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Analysis OF THIS Travel and leisure Industry In Pakistan


Pakistan is a multilingual country with more than sixty languages being spoken. English is the state terms of Pakistan and found in official business, administration, and legal deals, ] while Urdu is the national language.

Pakistan is an excellent place for travel and leisure as it gets the most appealing and breathtaking views of mountains, plateaus and deserts. It gets the high potential to attract a big number of international tourists, along get back, Pakistan Tourism Development Firm (PTDC) had set up 27 motels and 3 restaurants for the convienience of these foreign tourists, PTDC need to intensify their marketing potential in order to attract travelers from countries like, China, Middle East Korea, Japan, and many other countries. Moreover Pakistan federal need to take certain actions, in order to promote and acknowledge Travel and leisure in Pakistan, as doing this can not only benefit us financially but will also bring unity, compatibility and tranquility among nations. Moreover government also need to encourage private sector to develop tourism-friendly environment which will bring about financial stability.

Source: PTDC web page on mountaineering, http://www. tourism. gov. pk/mountain. html

Research methodology:

Most of the info obtained for this research should come secondary sources including reserve, internet, magazine etc but to raise the exactness of information I'll conduct key research to validate my results from supplementary data.

Primary research because of this project was conducted by way of a telephonic interview with individuals who are effect by the travellers. I have taken an example size of 30 people who participate in different places but have one thing in common and that is they have involvement in tourism in Pakistan.

The sample determined [people who are either potential customer for tourism in Pakistan ir those who participate in promote tourism in Pakistan together with those who earn their living by providing service to foreign tourist.

Following will be the few questions which I have ask to these folks in order to assemble the info for my research.

How are conditions in Pakistan for overseas tourists

Do Pakistan offers enough place for international tourist to visit.

How is security situation over the country

What place might you suggest to overseas visitor to visit

Do administration of Pakistan taking enough steps to market tourism

Do folks of Pakistan welcome visitor in their country

In respond to first question 70% of folks interviewed responded that conditions in Pakistan are sufficient to tourist. The problem include security situation but likewise incorporate infrastructure street network and other conditions while the raining 30% were quall split for example 15% said conational Pakistan aren't favourable for international tourist while left over 15% said these were not necessarily sure.

Out of the full total sample I have picked 90% people do assume that Pakistan has enough place for many traveler to see and therefore experienced the other issue such security etc deal with Pakistan has much to offer foreign vacationer while 10% people were uncertain if Pakistan possessed enough place to offer to foreign tourist.

In respond to question of security conditions most people who had been outside the Pakistan believe that Pakistan is not so secure country for foreign tourist and this accounted for the 80% of these while remaining 20% whom majority were Pakistanis in United Kingdom assume that Pakistan is though affected by terrorism and other concern but still security conditions in the country are reasonable enough for the foreign tourist. While left over people who were inside the country so when whether foreign vacationer should Pakistan without risking their security have replied positively.

When I ask on few places that folks know should be interesting for holiday many people replied by directing out historical place such Taxila, Mohn Jo daro to sea beeches of Karachi and beautiful natural devote Gilgit-Bilistan. But regrettably people who were outside the Pakistan weren't really sure the famous places to visit in Pakistan.

In reaction to the question of whether government of Pakistan is promoting tourism in Pakistan whether it's domestic tourism or foreign. Almost 70% of individuals said that government of Pakistan must do more and is not doing enough to promote positive image of the united states. While remaining 30% were not sure about the government action to promote tourism.

When I ask the question whether Pakistani people welcome visitor almost 90% agree that Pakistani people do welcome tourist either they are simply coming from other area of the country or from the other of the world.

Tourism in Pakistan

Due to its diverse culture, people and landscaping, Tourism keeps growing industry in Pakistan, even after regarded as one of the most dangerous country on the planet, According to English Magazine "The Economist". In Pakistan there are quantity of varieties of attraction that runs from the ruins of historical civilization such as Mohenjo-Daro, Harappa and Taxila, to the Himalayan hill-stations that entice those thinking about field and snowboarding. In addition, Pakistan has several mountain peaks of level over 8, 000 metres (26, 250 ft), that appeal to adventurers and mountaineers from throughout the world, especially to K2. Many local and International holidaymakers visit these areas most often in the month starting from April to Sept. Tourism is among the most source of income for residents.

In 2009, Pakistan was positioned 113 out of 130 countries to go to, Based on the World Economic Forum's Travel and Tourism Competitiveness Survey (TTCR). Although scheduled to Political instability, suicide disorders, religious conflict, kidnapping of foreigner and doubt in the country had badly damaged the Travel and leisure throughout the united states, especially NWFP, which happens to be renamed as Pakhtoonkhwa.


Eco travel and leisure:

For decades, Ecotourism is just about the significant part of the tourism business in Pakistan, as they have offered much tremendous experience along with the stunning mountains of NWFP, appealing to number of tourists all over the world for hiking, skating, forest camping, climbing, and checking out the region's natural parks and forests. Pakistan ecotourism destination is unforgettable for individuals who have ever seen it.

http://whc. unesco. org/en/statesparties/pk

Especially, Swat, Huns, Aruba, Abbott bad, Murfree, Narran and Kahn have yet been known as the perfect tourists spot for both summer time and winter weather. The snow-peaked mountains, the natural parks and the animals in the forests offered a thrilling experience specifically for the one who is in search of adventure.

The natural splendor of the mountainous landscapes has attracted number of tourists generating vital jobs for residents in the hospitality-related businesses. Furthermore the Swat valley together - known as the "Switzerland of the East" - has become the centre for 800 hotels. Over 40, 000 local people Pakistan employed immediately in hospitality.

http://whc. unesco. org/en/statesparties/pk

Impact of war on travel and leisure in Pakistan:

Over days gone by 10 years, and especially since 2007, the fast spread of terrorism never have only created doubt in the united states but also smashed the major sector of overall economy that causes unemployment, Suicide bombing is becoming common in all over likewise, in retailers, markets, open public places, business centres and institutes. Conflict and discord is not limited to a particular city. Its result is everywhere, anyone can be victim than it.

Due to battle between armed forces and religious pushes, the NWFP- which is known as 70% of the country's travellers site, and where large numbers of people mixed up in tourism industry are terribly beaten. Continuous warfare and terror has weaken both economy and defence of the region.

http://www. carnegieendowment. org/files/tellis_pakistan_final. pdf

Due to most severe security situation and many of the popular location are converted into war zones, scarcely few travellers now visit Pakistan. Although after 9/11 episode in USA, there is a slow decline of holidaymakers in Pakistan but the recent military procedures and suicide disorders have been the last nail in the smashing of tourism industry.

Since the initiation of the major spiritual and armed forces offensive, the earning that originates from travel and leisure has been declining considerably. From Rs 16 billion in 2007, revenues halved in 2008, with a further major fall in 2009 2009. The industry is currently facing a $50 million gross annual loss as a result of the armed service operations.

The hospitality business possessed experienced a major semester of 40% in room occupancy countrywide. Furthermore in NWFP, the insurgency has brought on the shutdown of traveler industry. From the last three years the hotels have been shut while the industry has lost of Rs 600 billion. Additionally the transport industry is also going right through tough times. Because of huge job deficits in tourism and other related industry, majority of the people have migrated to other locations in the search of occupation.

Moreover the revenue that was generated from tourism has been declined by 11. 8% in 2008, while 12% in '09 2009. The average family involved with tourism business used to earn around 40, 000 per oral cavity and soon after battle their earning has dropped to 5000/ month.

With more than 25, 000 people killed and greater than a million displaced in the past year, designed hotel jobs have been put on hold. The number of hill climbers and overseas trekkers has already reached zero. Barbarism and bloodshed now run rampant in places which once offered tranquility and tranquillity. No-one would dream of visiting these places for pleasure now.

http://www. carnegieendowment. org/files/tellis_pakistan_final. pdf

Moreover increasing the crises confronted by these shattered travel and leisure industry, the federal government budget has also been cut by 36 percent for 2010-2011 comparatively with the prior year. The only real project this year will be to reconstruction and reconstruction of existing properties. There's no scheme introduced in order to help conquer terrorism.

With the Pakistani politics leadership seems to unaware of the real potential of industry, that show little or no potential client in the returning years of travel and leisure attaining momentum that this lost. With the complete industry sitting on the boundary of collapse the near future looks bare for Pakistan most spectacularly beautiful locations.

http://www. carnegieendowment. org/files/tellis_pakistan_final. pdf

Pakistan strategy to control extremism:

In the eighth season of the global warfare on terror, the international community has became aware that it's a battle of ideas that cannot be won through power. Eventually Pakistan perceives that countries today have adopted unique strategies towards deradicalization in line with the requirements of these cultural, political situation, and sociable specification. The aim of these rehearsing deradicalization programs in Midsection East and South East Asia, at a collective level, is to change the worldview of the afflicted persons. Private areas or at some places government and private areas together adopted the strategy of 'treatment and re-education of the detainees'.

The reason behind the failing of conflict on terror on both attributes of Pak-Afghan boundary in addition has some structural triggers such as refusal of Taliban from Afghan federal, public understanding of Pakistan's regulations as a key US ally, use of make as important option, continuing US drone problems, denial of any pain relief and transitional justice to the victims of military procedure, issue of Afghan refugees, and insufficient trust between US, Pakistan and Afghanistan.

There is a strong tie between lack of real human security and terrorism. Surge in extremism can lead to individuals insecurity and vice versa. Since self-reliance, federal of particular southern Asian states havent been providing their people who have minimum security. Government authorities and ruling classes, rather than focusing on interacting with the issues of human survival and development, embarked upon perpetuating their poPakistanr and influence. Subsequently, no Southern Asian country has been able to free itself from discriminatory and exploitative insurance policies, which led to increased insecurity and the rising range of communal and terrorist outfits. Even after the challenge these outfits have made, no serious action has been taken by the government or civil modern culture in order to diminish rise in extremist craze at the original stage. Every one of the regional areas are facing the menace of extremism and terrorism in one or other form.

http://www. rferl. org/content/Analyst_Defeating_Extremism_In_Pakistan_Requires_Regional_Strategy/1368724. html

Currently south Asian region are facing serious security danger which is due to increment of terrorism and extremism. There are many factors that contain led towards this situation.

The politics of assault and extremism in South Asia is mainly the result of faulty national insurance policies and interference of external capabilities. The region's great potential is hostage to unresolved inter-state and intra-state conflicts. In the majority of the states, the government authorities (either democratic or military services) have failed in providing good governance and handling cultural problems such as unemployment, sociable injustice, and poverty. The political culture in these says was struggling to meet up with the imperatives of globalization. In addition, instead of promoting unity and integration (both at national and local levels) it led to ethnic solidarities and recognition with faith and culture.

Source : http://www. cssforum. com. pk/general/news-articles/articles/26177-causes-extremism-south-asia-pakistan. html

How tourism situation could improve in Pakistan

The tourism sector is being forgotten by the successive governments and quite tiny amount is allocated in Public Sector Development Program that hardly caters for it requires. At global level, Pakistan is wrongly projected in the mass media and visitors are advised never to visit this south Asian country, which offer four-season tourism opportunities.

Security is just not only the issue that has haunt the terrorism but there's also some other factors involved which add to woes of the multibillion money trade around the world. These factors require like,

Moreover, Insufficient infrastructure, facilities to the holidaymakers, move, discouraging response from officials circles etc are also some of the areas that are need to be improved. `

Until and unless take this (tourism) industry on top priority basis, Pakistan will not view it flourishing. Pakistan also needs to put in maximum resource in our tourism sector.

Pakistan has very diverse and rich culture to provide tourist as well as lots of chance for adventure tourism as the four provinces and three territories of Pakistan are very diverse and so different that it doesn't appear to be to foreign visitor they are in same country with different culture, attractions and different conditions.

Pakistan should increase the image of country by first of bettering security situation in order to convince foreign tourist they are safe in the country because before the incident like kidnapping of American journalist and episode on srilankan team together with bomb blast in big cities of the united states lead to a feeling among the western that Pakistan is not a safe country which is main reason behind declining travel and leisure in the country especially visitor from traditional western countries are hesitant to visit Pakistan because of the dread that country is not secure enough.

Together with these strategy Pakistan need to improve its image by promoting itself on various platforms throughout the world and jointly promoting hospitality industry through giving them incentives, Pakistan can capture significant number of traveler looking for adventurism or natural beauty visit Pakistan and add significant income for the federal government of the united states while providing job to big volume of its human population.

Security situation for tourist in Pakistan:

Pakistan have got lots of places where visitor can visit and these places are safe and secure especially the southern part of Pakistan is very much indeed safe as well as northern areas like gilgit and biltistan which are incredibly beautiful and well received by vacationer that even though when battle on terror occurring bu the tourism in northern areas is increasing and every more and more foreign traveler are browsing these areas. The hill there are extremely clean and beautiful which capture the attention traveler and that s the primary reason many people who visited Pakistan can let you know that how beautiful the area which is though not so promote but well received by people throughout the world.

Source: http://www. eturbonews. com/15162/diversity-adventure-story-and-false-media-news-pakistan

Every year thousands fo folks from the countries such India and china are arriving to see the Pakistan plus they came here andseee the united states hwile goi ng again they told their own families and friends about the united states which is not advised on mass media. every Pakistan receive a grea t range of adventure vacationer who came up here because they believe Pakistan is safe when they returning with positive experience they act as advertisement for the country.

Source: http://www. eturbonews. com/15162/diversity-adventure-story-and-false-media-news-pakistan

The folks of Pakistan are welcoming plus they give value to visitors and greet them, show them local custome anad tribal way to do things which traveler find attractive and interesting.

For the experience holiday especially Pakistan is very good place, as in Pakistan there are huge mountains like the eastern Himalaya and other, these mountain have a level of over 8000 metres and are longest chain of mountain where people can do traffic monitoring, exploration, or anything in this beautiful area.

Source: http://www. eturbonews. com/15162/diversity-adventure-story-and-false-media-news-pakistan

Pakistan is unique ! Located in the heart of the Southern Asian sub-continent, this can be a country with its own record and cultural history, fascinating in its own right. Pakistan was the site for one of the world's first human settlements, the great prehistoric Indus Valley Civilization, the crucible of historic empires, religions and civilizations.

The land of Pakistan ranges from lofty mountains in the north, the Karakoram and the Himalayas, through dissected plateaus to the rich alluvial plains of the Punjab. Then comes after desolate barrenness of Baluchistan and the hot, dried deserts of Sind blending into miles and mls of golden beaches of Makran shoreline. Come and Explore the Treasures of Pakistan with us. A visitor to Pakistan is greater than a holiday - to us he's an honoured guest.

Competitive advantage of Pakistan over other countries:

In order to contend in this environment every country in your competition to catch traveler have to give you competitive advantages which is the things that country can do best. The ownership of competitive edge is alone is not enough but countries like business to communicate it to potential holiday in remaining world. The foundation of competitive is often lay in the resources of the country with excellent important is just how that country use these learning resource to be able to get competitive benefits and also with the actual fact that the source of information which formed the basis of competitive benefits are of sufficient amount and quality. The three major resources for country are financial reference, physical and individuals tool. While these source of information of financial human and other physical are in economics send as land, labour and capital with the basic skills entrepreneurship.

http://www. lonelyplanet. com/pakistan/images/badshahi-mosque-pakistan$24057-10

It's a open up secret that northern areas of the state are very abundant for attracting the tourist where in fact the natural beautify of landscaping using their traditional cultural history have made a heaven for eco traveler especially. But regrettably those northern areas of the country are not perfectly developed and considered by administration and they are not very well guarded and their natural splendor with their particular cultural heritage couldn't effectively conserved by federal government of Pakistan till today.

Though when contemplating adventure tourism we think about Nepal and other countries found in the spot but Pakistan has enough to offer in adventure travel and leisure such as five out of fourteen mountain peaks of K2 are located in the Pakistan where there height reach to just as much high as 8000 meter and together with this a few of the most significant glaciers are situated within the place of gilgit-bilistan as they are largest glaciers beyond your polar region.

http://en. wikipedia. org/wiki/Gilgit-Baltistan

Mohenjo-Daro was a city positioned in the south of Modern Pakistan in the Sind Province, on the right loan provider of the Indus River. It had been built between four and five thousand years ago, and lasted until 3, 700 BP. It was area of the Harrapan Civilization, and the location had at least 35, 000 residents. Mohenjo-Daro means "mound of the dead". The town was around one square mile in size. In 1922-1927 large size excavations at Mohenjo-daro Pakistanre completed by R. D. Banarjee and continuing by M. S. Vats and K. N. Dikshit under the route of Sir John Marshall. E. J. H. MacKay completed further excavations from 1927 to1931. Sir Mortimer Wheeler made small excavations in1950.

http://whc. unesco. org/en/statesparties/pk

In Balochistan there are numerous caves for cavers and travelers to go to especially the Juniper Shaft Cave, the Murghagull Gharra cave, Mughall saa cave, and Pakistan's effortlessly decorated cave, the Mango her Cave. Pakistan is an associate country of the Union International de Splologie (UIS).

The northern parts of Pakistan are home to many historical fortresses, toPakistanrs and other architecture including the Huns and Chitral valleys, the second option being home to the Kalash, a tiny pre-Islamic Animist community. [Punjab is also the website of Alexander's struggle on the Jhelum River. The historic city of Lahore is considered Pakistan's cultural centre and has many examples of Mughal architecture including the Badshahi Masjid, Shalimar Gardens, Tomb of Jahangir and the Lahore Fort. The Pakistan Travel and leisure Development Corporation (PTDC) also helps promote travel and leisure in the country. HoPakistanver, tourism is still limited due to insufficient proper infrastructure and the worsening security situation in the united states. The recent militancy in Pakistan's scenic sites, including Swat in Khyber Parkton Kawa province, have dealt a massive blow to the tourism industry. Many of the troubles in these tourist destinations are also blamed on the frail travel network, travel and leisure regulatory platform, and low prioritization of the tourism industry by the federal government, low efficiency of marketing and a constricted tourism belief. After these areas Pakistanre being cleared off the militant groupings in later 2009, the government, with financial support from the USAID, began a marketing campaign to reintroduce travel and leisure in Swat valley. Pakistan receives 500, 000 travelers yearly, with almost half of these heading to north Pakistan

http://whc. unesco. org/en/statesparties/pk

Strategies to boost travel and leisure in Pakistan:

1. Safety

2. Crisis evacuations

3. Easy bookings of hotels and resorts, coach and air services, cabs etc.

Tourism is, in the current period, one of the areas that can offer regional and country, a profitable and monetary development. Natural and anthropogenic potential which Romania has is necessary to be properly exploited, providing advertising and development of investment programs, able to attract a large number of tourists. The task is presenting some specific mountain tourism development through investment programs focused on strategic quality travel and leisure services and protect the environment.

Airports are the gateway to the united states. Facilities and managing provided at the

International international airports from a sustained impression on the foreign tourist. Our international airports suffer from lots of drawbacks despite the vast improvements performed lately.

Sufficient attention is not paid to the regular training and education of employees involved in handling immigration, security and health bank checks. Employees at the airports would be prompted to learn at least one spanish. Suitable financial motivation will be provided for this function. Facilitation counters found in the immigration area will be manned by the non-public of PTDC. Certified representatives of acknowledged travel businesses would get identity credit cards valid up to air travel and immigration counters.

Baggage handling and clearance system should be upgraded.

The tour providers will arrange insurance cover for the traveler groups treated by them. The existing requirement of law enforcement officials registration and restriction of movements of foreigners would be removed except where specifically required under security considerations. Most tourists going to Pakistan require visas, which can be issued by Pakistani Embassies or High Commissions in other countries. While execution is adequate, visas are an irritant to travel and leisure and increase the expense of any occasion. Visas for nationals from some neighbouring claims include considerable limitations, which puts significant limitations on the development of regional travel and leisure.

However, as a part of its plan to facilitate tourism, the government has eased constraints on visas.

Source : http://www. tourism. gov. pk/travel_guide. html

The Pakistan Travel and leisure Development Corporation preserves 21 Visitor Information

Centres at various sites across the country; in addition, there are information offices

Operated by provincial tourism authorities. However, the standard of service offered invariable and a rationalization of most centres is necessary, with staff training in foreign languages and customer relations. High-tech Visitor Information Centres of the kind offered by Karachi International Airport, with e-mail, fax, and website facilities need to be proven at the other major international airports and city centres.

A website of 1500 webpages displaying Pakistanis scenic tourist sites and ethnic heritage has recently been launched that may greatly enhance recognition both nationally and internationally.

Source : http://www. tourism. gov. pk/travel_guide. html

There are about 41 tour operators in Pakistan offering destination

Management services for local and foreign travelers. As their services are critical to the development of international tourism, they have to be treated as female sub-sector and recognized accordingly.

Several regions of regulation impact adversely on tourism, including the forbidden

Photography of bridges and international airports, and restricted zones where trekkers require special agreement to type in. These constrained areas could be limited and perhaps renamed permit zones. Tribal market leaders may be engaged in the development of travel and leisure activities in their areas.

Although Pakistan owns world-class places of interest, the international tourist

Potential of areas like the Swat Valley has been considerably reduced because of the lack of planning polices, over-development and environmental degradation. Because of lack of co-ordination between your tourism industry and regulators responsible for natural, historical or religious sites, the tourism potential of such sites is not fully realized.

Source : http://www. tourism. gov. pk/travel_guide. html


It's really the only industry, which needed more and more exploration' (Zamar Sheikh)

Pakistan is a significant tourist attraction since it is blessed with natural splendor and

Historical places that can deliver huge foreign exchange if properly and methodically

Exploited. Travel and leisure could become forex making industry for the united states.

Though Pakistan, has recently taken initiative but still there is dire need of tireless attempts to exploit this sector and also to add more proportions to appeal to the tourists.

No proper attention was paid to funnel the God gifted possibility to earn much more and

More foreign travellers and foreign exchange which would start new vistas of

Employment in the travel and leisure sector. Furthermore the tourists may find and explore the marketplace of their interest in Pakistan.

Involvement of private sector was important to give boost to tourism. Private sector

Should get not only tax exemption nonetheless they also should discover vast

Opportunities to get and they must be facilitated also in conditions of money; a network of five actors hotels and motels should be built at all travellers' spots and tourist

Operators may be provided necessary facilities, which on the main one palm helped reduce unemployment while on the other harness foreign exchange.

Private sector should take initiative to build up and exploit all vacationer attraction and

Historical location in the province, which inturn, has suffered due to negative

Concept about its legislations and order.

Good hotel industry acceptable to the international expectations would give raise to the

Tourist industry, which has suffered because of a variety of reasons and one of these, was insufficient proper accommodation for local as well as international tourists. At the moment there are about 4000 to 4500 rooms available in 5 star hotels throughout Pakistan, which were insufficient to the demand.

There are problems n Pakistan which prevent this country from appealing to its due show of international tourist and for that reason to get the tourist also to boost economy the federal government of Pakistan have to take serious strategy to prevent risk of security to tourist alongside one another Pakistan need to market itself as tourist destination at international forums but these both measure are similarly important.

The most important aspect security matter of tourist and therefore without taking proper measures to avoid security threat of security. the government of Pakistan should be mindful and careful when people visit this country and must show them how humble and welcoming they are simply and exactly how interested people in Pakistan are to greet the foreign tourist as well as local vacationer as well. Pakistan has truly potential for being truly a hot tourist area in region specifically for adventure tourism and eco travel and leisure its potential is not unseen but need of the hour is promote itself and to decrease the concerns vacationers.

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