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Automobile industry in Malaysia and India

Firstly, International Business is the performance of trade and investment activities that contain been done by businesses across national borders when it requires place between several countries. It is also known as cross-border business. Individual firms, governments and international organizations get excited about the international business trades. The resources that exchange by businesses and nations mostly are physical and intellectual resources which including products, services, capital, technology, know-how and labor. Additionally, international business gives us the possibility to access the products and services from all around the world and it could profoundly affects the grade of life and the financial of the united states (Cavusgil et al. 2008).


The meaning of globalization is the deepening romantic relationship and broadening interdependence among folks from different parts of the globe, and especially among different countries (Daniels et al. 2007). The categories which involves in globalization are technical, economic, politics, and social exchanges made possible largely by improvements in communication, transportation, and infrastructure.

Besides that, there are two types of integration which is negative integration and positive integration. Negative integration could refer to obstacles between countries being removed such as tariffs and quotas while positive integration could make reference to standardizing international financial laws and polices (The non-hub history 2010).


Multinational Company (MNC) also known as Multinational Organization is the most crucial kind of the focal firm. It is a primary resource with the various business activities whatever is through the subsidiaries and the affiliate marketers that which positioned in the multiple countries. MNC has its worldwide of the network and they have corporate with the many of the suppliers and the impartial business companions of the in foreign countries. MNC is among of the key participants and many small and medium-sized businesses participate as well.

Multinational company can be categories into 3 elements which is horizontally integrated multinational businesses, vertically included multinational businesses and varied multinational firms.

Horizontally included multinational corporations

Corporations that manage creation establishments in different countries that produces similar products.

Vertically designed multinational corporations

Manage production establishment in certain countries to produce products as insight to its creation establishment far away.

Diversified multinational corporations

Production Establishment is either horizontally or vertically included.


Honda is the world's most significant motorcycle manufacturer since 1959 and the world's major manufacturer of interior combustion engines measured by amount, producing more than 14 million interior combustion engines every year. It is set up by Soichiro Honda in 1948. Due to the World Conflict II, Soichiro Honda developed and produced small 2-pattern motorbike engines. It is because throughout that time Japan was facing fuel storage plus they needed inexpensive vehicles that require less gas (The non-hub report 2010).

Now, the rank of Honda in car manufacturer across the world is quantity 6th. The first Japanese auto manufacturer that releases an ardent luxury brand is Honda. Besides that, Honda is also producing yard and garden equipment, tillers, robotics, marine engines, personal watercraft and electricity generators. The head office of Honda is situated at Minato, Tokyo, Japan (Wikipedia 2010).

Macro-environment for vehicle industry in coordinator country (PEST analysis):

Firstly, the automotive sector is an important yet complicated sector. However, they could use PESTLE analysis to help them in making strategies. PESTLE analysis is an instrument that will help organizations making strategies by letting them know about the external environment so they could plan their operate time if they want to use now or operate in the foreseeable future. PESTLE stands for political, economic, social, technical, legal and environment.


The people will dsicover a continued improvement in the ruinous steps that have compelled the industry into a social politico economic area. Whether this is related to flat demand or even to the industry's creation of any ever-wider selection of vehicles that many buyers appear to caution little about, there's a problem. The developing is like associated approach to the regulations of governments, the earnings of lenders. Little think about then that so many growing countries are enthusiastic to develop a car sector or that there is such a politics pressure to protect it in the developed countries. The world's vehicle industry happens to be dominated by bit more than a couple of organizations, each wielding colossal financial, mental and political power. The manufacturing carefully to interacting with political establishments has not always been bright. It tends to be good on complex issues, although it has not always fully offered the longer-term options, however in order to help make the choices and their clear.


For a lot of the developed world, and progressively for the expanding world, the automotive industry is a pillar industry, a flag of economical progress. Lacking any automotive industry, it is impossible to develop an efficient metallic business, a vinyl industry or a wine glass sector - other central foundations of economic progress. The automotive industry has been a core industry, a distinctive economic phenomenon, which has dominated the twentieth century. However, the industry now is suffering from a series of structural schisms and has become riddled with contradictions and monetary discontinuities. For the capital markets and the funding sector, it includes lost a whole lot of its value, consequently of ever before declining earnings and stagnant sales. The proliferation of products means so it is becoming hopelessly wasteful of monetary resources. While all these and more appear to be an extremely gloomy evaluation of such a great economic sensation, the industry is not in the end despondent. A different future can be done for the industry, an extremely advisable one.


The world's motor vehicle industry affects the society as a whole. It employs large numbers of people directly, tens of a huge number indirectly. Its products have transformed society, having undreamed-of levels of ability to move, changing the ways people live and work. The public value of the excess mobility that this industry brings consists of the value of the individuals being able to commute over longer ranges easily, among numerous others. For most of its life the engine industry is a model of public willpower and control and it is not merely that the automobile sector offers a 'pillar' of something else. You will discover, on the other palm, particular interpersonal issues to handle in many producing countries, often the ones that are the result of an undertone of religious faith. The motor vehicle industry gets the role to learn in assisting develop the freedom of such countries and it can be achieved at an acceptable interpersonal cost of the country is prepared to learn the necessary lessons from those people who have traveled this road before it, also to make the required investments.


The motor vehicle industry works on a scale so magnificent and comes with an influence so vast that it is often difficult to see. The level and diversity of technologies it must deploy are increasing, which imposes both new investment burdens and new uncertainties and dangers. Roughly a million new cars and trucks are built about the world every week - they are easily the most complex products of these kind to be mass-produced in such quantities. The industry uses processing technology this is the cutting edge of science. But still, the prospect of expanding coordination skills, intellectual capabilities and psychological sensitivities through electronic technologies remain far from fully exploited. There are numerous additional near-term technical opportunities to modify the automobile to changing energy availableness. The possibilities claim that motor vehicle technology is unexpectedly solid and provides a robust defence against energy starvation even if the real price of petrol climbs steadily during the next couple of decades.


The car industry is at the mercy of numerous complex directives and rules, as well as legislation of a more legal character. The legislation protects areas such as competition legislations, intellectual property laws, consumer protection and taxation, and emissions (air quality and fuels). Once the auto parts industry come to full development, accelerated technological efforts were made to build a web of local suppliers that would make it possible to meet the growing legal requirements for the countrywide integration of production.


Other than the vehicles themselves, and the roads and fuel had a need to run them; the business is intricately linked with the manufacture of an array of components and the removal of precious fresh materials. Indirectly, it brings people road congestion, too many fatalities and a influx of other environmental troubles. The result to the automotive companies are that they needed to establish R&D centres for taking good thing about research infrastructure and real human capital, so that they can develop vehicle products locally to gratify the requirements of the environmental and safety laws better.

PEST of Honda in Malaysia


Malaysia is a growing country. From the year 1960 to 1971, the country's current economic climate was reliant on farming and key goods such as rubber and tin. Nowadays, Malaysia is a middle-income country with a multi-sector market. The GDP growth rate was 5. 8% in 2006 and 5. 9% in 2007. Domestic demand and dynamism in exports are the key reasons for the monetary constancy in Malaysia. Malaysia's financial is now depending on industry, agriculture, and services sector, which contributes practically 115% to the GDP at 2007. Combined with the research, Malaysia is one of the world's main exporters of vehicle parts, accessories and components and to Thailand, Singapore, Taiwan, Indonesia, Japan and UK. The auto parts industry in Malaysia is preserving the high reputation amongst their valuable customers locally and also in other country. Executive capabilities, industrial grasp plans, and technology improvements are the primary factors for the high reputation. The demand for Malaysia's vehicle parts are continuously increasing, especially among major vehicle companies like Mercedes, Mazda, Ford, General Motors, Suzuki, Nissan and Mitsubishi. Besides that, there are 343 vehicle parts manufactures in Malaysia. Is until recently, RM 8. 2 billion was spent by automotive components and parts makes in automobile parts industry (MSC, 2007).


Malaysia is focused on match its multilateral commitments under WTO and AFTA and has used steps to liberalize its obligation structure. Other measures have been taken as well. Since 2001, the equity policy for the automobile sector has been laid back to allow up to 51% international equity over a case by circumstance basis. Besides that, in Malaysia manufacturers and assemblers are currently free to multi-source from the most competitive suppliers internationally, uninhibited from local content insurance plan requirements (ELM, 2007).


Malaysia's people was projected at 25. 2 million in 2007, every year's expansion rate of just one 1. 7 percent. More than 60 percent of the population in Malaysia is Malays and other is Indians (8 percent) and Chinese (32 percent). About 44 percent from the full total society is consider to be trained or skilled workers with basic requirements or higher. Malaysian's employees work a minimum of 48-hours weekly and also have more holidays compared with China. As yet, the labors costs are still relatively standard equate to other countries in Asia, including Vietnam and China. In addition, Malaysian's salary can be split into two types: an example may be monthly minimum wages and the other is average income for a worker in the manufacturing industry (Kiat, 2008).


Malaysia's infrastructure is good and presents considerable benefits to automobile supply string operation. Malaysia has 80, 328-kilometres highway network, highways, and main roads. This method of transport represents 90% of the goods and travellers traffic in Malaysia. In addition, Malaysia has rail network of more than 2, 000 km, mainly positioned in Kuala Lumpur and across the coast of the Strait of Malacca. The railway service in Malaysia is constantly improving by the federal government. Such as for example KTM and LRT. Besides that, there are three main jacks and two international airports in Malaysia presently growing in conditions of exports. Such as for example KLIA and LCCT. (Kiat, 2008).



Indian government acquired launched the auto policy because of its Self Sustained progress. The federal government also allowed the foreign collateral investment up to 100% formulation of energy insurance policy to promotes for vehicles propelled by AES


The taxes wills deductions up to 150% for in house R&D activities. Decrease the interest rates for export funding. Market of India is continuing to grow over 8. 5% per annum for previous 5 years. The industry sector has grown 8-10 % for previous few years. More than 90% CV purchase is on credit.


The social evolved lifestyle of people leads to increased purchase of Automobiles. The Average family size is 4 which will make it favorable to buy a four wheeler. 4th largest market on purchasing parity index upsurge in per capital income levels. The Indian customers are highly informed and well informed and they're price delicate. They choice for small and small car inclination for Fuel effective cars with zero-maintenance.


Technology is increasingly more focus on R&D. The government is promoting the NATRIP (National Automotive screening and R&D Infrastructure Job) to aid the progress of Car industry in India. Customized solutions can discover proliferation of technology. To entry of global brands both product and creation process has been improved.


Movement of capital

If the company's capital moves around different countries, the production base of a developing market would reach enhance. Then, it might enable savings for the complete world and exhibited high investment probable. It is vital for the united states which growing their economy. Expanding countries would prefer more on overseas direct investment rather than portfolio investment because profile investment does not have a direct impact on the beneficial capacity extension.

Brand awareness

Honda can be more famous when they globalize their company. It will create the chance to let the public know more about this company. For example like what's that that offering in the business, where is their head office and etc. Since Honda is producing variety of items, it'll be better for general public to know the facts about this company.


When Honda has been globalized, the brand knowing of Honda will definitely increase so that it could draw in more specialist or industry people who wished to join their company and create new items with them. Besides that, it could help to enhance the technology of the world. It is because whenever Honda acquired turn out with a fresh item, they'll sell or share it in every across the world. Therefore, even though the country does not create that item, they also have the chance to use it. So that it means that the technology of the world will be increasing.

Reduce global warming

Honda possessed produced Cross types vehicles in order to resolve our globe problems like decrease the air pollution and the amount of petroleum which gets lesser and lesser. Hybrid vehicles are encouraged to use by general public as it might at least help out a little for our globe to reduce the global warming issues.


Build new office or factory

In order to create Honda consciousness, Honda should build more office and stock at other area where Honda does not have any office or manufacturing plant at there. It could make the general public to have significantly more working opportunity and at the same time they will more understand about Honda. Besides that, Honda may possibly also try to export their produced items to other potential country that they havent export some of their what to that country in order to create consciousness.

New recruitment

In order to create increasingly more technology items, Honda should hire more specialists or people who familiar with this industry to join Honda. For the reason that when they create new technology item, it'll make our life easier. For example, Honda possessed created the ASIMO robot to aid us with this daily life. It can also help the individuals who are not convenience to go around or disable person to do those daily tasks such as put water, sweep the floor and etc.

Create variety of items

In order to reduce the global warming problem and at the same time can satisfy the customers' needs, Honda have to build variety of items to allow them to choose. Therefore, everyone will use their items and help to save the environment. It can benefit both attributes which is Honda and the planet earth environment. For the reason that if Honda does indeed that then Honda could earn the revenue as the environment is getting protected with smaller pollution. For instance, Honda could design more Hybrid vehicles to be able public could have significantly more alternatives to choose when they choosing Honda Hybrid vehicles.

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