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Business summary of Primark Stores Limited

  1. Primark Overview
  2. Total - 207
  4. Definition of the Market
  1. Market Focus and Segmentation
  2. Segmentation
  3. Segmentation
  4. Geographic
  5. Demographic
  6. Psychographic
  7. Behavioral
  8. Targeting
  9. Is it a focussed strategy?
  10. Is it a differentiation strategy?
  11. Is it a cost command strategy?
  12. Premium Priced or not?
  13. Internal Review
  14. SWOT
  15. Strength
  16. Weakness
  17. Opportunity
  18. Threats
  19. Marketing Strategy
  20. Who are existing/potential Customers?
  21. What are their current/ future needs?
  22. How can we meet these needs?
  23. Why Should Customers obtain Us?
  24. External Review
  25. PEST
  26. Political Factor
  27. Economical Factors
  28. Social Factors
  29. Technological Factors
  30. Porter's five causes model
  31. The risk of new entrants
  32. Power of the Supplier
  33. Bargaining Vitality of the Buyer
  34. Competitive rivalry
  35. Threat of the Substitutes
  36. Bargaining vitality of Customers:
  37. Bargaining power of suppliers:
  38. Threat of swap products:
  39. Threat of New Entrants:
  40. Product Life Cycle
  41. Where do Primark easily fit into terms of the Boston matrix?
  42. Ansoff Matrix (Product/Market Matrix)
  43. Same Product - Same market (Market Penetration)
  44. Same Product - New Market (Market Development)
  45. New Product - Same Market (Product Development)
  46. New product - New Market (Diversification)
  47. Recommendations
  48. Marketing
  49. Management Process
  50. Analysis/Audit - where are we have now?
  51. Product Strategy
  52. Generic Strategy
  53. Pricing Strategy
  54. The 4 P's
  56. PRICE
  58. PLACE
  60. Product
  61. Style for men
  62. Clothing
  63. Accessories
  64. Footwear
  65. Womenwear
  66. Clothing
  67. Lingerie
  68. Accessories
  69. Footwear
  70. Girlswear
  71. Boyswear
  72. Babywear
  73. home
  74. Place
  75. Total - 207
  76. Price
  77. Promotion
  78. Social Networking
  80. Recommendations:

Primark Stores Limited can be an Irish clothing store. Its stores are situated in various areas like UK, Ireland, Spain, Germany, Portugal, HOLLAND and Belgium. Primark stores daily increasing its quantity of new clothing stores, with 2 hundred and seven stores overall sent out in seven major areas: one hundred -five in the United Kingdom, thirty-eight in Ireland, eighteen in Spain, one in Netherland, one in Belgium, two in Germany and two in Portugal. The business also positions itself as marketing fashionable at competitive prices. Arthur Ryan and his collaborator Micaela Mitchell open up its first clothing store in Dublin Ireland in 1969. After various success in clothing business, great earnings and gross income led them to open stores in local and local areas. It acquired various locations in various business centers within its local and local areas which eventually generate more revenue and income.

Primark is known for offering clothes at very competitive prices in the market. Its success is dependant on sourcing supply, making clothes with simple designs and materials and goals young, fashion-conscious individuals age range 35 below, offering them simple yet high quality clothes and apparels.

Hence, these successes helped bring significant changes on Primark's retail business. Success after success by beginning new stores annually the relevance of global developments and consumers' needs on lifestyle made Primark Store Small reinvent its business plan and management composition.

http://www. primark. co. uk

Primark Overview

Primark Stores Small can be an Irish clothing shop. Its stores are found in various areas like United Kingdom, Ireland, Spain, HOLLAND, Germany, Portugal and Belgium. The company positions itself as marketing fashionable at competitive prices. It really is a great spot to go for stylish, trendy clothes with no expensive price. Whether it's on the go or for something can make up to appear to be a high street find.

It has 207 branches in UK and Europe by November 4, 2010. These are the following;

Ireland - 38

Spain - 18

UK - 145

The Netherlands - 1

Portugal - 2

Germany - 2

Belgium - 1

Total - 207

The clothes in Primark are trendy and fashionable.

Women's Wear: Get together dresses, Work or trip clothing, Corset lingerie, Accessories and

Foot wear

Men's wear: Casual or formal clothes, day-to-day basics and footwear

Children's Wear: Fashion or necessities products for girls, guys and baby wear.

Jewelry: Jewelry is the favourite part; it includes children's mini rings and

adult's jewelry. The prices are very affordable. Everybody can

afford those prices very easily.

Home: Bed sheets, bath towels, curtains, duvet addresses and pillows

Other Items: Other items include handbags, belts, handbags etc. Style, quality and affordable prices all rolled into one at Primark.

The original clothing store was founded by Arthur Ryan and his collaborator Micaela Mitchell in Dublin Ireland in 1969. After various success in clothing business, great profits and revenues led those to start stores in local and local areas.

Primark employs simple managerial operation on its stores composition. Every store has its manager who is liable in overseeing the status and business operations. Managers are given the power and control to control the store within his/her point of responsibility. Assistant and deputy professionals are also allocated to control and control the store in smaller or larger branches. Inside the store, there will vary subdivided departments when a manager is assigned like senior division managers and junior team professionals who are in control for specific departments. Furthermore, under management, there are supervisors in charge of staff on a sales floor, on different departments like stock room staff, customer service staff, customer service desk, cashiers who focus on the tills, cash office staff and staff dependable to provide for appropriate rooms.

Source: www. primark. co. uk


"To supply good quality products for the public; we want the public to realise we have been a good company and just because our products are cheap, it doesn't mean that they can be rubbish. We will achieve this with our products made by people that really know what these are doing and test them to check on that they are good quality.

To sell goods at acceptable prices; We wish the public to get a variety of options to them, so we offer them good quality products at acceptable prices; This can be achieved by looking at other stores, providing similar products, and making our prices lower than other places.

To be friendly and helpful towards customers and personnel; The general public need to feel that we are an agreeable company; this can make them want to come quickly to our store if indeed they feel pleasant. We will accomplish that by greeting customers at the earliest opportunity and making those feels welcomed.

To treat every person the same; The public need to feel like we treat everybody the same. The people who have less overall will be cured exactly like people which may have a lot of money. This will be performed by causing everyone in the store feel specific; we can make everyone feel just like they are 'special' ".

http://www. blurtit. com/q2904588. html

November 8, 2010. 18:53

Definition of the Market

The METRO cash and bring business is based on the Monopolistic Competition. There are few vendors and each has its own field of expertise and it charge the prices in line with the product quality and characteristics. There is absolutely no entry or exit barrier in this market. Even five more money and carry businesses are allowed by authorities to open up their branches in Pakistan.

Market Focus and Segmentation


METRO segmentation of customers is principally concerned with the two factors, Suppliers, and professionals of every sector and kind.


We design the correct segmentation of the METRO Cash and Take:


Region South Asia

Country Pakistan

State Punjab

City Lahore, Islamabad


Occupation HoReCa

Income Level Minimum amount Rs. 20000

Economic factor Inflation, reduced Productivity


Social School Working School (Retailers and


Buying Habits Convenience

Perception High Quality with low price

Personality Profit Conscious


Benefits Shopping at one place, Customer Care

Usage rate weekly

Occasion Regular

Loyalty status Strong customer relationship

Readiness Level Desirous

source (www. metro. pk)


The focusing on strategy of METRO cash & Take depends after the segmentation. METRO carries the differentiated market targeting strategy. They take the whole customers as market and perform the marketing strategy same for your. At this time METRO cash and hold is related to with the differentiation strategy. They are able to also come up with the focus technique for the retailers in order that they feel that METRO cares them and performing a major portion of business simply for the retailers. It will encourage and internally power them to come quickly to METRO just to admire its services and esteem to the sellers.

Is it a focussed strategy?

Yes in the sense that all their customers are users of databases. No in the sense they are various different sizes and sectors. Also -WellData do not sell the program applications licenses. They are able to, and do, sometimes sell hardware but this is as a convenience because of their customers.

Is it a differentiation strategy?

Yes in the sense that they are looking specifically at wholesalers and suppliers.

Yes - as their method of the central function is fundamentally different to the rest of the marketplace (no fail).

Yes - as they have a key "Business Ready" survey for customers prior to the start of the morning.

Yes as all technical staff are employed and not contracted.

On balance this appears to be a differentiated approach

Is it a cost command strategy?

Possibly. Because they always believe in low prices. . METRO portrait the image of the cash and bring whole deal departmental store as the low prices with the high quality and availability of everything at a same place. You just visit it and you will get almost everything what you can think to buy.

Based on the aforementioned, very easy, observations, the metro cash & carry strategy would land somewhere within the differentiation strategy and the focussed strategy.

In terms of Bowman's Strategy Clock the picture is clearer. Metro land clearly into the Differentiation strategy.

Premium Priced or not?

The question of price high quality is available to further dialogue. Although this next section should be protected in the evaluation of Metro cash & carry under Porters five pushes model.

Quantix will open up the proposition with a minimal price and low added value service. If the client purchases into this it is a comparatively simple matter to "upsell" the customer to more costly, but more added value, services.

1 Low price/low added value Apt to be segment specific

2 Low price Threat of price battle and low margins/need to be cost leader

3 Hybrid Low priced basic and reinvestment in good deal and differentiation

4 Differentiation

(a) Without price top quality. Perceived added value by consumer, yielding market show benefits

(b) With price high grade. Perceived added value sufficient to tolerate price premium

5 Centered differentiation Perceived added value to a specific segment, warranting price premium

6 Increased price/standard Higher margins if opponents do not value follow/risk of lo getting rid of market share

7 Increased price/low value Only feasible in monopoly situation

8 Low value/standard price Loss of market share

Internal Review




The business has over 207 stores round the euorope and of these 145 stores are found in the UK.

Primark has very organised business structure. which gives good quality services to their customers.

It offers a range of job opportunities and employees more than 30, 000 people.

It provides a high neighborhood quality clothes at acceptable prices to customers.

Primark is area of the ETI (Ethical Trading Initiative) which focuses on worker's protection under the law, their production of goods and providing businesses together to work on labour protection under the law issues.

Primark provides clothing for childrens, men and womens of all ages, it provide some home accessories.

A research company TNS who list Primark as UK's second greatest clothing shop by conditions of market talk about.

Primark has very reasonable and competitive prices.

Mainstream market product quality.

Stores in TRADITIONAL locations.

It has clear focus on the target market.

A strong consumer proposition has been developed for the Primark brand and embodied in the collection "Look Good, Pay Less".

It has 28 days and nights refund insurance policies.

Primark facing child labour in india and bangladesh for producing their embroidred clothes, though it is person in ETI (Ethical Trading Effort). Because of these negative accounts they go wrong with three big organizations in India.

They have poor working conditions rather than properly supplying their personnel their full protection under the law.

Primark has problem with advertisement because the company does not advertise their products and this gives their rivals the advantage over them.

Employees stressed by the quantity of work to be achieved.

Primark purports less value on ethical matters.

Exploitation of the employees and maltreatment on labour push.

Poor working conditions.

The primacy of autocratic and rigidity on standard set ups.

Child labour.

The primacy of autocratic and rigidity on standard structures.



Primark expanding their business to opening more new stores in the UK and in euorope. And has opened 17 stores in Spain to battle along its competition like Zara.

Primark now has an opportunity to talk about their high quality products and services abroad.

It offers a high quality clothes to fashion mindful people in UK and Euorope.

Primark is a parent or guardian company for ABF.

Primark's energy intake in Great Britain is sourced contrary to the green power generated and sold in to the grid by sister company, English Sugar.

Primark stocks many of its suppliers using its opponents on the traditional.

Primark's are in great competition with other companies such as Zara and H&M which is their big threat.

The other threat is that will it match the needs of the customer in conditions of fashion and uniqueness?

As the Primark do not advertise because of their products while their competitors do. This can be a danger for Primark for not advertising.

Financial turmoil- credit crunch.

Cheap quality product.

The primacy of autocratic and rigidity on standard set ups.

Increasing competitive pressure: matalan, peacock, H & M.

Marketing Strategy

It is a superb place to go for stylish, trendy clothes with no expensive price. Whether it's on the go or for something which can make up to appear to be a high block find.

Who are existing/potential Customers?

People from all age range and gender belongs to all or any classes such as lower midsection to top quality is Primark prospects. They buy product on regular bases.

What are their current/ future needs?

People want to buy fashionable and trendy clothes.

How can we meet these needs?

Primark can meet their customers by providing them good quality clothes on affordable prices.

Why Should Customers obtain Us?

Customers buy cloths from Primark due to their high quality fabrics, classy designs and due to affordable prices. Also clothes are available for all age groups and sex.

External Review


Political Factor

Primark's business functions are the aid of government insurance policies and legislation for example providing proper working environment for his or her workers.

Primark is area of the Ethical Trading Effort (ETI) to cope with workers and improve their working conditions.

Primark's energy usage in UK is sourced from the green

power made and sold in to the grid by English Sugar.

Primark is a English clothing retail that stimulates an ethical approach to people in factories advertisement farms worldwide to improve living expectations in countries with susceptible conditions this India and Bangladesh.

Primark constantly execute training and work programs to ensure that its follow the stringent code of conduct of the company.

"Primark Better Lives Foundation" provide financial help to young people in expanding countries.

Economical Factors

Primark more give attention to young Consumer's especially the under 35 old.

Every 12 months Primark is broadening their business by beginning new stores in UK and changed its business around European countries.

Primark offers to customers quality of merchandise at a affordable affordability.

Primark has a higher ratio of customers devotion.

The retail contribute to the economy in expanding countries, this provide work.

Social Factors

It is a great owner for Primark by receiving several awards to be value shop of the united kingdom.

It now manages from 5. 4 million sq feet of providing space, which gives it

the good thing about providing more goods and services and can also display more

items which consumers can easily see to buy a common product.

Primark adapts to the cultural issues in developing countries such as local attitudes, authorities and legal requirements.

The clothing retail bottom part its strategies on trust and transparency to the benefit of the folks.

In collaboration with the city, Primark has specific recruitment programs to reach a wider group of men and women such as Job Centers, Universities, local communities, also, flexible hours this brings an effective and friendly office.

Furthermore, Primark has a "home working insurance plan" for those whose would prefer to be at home.

Technological Factors

In Primark's bet for top notch, leading edge management of its honest auditing

Programme, it includes signed a offer with BSI Management Systems for the

provision of Entropy Software.

Primark did investment in Entropy Software which really is a key part of Primark's ethical trade strategy, allowing all company audits, non-conformances and remedial activities to be monitored through the Entropy Software program, with much higher global awareness and management control.

Generally suppliers as Primark take risk in developing new technology by importing and exporting technology from overseas, as concentrate on quality, cost and operation, investing huge amounts of capital in manufacturing techniques and aiming at high volume production. This process open new opportunities in developing countries and sellers can use it effectively.

Porter's five causes model

Porter's five causes developed by Michael E. Porter of Harvard Business College in 1979. Provide a framework for environmental audit but will give attention to the single, standalone, business or SBU (Strategic Business Product) rather than single product or range of products

The risk of new entrants

The risk of new entrants is 'LOW' for Primark due to high

cost set up.

Power of the Supplier

Primark does not rely using one big supplier alternatively they have variety of smaller ones. And so here the bargaining ability of suppliers is 'LOW' with Primark.

Bargaining Vitality of the Buyer

Competitive rivalry

Competitive rivalry is "HIGH" in case of Primark as there are number of similar size players in the market with offering similar product and scheduled to high cost on exit (Exit hurdle).

Threat of the Substitutes

Threat of substitutes is "HIGH" because other company are offering

similar products with low price and now it is very easy for customer to

switch from one product to other as they have grown to be more choosey.

Bargaining vitality of Customers:

Degree of Potential buyers vitality is 'HIGH', as there are multi players in the

market and now customer are definitely more sensitive towards the purchase price so they

visit every shop and then make decision and the switching cost is also

not too high.

The bargaining electricity of buyers in this case is high as a result of multi players on the market. You will discover attractive substitutes available to the customer even in the form of keeping the same cell phone quantity but changing the company. It makes very hard for the market players to retain their customers. I think the brand commitment can only be created through superior marketing campaigns and service.

Bargaining power of suppliers:

This is a kind of industry where, at least in present times, the bargaining vitality of suppliers is at the low level as a result of character of inputs for the business enterprise. Furthermore, with the deregulated and friendly environment given by the federal government of Pakistan, the industry is becoming more competitive and quality services powered.

Threat of swap products:

Although the cellular phone subscribers are definitely more than 95 million now, still the risk of alternative products is high for the industry. Buyer inclination to replace and price-performance trade off are the most important to consider in determining the risk of substitutes. Actually, just the membership of cell phone service is insufficient for a business to get ideal profits but the real challenges is the fact how many existing customers are using the service regularly for incoming as well as outgoing calls. The grade of service is the parameter.

Threat of New Entrants:

Threats of new company like Zong is also there. That provides very attractive plans to customers. There may be some more companies in future who are able to enter in this industry.

Product Life Cycle

Where do Primark easily fit into terms of the Boston matrix?

Ansoff Matrix (Product/Market Matrix)

Source: http://tutor2u. net/business/strategy/ansoff_matrix. htm

Same Product - Same market (Market Penetration)

This is the least risky of all the routes. It meets well with the results of the customer profile analysis which shows that the WellData customer platform contains significant amounts of large companies who are also nationwide or Global in their characteristics. By focussing on the existing customers and cross selling or up advertising, WellData hold the opportunity to tap into a market section that already loves what they do and where the strength of interior customer sources should work favourably with the person.

Same Product - New Market (Market Development)

This is a more risky strategy as it includes WellData being able to clearly identify a fresh market segment where to use. Given the issue in identifying an obvious segment where they already operate, the risk would be that the chosen section is hard to define, hard to identify and hard to quantify. In addition WellData have no "Brand" name outside their existing part of procedure and in this aspect would face the same barriers to entry layed out in Porter's evaluation above.

New Product - Same Market (Product Development)

For WellData this lies between Market Penetration and Market Development in terms of Risk. They are already founded in their own market and also have a good reputation among their existing customers. A location of relatively simple product development is the proceed to desktop support.

This is a function that WellData already carry out for a few existing customer and which is situated within their functional functions. They are able to simply offer the prolonged service to existing customers as an update to the current services.

New product - New Market (Diversification)

This is a higher risk approach and is not the one which would be simple to result in in Metro. The move from current skill pieces and current market segments would place a burden on Metro they are improbable to want or have the ability to afford.


From the four guidelines above the Market Penetration and Product Development offer the lowest risk. The markets for the assistance (Databases Admin and Construction, and Desktop Support) are sufficiently large to allow for customer acquisition without tremendous marketing expenses.


Management Process

Analysis/Audit - where are we have now?

Currently WellData is issues child. They may have a tiny market share in a rise market. To be able to grow they have to harm their existing accounts basic and cross-sell and up-sell. Their sales revenue is just above a million and the ambition is usually to be a dominant player in the IT Support market. To do this they have to concentrate their activities in areas where their talents (technical expertise and a low cost bottom) can be taken to bear.

Product Strategy

Market penetration and Product development are the two key guidelines for WellData. The simple access to the marketplace and the related dynamics of the assistance starts up new areas to WellData without the chance of considerable investment in either people, marketing charge or new technology.

Generic Strategy

WellData are transitioning from a focussed/differentiation strategy to one of cost command/ differentiation without a price high quality. In Bowman's conditions this would be a cross types strategy. Such a strategy is designed to attract market share.

Pricing Strategy

Pricing strategies have to be rethought in order to counter the tactical risk from Quantix. WellData's "whatever you can eat buffet" approach has been effectively countered with the "Menu of the Day" procedure from Quantix.

The 4 P's







Style for men

With a variety of brands from Cedarwood Status to DenimCo, Primark gets the fashion for all situations. With everything from formal suiting and footwear to a far more casual try denim and T-Shirts. We've everything to place your look collectively and it's all available in your nearest Primark store.


Our Butler & Webb range will cater for all of your formal needs, with cotton t shirts, silk ties and reduced suiting range. Within our Backswing section we offer a full range of sportswear styles, from golfwear to ski-wear.


Every fashion-conscious man must fill up his outfit with the perfect hat, scarf, finances or bag. Find all you need for accessorising your look in our mens' accessories range.


From formal shoes for your special occasion to our canvas shoes for a far more everyday look, the Primark mens' shoes range will need you from formal elegance to street-savvy very quickly.


Primark prides itself on providing its customers with up-to-the-minute fashion at affordable prices. Our target is to make sure you get the right "look" in your stores, so if you are looking for the latest fashion in clothing, accessories, shoes or lingerie, look no further than your nearest Primark store


With everything from the latest styles to the essential items that keep you looking chic, Primark has everything. Skirts, trousers, cardigans, dresses, overcoats plus much more.


Fun, flirty or efficient - it's all at Primark. And undoubtedly it's affordable lingerie with the quality that you expect.


Complete your lifestyle with the latest movements in accessories from bags to bracelets and everything among.


Diamonds may be considered a girl's closest friend but shoes come an in depth second. At Primark we've an entire range to fulfil your internal fashionista and put the completing touches to your costume.

Everybody understands kids grow fast, so keep them popular at affordable prices at Primark. Your nearest Primark store has everything you need, whether you are a jumping baby or a fashion-conscious teenager.


Every girl needs to look her best with Primark we make no exception for the younger ladies.


When you think of boys, you think young and fun. At Primark we think the same and we ensure that all of our guys clothing isn't only young and fun but also sensible and affordable.


Dress your bundle of joy, whether a boy or girl, in great baby basics to fashionable apparel. Everything your center desires and your baby needs can be found in your nearest Primark store.


At Primark we know that Home is where in fact the center is, so if you are re-decorating or just want to include something a little special from fragranced candles to velvet throws, check out our homeware products to bring that little bit extra to your house.

You'll find sumptuous bed linen that can keep you cool in the summer and warm in the winter, including complete bed sets, duvet addresses, two-pack hollow-fibre cushions and 100% egyptian cotton percale sheets. We've a range of duvets available in single, double or king sizes.

For the bathroom you can purchase cotton towels in 11 shades and two-pack reversible bathroom mats. To improve the pampering you have earned, we likewise have candles, all delicately fragranced in seasonal scents and colors.

And you can give your living room that sense of school with products from our selection of cushions and throws including cottons, chenilles and velvets.

www. primark. co. uk


Ireland - 38

Spain - 18

UK - 145

The Netherlands - 1

Portugal - 2

Germany - 2

Belgium - 1

Total - 207



Tops- 3-7

Bottoms- 5-6

Denim- 12

Bags- 5


Belts- 2

Jewellery-1. 50-2. 00


Social Networking

Much has been manufactured from the emergence of interpersonal networking as today's phenomenon especially amongst the young. However it is increasingly the situation that modern legislation is preventing suppliers from communicating with potential customers unless the client has already arranged (Telephone Preference Service, Corporate Telephone Preference Service, Mail Preference Service, Data Cover Action etc). This clear Catch-22 is forcing suppliers down two, progressively more expensive and unproductive routes.

Google Adwords

Media advertising

Social Networking (Facebook, Twitter, Linkedin, Myspace etc) offers a fresh route to prospective customers that happens to be still available to businesses. Although these routes aren't free, they remain novel enough to get attention and be considered as a customer friendly/personal path to market.

However these routes aren't without problems of their own. The time and human source of information required creating and, even moreover, maintaining these pages on the daily or hourly basis is a considerable investment in its right.

E. G. A Facebook web page is free. Facebook adverts operate on a pay per click basis (comparable to Yahoo). Although these adverts can be targeted to specific job game titles the actual number of people who'll be targeted is still small as much Facebook users do not include their job subject in their account.

A combined way of Twitter and Facebook seems to work well and have little external cost. IE Twitter an update (Glass windows 7 etc) and link it to Facebook. Thus giving two opportunities to really get your name out to interested get-togethers without massive price.


Primark can easily broaden and diversify, giving its competitors a competitive

environment with significant financial vitality.

Primark's offer to the client is one of high-quality goods, at

value for money, guaranteed by Primark's service promises.

A strong consumer proposition has been developed by Primark brand

and embodied in the range "Look Good, Pay Less".

This research can be concluded by mentioning that the united kingdom Clothing

retail industry is facing high levels of competition between various

players. However the final result shows, the individuals are most benefited

from it.

Given this evaluation we come to realize that each corporation has its external and inside problems to handle. The process in which we enable to recognize and analyze such problems is to apply proper management approach to research like SWOT and PESTLE. The need for these methods is squared to the importance of the business enterprise itself

Primark Strategies have helped in the business development. Processing in poor countries has contributed in the development in vulnerable countries and achieve a competitive price for customers. Primark has generated various programs to constantly enhance the quality criteria of the clothing this allow them to rapidly respond to the market changes.

Primark wide range of designs and affordable prices supply the company a lasting profitability and a good market place over others stores.

The cost of keeping leadership is very low as they don't have to invest in advertising campaigns, special offers and marketing. The primary stores are in high roads where the brand markets for itself.

Primark is making a substantial offer to its customers and keeps growing success is proof that accomplishment. Primark's customer are enthusiastic about the brand and are more content than not with goods and services. However, while budget goods is quite popular at the moment, primark may choose to consider extending the quality of some goods to fulfill customers that want that little bit extra.

(http://ivythesis. typepad. com/term_paper_topics/2008/07/swot-sample-the. html)


There have been allegations of slave labour about primark, the business could raise salary, happiness of personnel is first in virgin's strategy that is why primark should change strategy.

Primark should put people before earnings, it is the second biggest

owner of clothes in UK after Markings and Spencer.

Primark should pay good wages of personnel to inspire them because it

protects the business name and performance.

Keeping good relation regarding political researchers and experts will update the changing forms of the legislation in various countries by which Primark can be beneficial with respect to its development internationally.

Business alternatives can be relatively effective for the development and review of Primark with the advanced changes of pest evaluation.

Impressive expansion and expansion of the industry is determined by the qualitative resource.

Demand boosts by providing the price effective products to the provider which in turn gives high market value within the business and the as exterior environment.

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