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Application Of GIS In Tourism Tourism Essay


Tourism is one of the most quickly increasing business areas on earth and the success of the business sector ranges from country to country depending on different plans, ability to develop sufficient infrastructure to support, ability to manage and create market and overall marketing through the whole world about the merchandise. Many of the countries be based upon the tourism sector because of their economic growth. To market, plan, put into practice, manage and marketing, tourism are not easy job at any level of any country. You will discover great deal of factors affect tourism in different ways. To maintain all aspects of tourism in a planned, sustained and financially sound way, computing and IT technology facilities are essential in this modern world. GIS- the special analytical tool are a good idea in tourism sector at different ways. GIS is currently recognized extensively as a valuable tool for managing, analysing, and displaying large quantities of diverse data to numerous different levels of planning activities. In case there is tourism planning and management, GIS is using as a very useful tool.


It is important to understand Tourism and GIS obviously before discussing the use of GIS in travel and leisure. Different segments of tourism require different types of data and research. In planning travel and leisure, to develop tourism activities further, to go over tourism potential customer, to analysis vacationer numbers, to market research GIS can be utilized differently. The definitions and some aspects of GIS and travel and leisure are mentioned below briefly-


Geographic Information System (GIS) is considered as significant technology and analytical tool in the whole world for modern research and studies specially related to spatial data. Uses of GIS in the developed countries cover a wide range of areas whereas the expanding countries are using this useful tool in a few limited sectors anticipated to insufficient skilled staffs, enough financing plus some other technical downsides.

Geographic Information System (GIS) can be an analytical tool, originated from Computer Aided design (CAD) helps to create maps at different scales in various projections with a database to generate new information and present it in several formats (other than maps). In addition, it creates links between spatial and tabular data and discover spatial relationships between your top features of maps. It helps to collect, store and integrate spatial data to analyse and present them as new information. It is considered as a robust tool to execute these works.

"GIS is not a field alone but rather the common ground between information handling and the countless domains utilizing spatial research techniques" (Tomlinson, 1972).

"GIS is computer-assisted systems for the get, storage, retrieval, evaluation, and display of spatial data" (Clark, 1986).

" GIS is a robust group of tools for collecting, storing, retrieving at will, changing and exhibiting spatial data from the real world" (Burrough, 1986).


Tourism is the activities of people during his leisure period, aside from his living, normal environment for a set time frame and performing some other activities. To market, plan and implement tourism activities, spatial data are essential as it is determined by location, environment plus some other factors.

The term traveler comes from the term 'travel' indicating a journey at which one results to the starting place; a round trip for business, pleasure or education where various places are seen and that in itinerary is usually planned. (Murphy, 1985).

"Travel and leisure is a amalgamated of activities, facilities, services and companies that deliver a travel experience, that is, vehicles, accommodation, eating and taking in establishments, entertainment, recreation, historical and ethnical experiences, destination visitors attractions, shopping and other services open to travelers away from home. " (Travel and leisure and Leisure Committee, 1997)

The international countrywide union of formal travel organisations (IUOTO) in 1968 mentioned visitor as- any person browsing a country besides that in which he has his typical place of dwelling, for any reason apart from following an occupation remunerated from within the united states visited.

There is another term 'excursionists' can be used as visitors but there are difference between vacationer and excursionists.

Tourist- who are tourists making at least one instantly stop in a country or region and being for at least a day.

Excursionists- who are site visitors that not make an instantly stops but go through the country or region. An excursionist keeps for less than a day and includes day-trippers and people on cruises.

According to Leiper, travel and leisure is a system that is made up three elements- the individual who makes tour, geographical location or places that travelled during travel and the whole sector that handles the full system of travel and leisure. The classification is given below:

Tourists- it means the people or human who's making travel. That suggests the human who is the main actor of the entire system.

Geographical elements- geographical location is grouped three more classes--

traveller making region- making market for travel and leisure, push to energize and stimulate travel. Tourist seek out information, bookings, departs.

tourists destination region- pointed end of tourism. Draw factors of tourism.

transit course region- not only the place of short period of stay to reach final destination but also intermediate places which might be seen (Cooper, et. al. , 2005).

In this section thrust and move factors have been explained where the press factors are those which influence people to travel such as getaways from work, ending up in relatives, education and business purposes and some time spiritual and medical purposes.

The take factors will be the attractive sites, museums, amusement parks, natural history sites and other attractive sites or festivals.

Tourism sector-

Tourism sector means the whole business sector and the whole organisation that supply different products for customers to draw in. Here the merchandise are tourist attractions and the customers are the vacationers.

In some instances, tourism is defined as the entire activities of an vacationer person during his tour.

'From a conceptual viewpoint travel and leisure is -the activities of your person travelling to and residing in places outside their normal environment for only one consecutive time for leisure, business and other purposes. (WTO and UNSTAT, 1994), (Cooper, et. al. , 2005).

That means the travel and leisure is a concept, means the actions of a traveling person. From starting place of the journey until it ends, tourism is there. When the individual is back again to his typical living environment, tourism ends for him. The complete activities (sight finding, food, accommodation, shopping etc. ) through the tour are considered as travel and leisure.

There are some critical points to define visitor and tourism as it is determined by the time duration or the total amount of travel or head to. If the full total travel time or total length of travel is greater than a year or significantly less than a night it will not be accepted as a travel and leisure activity.

Minimum length of stay- one evening (visitors who do not stay overnight termed as same day visitors or excursionists); Maximum length of stay- one year.

One more point is included to define travel and leisure. That's distance. Distance from the usual living environment is considered. How far a traveller is moving from his regular environment is a question. World Travel and leisure Organisation (WTO) shows that if one is travelling at least 160km away from his living environment will be considered as travel and leisure.

Classification of holidaymakers:

Depending on the criteria of visitors, their destination, purpose of travel, vacationers are grouped into different categories. The different categories of visitors have different choices, different spots. So planning and applying tourism for them and making use of different tools for analysing tourism data varies.

Some classifications of vacationers receive below:

Within opportunity of travel and tourism:

International- intercontinental, continental: persons who are going from one country to some other. They are simply known as International Traveler.

Others: commuters, crews, students, migrants, and momentary workers.

Domestic- interregional, local: individuals who are visiting within the country but from one region to some other. From example- travelling from London to Scotland.

Depending on the places (typically international):

Inbound: vacationers who are arriving to a attractive destination are inbound holiday for that one place. Example- one is going to London from any region or any country. See your face is inbound visitor for London.

Outbound: visitors who are going to another place or giving a place are outbound travelers for the giving place. Example-a person is going from London to any other region or country. He's outbound traveler for London.


Depending on the purposes of travel, tourists are grouped as well. Some travel for business, some for religious beliefs, some for celebrations, some to meet their relatives, some for education, some for excursion etc. With regards to the purposes of the tourists, their activities varies.

Motivators of travel:

In general there are a few motivators for going. They are-War, religion, trade, discovery, festivals, health.

Elements need to entice tourist:

Only the purposes cannot influence visitors to make a head to. There are some elements which appeal to tourist for a particular location. The elements are-

Transport, technology, sights, accommodation (with food), vacation spot organiser.

Transport- this is the most crucial element to catch the attention of tourists. If there is lack of carry facilities, people will be less interested for travelling to that specific location. A couple of three modes of transport- land, normal water, air. Land transfer consists of road and rail. Sometimes transport facilities themselves become tourism specially in water and air transfer.

Technology- from the international point of view, technology is very important for tourism. Lack of technology, discourage international travel and leisure as there are limited connectivity and chance of being isolated during tourism. In cases like this, proper utility source and specially cell phone, mobile and internet connection are vital to draw in international holidaymakers.

Attractions- it indicates mainly natural and man-made sights. Aesthetic beauty of a place, theme parks, monuments, sculptures, museums, sea shorelines are essential. Some places become attractive for travel and leisure without having visual beauty or any amusements. Spiritual places, historical places, archaeological sites are vacationers attractions as well.

Accommodation-if the accommodation and food resource are not appropriate, tourism cannot sustain as tourists aren't catch the attention of. During travel or tourism, holidaymakers need proper food and slumber. Without these the whole tourism may will end up in vein. On the other hand, some attractive hotels, some foods (special dishes-local or continental) are places of interest by themselves.

Destination organiser- vacation spot organiser implies the factors those are related to a vacationer destination in addition to the top elements. It offers the total system of a specific place, security, frame of mind of local people and over-all how the whole tourism is monitored there.

Factors influencing development of tourism:

There are two types of factors that impact the development of travel and leisure. Micro and macro.

Macro factors: MACRO factors will be the external factors of travel and leisure. In short, they are known as PESTEL (Political, Economical, Sociable, Technological, Environmental, Legal).

Political- politics factors suggests govt. attitude, politics situation of the united states, political stability the country etc.

Economic- this means that the financial condition of the sponsor country. Fiscal plan, economic development etc. are included here.

Social- over all social condition, communal framework, norms and communal values, cultural culture, behavioural design of the number land etc. are one of them sector.

Technological- use of technology, development of technology, availability of modern technologies( internet, mobile network, Wi-Fi, etc. ) will be the factors of travel and leisure.

Environmental- natural calamities, eco-tourism, degree of pollution, inexperienced environment, seasonal deviation etc. will be the environmental factors of travel and leisure.

Legal- legal aspects towards visitors, legislative bindings, taxation rules, legal view towards travellers etc.

Micro: Micro factors are the interior factors of tourism. Supplier, distributor, stakeholder, shareholder, consumers, employees, competitors, public etc. will be the micro factors of travel and leisure.

Now a times, it is recognized that Travel and leisure is a means of conserving the environment, creating jobs and promoting more travel and leisure. Tourism gets the potential to become the highest generator of forex.

GIS and Travel and leisure:

GIS is utilized in tourism sector in several ways in the various countries. Generally the most typical use of GIS in tourism is location examination and related to transport and accommodation. In general the following results can be achieved by questions in GIS Design and Request for Tourism:

Determination of important and necessary places for tourism.

Determination of historical and traveler places.

Determination of the greatest appropriate hotel.

Determination of the maximum arrange for sightseeing places

Determination of the shortest distance between your selected places

The use and program of GIS in the tourism sector can be split into the next three categories:

1)Tourism planning

2)Travel and leisure development and research

3)Tourism marketing

For tourism, one of the most crucial things is the local map of the holiday site. Map and GIS is directly related to one another. Maps with relevant spatial data can be produced with GIS. It can show the important features, attractive sites, possible routes of travel, location of hotels, restaurants, pubs, shopping facilities with details. General information out of this map and routes for travel can be employed by travelers in selecting their vacation spots and further planning travel and stay.

For tourism itinerary is also important. To set-up that GIS foundation map is also helpful.

Application of GIS in Tourism: Some examples-


Esfahan Council of Tourism in IRAN looked into the utilization of GIS in Tourism Research in storing, manipulating and analyzing the voluminous travel and leisure data and survey completed.

To do that research, the Esfahan council of tourism in IRAN conducted some steps which can be narrated shortly-

Network Examination:

Generally a network is a set of linear features. Common examples of systems include highways, railways, city avenues, rivers, travelling routes (e. g. , transit, university buses, garbage collection, and email delivery), and utility distribution systems (e. g. , electricity, phone, water source, and sewage). For the Esfahan council, they use GIS to do network evaluation in the linear features using vector style of GIS.

Network Allocation: Among the main processes in the Planning and investment activities is network allocation. In other words, Network allocation can be an analysis occurring at the same time of geographical entities and dedication process.

Network Routing: Network routing can determine the optimal journey along a linear network. Selecting the path can be predicated on numerous standards, such as shortest distance, speediest route, no still left turns and minimal cost.

Network Tracing: Network tracing determines a specific path through the network

In the look phase, after selecting a place which is the most attractive spot for visitor, data process and physical design carried out by making use of ARC view 3. 2 with network analysis extension and ARC info. (www. esri. com).

Boundary maps, current maps, orthophotos, middle lines of highways and their name are used as graphical components of GIS Design and Software for Tourism in this case. Midsection lines of streets which have vector and visual characteristic for network examination, and historical and travel and leisure places and all the geographical objects regarded as necessary items for tourism were designed as point part. Only building coating was designed as polygon coating. Different levels for examination has been used. There may be general home elevators the entry requirements to the united states, the climate, rules of the road and disease avoidance.

ArcView network analyst can be used to assess the shortest path between places and generate guidelines. This is imprinted for the tourists which help them to find out their optimum vacation spot. Distance between parks and hotels are also included and the easier option is also displaying which help the vacationers who are driving and using own transfer.

From this further maximum planning is possible which will help to save time and money as well.


GIS has the capacity to perform spatial examination. This capacity has been used in GHANA as well. According to Daniel longmatey 'Simple evaluation such as statistical summaries (minimums, maximums, means, and sums) and research of inter-relationships between various travel and leisure related parameters could be completed in a GIS environment. For instance, the data models of traditional monuments and roads could help solve the situation of finding all ancient monuments along, the burkha road. '

In Ghana, GIS is utilized for cartographic development with the aid of ESRI ARC Info and ARC GIS software. Labels and suitable graphic symbols were designated to the various features for easy categorization, identification and visualization. Facilities such as roads were also categorized. A amalgamated digital holiday map was thus produced.

With the digital traveler map a holiday can clock on a particular location and that particular point will show the details of that location. Even the length measurement, other suitable attractive places are available in that digital vacationer map.

Use of GIS technology for tourism planning offers a group of advantages in data paperwork and control that is found in Ghana-

Thematic cartography can be produced in a fast and inexpensive way.

Maps are stated in variable scales matching to different types of users.

Information can be up to date fast and easily.

To make applications with basic information and produce new information through variable mixture is faster and cheaper that crossing data in manual way.

They can shows ends up with cartographic, statistical, or stand form.

Errors can be corrected dinamically, keeping enough time and materials that they would cost if corrections need to be done on printed maps or desks.

Cartography can be presented better and much more accuracy.

Information can be integrated easily, through automated connection between different database that details the same geographic space relating different themes.

In Turkey:

The Tourism Information and Promotion System (TIPS) was developed in Turkey based on a GIS application. The three pursuing entities may use the TIPS. They are-

Persons on any group of individuals going to Turkey

All travel agents


Tour operators

In this technique, 'Digital Holiday Information Loan company' and an in depth map established displaying all major, extra streets, and other highways that provide access to major historical and natural sites, politics boundaries, all locations, significant settlements, historical and archaeological sites, National Parks, spas, travel and leisure centres (sea sports, winter sports, etc. ), jacks of access, and physical limitations such as sea, lake, and river as separate layers.

With the ARC View Network analyst query and display the shortest distance and travel time between the specified source and destination factors are determined as all the street segments receive distances in mls and kilometres, with highway quality and level of service.

For example, a traveler who would like to go to Ephesus from Istanbul will enter in the names of the two locations, either as a text or by clicking on the map, and the shortest and safest option will be viewed on the display. Also, other areas appealing and service areas along that road will be shown, showing more alternatives for stopovers. It is also planned to get into the names, addresses and mobile phone amounts of the mentor services, airways, and railways( Adil, A. et. al. ).

Site ideas of important historic, natural sites, street maps of major places are ready in a digital format providing maps displaying pavements, location of museums, hotels, restaurants, convention centers, nursing homes, train stations, metro stations, which allow address matching and network research.

ArcView GIS Network Analyst extension gives an chance to put together a full, complete picture of the highways in conditions of distance, time, shortest distance, cost, proximity to certain areas/details, road conditions, level of service, travel constraints, etc. ArcView GIS offers a alternative view of tiers, full information about the country, and usage of wide variety of hotlinks such as content material, image, audio, etc. ( Adil, A. et. al. ).

In Zimbabwe:

In Zimbabwe, GIS has been i did so general market trends for travel and leisure. Considering travel and leisure as a business this research has been carried out. It was tried to discover the following queries using GIS in the tourism sector of Zimbabwe-

_ Where customers are located

_ The potential turnover of the business

_ Where can further develop and how

For market progress and business development, it is necessary to know the positioning of the existing customers, the start point of the business enterprise and particularly which side is perfect shape for further development at that particular time.

In Zulia point out, Venezuela:

The Travel and leisure Planning Geographic Information System (SIGTUR, abbreviation in Spanish) was set up in 1997 by the six professors of the University of Zulia predicated on GIS.

SIGTUR use Esri ArcView GIS with Network Analyst expansion and other with 3dAnalyst expansion, to create complex thematic maps and on the other hand Esri ArcExplorer is employed to support to consulting urban research activities. SIGTUR is dependant on three kind of process, incorporating automated directions and know-how operators knowledge (www. proceedings. esri. com):

1. Documentation. This process feeds GIS system with visual and attributive information.

Recolection, by in-site subscription, telephonic surveys and institutional information.

Systematization, buying information according subsystem variables.

Transcription, digitizing.

2. Examination. It use GIS capacities to compute connection phenomena between urban variables.

Concentration, making use of statistical research to count amount of systems per vicinity or metropolitan area.

Proximity, using buffers to assess influence areas from punctual, lineal or polygonal bringing in sites.

Accessibility, using network analyst to determinate best routes to interesting sites.

3. Results. It search the delimitation and certification of potential tourism sites.

Direct last products-

Thematic maps by aspect, by display or ready-to-print

Database reviews, by search criteria or inventory outputs

Indirect sub-products

Digital maps, useful as consumables for another software.

From all these examples, request of GIS in travel and leisure can't be understand fully. There are many other ways of making use of GIS in travel and leisure sectors in many ways. If it's chalked out the use of GIS in tourism the following issues are found. Data entry, storage area and manipulation, Map production, Databases management, Data queries and searches, Spatial research, Spatial modeling, Decision support, Location, Condition, Routing, Identify most suitable locations for development, Measuring tourism impacts at the various parts, Visitor management/moves, Analyze human relationships, Assess potential impacts of travel and leisure development etc.


Tourism locations are usually characterized by three different landscape features: factors, lines, and polygons. Point features are individual places of interest, for example, a feature in a park, or a ancient site along the highway. Coastal beaches and resorts often follow a linear design, while big theme parks or natural parks are characteristics of your polygon feature. These locational qualities are crucial to a geographic information system. It really is obvious that GIS has great potential for software in travel and leisure.

GIS has been applied in many disciplines including geography, forestry, urban planning, and environmental studies. Similarly, tourism is a topic related to geographers, economists, business, environmentalists, planners, anthropologists, and archaeologists. For this the potential for GIS applications in tourism is significant. Its used in environmental planning is swiftly increasing. Tourism is an activity highly reliant on environmental resources. Now eco-tourism is becoming more popular rather than traditional tourism. On the other hand, the effectiveness of travel and leisure planning can be improved by GIS applications. In order whole it can be said that GIS is a useful and reliable tool for ecological tourism development as well as for travel and leisure research as well.

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