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Analysis of Management and Control in Barclays Bank

Barclays Bank has an extensive occurrence in Europe, america, Africa and Asia, providing a wide range of services for both individuals and businesses. Barclays has a long history that expands over three hundred years, and from its central office in London, it oversees businesses that stretch to fifty countries and more than 155, 000 employees.

Barclays Standard bank lends, invests and moves money for more than 48 million people all over the world.

The earliest origins of Barclays go back to 1690, when Thomas Gould and John Freame started out functioning as Goldsmith Bankers in central London. Seventy years later, Goldsmith Bankers migrated into a huge bank house, and consequently signed up with up with nineteen other private banking concerns under the name Barclays and Company Small, which provided the lender with a combo of 182 branches as well as deposits amounting a massive Ј26 million. At this time with time, Barclays and Company was well connected to the city through family and religious links; hence Barclays and Company was categorised as the Quaker Bank.

At the flip of the twentieth century, the Barclays and Company started expanding rapidly, taking over notable banks including the Bolithos Standard bank in the The west of England and the United Counties Bank or investment company in the Midlands. By 1918, Barclays and Company acquired combined with London Standard bank South Western Bank or investment company and Provincial Standard bank to become one of the UK's five biggest lenders.

By 1925 Barclays possessed turn into a truly international organisation with the merger of the Colonial Bank, the Anglo Egyptian Loan company and the Country wide Bank of South Africa. This resulted in a great deal of business through the center East, Africa, and the Western Indies.

Barclays Bank has always been an ground breaking company. In 1966 Barclays became the first loan provider to provide a UK Visa or mastercard. The following year it was the first loan company on the globe to offer cash machines to its customers and by 1972, it had become the first standard bank to try Tv set advertising. Barclays Loan company became the first UK loan provider to have stocks detailed on the Tokyo and NY Stock Exchanges in the later twentieth century, and therefore it relocated into a higher paced exchange whereby in 2006 a full 50% of its earnings were being made beyond the UK.

Recent developments

Reuters later reported that the British isles federal would inject Ј40 billion ($69 billion) into three banking companies including Barclays, which can seek over Ј7 billion. Barclays later established that it rejected the Government's offer and would instead increase Ј6. 5 billion of new capital (Ј2 billion by cancellation of dividend and Ј4. 5 billion from private buyers).

In January 2009 the press reported that further capital may be required and that while the government might be prepared to fund this, it can be unable to achieve this task because the prior capital investment from the Qatari status was subject to a proviso that no alternative party might devote further money with no Qataris receiving payment at the worthiness the shares possessed commanded in Oct 2008.

In March 2009 it was reported that in 2008, Barclays received vast amounts of us dollars from its insurance arrangements with AIG, including $8. 5bn from money provided by america to bail out AIG. On 12 June 2009, Barclays sold its Global Shareholders unit, which includes its exchange bought and sold fund business, iShares, to BlackRock for $13. 5bn. Standard Life sold Standard Life Bank plc to Barclays plc in Oct 2009. The deal completed on 1 January 2010. On 11 November 2009, Barclays and First Data, a worldwide technology service provider of information business, have moved into into a arrangement regarding to which Barclays will migrate a range of greeting card portfolios to First Data's issuing and consumer fund platform. On February 13, 2010 Barclays announced it could pay more than Ј2 billion in bonus products.


Leadership is all about harnessing people vitality for the attainment of an desired goal and thus the concept of leadership cannot be limited to the Organizational framework. It pervades through all realms of world, whether it be in politics, religion or the corporate world.


We can identify leadership as:

"The activity of influencing visitors to strive willingly for group aims. "George R. Terry.

"It really is interpersonal affect exercised in a situation and directed through the communication process into the attainment of particular goals. " - Robert Tannenbaum.

"Authority is influencing people to follow in the achievement of the common goal" - Koontz O'Donnell.

"Control is the procedure whereby one individual affects other group participants to the attainment of described group or organizational goals. " - Baron & Greenberg

The above meanings as is evident all pertain to the American views. This is because authority as a formalized field of analysis and evaluation with a structured syllabus hasn't yet been proven in India as it is in the Western world.



Great Man ideas assume that the capability for command is inherent - that great market leaders are born not made. These theories often portray great market leaders as heroic, mythic and destined to go up to leadership when needed. The term "Great Man" was used because, at the time, leadership was considered generally as a male quality, especially in terms of military management.


Similar in a few ways to "Great Man" theories, characteristic theory assumes that folks inherit certain attributes and traits that produce them better suitable for leadership. Trait ideas often identify particular personality or behavioral characteristics shared by leaders. But if particular traits are key features of leadership, how do we describe people who possess those attributes but aren't leaders? This question is one of the down sides in using trait theories to clarify leadership. Several analysts have shown that such characteristics of management do not necessarily ensure successful leadership nevertheless they do place the possessor in higher esteem. It is also seen that barely10% of the posted qualities in over 100 such analysts came out in 5 or more study. The trait approach has lead to selection process by written checks or preference assessments. THE BEST defect of the theory is that people cannot have common or general traits of command.


Contingency theories of leadership concentrate on particular factors related to the environment that may determine which particular design of leadership is best suited for the problem. According to this theory, no management style is best in all situations. Success will depend on upon lots of variables, including the leadership style, qualities of the supporters and areas of the problem. Contingency theory is a course of behavioral theory that cases that there surely is no easiest way to organize a firm, to lead a firm, or to make decisions. Instead, the optimal course of action is contingent (reliant) upon the inner and external situation. Several contingency techniques were developed concurrently in the later 1960s. They suggested that previous theories such as Weber's bureaucracy and Taylor's management possessed failed because they neglected that management style and organizational composition were influenced by various aspects of the surroundings: the contingency factors. There might not be "one best way" for authority or business. Historically, contingency theory has looked for to formulate broad generalizations about the formal structures that are usually associated with or best fit the utilization of different technologies. The perspective originated with the work of Joan Woodward (1958), who argued that systems directly determine differences in such organizational features as span of control, centralization of authority, and the formalization of rules and steps.


Situational theories suggest that leaders pick the best course of action based after situational parameters. Different varieties of leadership may become more befitting certain types of decision-making. These methodology places more emphasis on the characteristics of the specific situation or environment where the leader is working. Qualities for management vary with the problem or circumstances which any attributes or skill can become a quality of management in the right situation.


Behavioral ideas of control are based after the belief that great leaders are made, not delivered. Rooted in behaviorism, this control theory focuses on the activities of market leaders not on mental features or internal state governments. According to the theory, people can learn to become leaders through teaching and observation.


Participative leadership theories suggest that the perfect leadership style is one that takes the type of others into account. These leaders encourage involvement and contributions from group people and help group customers feel more relevant and focused on the decision-making process. In participative ideas, however, the first choice retains the to allow the input of others


Management theories (also called "Transactional ideas") concentrate on the role of supervision, company and group performance. These ideas base authority on something of rewards and punishments. Managerial ideas are often used in business; when employees are successful, they are really compensated; when they fail, they are really reprimanded or punished.


Relationship theories (also called "Transformational theories") focus after the connections developed between leaders and fans. Transformational leaders stimulate and encourage people by helping group users see the value and higher good of the task. These market leaders are focused on the performance of group users, but also want each person to fulfill his or her potential Leaders with this style often have high honest and moral requirements.


Leadership style is the way in which and strategy of providing direction, implementing plans, and motivating people. The U. S. Army Handbook,

1973 recognizes three varieties of leadership:




Although good leaders use all three styles, with one of them normally dominate, bad market leaders tend to stick with one style. Barclay's loan company is using each one of these three leadership styles.


This style is utilized when the leader says his employees what he would like done and exactly how he needs it done, without getting the advice of his supporters. A number of the appropriate conditions to use it are when you have everything to solve the problem, you are short on time, as well as your employees are well motivated. Some people tend to consider this style as a vehicle for yelling, using demeaning language, and leading by dangers and abusing their electricity. This is not the authoritarian style - alternatively, it is an abusive, unprofessional style called 'bossing' people around. It does not have any put in place a leader's repertoire.

The authoritarian style should normally only be utilized on rare occasions. If you have the time and want to get more dedication and inspiration from your employees, then you should use the participative style.


This type of style involves the first choice including a number of employees in on your choice making process (identifying what to do and how to do it).

However, the first choice maintains the final decision making power. By using this style is not really a signal of weakness; alternatively it's a sign of power that your employees will respect. This is normally used when you have part of the information, and your employees have other parts. A head is not likely to know everything - this is why you employ educated and skillful employees. By using style is of mutual gain - it allows the employees to be area of the team and allows you to make better decisions.


Also known as laissez faire, which is the non disturbance in the affairs of others. With this style, the leader allows the employees to make the decision.

However, the first choice is still responsible for the decisions that are made. This is utilized when employees are able to analyze the situation and determine what needs to be achieved as well as how to do it. You should not do everything! You must arranged priorities and delegate certain jobs.

This is not really a style to make use of to enable you to blame others when things fail; rather this is a method to be utilized when you have the entire trust and assurance in people below you. One should not hesitate to use it, however, to work, it can be used wisely! There are a variety of different solutions, or 'styles' to leadership and management that derive from different assumptions and theories. The style that folks use will be based on a combo of their beliefs, values and tastes, as well as the organizational culture and norms, which will encourage some, and discourage others.

In this framework, the various methods may be classified under the following heads.









Organizations have to handle different difficulties in this changing environment like

Absence of group skills

The most important this in any organization is to create skills that could enhance its success. Today's business environment keeps on changing and in this changing environment the main one who is skilled would endure. It's the responsibility of supervisor to motivate others for positive change and would build the team that work according to the change. With this fast changing environment its challenging for manager to prepare other members allows the need for change. He helps them to comprehend the new techniques and methods. You may get lot of guidelines but the real thing is to convert those ideas into the accepted ways. The success of any change depends on the acceptance of the ways.

Lack of drive and morale

To maximize drive among employees, administrator needs to think in conditions of overall flexibility. He needs to recognize what motivate his employees. A diverse array of rewards in needed to stimulate employees. Manager's most significant goal is to help their workers expanding their potential and they can do it by offering them developmental work tasks that provide a number of learning experiences in several organizational areas. In 1980 Hackman point out the core sizes of the job such as skill variety, task identity, task relevance, autonomy, and feedback

A job requires a variety of activities so an employee might use a number of different skills and skills. It requires conclusion of complete and identifiable piece of work and it has substantial effect on the lives or work of other people. If these things exist in employment then your person will view his / her job as being important, valuable, and rewarding. Job that have autonomy give the job incumbent a feeling of personal responsibility for the results, which if employment provides opinions, the worker will understand how effectively he or she is accomplishing. From a motivational perspective, these core dimensions suggests that internal rewards are obtained when an employee learns that he / she in person has performed well on a task that he / she cares about. The more these conditions characterize a job, the grater the employee's determination, performance and satisfaction and the low his / her absenteeism and likelihood or resigning. Person with a higher growth need will experience the critical psychological claims and respond favorably when their jobs include the center proportions than are low development need individuals.

Conflict management

In an organization sometimes issue arises among participants. This issue is not necessarily bad sometimes it's good because, with turmoil the team member would get more info, they can deeply understand the problems and would supply the most appropriate alternatives as well. Inside the period of globalization clubs identify issues and made the successful proper decision without restricting the speed of task fulfillment. But most times conflict ends in slowing down the task accomplishment swiftness and it could reduce the effectiveness of followed strategy. One should identify what are main reasons of conflict? Handful of them are personal dissimilarities with respect to perception and targets, lack of information, doubt about roles.

Following are few things that help overcome conflict

Always use a lot of information.

Facts should be mainly concentrated.

Multiple alternatives should be developed.

Everyone should have same goal.

Inject laughter into decision making process.

Solve problems without forcing consensus.

Maintain balanced ability structure.

Power and politics

Power is the capability to control the environment. If the person has power he is able to decide and action. If an employee is empowered they can act without the directions. Sometimes empowerment becomes quite definitely important for the organization. In any company, where employees are empowered they are simply responsible for watching each other, correcting improper steps. Managers are ever more leading by empowering their workers. It includes increasing decision making discretion of employees. Millions of employees are making the key operating decisions that straight affect their work. They are engaged in activities that until very just lately were viewed solely as part of manager's job. The reason why more companies empowering employees is the necessity for quick decisions by those who find themselves most knowledgeable about the problems. If organizations are to efficiently remain competitive in a dynamic global economy, they have to have the ability to make decisions and implement changes quickly. To be able to cope with increased work demands professionals has to empower their people. When employees have the skills, knowledge and encounters to do their jobs competently and when they seek autonomy and have got internal locus of control, it could be beneficial.

Rapid changes

Organizations are changing anticipated to improve in inner and exterior environment. In order to adapt to these changes corporation should be flexible.

Diverse workforce

Another issue confronted by the organization is coordinating work initiatives of diverse organizational customers in achieving organizational goals. Today's group are characterized by diverse labor force i. e. more heterogeneous in conditions of gender, contest, ethnicity, years and other characteristics that echo differences. Organizations will require larger workforce to meet up with the demand of high potential market. Employees don't reserve their cultural values and lifestyle tastes when they come to work. The task for professionals, therefore, is to make their company more accommodating to diverse teams of men and women by handling different standards of living, family needs, and work styles. Smart professionals recognize that variety is definitely an asset because it brings a wide selection of viewpoints and problem fixing skills to a firm, and also helps organizations better understand a diverse customer foundation.


Management is no more constrained by countrywide borders. There is significant importance from globalization, and the entire world has definitely become the global village. Managers in organization of all sizes and types surrounding the world have to confront the challenges of working in the global market. Managers face challenges due to an array of environmental factor while doing business. He must effectively plan, plan, lead, control and manage ethnical difference to be globally successfully.

General obstacles within an organization

Organization requires a wide variety of skills but sometimes it happens that the business got skills but nonetheless it won't work as it likely to. Oftentimes management is not sensitive to improve. They are not creative enough to place the abilities of employees at the best use. Insufficient eyesight is one of the key obstructions that prevent group to utilize its resource fully. One should have the ability to identify the issues and find solutions. If the director doesn't have the capability to identify the opportunities to success then this would be a hurdle to growth. In case the management struggles to identify the creative solutions then it will be a problem for the business over time. Another problem that hinders the organizational expansion is that not absolutely all members have the ability to deal with the changing environment. Every group has certain norms and values and its associates have to follow those norms and prices. All users should be delicate to improve if the business is consistently changing every member should support according compared to that change.


Effective management is approximately:

Filling vacant positions with the educated and productive applicants.

To increase production, high potentials should be marketed.

To boost the efficiency of staff in their current role develop the staff.

Retain the best employees to increase performance constantly.

Employee empowerment is very much popular term now, it is important for the development and change of any group. Empowering employees causes the best results for the organization. Professional generally agrees that empowering employees will increase the productivity of corporation and employees are dedicated and faithful to the business.

Empowered employees provide better products and services

When employee is empowered he seems strong and becomes more confident. This self-assurance then brings about better products and services. For the introduction of organization and deal up with the changing mother nature of programs empowerment is crucial. This would increase the performance and employees would take ownership of their careers and the delivery of products and services with their clients. They provide customers at the level of organization where the customer interface prevails.

Empowered employees are dedicated and loyal

Whatever the situation is, employers can't stand high staff turnover, selection, and training is very expensive. During organizational change if worker empowered become the basis of organizational development activities this would ensure the dedication and devotion of employees. Empowered employees take pride and possession in their careers when they know they can exercise independent common sense when needed.

Empowered employees are productive

When employees feel that they are valued and their decision are considered and management would pay attention to their ideas, they work harder to demonstrate themselves right. Implementing organizational development program calls for incorporating ways to help employees. Which would increase output.

Empowered employees generate good ideas

Every employee received some ideas with himself. They might have different skills. If they are empowered they discuss their ideas which provides important understanding into management development and change management decisions. They are able to make different products by using progressive methods on regular basis. Organizations who are really enthusiastic about effective organizational development and change programs, they acknowledge and reward their employees and give responses on regular basis.

Empowered employees spread the word

Employees take great pride in would boost if they're empowered in organizational development and change program. A lot more empowered employees the more these are satisfied and they would much more likely to spread the term how well the company is to others. We will further discuss this declaration further by Barclays and Lehman Brothers Integration.

Barclays and Lehman Brothers Integration

Barclays the global financial services service provider acquired the US Lehman Brothers in 2008 for the enlargement of its market. The critical issues occurred while the integration was

the business disruption

minimizing the clients transfer to other banks

Different culture of both the businesses

Motivation of the staff of Lehman brothers


Effective coping of problems

The first step to solve the situation is to recognize the cause of problem. Sometimes problem can be fixed by simple chatting with employees such as trivial attitude problems or occasional tardiness etc. In instruction manager must deal one by one with the condition or he direct other employee to utilize the employee to solve the issue between the two. It is the responsibility of head to provide worker with feedback in order to improve their performance. Training requires time and fortitude which will result in employees modified patterns.

Poor performance

Sometimes staff has skills but still he doesn't succeed. That is may be because he's disturbed or unsystematic or careless. These behaviors can be removed through proper assistance. But, if lack of skill is the reason of poor performance than this can be corrected through additional training.

Job incompatibility

Sometimes it so happens that the reason of employee's poor performance is that they didn't get the work according with their skills. Their skills aren't compatible or are not compatible with the task designated to them. This problem can be fixed through additional training or assigning them another type of task.

Sloppy work

Whenever you notice that staff has made some problems, explain those faults and screen their work directly. It still they made problem, talk to them and make an effort to know the reason to be careless or why they are not doing their work or properly. However in all this one must be positive and really should know that how much important is worker to the business.

Create an effective message

Consider the needs of everybody in the organization and design your communication according to that to allow them to know very well what you are trying to say. The performance of employees is very much indeed dependent on your message. An effective message could have good impact over employee's performance. A face to face interaction would become more suited and can help employees to change the change.

Listen to your employees

For the change management staff feedback is very important. You may encourage your employees to provide reviews through email or the intranet. Communication is the foundation natural stone to successful management of change. You need to communicate with your employees early on and frequently to make them understand your subject matter.


Investors and Business lovers and suppliers

Investors affected in this change management process because they make investments their property to get revenue, but with the old insurance plan they didn't get much revenue. So they entail in the favour of change management process for achieving their goals.

Bank employees

Bank employees involved in the change management process and they will go against to the change process because they're habitual to work on through the old insurance plan.


Customers also entail in the change process and go into the favour of change process because they need quick results and want creativity in group so they also influenced with the change process.

Government and NGO's

Government and NGO's inspired in the way the Government expect more taxes and other obligations from the organizations in case an organization is not going in profit then how they obtain the more taxes and duties. Alternatively Ngo's want support from the organizations. If they are not in good position they'll also influenced with this so these departments also want change process for improvement of the organization.


Change is the sole constant.

- Heraclitus, Greek philosopher

What was true more than two thousand years ago is merely as true today. We live in a global where "business as normal" IS change. New initiatives, project-based working, technology advancements, staying prior to the competition - these exact things come together to operate a vehicle ongoing changes to the way we work.

Whether you're considering a little change to one or two functions, or a systemwide change to an organization, it's common to feel uneasy and intimidated by the level of the task.

You know that the change must happen, nevertheless, you don't really know how to go about doing delivering it. Where do you start? Whom do you involve? How do you see it to the finish?

There are extensive theories about how precisely to "do" change. Many originate with management and change management expert, John Kotter. A teacher at Harvard Business University and world-renowned change expert, Kotter presented his eight-step change process in his 1995 book, "Leading Change. " We look at his eight steps for leading change below.

Step One: Create Urgency

For change to happen, it helps if the complete company would like it. Develop a sense of urgency around the necessity for change. This may help you spark the original desire to get things moving.

This isn't just a matter of showing people poor sales information or discussing increased competition. Start an honest and convincing dialogue about what's occurring in the marketplace and with your competition. If many people start discussing the change you propose, the urgency can build and feed on itself.

What you are able to do:

Identify potential hazards, and develop cases showing what can happen in the future.

Examine opportunities that should be, or could be, exploited.

Start honest discussions, and give strong and convincing reasons to get people discussing and thinking.

Request support from customers, outside stakeholders and industry people to strengthen your argument.

Step Two: Form a Powerful Coalition

Convince individuals who change is necessary. This often requires strong authority and noticeable support from key people inside your organization. Controlling change isn't enough - you have to lead it.

You can find effective change market leaders throughout your group - they don't really necessarily follow the original company hierarchy. To lead change, you need to gather a coalition, or team, of influential people whose electricity comes from a variety of sources, including job name, status, competence, and politics importance.

Once developed, your "change coalition" must work as a team, continuing to construct urgency and momentum around the necessity for change.

What you can do:

Identify the real leaders in your organization.

Ask for an mental commitment from these key people.

Work on team development within your change coalition.

Check your team for fragile areas, and make certain you have a good blend of men and women from different departments and various levels inside your company

Step Three: Develop a Vision for Change

When you first start considering change, there is going to be many great ideas and solutions floating around. Link these principles to a standard vision that individuals can grasp easily please remember.

A clear vision can help everyone realize why you're asking those to do something. When folks see for themselves what you're seeking to achieve, then the directives they're given makes more sense.

What you can certainly do:

Determine the principles that are central to the change.

Develop a brief summary (one or two phrases) that captures what you "see" as the future of your company.

Create a technique to execute that eyesight.

Ensure that your change coalition can illustrate the eyesight in 5 minutes or less.

Practice your "vision speech" often.

Step Four: Talk the Vision

What one does with your eyesight after you create it'll determine your success. Your concept will probably have strong competition from other day-to-day marketing communications within the company, and that means you need to talk it frequently and powerfully, and embed it within exactly what you are doing.

Don't just call special meetings to communicate your eyesight. Instead, discuss it every chance you get. Utilize the eye-sight daily to make decisions and solve problems. When you keep it fresh on everyone's heads, they'll bear in mind it and react to it.

It's also important to "walk the conversation. " What you do is far more important - and believable - than what you say. Demonstrate the type of behavior that you want from others.

What you can do:

Talk often about your change vision.

Openly and genuinely address individuals' concerns and anxieties.

Apply your eyesight to all areas of functions - from training to performance reviews. Connect everything back again to the vision.

Lead by example.

Step Five: Remove Obstacles

If you follow these steps and reach this point in the change process, you've been talking about your eye-sight and building buy-in from all degrees of the organization. Ideally, your staff wishes to get occupied and achieve the huge benefits you've been promoting.

But is anyone resisting the change? And are there techniques or set ups that are receiving in its way?

Put in place the composition for change, and regularly check for obstacles to it. Getting rid of obstacles can empower the people you will need to perform your eye-sight, and it can help the change progress.

What you can certainly do:

Identify, or retain, change leaders whose main jobs are to deliver the change.

Look at the organizational framework, job information, and performance and compensation systems to ensure they're consistent with your perspective.

Recognize and incentive people for making change happen.

Identify people who are resisting the change, and help them see what's needed.

Take action to quickly remove barriers (human or elsewhere).

Step Six: Create Short-term Wins

Nothing motivates more than success. Give your company a style of victory early in the change process. Within a short while frame (this could be a month or yearly, depending on type of change), you will want to get results that your staff can easily see. Without this, critics and negative thinkers might damage your improvement.

Create short-term targets - not only one long-term goal. You want each smaller aim for to be possible, with little room for failing. Your change team may have to work very hard to come up with these targets, but each "win" that you produce can further motivate the entire staff.

What you can certainly do:

Look for sure-fire assignments that you can execute without help from any strong critics of the change.

Don't choose early targets that are expensive. You intend to have the ability to justify the investment in each project.

Thoroughly analyze the actual benefits and drawbacks of your targets. Unless you succeed with an early goal, it can harm your complete change effort.

Reward folks who help you meet up with the targets.

Step Seven: Build on the Change

Kotter argues that lots of change projects are unsuccessful because victory is declared too early. Real change works profound. Quick wins are only the beginning of what must be done to accomplish long-term change.

Launching one new product by using a new system is fantastic. But when you can start 10 products, which means the new system is working. To attain that 10th success, you need to keep looking for advancements.

Each success has an possibility to build on what proceeded to go right and identify what you can improve.

What you can certainly do:

After every be successful, analyze what gone right and what needs improving.

Set goals to keep building on the momentum you've achieved.

Learn about kaizen, the thought of ongoing improvement.

Keep ideas fresh by bringing in new change agencies and market leaders for your change coalition.

Step Eight: Anchor the Changes in Corporate Culture

Finally, to make any change stay, it will become part of the core of your company. Your commercial culture often establishes what gets done, so the principles behind your perspective must show in day-to-day work.

Make continuous initiatives to ensure that the change is seen in every aspect of your organization. This will help give that change a solid devote your organization's culture.

It's also important that your company's leaders continue steadily to support the change. This includes existing staff and new market leaders who are brought in. If you lose the support of these people, you may end up again where you started.

What you are able to do:

Talk about improvement every chance you get. Inform success experiences about the change process, and replicate other stories that you listen to.

Include the change ideals and beliefs when selecting and training new staff.

Publicly identify key members of your original change coalition, and make sure all of those other personnel - new and old - remembers their efforts.

Create plans to displace key market leaders of change as they go forward. This will help ensure that their legacy is not lost or neglected.

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