrance of HONDA in the US market and explains the way the market was and outlines the opponents like Harley Davidson etc. While the insiders bill is a primary comprehensive narration which specifies the target market (Los Angeles) and also encounters the issues they experienced while entering in the market( the stringent monetary settings, being cash strapped, etc).
The BCG survey emphasis deliberately re-addressing the dark-colored image of the motorcycles in US (advertising directly to the younger households, theme of "meet up with the nicest people on a Honda"), where as the theme of "meet the nicest people over a Honda" in the insiders bill is an emergent method of re-address the image of bike which is brought about by college student of UCLA.
The BCG record mentions the competitive advantage of HONDA (three-speed transmission, computerized clutch, five horsepower etc) on the other hands the insiders consideration mentions the different engine capacities which is available (250cc, 350cc, 50cc very cub and 125cc).
The BCG survey analyses HONDA's research and development work by differentiating the amount of staff (700 for Honda to 100 for all the rest o the competition) as the insiders account is silent about research and development.
Having analysed both cases there were lots of differences but the previously listed were highly impacting both reports.
Case review 1 'the Honda result'.
Tutors records on Advantages to tactical management.
LEVEL OF INTERESTStakeholder is a person or an organization of people who have direct interest (stake) in the performance of a business. Stakeholders can be grouped as inner stakeholders (owners and employees) and exterior stakeholders (suppliers, authorities, customers, e. t. c. )
Minimal effort is where in fact the stakeholders have less/ no electric power and low degree of interest. The experts and retires CEO's can only write about the business they provided no power to impact the decisions of management.
Keep prepared is where the stakeholders have less electric power and high interest. Founders, franchisees and the community in this case are thinking about knowing the performance of the business but have no electricity in influencing the decision making, however in some cases the creator member highly impact decision making in an organization.
Keep satisfied is where in fact the stakeholders have high ability and low level of interest. The clients have high electric power because if not satisfied than the business won't make profits.
Key players are the stakeholders who have high electricity and higher level of interest in the organization. Table of directors, current CEO's make the ultimate and final decisions and are most powerful.
Power/ interest matrix helps the management identifying the strategies to be used in an organization in line with the power and passions of the stakeholders.
Greenwich case study on Laura Ashley.
Tutors notes on purpose, expectations and ethics.
A balanced report card, produced by Kaplan and Norton is an instrument that is used to measure affirms activities in relation to its perspective along with its strategies.
The main the different parts of a balanced credit score card are:
Customer point of view (just how do customers see us?)
This can be measured by using questionnaires, customer services and client satisfaction index.
Internal perspective (how do we see ourselves?)
Here we gauge the efficiency, lead time and quality of any organisation.
Innovation and learning perspective (are we a learning organization?)
This is focused on the creativeness and staff development within an organization.
Financial perspective (just how do our shareholders see us?)
This can be done by calculation accounting ratios of a business.
It helps in improving performance of a business as each aspect has its objectives, measures focuses on and ways of achieve the focuses on established e. g. by bettering client satisfaction we boost the market shares however it does not entirely focus on benefits, but also considers steps that are performance motorists.
Balanced score cards makes it easier for the businesses to compare their performances. The contrast could be between your firms in the same sector and as well with a firm in a totally different sector, and contrast with days gone by performances.
It allows the company to develop and grow as by measuring, managers identify the areas of the weakness and therefore make the required changes to create a better performing organization.
Greenwich case study on Applying balanced score card.
Tutors records on strategy and performance.
Industry analysis framework was pioneered by Harvard professor, Michael Porter which needs a firm to be attentive towards getting into any industry. This construction alerts a firm on the effects within the industry.
Industry profitability or attractiveness would depend after the five causes:
The risk of new entrants, threat of substitutes, supplier's vitality, buyer's electric power and rivalry in the industry (Michael Porter, 1980).
Profitability of UK supermarkets is as a result of political ideology and the high amount of administration involvement n this business.
Viewing the competitive rivalry includes that organizations in Britain compete greatly in similar chances because of areas involvement in regulating company pressures and owners simply for societal welfare.
This contributes to opportunity of future entrants in the supermarket business because rule of the game is clear and publicly controlled. The massive levels of capital needed might be an obstacle to small companies.
Moreover, success of main UK chains of supermarkets is guaranteed because similar products are created open to all customers. You will discover no close substitutes which could pose a menace to success and growth of English supermarkets.
Furthermore, there is certainly dominance absence by way of a few credited to competitor balance with a chain of operators. Industry development rate is due to increasing demand rather than price competition because of public ownership.
Henceforth, their profitability is because of intentional procedures imposed by UK federal which makes them control and gain large market talk about in a great rate than competitors in other places.
Industry examination: Five forces model.
Tutors notes on competitive environment and slides
Greenwich case study on success of UK vendors.
Competitive advantages are the unique resources that a firm has which no other firm in the market obtains. It gives the company to have an upper hand over the market.
In the case of Novotel it offers as exclusive layout which is friendly and has easy access to regions of the hotel e. g. the positioning of the pub and the restaurant which is strictly next to the reception on the accessibility floor. (Paragraph 1)
Novotel provides training and development programs at the accor group which is the mother or father of novotel. The standardized design and buildings creates versatile working habits. It advances a multi skilling staff who operate different functions at different timings. Service delivery and staff exchanges between countries creates a multi ethnical environment within the task force which keeps the workers determined and reduces the staff turnover rate. (Paragraph 2, 5 and 6)
The greeting and the creation of friendly environment for the friends coming to novotel makes it an improved place for them. The personal comfort given to the friends and other things alike guiding to the hotel room and the areas of services shows the good quality of the hospitality which creates devotion to the novotel. (Paragraph 2, 5 and 6)
Partnership programs created at novotel provide them with another competitive benefit. These could be the website link between novotel and its own suppliers e. g. the company where they buy the televisions or furniture they are anticipated to create a reciprocal relationship with novotel where they can make use of the hotel for commercial travel purposes. (Paragraph 4)
The businesses competitive advantages helps them to have a much better market show.
Greenwich case study on Novotel value chain
Tutors records on strategic functions.
Strategy clock is a suitable way of studying a firm's competitive position in comparison to what is done by competitors. The clock was pioneered by Cliff Bowman who considered the task of Porters Generic Strategies.
According to Bowman, there are six core tactical options:
From my understanding, I learned that, Levi occupy fifth position which are actually 'centered differentiation'. The position this means high recognized products benefits by customers with a high price charged to them.
Following are the known reasons for Levi's lifetime in the fifth position in the strategic clock.
Firstly, Levi recognized the needs of a few (specific niche market) which before weren't attained effectively and made a decision to produce products which will gratify them in a most sought manner. Levi brought products that have been unique and various from those of competition meaning it could established high prices scheduled to ideals associated with them.
Also, Levi was really operating in concentrated differentiation as it didn't maintain a large stock instead it received customers ask orders with requirements and produced them n a 'Just-in-Time'. 'Order is sent electronically and the ultimate product is delivered directly to the client at his charge. '
Last but not least, Levi's amazing position was shown by concern proven to employees including salary increment plus other benefits which made them dedicated and reliable to the company. Thus, employees respond in a creative and ground breaking manner towards styling expressing a customer's needs.
Greenwich case study on Levi's personal match proposal.
Managing strategy slides.
Within Virgin, yes of course there are tactical relationships between the business maybe probably due to the inter connection and interdependency of the usual chore included in this. The group is a central hub carrying out organizational main functions like a nucleus in a cell.
At the outset, the business at Virgin show a common id which is its brand assisting it to permeate different industries. 1 'The brand is the one most important property that we have; our ultimate aim is to establish it as a significant global name. '
A further romantic relationship can be seen from the development strategies used by Virgin business such as joint ventures in order to minimize dangers and promote the available resources. In such projects generally Virgin offers its brand name while costs are largely covered up by others but fruits loved by 50:50 basis.
Virgin had not been a highly bureaucratic group as the professionals were permitted to make decisions without interference from the central hub. This is done to create a sense of ownership so they could feel as part of virgin.
Moreover, all the businesses at Virgin were ring-fenced in the sense that, the assets of one business could be shielded from invasion of external lenders towards the others assets. Its financial operations had been managed from Geneva.
last however, not least, the name virgin shows a clear meaning to the stakeholders atlanta divorce attorneys business it enters that its 'fun', 'innovative', 'daring' and 'successful' which built a good reputation for the coffee lover.
1(Johnson. G, Scholes. K, Whittington. R, Basic principles of strategy (2009), pp 199-200, Prentice hall.
Greenwich research study on The Virgin group.
Easy groups business design is that the one that works on a basis of a low price management principle model (no frills principle), produce management notion model and operations are technologically influenced. 'The delivery of the first venture under the tight concept of produce management was the basis and inspiration for each and every new proven fact that was later altered into a real business. ' (Coelho, 2008)
As a business on no frills, easy aimed at get together its client's satisfaction at a lowest possible price than its competitors in every industry it enters but offering low identified benefits. For instance, at easy Jet flight foods were take off in order to cut down costs. Direct rivals are few, for example virgin on some market segments.
'Yield management is a technique to optimise or increase the revenue gained from a fixed, perishable resource by understanding, anticipating and responding to customer tendencies. The main goal is to sell the right source at the right time. (Coelho 2008). This functions by demand and supply makes. Turnover is increased through knowing the demand of the customers.
In addition, businesses at easy are somehow with a low human intervention because of the fact that, technology is employed at the best of potential towards minimizing costs. This however, is an electronic business model making use of internet and computing rigorous system i. e. yield management.
Lastly, easy group model permits it to operate on a low cost as it used produce management and syndication systems such as the internet and telephone charges bear by customers.