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Analysis of music industry and EMI music

Emi Music is one of the most significant and trusted sound tracking studios in the word. In general, this is actually the synonym of reliable cooperation, high quality services and trust of the clients, hence, the trustworthiness of the business is high enough. The purpose of the paper is to investigate the competitive environment as well as the financial performance of the business. (Vittes, 2009)

Competitive Environment

EMI is regarded as the third greatest sound recording studio room on the globe after Universal GROUP and Sony Music Entertainment. EMI markets its production in 50 expresses of the world, and the business owns the privileges for more than 1 million music compositions. The key competitors of the business on the United kingdom sound saving market are Modern World Information, Rockfield Studios, and Yellow Shark Studio. (Samuels, 2008)

Corporate Strategy

The strategy of the business presupposes providing high quality audio documenting services for music artists and singers. This involves offering them musical musical instruments, sound tracking and sound processing equipment. The music should be provided to consumers in any form, anytime and in virtually any place. The current changes in the business are closely associated with the new practice of music retail - digital and mobile content promotion, as the sales of this type of data have increased essentially for the recent couple of years. Additionally, relative to NPD Group marketing studies, the sales of internet sold music will equal Compact disc sales quantities by the end of 2010. (Galo, 2010)

Financial Performance

Financial survey of EMI for last 5 years shows a very positive structure and significant above average performance. Continuous revenue generation and high dependence on fixed asset actually gave the company a very good operating revenue.

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Though EMI has suprisingly low fixed assets due to the industy framework but their net worth is very high as they received very well respected non tangible belongings such nearly as good will, supported by previously owned record product labels.

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If we take a look in profit margin ratio, we can see a stable proportion shape till 2007, but on 2007 it got negative physique in on net profit after taxes anticipated to acquisition by Terra Firma, eventually triggering a chain event of offering off belongings and restructuring unhappiness. On 2007 they also had to incur significant upsurge in differed tax as well as current taxes. This evidently backs-up the new composition put in place by the new management.

Now if you look into a gross income ratio we can see the margin is very consistent over previous 5 years and kept an average of 15%. This means the Director actually place a standard and maintained it perfectly. This shows they may have a technique of a eye catchy steady company for buyers.

On net property start we can easily see it experienced a decrease from 2006 to 2009 but actually found on 2010. The music industry observed a decrease on their sales because of decrease of traditional market and retail environment combined with the issue of privateness as well as companies structure and competitive environment. The same factors also affected ROTA which also observed a declining style after 2006. But also for both ROTA and Asset turnover percentage, the marginal increase on 2010 is principally due to interest rate swap and Lender term loans. Precisely the same factors may also have influenced the same impression on liquidity percentage as well as current ratio.

The liquidity percentage also shows a very constant approach by the directors to keep the company more lucrative so you can get future funding and also obtaining a positive view from investors.

When it comes interest cover proportion EMI acquired a decline from 2006 to 2007, and taken care of a very constant interest payable percentage. But on 2010 the interest cover percentage jumped to 29. 94% due mainly to decrease in interest repayment, backed up by permanent arrears and restructuring of personal debt policy. This could be added from international operation and high degree of dependence on predetermined asset.

ROCE further backs up the new management strategy and hands on methodology on company profile to the public, which shows an over-all confidence to the general public on its asset utilizing capabilities. It also tells us that after 2007 the business actually puts on more efficient operation and began utilizing its capitals on a far more rehearsed manner, though it had an significant street to redemption on 2007 credited to massive restructuring and management change.

Economic indications

The degree of inflation will impact EMI's business planning. In case the inflation level goes up then EMI must review their strategy and how they will continue steadily to get consumers to buy into a market where prices are rising, as well as keeping the artists for labels that they have.

Business performance of the company has worsened over the latest five years, but actually picking right up the tempo on first quarter of 2010. Additionally, it may relate with the interest rate increase as well as lowering inflation. As the economies of the world discovering positive sign after the recession, consumer self-assurance is rising. We are able to even see this also results UK economic indicators such as personal throw-away income. Business investment is also increasing though there are small increases on magnitude of restrictions.


So the overall performance of EMI is in fact foreseeing a confident development and market assurance which in conditions of more earnings generation opportunity. Alternatively, the new financial management has to play its role to recreate the self confidence that the company once appreciated.


PESTEL Analysis


1. Taxation

The most important factor could be taxation for politics which is handled by government, it'll result music industry's incomes, as well as consumer choices as a lot more the VAT on music the greater the price tag on music.

2. Public expenses controls

When People's costs being manipulated which lead t o Compact disc sales decline, and it'll affect the whole music industry revenue at the same time.

3. Government stability

Government stableness is positive to music industry, as for any business it'll harm the full total business technique and policies, if there is no stable platform for business.


1. Interest and inflation rates

Inflation can affect consumer spending, though based on demographic but it addittionally can influence increased performance to music industry if geared to specifically to the era who gained from change appealing and inflation rates

2. Consumer confidence

If the consumer's self-assurance is high it means they are ready to buy and also make lot of acquisitions. Music is always one of things that they'll keep amongst their first top priority list to the spending.

3. Economic growth prospects

When the country's market increases, the whole business environment expands as a whole. So more choice of suppliers as well as increased consumer bottom.

4. The business enterprise cycle

The maturity if the industry has a significant effect on competition as well as profit and cost.


1. Beliefs in society

The different culture can enjoy different music, therefore the musical industry should change their music style by different ideals in population.

2. Changing lifestyles

The most dramatic recent change in 'buying tendencies' has been found to be among the younger generation. There is also the issue of increasing alternative goods from different companies, such as video games and Disc that compete keenly against the music industry all together.


1. New product potential

New product has potential, creating new competition, also new way of reaching customers and providing product

2. Changing technology

The future of the music industry is unclear as new technology is changing how consumers seek out and obtain new and old favorite music. As old ways of music exploitation end up being increasingly inadequate, major entertainment companies are changing their platform for finding, growing, and finally selling musicians and artists (Walaika, 2007).

3. Rate of technology transfer

The music industry has been seriously influenced by digital music sharing websites, such as Napster and Baidu. Compact disc sales have gone down as a result of the. New technology, such as Mp3 players have been launched to substitute for CD players, which can be smaller and more convenient to carry. You can buy music off of the internet by purchasing using credit cards with the instant capacity to download the music.


1. Energy supplies

we could use natural source of information to make different styles for music features and brands so that music industry can produce Compact disc or Movie with high quality material. Energy consumption for your music experience is an environmental issue, so how much carbon footprint is developed by this can be an going matter for the industry.


Company Law

Copyright protection regulations are paramount in this industry. Copying, making adaptations, general population performing, general population issuing (copies of) and broadcasting (Chalmers, 2007) are unlawful unless who owns the copyright has given agreement for just about any of the specific activities to be achieved. A copyright normally will last for 50 years.


Thing which may change

Frequency in

how this will change (1-5)

Impact positive or negative


Impact by dynamics (ie is the significance/importance of the implication ( ˜ " ')

Importance or Impact/Relevance


high, high, medium, low,

Very low

Which area of an organizations financing is it likely to influence (B/S, P/L, C/F)



Environmental legislation

Public expenses controls

Government stability


Interest and inflation rate

Consumer confidence

The business cycle

Economic development prospects

Disposable incomes

Labour costs



Values in society

Chnging lifestyles

Changes in

consumer preferences and preferences

Levels of education


New product probable, creating new competition

New discoveries

Rates of federal government and industry expenditure on research and development

Changing marketing communications technology

Rate of technology transfer


Energy supplies


Company Law

Business regulation


SWOT evaluation was devised by Albert Humphrey. It evaluates the Talents, Weaknesses, Opportunities, and Danger in order to pursuit a given objective. As the objective for this case is to broaden the digital music market in UK; therefore, the evaluation will focus on the Advantages and Weaknesses of EMI as well as will determine its ability to embark upon the Opportunities and Hazards generated by the marketplace.


Strong global presence

- EMI Categories are strong global presence as they stand in an internationally market which addresses almost 50 countries. The major markets are in THE UNITED STATES, European countries, Latin America, UK and Ireland, Australia, Japan and Asia.

World largest indie music company

- EMI is the entire world largest independent music company. Its market show is 12. 6% in 2002. Together with the large size, the company can get many benefits such as cost decrease from economic of scale. Furthermore, it can catch the attention of the potential staff and artist to the company which have a strong position for future years.

Financial Performance

- The reorganization of EMI Record Music Section could improve the operating profit as sales in fiscal 2003 was lower from 2002 but the company increased in operating income about 33. 1% compare to 2002.

World class musician roster

- There are over 1300 music artists over a roster such as David Bowie, The Beatles, Norah Jones, Queen, Robbie William etc. and release more than 1000 albums each year.


- The online catalogue of download is not raise customer understanding as it should be.

- It isn't popular as a top digital music download site e. g. iTunes, Napster, Amazon MP3.

- The purchase price is higher than the market innovator in digital music downloads.

- The company doesn't have a multinational and a larger corporation burning as EMI is the top five self-employed music company. It has to produce its own resources.


Joint Project / collaboration

- In a joint task for shared gain, EMI has a joint venture strategy with a large company such as Apple Computer (iTunes) and Yahoo. This can be the big chance for EMI in a recent merger halted.

Internet sales

- Internet builds the fastest mass media development in music syndication. The downloading trends continue growing. Apple (iTunes)'s success has show that the internet channel is possible to sell download music. There are always a huge number of customers inclined to pay rather than download for free music. It is the opportunity for EMI to type in to internet route to be able to increase market talk about.

More Open up M&A regulatory

- The liberalization of M&A in music industry escalates the possibility to EMI Group to attain or join with the other music company. It could increase EMI market talk about and resources in order to contend with others in the industry.

Focus on market where it offers a strong market talk about and growth

- The top opportunity for EMI may be in the strong talk about market such as UK & Ireland somewhat than in the US which is the largest market for documented music anticipated to EMI has the situation to gain a market share in the top market. To focus on the market, it can generate more earnings and strong position. EMI also offers to target more on the new growing market such as Japan and Asia region.

Provide the new route to aid technology

- Folks use cell phones to be their entertainment more and more. Listen to music on the run be used as their means but there are no site online to provide tracks with sound quality to support each style of mobile.


Poor economics condition and exchange rate fluctuation

- EMI is the global company. It can be impacted by poor economics condition and exchange rate fluctuation. These hazards can affect to company's earnings and earnings.

Aggressive Competition

- It really is high competitive situation in registered music industry which dominated by five larger companies; Universal GROUP, Sony Music Entertainment, Warner GROUP, BMG Entertainment and EMI Group. EMI must aware of extreme competition and built the best strategy to make competitive advantages.

Impact of piracy (Compact disk burning up and mass downloading)

Porter's Five Forces

Five forces construction which provided by Michael Porter (1979), is beneficial to analysis industry and develop business strategy. It's the tool to analyse the competitive intensity. Caused by that, marketers can identify the key and the elegance of industry in conditions of profitability of operations. The Porter's five make analysis factors are considered under micro environment which determine the company's capacity to provide customers effectively and efficiently. The followings are visual display of the Porter's five forces.

Bargaining power of Suppliers:

Music designer for artists and internet services providers including website management companies will be the suppliers for EMI. For signing of Artists circumstance, the bargaining power can be high as it's very difficult to market for a record label. On the other hand, Web developer case, the bargaining ability can be low as your competition in the market is growing promptly.

Bargaining electric power of Customers:

The bargaining electric power of customers is getting higher because of the fact that competition and online piracy is increasing. To handle this force, the company has to use deals such as discounts and draws in order to appeal to customers.

Threat of New Entrants:

Amid the digital music market period, the threat of new entrants always remains at a high level. To consider the access into the digital music market of the high ranking online brands such as Amazon and eBay with the reputable brands such as Walmart, the competitive field is more and more being threatened.

Threat of Substitutes:

The replacement for music industry is pirated music which offer free of charge music. Due to the fact that the decision of a person to purchase and also to download music is left over; the risk of substitutes is high.

Industry Rivalry:

It is high competitive in digital music industry as there are a large numbers of competition such as Napster, iTunes, AmazonMP3, HMV, Zune, etc. Each player in the market tries to appeal to customers by offering various promotions; therefore, there may be high risk for EMI.

After using the five pushes analysis for EMI, it discovered that the ability to generate high earnings in the digital music industry is difficult. Alternatively, there is the probability to permeate the marketplace by lower margins in order to generate scale based gains.

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