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Benchmarking MAY BE THE Process Of Looking at Management Essay

Benchmarking is the process of looking at ones business procedures and performance metrics to industry bests or best practices from other industries. Dimensions typically measured are quality, time and cost. Along the way of benchmarking, management recognizes the best companies in their industry, or in another industry where similar operations exist, and compare the results and processes of those studied (the "targets") to one's own results and functions. In this manner, they learn how well the goals perform and, more importantly, the business processes that clarify why these companies are successful.

Benchmarking is employed to measure performance by using a specific indication (cost per product of measure, production per product of measure, cycle time of x per unit of measure or problems per product of solution) producing a metric of performance that is then compared to others.

Also referred to as "best practice benchmarking" or "process benchmarking", this technique is used in management and particularly tactical management, where organizations evaluate various areas of their processes in relation to best practice companies' functions, usually in just a peer group described for the purposes of evaluation. This then allows organizations to build up plans about how to make improvements or conform specific guidelines, usually with the purpose of increasing some facet of performance. Benchmarking may be a one-off event, but is often treated as a continuous process where organizations continuously seek to improve their routines.

Also known as "best practice benchmarking" or "process benchmarking", this process is used in general management and chiefly proper management, where organizations evaluate various areas of their processes in relation to best practice companies' procedures, usually surrounded by a peer group distinct for the purposes of assessment. This then allows organizations to develop plans how to make improvements or adapt specific guidelines, usually with the aim of increasing some facet of performance.

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Benefits and use

Lowering Labor Costs

One good thing about benchmarking may be lower labor costs. For example, a small creation company may review what sort of top competition uses robots for many basic seed functions. These robots can help the competitor save a substantial amount of money on labor costs. Company professionals may obtain home elevators these robotics systems through the competitor's website or online articles. They may also identify the business that sold the rival the robots. Subsequently, the business using benchmarking may call the robot maker to help create its own system.

Improving Product Quality

Companies could also use benchmarking to improve product quality. Engineers sometimes purchase leading competitors' products. They could then take them aside, study them and regulate how the opponents' products outlast or outperform others in the industry. Chemical substance engineers may review food or cleaning products in a similar manner. They can then compare various elements within competitive products to their own products. Subsequently, advancements can be made to product quality.

Increasing Sales and Profits

A company that uses benchmarking to boost its functions, procedures, products and services may enjoy increases in sales and profits. Customers will probably notice these improvements. The benchmarking company may also promote is advancements through company brochures, its sales reps, magazine and television set ads. These efforts are likely to increase sales, especially among center customers. Companies that operate more successfully due to benchmarking can significantly lower their expenses. These cost savings can be lead to greater profits.


Some organizations use internal benchmarking to boost performance in several departments. Department professionals may study and emulate the best practices of 1 particular office. These changes may spark advancements among all departments. Internal benchmarking has its limits, however. The business's top department may not be operating as efficiently as others on the market. This implies the other departments were not truly benchmarking contrary to the best departments out there.

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There is no single benchmarking process that has been universally followed. The wide appeal and popularity of benchmarking has led to the emergence of benchmarking methodologies. One seminal booklet is Boxwell's Benchmarking for Competitive Advantages (1994). The first e book on benchmarking, written and released by Kaiser Associates, is a practical guide and will be offering a seven-step approach. Robert Camp (who composed one of the earliest catalogs on benchmarking in 1989) developed a 12-stage approach to benchmarking.

The 12 stage methodology consists of:

Select subject

Define the process

Identify potential partners

Identify data sources

Collect data and select partners

Determine the gap

Establish process differences

Target future performance


Adjust goal


Review and recalibrate

The following is an example of a typical benchmarking strategy:

Identify trouble spots: Because benchmarking can be applied to any business process or function, a variety of research techniques may be needed. They include informal discussions with customers, employees, or suppliers; exploratory research techniques such as target groups; or in-depth marketing research, quantitative research, studies, questionnaires, re-engineering evaluation, process mapping, quality control variance information, financial ratio evaluation, or simply critiquing cycle times or other performance signals. Before embarking on comparability with other organizations it is vital to know the organization's function and processes; base lining performance offers a point against which improvement effort can be assessed.

Identify other industries that have similar techniques: For instance, if one were considering increasing hand-offs in dependency treatment one would identify other areas that likewise have hand-off issues. These could include air traffic control, cellphone switching between towers, transfer of patients from surgery to restoration rooms.

Identify organizations that are leaders in these areas: Look for the most effective in any industry and in any country. Check with customers, suppliers, financial analysts, trade organizations, and magazines to ascertain which companies are worth study.

Survey companies for steps and tactics: Companies aim for specific business techniques using detailed studies of measures and tactics used to recognize business process alternatives and leading companies. Surveys are usually masked to safeguard private data by natural organizations and consultants.

Visit the "best practice" companies to recognize leading edge techniques: Companies typically agree to mutually exchange information beneficial to all celebrations in a benchmarking group and show the results within the group.

Implement new and much better business procedures: Take the leading edge tactics and develop execution plans such as identification of specific opportunities, funding the task and advertising the ideas to the organization for the purpose of gaining shown value from the procedure.


The three main types of costs in benchmarking are:

Visit Costs - This consists of hotel rooms, travel costs, meals, a token gift idea, and lost labour time.

Time Costs - Associates of the benchmarking team will be investing time in researching problems, finding matchless companies to review, visits, and execution. This will need them away from their usual responsibilities for part of every day so additional personnel might be needed.

Benchmarking Data source Costs - Organizations that institutionalize benchmarking into their daily procedures find it is useful to make and protect a data source of best practices and the firms associated with each best practice now.

The cost of benchmarking can significantly be reduced through using the great deal of internet resources which may have sprung up during the last couple of years. These aim to imprison benchmarks and best practices from organizations, business areas and countries to make the benchmarking procedure a great deal quicker and cheaper.


Benchmarking, originally explains Rank Xerox, is usually approved out by personality companies. Occasionally it could be completed collaboratively by groups of companies (e. g. subsidiaries of an international in diverse countries). One illustration is that of the Dutch municipally-owned normal water supply companies, which have carried out a voluntary collaborative benchmarking process since 1997 through their industry relationship. Another example is the UK construction industry which includes carried out benchmarking because the late 1990s again through its industry relationship and with financial support from the UK Government.


The procedure initially used to put hand and hand existing group strategies with a view to achieving the perfect performance in new situations (see above), has just been extended to the judgment of technological goods This process is usually known as "technical benchmarking" or "product benchmarking". Its use is brawny inside the motor vehicle industry ("automotive benchmarking"), where it is vital to target products that competition specific user potential, at smallest cost, by applying the best technologies available worldwide. Data is obtained by fully disassembling breathing automobiles and their systems. Such analyses were primarily carried out in-house by car creators and their suppliers. However, as these analyses are expensive, they are all the time more being outsourced to companies who target in this area. Outsourcing has allow a extreme diminish in expenses for each company (by cost showing) and the introduction of efficient tools (criteria, software).

Seven Steps to Effective Competitor Benchmarking

When it come to Competitive Cleverness, there are a a small amount of simple and easy tools that can provide for sophisticated comparison of business functions between organizations that can help organizations "benchmark" the constituent functions of the business using immediate or indirect competition, allowing a theater grouping to gain the upper hand in a software industry. But, what is the process for location the metrics, methodologies, milestone and comparisons that will be used to gauge the success of an CI/benchmarking function, or the success of any Strategic Planning section as a whole?

Benchmarking is most beneficial used and summarize as a framework for planned preparation in that, once elements of study are accepted, metrics can be employed to the key success factors (KSFs) of the business or market and these options or "benchmarks" are then second-hand to develop future quality and market initiatives for the organization to enhance its overall competitive position.

It is generally careful that there are seven ladders to this procedure, as discussed below. However, this study of intra- and sometimes inter-industry competition can form the building blocks for future competitor examination when the emphasis is placed after the goals and economic capability of the opponent. This becomes a difficulty of how will the contestant compete with their particular group of income and culture? Your body of work encompassing business benchmarking has identified seven unique steps in this benchmarking process, many of which might offer some insights on the question of metrics.


Process benchmarking - the initiating firm centers its observation and inspection of business operations with a goal of determining and observing the best practices from one or even more benchmark firms. Activity examination will be required where the goal is to benchmark cost and efficiency; progressively put on back-office techniques where outsourcing may be a consideration.

Financial benchmarking - doing a financial examination and assessing the results in order to assess your overall competitiveness and productivity.

Benchmarking from an buyer perspective- extending the benchmarking universe to also compare to peer companies that can be considered alternate investment opportunities from the perspective of an trader.

Performance benchmarking - allows the initiator company to evaluate their competitive position by looking at products and services with those of concentrate on firms.

Product benchmarking - the procedure of designing services or enhancements to current ones. This technique can sometimes require reverse executive which is taking apart competitors products to find talents and weaknesses.

Strategic benchmarking - requires watching how others remain competitive. This kind is not often industry specific, indicating it is advisable to look at other sectors.

Functional benchmarking - a company will focus its benchmarking on a single function to improve the operation of this particular function. Sophisticated functions such as RECRUITING, Financing and Accounting and Information and Communication Technology are improbable to be directly comparable in expense and efficiency conditions and may need to be disaggregated into procedures to make valid comparability.

Best-in-class benchmarking - includes studying the key competitor or the company that best bears out a particular function.

Operational benchmarking - embraces from staffing and output to office circulation and evaluation of procedures performed.

Energy benchmarking - process of collecting, examining and relating energy performance data of similar activities with the purpose of evaluating and comparing performance between or within entities. Entities range from processes, properties or companies. Benchmarking may be interior between entities within a single business, or - subject to confidentiality limitations - external between fighting entities.

What Will be the Secrets to Success?

Possibly the most imperative key to the win of an benchmarking work is to view it mainly as a learning process. The implication of the view is usually that the IT process owners should come still left from the benchmarking work with new insight about their own practice. These insights may or might not immediately lead to specific change, however they should prepare individuals for understanding when such change is appropriate and allow them to identify what alternative are applicable. Experienced practitioners often remember that one key to success is to start out small. The major threat of starting with too large an effort is the fact that way too many resources are consumed in the benchmarking effort before any results can be came to the realization. Furthermore, the demand for change may be more than the group can assimilate in a short period of time. Companies that start small create a history of achievement and gain the skill required to undertake more sizeable efforts.

Another key to success is to have the determination of top management. Benchmarking can be expensive and time consuming. Winning completion of a benchmarking try out, additional time and possibly more financial resources are had a need to implement recommendation which come from the benchmarking team. Even added time pass before those recommendation produce a come back. If managing is not focused on benchmarking, effort may be slice diminutive before they can impact on the business. In the end, struck requires that organizations react on their benchmarking results. Benchmarking review should not be sitting down on bookshelves. They have to enclose concrete advice that can be translated into action. Insufficient action leads to demoralization one of the benchmark side people and leaves future benchmarking teams without any encouragement to find new opportunity.


Although early on work in benchmarking centered on the creation sector, it is currently considered a management tool that may be applied to almost any business. It has become commonplace for companies to utilize to be able to compete in and lead their particular industries. It has helped many keep your charges down, increase efficiency, improve quality, and fortify customer service.

In the reserve Benchmarking the Information Technology Function, Charles B. Greene noted that companies are more and more enthusiastic about benchmarking for a number of activities, including:

cost of assisting business driver (purchase costs, or cost per order)

systems development activities, including maintenance, backlogs, development output and task management

end-user support

data centers/communication networks

skills management

business strategy alignment

technology management

customer/user satisfaction

According to a 2003 Bain and Company study quoted in Financial Executive, benchmarking received the second-highest usage credit score (84 percent) among more than two dozen management tools employed by senior executives round the world. The review also reported that users have a tendency to be highly satisfied (graded 3. 96 on a 5-point range) with the results benchmarking provides with their companies.

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