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Buying decision process and Sony overview

Sony was founded in 1946 in Tokyo to be a new revolution in the world of communications and technology, could improve throughout her profession progressive products added all the new and useful to the lives of thousands of people, Sony is among the best companies in the world's leading maker of Audio tracks & Video

In addition to excellence in the regions of technology and development of industry computer laptops and mobile phones

It established fact for many lovers and audiences of the technological world of electronics

Since it was founded in-may 1946 and also to this day continues to Sony in its bid submission to the infinite and well-being and comfort of all types of consumers through a number of high-quality products.

We may need a lot of pages to discuss Sony and its own history of successes, which acquired said the welfare of people's lives

But the company established fact by it's fans and clients and it's really products is almost devoid of any where in the house

Acquire products and all categories of individuals and on a different degree of consumer

In this statement we will learn using one of the excellent products, which really is a high-quality Television set in conditions of purity and clarity of image and sound

What makes this product the perfect choice for individuals who wish to enjoy enjoying favorite programs with all the current comfort that it is not just a high quality product in conditions of the characteristics comprised in

But several of the most crucial areas of it available to consumers at a competitive price is nearly unmatched by some other product on the market

And where the decision to get is the most crucial decisions appealing to any group interested in learning the marketplace and the marketing of these products we will discuss in a few important information regarding.


This offer is available at all Sony stores, and customers would enjoy 10% discount if indeed they buy online from our website www. sony. com

Also you can expect free delivering and one year guarantee

Facilities for payment by installments with the likelihood of payment in installments over two years

60 inch LX900 Series 3D Full HD BRAVIA LCD TV

High body rate LCDs with a "frame sequential display", Sony makes it possible to watch Full HD 3D quality video on 3D compatible BRAVIA LCD Tv sets. This technology entails alternately transmitting images for the left eyesight and right eyes to the screen.

When viewed through the "active shutter glasses", both separate images on the shutter eyeglasses are synchronized with the onscreen image with their Full HD quality intact and precisely transmitted to the viewer's eye. The high-quality super-fine Full HD 3D images deliver unprecedented fact and presence.

This offer includes loudspeakers and a DVD Player making the user feels

Like a home cinema


LCD size: 60"(152cm), 16:9

TV system: digital: dvb-t analog

Display image resolution: full HD 1080 (1920 x 1080)

Buyer action - decision-making process

How do customers buy?

Customers proceed through a five-stage decision-making process in any purchase. That is summarized in the diagram below:

This model is very important to anyone making marketing decisions. It causes the internet marketer to consider the whole buying process alternatively than simply the purchase decision (when it can be too overdue for an enterprise to influence the choice!)

The model implies that customers pass through all stages in every purchase. However, in more regular purchases, customers often omit or reverse some of the periods.

For example, students buying a popular hamburger would acknowledge the need (cravings for food) and go to the purchase decision, skipping information search and evaluation. However, the model is very helpful when it comes to understanding any purchase that will require some thought and deliberation.

The buying process begins with need popularity. At this stage, the buyer recognizes problems or need (e. g. I am eager, I need a new Television set, I have a headaches) or responds to a marketing stimulus (e. g. you go away Sony store and are fascinated by a major screen displaying a football match or an action movie and).

An "aroused" customer then needs to decide how much information (if any) is required. If the necessity is strong and there's a service or product that meets the need close to hand, then a purchase decision is likely to be made there and then. If not, then your procedure for information search commences.

A customer can buy information from several options:

Personal sources: family, friends, neighbors etc

Commercial options: advertising; salespeople; stores; dealers; presentation; point-of-sale displays

Public options: magazines, radio, television, consumer organizations; specialist magazines

Experiential sources: handling, analyzing, using the product

The usefulness and influence of the resources of information will vary by product and by customer. Customers' value and admiration personal options more than commercial resources (the affect of "person to person"). The task for the marketing team is to recognize which information sources are most influential in their target markets.

In the analysis stage, the customer must choose between the choice brands, products and services.

How can the customer benefit from the information?

An important determinant of the level of analysis is whether the customer seems "involved" in the product. By involvement, we mean the amount of recognized relevance and personal importance that accompanies the decision.

Where a purchase is "highly involving", the customer will probably carry out comprehensive evaluation.

High-involvement acquisitions include those regarding high costs or personal risk - for example buying a residence, a TV set or making ventures. Low involvement acquisitions (e. g. buying a soda, choosing some breakfast time cereals in the supermarket) have very easy evaluation techniques.

Why should a internet marketer need to understand the customer evaluation process?

The answer is based on the kind of information that the marketing team must provide customers in different buying situations.

In high-involvement decisions, the marketing expert needs to give you a great deal of information about the positive effects of buying. The sales force might need to stress quite attributes of the product, the advantages weighed against the competition; and perhaps even encourage "trial" or "sampling" of the product in the wish of obtaining the sales.

Post-purchase evaluation - Cognitive Dissonance

The final level is the post-purchase analysis of the decision. It is common for customers to see concerns after making a purchase decision. This arises from an idea that is recognized as "cognitive dissonance". The customer, having bought a product, may believe that an alternative would have been more suitable. In these situations that customer will not repurchase immediately, but will probably switch brands next time.

To manage the post-purchase level, it is the job of the marketing team to persuade the possible client that the product will satisfy his or her needs. Then after having made a purchase, the client should be inspired that he or she has made the right decision.

Factors impacting on buying decision

Possible affects on the decision process

Personal influences




Psychological influences





Social influences

Roles and family

Reference groups

Social classes

Culture and subcultures

Personal factors:

Is one which is unique to a particular person? It can impact purchasing decision

In this section we discuss three categories that are demographic, situational, and degree of involvement factors.

Demographic factors:

Such as get older, sex, race, ethnic, origins, income, family life-cycle, and occupation

Demographic factors have a bearing on who's involved with family decision making. For example, it's believed that by 2010 the center East and North African countries. Could have the greatest market for Television set collections because of more new apartments rentals built for old men who's getting married that means more opportunities to sell wide range of TV sets.

Men with age between 25 and 35 are know to have more effect in buying decision process for furniture and other equipments when they are starting furnishing their new apartments with all Essentials.

Another example is someone's time and income may influence the number and types of information resources used and the quantity of time specialized in seeking information.

Demographic factors also have an effect on to which a person uses products in a specific product category. Consumers in the 20 to 45 generation are more thinking about buying new technology such as this TV set with hi-def image specially those who get high income they find it easy to buy a new TV set even if the old one still in a good condition or condition.

Here Sony arranged plans how to build those potential consumers in term of marketing mix focusing how to set prices and

Situational factors:

Are the external circumstances or conditions that exist when a consumer is making a purchase decision. Sometimes a consumer engages in buying decision-making consequently of unpredicted situation. For instance, a person may hurriedly buy a TV set to watch the globe cup 2010 or owner of your coffee shop try to entice more customers by offering them enjoying their favorite clubs on the globe cup or Olympic Game titles just several days and nights before it begins or sometimes during that events. Yet in other circumstances the same person might spend weeks shopping around for a discount or any offer available. Situational factors can effect a consumer's actions during any level of the buying process.

The time open to make decision is a situational factor that strongly affects consumer buying decision. When there is a little time for selecting and purchasing it set in place, a person could make a quick choice and buy a readily available brand.

Level of participation:

Many areas of consumer buying decisions are damaged by the individual's degree of involvement; it decides why he or she is motivated to get information concerning this product and brand but almost ignores others. The extensiveness of the buying decision process varies with the consumer's degree of involvement. The collection of the steps in this technique can also be altered. Low-involvement clients may form an attitude relating to this product and assess its features after purchasing it alternatively than before. Conversely, high-involvement clients spend much time and effort researching their purchase beforehand.

Such TV set is a product that undergoes a great deal of investigation before they are simply chosen.

Psychological factors influencing the buying decision process

Operating within individuals partially determine people's general behavior and thus influence their tendencies as consumers.


Different people understand a similar thing at the same time in various ways. Similarly, the same specific at differing times may perceive the same product in a number of ways. Notion is the procedure information inputs will be the sensations received through vision, reading, and touch the merchandise.

Perception is a three-step process. Although consumers receive numerous bits of information simultaneously, just a few of these reach recognition. They select certain inputs and disregard many others because they do not be capable of be aware of every input at the same time. This phenomenon is sometimes called selective subjection because they choose inputs that are to be exposed to their awareness. For example if they're concentrating reading this paragraph, they probably aren't aware that car outside making sound, that the light is on, or that they are touching this e book. Even though these are obtaining these inputs, they disregard them until they can be mentioned.

For example a person wanting to buy this Television set will probably watch an advertising campaign containing TV set information. An input will probably reach understanding if the info helps satisfy current needs. In case the intensity of your input changes significantly, the insight is more likely to reach recognition. When a store administrator reduces a price slightly, they might not exactly notice because the change is not significant, but if the manager cuts the price in half, they are much more likely to identify the decrease.


Is an internal energizing pressure that directs activities towards gratifying a need or obtaining a goal. Desire is the set of mechanisms for managing activity toward goals. A buyer's action at any time is afflicted by a set of motives rather than by simply one. At an individual point in time, some motives in the collection have priority, but the priorities of motives vary from one time to some other. For example, a person's motives for having this Television set when not getting a TV set somewhat than if having an old TV set. Drive also affects the course and strength of patterns. Individuals must choose which goals to go after at a particular time.

A buyer may use a particular shop because of such patronage motives as price, service, location, integrity, product variety, or friendliness of salespeople.

That's why Sony marketers should make an effort to determine why regular customers patronize a store and then emphasis these characteristics in the store's marketing combine.

The marketing section should do researching by asking group of people for example what motivates them, why they keep buying that brand even if they know that brand is not as good quality as Sony. Keep researching what motivates them by other brands and what exactly are motives of other brands.

Ability and knowledge

Individuals vary in their capacity, their competence and efficiency in undertaking tasks. One capacity of inters to marketers can be an individual's capacity to learn. Learning refers to changes in someone's behavior brought on by information and experience. The consequence of behavior strongly affects the training process. Behavior that results in gratifying consequences is commonly repeated. For example, whenever a consumer buys a TV set and desires it, he or she is more likely to advise friends or family to choose the same Television set with the same brand he/she bought. In fact, the individual will probably continue to purchase that brand until it longer provides satisfaction. But when the influences of the behavior are no longer satisfying, the individual will switch to a new brand.

This is very important for marketers in SONY Company to keep searching for reasons which makes individuals satisfied with this product related to the marketing mixture.

Buyers when making purchasing decisions, have to process information. People have differing capabilities in this respect. For instance, when purchasing this Television set, a well-educated potential buyer that has experience with technology and good brands available for sale may be able to read, comprehend, and synthesis the substantial quantities of information in technological brochures for various rivalling brands. On the other hand, another buyer with an increase of limited capabilities may be incapable of performing this and will have to count on information extracted from advertisements or from a sales rep of a particular brand.

Here SONY marketers should offer all information's that attract different degrees of people, and choose smart adverts that introduce the product, and its own benefits.

Inexperienced purchasers use different types of information from more capable shoppers who are aware of the product and buy situation. Inexperienced customers use price as an signal of quality more frequently than buyers who have some knowledge of a specific product category.

So resources of information are different, while purchasers with expertise tend to be more self confidence to compare and discover immediate information related to the merchandise, consumers who lack expertise may seek the advice of others making a purchase or have a long a pal.

Marketers should be aware of what general consumer background of the business and its own products, although some consumers think SONY is quite expensive others believe SONY gets the best quality and so on, here SONY have to produce the best tools of providing positive information and knowledge for those


Refers to knowledge and positive or negative thoughts about the product.

The acts towards which consumers have behaviour may be tangible or intangible, living or non-living.

An specific learns behaviour through experience and relationship with other folks. Just as attitudes are learned, they could be also modified.

An individual's behaviour remain generally stable and don't change from minute to moment. Similarly, at any one time, someone's attitudes do not absolutely all have similar impact; some are better than others.

Consumer attitudes towards a company and its products greatly effect the success or inability of the firm's marketing strategy. When consumers have strong negative behaviour towards one or more areas of a firm's marketing techniques, they may not only stop using the firm's product but also need their relatives and friends to do furthermore. For example, one of SONY stores in NORTH AFRICA is had not been trusted by huge selection of customers because of unfair prices related to other branches in the MIDDEL EAST countries, consumers in those countries does not know that had not been SONY company, so the image of SONY was affected in that area, and sales began to move down because of this big blunder by the business who was simply representing SONY company in NORTH AFRICA.

Marketers in SONY should measure consumer's behaviour towards prices, offer design, the brand, adverts, salespeople, services after sale, stores locations, features of the product, and also cultural responsibility activities.

Several methods can help determine these attitudes. One of the simplest ways is to question people straight. Asking about the consumer satisfaction about the TV set in place, are they satisfied with quality and the price, knowing the reviews of consumers, and continue determining the positive and negative points, to check the performance of all steps included while marketing the product, trying to appeal to more consumers by learning their attitudes.


Includes all the inner traits and actions that make a person unique. Each person's unique personality arises from both heredity and personal experience. Personalities are usually describes as having a number of characteristics, such as compulsiveness, ambitiousness, gregariousness, dogmatism, authoritarianism, introversion, extroversion, aggressiveness, competitiveness.

Here should try to find romantic relationships among such characteristics and buying behavior. Even though a few links between several personality characteristics and buyer action have been decided, the results of several studies have been inconclusive. Some experts see the evidently weak relationship between personality and purchasing behavior as credited to unreliable actions rather than lack of relationship. Several marketers are convinced that a consumer's personality will influence the types and brands of products purchased. For example the type TV set brand that a person buys may reflect one or more personality characteristics.

At times, SONY purpose advertising campaigns at general types of personalities. In doing so, they use favorably valued personality characteristics, such as gregariousness, independence, or competitiveness. Most products marketed this way.

Social factors influencing the buying decision process

The forces that other people exert on buying action.

Roles and family influences

Every person occupies position within teams, organizations, and institutions. Connected with each position is a role. A couple of actions and activities that a person in a specific position is supposed to perform, based on the anticipations of both individual and encircling people. Because people take up numerous positions, there is also many roles. For instance, a man may perform the roles of son, wife, father, employee or company, civic company member, and student in an evening school. Thus are several pieces of expectations put on each person's patterns.

An individual's tasks influence both basic behavior and buying behavior. The requirements of a person's role may be inconsistent and complicated. To illustrate, presume that the man mentioned previously is thinking about buying this Television set. While he wants this TV set to enjoy enjoying world news or football game titles, his children want to view cartoons or connect the screen to try out stop and play game titles. His wife wants him to postpone the TV place purchase until the following month. A colleague at work insists that he can purchase a particular brand, known for high quality. Thus an individual's buying behavior is partially damaged by insight and thoughts of family and friends.

Family assignments related directly to purchase decisions. The male brain of household may very well be involved greatly in the purchase of this product. Deciding if it's the right time to buy or not. Although feminine roles have changed, women still make buying decisions related to numerous household items. Husbands and wives take part jointly in the purchase of products, especially durable goods such this Television set. Some teenagers aged 25 to 35 who is engaged and getting married in summer months; their brand loyalty can be quite changeable.

In this case marketers in SONY frequently promote for such product during vacations to catch this hard to reach group at time when they are more receptive to a promotional meaning.

When two or more family members participate in a purchase, their functions may determine each is in charge of performing certain duties: initiating the theory, gathering information, deciding whether to buy this TV set, or selecting another brand.

That's why marketers need to be alert to how roles impact buying behavior. To develop a marketing combination that precisely fits the needs of the mark market, and they got to know not only who does the genuine buying, but also how many other roles influence the purchase. Because intimacy jobs are changing so rapidly, they need to ensure that information is current and correct.

Reference groups

A group becomes a reference point group when an individual identifies with it much that he or she takes on many of the values, behaviour, or patterns of group people. The individual who views a group as a research group may or may well not know the real size of the group. Most people have several research groups, such as households, friends, spiritual, civic, and professional organizations.

A group can be negative research group for an individual. Someone might have been a part of a particular group at one time but later turned down its worth and members. You can also specifically do something to avoid a particular group.

A guide group may provide as a point of comparability and a source of information for an individual. A customer's tendencies may change to become more based on the actions and beliefs of an organization member. For example, a person might stop purchasing one brand of TV set and transition to SONY on the advice of associates of the research group. Generally, the more conspicuous the product, the much more likely it would be that the brand decision will be guide group.

This days research groups plays a large role influencing the buying decision, specially in advertising and what sort of company choose to promote for the merchandise, it was a very successful experience when SONY execute a smart advertisements for it's products specially Television set screens, a whole lot of consumers loved watching the Brazilian football player RECARDO KAKA doing the advertising campaign, he seduced a whole lot of customers, even who don't watch soccer matches.

Social classes

Within all societies, people get ranking others into higher or lower positions of value.

This ranking brings about sociable classes. A social class is an open band of those who have similar cultural rank. A course referred to as "open" because people can transfer to and out of it. The requirements for grouping people into classes change from one society to some other. In traditional western countries, many factors are considered, including job, education, income, riches, race, ethnic group, and ownership. In a few countries like Arabic countries, wealth and income will be more important than education and profession in determining public classes.

A person is ranking someone will not necessarily apply all of society's criteria. The number and the value of the factors chosen depend on the characteristics of the average person being positioned and the prices of the individual who is doing the position.

Social class affect many aspects. For instance, it affects childhood training, choice of religion, collection of occupation, and exactly how people spend their time. Because interpersonal category has a bearing on so many areas of someone's life, it also influence buying decisions, for example, upper-class seem to favor luxury automobiles like the BMW and MERCEDES-BENZ, which symbolize their position, income, and financial comfort.

Thos upper-class would buy TV set with the latest technology available which is full HD monitors and 3D with 60ince size with all the accessories, they like to make it like a home cinema they could spend massive amount money to buy such a TV set.

Culture and subculture

Is everything in environment that is manufactured by humans. It consists of tangible items, and intangible concepts, such as education, welfare, and laws. Culture also includes the worth and wide selection of behaviours that are acceptable within a specific society. Are learned and passed on from one era to the next.

Culture influences buying behavior because it permeates daily lives. It decides what people wear, eat, where you can live and travel. It also influences how people buy and use products and the satisfaction gained from them.

While some countries spend lots of time viewing television, others might spend enough time browsing the internet, so culture decides how TV purchased and used, it in turn affects all the marketing combination, promotion, circulation, and rates of the product.

Marketing mix

The Market Mix (often referred to as the 4-Ps)

Refers to the initial mixture of marketing

Elements made to meet the needs of the

Organization's target market. The Marketing

Mix involves the organization's. . .




Syndication (Place)

Understanding how to put the market offering

Putting the right product in the right place, at the right price, at the right time.

We already have created a TV set that is clearly a particularly group of customer's needs, now we put it on sale in a place that those same customers visit regularly, and price it at a rate which matches the value they feel they escape it; and do everything at the same time they want to buy.

There's a whole lot of truth in this idea. However, a great deal of effort needs to get into learning what customers want, and figuring out where they are doing their shopping. Then we have to work out how to produce the item at a cost that presents value to them, and get it all to get together at the critical time.

The marketing combination is an excellent spot to start when we are planning through our plans for this Television set, and it helps avoid any sort of mistakes.

The marketing combine and the 4 Ps of marketing are often used as synonyms for each other. Actually, they are not necessarily the same thing.

"Marketing combine" is an over-all phrase used to spell it out the different kinds of selections organizations have to make in the complete process of providing a product or service to advertise. The 4 Ps is one way. A sensible way to understand the 4 Ps is by the questions that we need to ask to establish marketing mix. Below are a few questions that may help you understand and define each one of the four elements:


What does the customer want from the product/service? What needs will it satisfy?

What features does it have to meet these needs?

Are there any features we've overlooked out?

Are we including costly features that the client won't actually use?

How and where will the customer use it?

What can it look like? How will customers experience it?

What size(s), color(s), and so on, should it be?

What could it be to be called?

How could it be branded?

How is it differentiated versus your competitors?

What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price, below).


Where do customers look for this product?

If they look in a store, what kind? An expert boutique or in a supermarket, or both? Or online? Or direct, with a catalogue?

How is it possible to gain access to the right circulation channels?

Do you should employ a sales team? Or go to trade fairs? Or make online submissions? Or send samples to catalogue companies?

What does competitors do, and how can we study from that and/or differentiate?


What is the worthiness of the merchandise to the customer?

Are there proven price details for the product in this field?

Is the customer price delicate? Will a small reduction in price gain extra market talk about? Or will a small increase be indiscernible, and so gain extra profit margin?

What discount rates should be offered to trade customers, or even to other specific sections of your market?

How will the purchase price compare competition?


Where so when can we get across marketing text messages to focus on market?

Will we reach audience by advertising in the press, or on Tv set, or radio, or on billboards? By using direct marketing mail shot? On the web?

When is the best time to promote? Will there be seasonality in the market? Are there any wider environmental conditions that suggest or determine the timing of market introduction, or the timing of following promotions?

How do competitors do their campaigns? And how will that influence your choice of promotional activity?

The 4Ps model is merely one of many marketing combination lists which may have been developed over the years. And, whilst the questions in the above list will be the key, they are really only a subset of the detailed probing that may be required to boost marketing combination.

Amongst the other marketing mix models have been developed over the years is Increase and Banter's 7Ps, sometimes called the expanded marketing mix, such as the first 4 Ps, plus people, operations and physical structure decisions.

Another marketing mixture approach is Lautenberg's 4Cs, which presents the components of the marketing mix from the buyer's, rather than the seller's, perspective. It is composed of Customer needs and needs (the equivalent of product), Cost (price), Convenience (place) and Communication (promotion). In this specific article, we give attention to the 4Ps model as it is the well-recognized, possesses the core components of a good marketing combination.

Using the 4Ps Marketing Mixture Model

The marketing mix model can be utilized for helping to determine how to have a new offer to advertise. It can even be used to check existing marketing strategy. Whether y considering a fresh or existing offer, the steps below to establish and improve marketing mix.

Start by discovering the product o that we want to analyze.

Go through and answers the 4Ps questions - as identified at length above.

Try asking "why" and "imagine if" questions too, to issue the offer. For example, ask why your market requires a particular feature. Imagine if we drop price by 5%? What if we offer more colors? Why sell through wholesalers alternatively than direct programs? Imagine if we improve Television set program rather than count on Television set advertising?

when have a well-defined marketing blend, try "testing" the overall offer from the customer's perspective, by requesting customer concentrated questions:

Does it meet their needs? (product)

Will they think it is where they shop? (place)

Will they consider it's costed favorably? (price)

And will the marketing communications reach them? (advertising)

Keep on requesting questions and making changes to the combination until we are satisfied that people have optimized marketing blend; given the info and facts and statistics we've available.

Review you combine regularly, as some elements will need to change as the product, and its market, develop, mature and change within an ever-changing competitive environment.

More implementing of marketing mix

Carry out marketing of the important things and it requires to combine between experience and advanced studies in marketing and application of basic ideas in this area

Perhaps the marketing blend is one of the four most significant things that should be taken into account

In conditions of offering the right product to the needs of consumers which they put at a competitive price and suited to the ability of customers to get and select the perfect spot to sell it such that it is straightforward accessible by consumers and the utilization the simplest way to promote this product

Perhaps the Sony Corporation of the best companies that follow the successful regulations in the marketing with their products

It is the most crucial conditions that must be taken into account to complete the procedure of the marketing mix that the product be a measure of quality in conditions useful, appearance and price is reasonable and non-exaggerated and beware of the merchandise start at a non-competitor was be one of the rivals place the same product at a lesser price, as well as development amounts meet market needs and cost are reasonable

Should introduce the product in the right place and right time

Make sure the entrance of the product to the place of sales and display appeals to more customers also to provide sufficient information about the product

The promotion process should be effective and possible because the successful campaign process shall help achieve the product knowledge and sales, which includes the price tag on achieving a satisfactory profit

Here we find a company like Sony consistently develop their products as we will see this TV set by using high-quality

This product is new alone in terms of technique used when the deity complex quality and purity is Blue-ray has been submit by the company through its real estate agents round the world at a competitive price in its kind, after performing the required studies on the perceptions of customers about the merchandise and competing products as well as processing costs and also promoted

And use the best stations to market this product, for example shopping malls in major towns and capitals calendar months in each country stopped at, where a big range of customers

An important point which makes marketers stress about it

Product appearance and attentive to market needs

Product efficiency and here we should meet the product needs of customers in addition has been determined through market research

And here we go back to the issue of price and exactly how to gain new customers are ignorant of this brand or have a background does not get them to decide to select the product supporters of methods and programs to increase sales is important but not limited by sufficiency customer Everlasting Customers permanent very important to the company, but the process of appealing to clients is not an easy

Because it requires these to be convinced by eliminating other brand, for example, in some instances even the same product before the two brands in quality with the convergence in the price here comes the role of promotion and advertising offers and after-sales services that produce the customer's favor the trademarks that were not a certain school of customers have a commitment to a specific brand

Determine the worthiness of the product are always in conjunction with the appearance of the consumer of the product and the amount of its evaluation of the product and frequently setup research on consumer viewpoints about the product in conditions of price and how to pay the total amount paid is worth it or not

The companies pursue regulations fabricated in selecting product costing depending promptly and inner and exterior conditions

Also here we face the venue concern in terms of safe-keeping and display places or tips of retail

And the storage space process is an important process so the goods are near places of sale

Must feel the client or client always said that in three places to buy this appropriate product at the right time

Choice of the location must maintain proportion to the necessity of the customer and the quality of the product also may be pointless to sell this Dater metal in a distant place for business gatherings and congested with customers

Or by offering a pricey product in a popular market

The distribution process must be completed smoothly and also to provide the quantities required in the correct places to meet up with the needs of customers and cover the demand for the product

The distribution vary from retail or general, and commercial arrogance that symbolize the company at the regional level, and here is always the company to develop ideas appropriate to each area separately.


At the end of this record summarize a number of important points

The decision to buy tv handed through several levels of the necessity to search the entire in all respects relating to the customer

The more information available about the tendencies of the customer in the process of shopping for minutes more opportunities to meet the needs of the consumer

The need for going right through all phases of the procurement and consumer behavior to make purchase decision

The importance of applying the four principles of the marketing mix

In order to understand the concept of marketing, of fulfilling the consumer and the business's objectives of reaching a higher rate of sales and cover all costs and access to a fantastic rate of success, we have to integrate all the work made as a process research of consumer action and the decision to acquire and convert all the above analysis to the reality of cement because the excellent results discovered by the company

Is not considered to reach this level achievement enough, however the devil is in the continuity of studies and development and discover appropriate solutions in line with changing market environment

This comes down development processes and also to develop operational strategies to maintain the business's growth and continue steadily to provide the best products that contend with the rest of the companies and gain customer devotion and satisfaction

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