Innovative concept: My spouse and i liked the creative viewpoint that was given to the brand. As a brand with the much mental capital, it had been well employed to create a no-frills ad that spoke tiny and yet recently had an impact. A really visually good ad too. I loved the light equilibrium that has been used, especially on the product. Daring, in- your- face and prestige were the key elements that I experience come across highly. The heading is very creative, commands admiration. If I would have been to put me personally in the shoes or boots of their TA, I would definitely be enticed to look for a test drive or check out the website for additional information.
The imaginative concept as well banks upon the environment of puzzle that it produces with the little information it gives out and the dramatic aesthetic of the product. A good strategy that was well executed, for a very good final result.
The idea of replicating the black lines that you write in the cue section hand area of the page, reminiscent of a typewriter is extremely well done. It lends a great old-school feeling to the ad, but likewise brings in the toughness element, that is a main Hummer credit.
Layout: Design of the ad is remarkable, attention grabbing and bold. The movement with the eye from your Headline to the tagline plus the image can be smooth and seamless. It is just a bleed structure.
Visual: The visual is incredibly strategically placed on the bottom correct of the web page. The ad features a unsecured personal shot of the front grille, dead middle, shot by a low viewpoint and fishing up. Incredibly aggressively presented, letting the merchandise speak for itself and creating a great aura of mystery. This lends respect and offers power for the brand currently associated with ruggedness' and as a true-blue off-roader' drive.
Deficiency of color, besides black and slightly yellowish platinum in the headlamps is a key component in providing the car the physical properties of electricity, no-nonsense and toughness, that can eat up your competition for lunch time.. Except for the front bender, the rest of the car is silhouetted at night. There is a kind of typewriter experience given to the image. As if really breaking reports being sent out.
Headline: The Mountain arrived at the Alpha dog. ' Artistically, it is a solid statement that complements the image completely. The font is definitely black and big, which performs perfectly, off-setting the white balance inside the ad.