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Analysing Personal Development as a Strategic Manager

Management and management skills are needed in every industry and every walk of life. Therefore it is essential for new professionals to learn the control skills as well as manager skills to execute effectively and successfully. In this task, I investigate what command skills required by way of a supervisor. My chosen business is Tesco, which is UK biggest store and I have been able to research these issues by discussing related books plus some internet resources. The target of this task is to find which control skills required are by Tesco using their company manager and how Tesco developed these skills in their professionals. The results of this analysis show that if managers have good command skills then managers are ready to lead their team and organisations toward their goals.


Management is a group of individuals taking decisions about how precisely a small business is run and also perform some obligations like problem dealing with, decision making, planning, assembly, team management, delegation, and personal development. Despite similarities in the overall activities of management, the work roles of individual managers differ extensively and the work of director is varied and fragmented corresponding to business needs and is determined by their abilities. The term management evokes electricity. A poor impact can be induced by having one individual superior to everyone else, such as a leader would take the decision to go to warfare, even though no person would be happy with that idea.

Now we can see there are different approaches to solve the problems take up by the professionals and the leaders. However the purpose of all these approaches is to turn negative thinking into positive. Management is the procedure of getting work done effectively and effectively with and through other folks and pick the best way which is in the best interest of the company and then for the team. 21st century management is not business management. "It really is particularly important for the growth sector of the developed culture and Management is the specific and distinguishing organ of every organisations". (Drucker, 1999)

What is Director?

In any company, a person who manages a certain group, jobs or a certain team is called director. A supervisor often has an organization of men and women who take requests and give the report to him or her. For example, a restaurant will have a administrator who helps the customers and supervises the hosts as well. Managers designate according to the nature of the office within the company plus they can be line managers, store professionals or area professionals depending after the functionality of the office. Early in the annals of management administrator was thought as "a person who is accountable for the task of other peoples". (Drucker, 1999) Corresponding to Mullins, "a director should be strategically aware and appreciate the origins and dynamics of change. They need to developed themselves and be competent to package effectively with the issues which signify opportunities and dangers to the environment, the organisation's culture and prices, and the sources of the company" (Mullins, 1999). Kanter state governments that "Managers also need to be specialists in ambiguity with the ability to manage conflicting and unclear requirements". (Kanter, 1984)

Roles/Tasks of Mangers within the Organisation

Managers perform their work on a daily basis and perform different roles/duties based on the situations. "An individual word to describe all these features would be chaos". (Peters, 1988) Managers have the both duties to manage themselves as well as their subordinates. So here under some of assignments/duties of the managers which they perform each day.

Getting things done.

Set the daily goals.

Planning in advance.

Maintaining momentum and making feels happen.

Reacting to needs and get.

Communication and decision making.

Dealing with customers and personnel.

Deal with different situations as they occur.

Follow the health and safety technique.

Styles of Management and Required Skills

We see above the various roles/duties of professionals and now we will have various management styles and how managers are working in these styles. There are usually five different styles in which a director may apply control attributes to operate effectively at strategic level and keep carefully the team jogging in businesses. That are as follows?







In this style, administrator invites employees to be a part of the process of decision-making therefore everything is decided by almost all. The communication is within both guidelines from subordinates to leaders and vice-versa. This style can be quite useful when crucial decision need to be made which need more attention than others. For example, whenever a new ICT system needs to be put set up and the upper management of the business enterprise is computer-illiterate. In democratic style decision making process is sluggish however the quality of work increases and makes the best decision for the business.


An Autocratic or rigid administrator makes all the decisions, keeping the info and decision making among the senior management. Professionals set targets and responsibilities for the team plus they exactly do because they are instructed to do. The communication in this style is mainly from head to the subordinate. According to the critics, this style of management diminishes the motivation in the employees. The primary good thing about this style is that business looks well monitored and the decisions will all be similar but the disadvantage is the fact subordinates may become highly dependent after the market leaders and guidance may needed on a regular basis.


Paternalistic style is good for the welfare and determination of employees. However managers make the decisions in the best interest of the employees rather than the business. The first choice explains most decisions to the employees and means that their communal and leisure needs are always fulfilled. Communication is again downwards but this style is highly beneficial because in this staff looks happier and give their best for the business and the disadvantage is Employees may feel respected but frustrated because there is little scope for decision making.


In a Laissez-faire style, the director role is secondary and the subordinates are free to make decisions and deal with their own regions of the business enterprise. The communication move in this style is horizontal, meaning that it is similar in both guidelines, however hardly any communication occurs in comparison to other styles. This style is only successful if the team is professional and expert in their areas normally can lead to chaos without the participation of the management. Regular communication and responses is required because of this design of work.


There are two Consultative leadership styles; the first includes the leader sharing the problems with the relevant team members individually getting their ideas and ideas without delivering them mutually as an organization. Then the head makes your choice which could or might not indicate the team member effect. The next style is similar however in this leader gets the ideas from the group of team members and based on these suggestions comes to your choice. (www. thetimes100. co. uk)

What is Control?

Leadership requires a person never to lead another set of folks in an company but influence and encourage them. Therefore, the term dictates a person to be followed and reputed by others and then for these followers to find a way through command to express their selves with more exuberance (Heifetz, 1994). Control definition regarding to Northouse is the fact "authority is an activity whereby an individual influences several individuals to accomplish a goal". (Northouse, 2006) It is concerned that how market leaders put their impact on followers. The basic of authority is influence and without put any affect control does not can be found.

The Distinction between Management and Leadership

Managers have to be leaders but leaders are often, however, not always managers. However the distinction can be produced between the process of management and authority. What is the difference between management and leadership? It is a question that has been asked more often than once and also answered in various ways. This is actually the same as expressing they are doing work for two different purposes. The easy way to understand the difference is the fact control make the new directions and the director executes the prevailing directions as successfully as you possibly can. The other difference between professionals and leaders is that leaders motivate the individuals who work or follow them and on the other palm professionals have subordinates plus they be employed by them however, not follow them. Managers normally set the task for their team members and the team do what they are instructed to do so. However the director work is not simply the monitoring of day-to-day operations but it's also includes handle the sophisticated situations and take decision according to these circumstances. Sadly, management is mistakenly viewed as task-oriented, managing and insensitive to people's needs. By contrast, leaders are portrayed as emotionally interesting, visionary and inspiring. "An motivating head induces us to improve way while an inspiring director motivates us to work harder to obtain a challenging job done promptly". (Armstrong, 2008)

What Authority Skills are required by Manager to Perform Effectively?

To manage effectively, a person requires many skills and different personal characteristics for successful completion of their targets. The product quality and the skills together make the management style of the average person and the style straight affect the ultimate outcome of the task completion. As the manager, there are a lot of leadership skills that need to be required by a supervisor to effectively operate at proper level. According to the Pedler et al (1986) they are the following control skills or attributes that should be possessed by a successful director and broadly these are:

Interpersonal skills



Problem solver

Communication ability

Decision making



Providing direction

Facilitating change

The previously listed leadership skills is very essential for any manager to perform effectively and successful companies are designed by good professionals and expert market leaders and professionals skills play a essential role for the success of the company and most successful companies have best managers at the business enterprise if they be traditional or online companies. Now I would like to go over some important supervisor skills which are required by Tesco Company as an example and exactly how their professionals use their skills to make the Tesco top shop in the United Kingdom.


Tesco is a UK-owned supermarket company with income of 47 billion (about 33 billion in the UK) Tesco is the major British retailer and is also the world's third largest grocery merchant with outlet stores across Europe, USA and Asia. In 1919 Jack Cohen founded Tesco when he started out to sell surplus groceries from a stall in the East End of London. The company has recently opened up stores in all over the world which is the area of the plan to extend and increase their business all over the world. (Discussing Tesco, 2009)

What Control Skills Tesco Mangers required?

A good blend of Tesco management has seen that their company goes up above its competitors and dominate the united kingdom market. Tesco management has good standards about appointing their supervisor. They have a good system to build up their skills and continuous development plan are other components in the success of Tesco proper management. So listed below are a few of the leadership skills which a Tesco supervisor is required to perform effectively and successfully.

Interpersonal Skills

Good interpersonal skills are crucial for any business managers. For example in Tesco stores all the team members has easy access to their professionals and can certainly speak what they feel or if they have any issue.


Delegation is another important leadership skill which a manager should have to work effectively. Delegation should be applied using the SMART rules. Where SAMART means Specific, Measurable, Achievable, Realistic, and Time. In Tesco stores managers is distribute everything they have to their team members and all of them recognizes what they expect from them.


Tesco is progressing so fast because their managers analyse the key issue in the market properly and react corresponding to them. For instance keep an eye on the prices of their competitor's and change them consequently and in this way you don't lose your customer.

Problem Solver

Tesco management offers advanced training with their managers to take care of the difficult situations and discover the best solutions which are according to the legislation and legislation of the business.

Communication Ability

This skill consists of the ability to transmit communications, thoughts, and information etc by conversing, writing etc. Good communication is required within the work environment so that employer and its own employees can maintain good working romance. For instance in Tesco when any internal vacancy available then supervisor have to speak to the staff first by advertising, by oral communication or through regular staff conference.

Managing Team

This skill shows how supervisor make intend to manage their clubs in line with the need of the business enterprise which activity in Tesco includes building Rota for

each staff and make sure that overtimes and covering for someone

who is unavailable are taken in consideration.

Decision making

Managers must have the ability to make decisions like leaders which skill is one which creates the difference between your effective management and standard management. In Tesco stores largely decision made by managers and its own good for the business enterprise because supervisor work closely with the team and customers and know much better than the others who just resting at work.


Innovation is very important for the progress of the business enterprise and Tesco supervisor are well alert to these. They try new ideas in the business like the thought of personal checkout machines which is very beneficial and through these you may easily boost your sales and customer waiting time is reduced as well.

Managing Change

In order to become a market leader Tesco managers make sure that they are aware of the changes happening on the market. For instance changes in consumer tastes, trends and monitor their competitors for counter-act.

Achieving Results

Managers must have the skill of goal achiever and complete the daily functional job within the given time which way they can check performance of these team.

Performance Focus

Tesco manager check their employees performance on monthly or time on quarterly basis and review their performance and present them an exercise to improve their performance.

Customer Focus

In retail business generally too much give attention to customer support and because of this they adopt different way to get the client review about their services or around their products.

Providing Direction

Tesco have the target to increase their profit as well as for that they give their manager special training that how their director move their team in right course which is achieve this target and everybody of these team really know what they expect from them.

Risk Assessment

Managers can do risk diagnosis on their work place. Manager can calculate the risk by the help of the five steps:

Firstly identify the risks and workout how people could be harmed.

Think you might be harmed and how?

Evaluate the potential risks and decide on which precautions you choose.

Record your studies and make an idea to implement them and tell your personnel.

Review your risk assessment and update if possible.

You can calculate risk evaluation by this simple formula Risk = Severity x Likelihood and can record the diagnosis by help of 3 x 3 matrix (see in appendix 1, page 20)

With the assistance of this graph you can record your risk and make plan for health and safety. (Rowlings, 2010)

To conclude, Tesco professionals are well equipped with authority skills which defined above plus they are incredibly successful in their jobs role and Tesco end up being the leader of the UK market. Without the presence of the skills managers could be declining and can not be as effectual as others, and the business will eventually are unsuccessful if there is no action taken up to develop these skills. After this the next step is personal gap evaluation and personal development plan of the manager and its own show the clear picture of where they are stand and what steps they have to take to get the required outcomes.

Personal Space Analysis

Gap research helps individuals and businesses to achieve their objectives and improve their performance. It is a simple but extremely effective tool to find the ways between real and the required goals or targets. Successful organisations use this tool for the introduction of their employees and also to identify the region of improvement. Difference analysis begins by asking you two simple questions: (Rowlings, 2010)

Where are you now?

Where would you like to be?

By answering these questions you can simply make personal development plan and the action plan to achieve desired end result or goal.

Personal Development Plan

Personal skills development plan is very essential for any manager to perform effectively. By audit of your personal skills development plan you can easily know your regions of durability and the areas where you need more training. On the basis of these outcomes you can make your action arrange for the future. In order an example I will analyse Tesco store supervisor Paul Holloway. He is controlling the Tesco store at Wolverton for last 8 months and spent some time working for the company previous 23 years in a variety of roles in the united states and here is his personal skills audit and personal development plan.

Personal Skills Audit and Personal Development Plan

Of Paul Holloway Wolverton Tesco Store Manager



Score 1-5

(5 highest )

Communication and literacy skills

I am good in communication with my team and team members easily follow me what I wish to say. I likewise have good relation with the customer and its own possible by the communication skill


Group &interpersonal skills

( working with others)

I have a lot of connection with working as part of a team and incredibly efficient person in a group. I always try to make positive impact on others and decision that i make be based upon the appointment with team and get everyone advice to make ultimate decision. I am quite good to welcome to new people and easily adapt with them.


Organizational &personal skills - indie learning and working

I am self motivated person and I could plan and schedule the work when i choose. Although I really do my best which is most beneficial interest of the organization and my team.


Research &problem handling skills

I take problems as a challenges

Rather than major hurdles. I discuss with my team and pick the best process to resolve the condition and make the program that ensures that we will not face it in the future.


ICT skills

I am self-confident to make use of the latest technology equipment and good in managing machinery. I take advantage of the internet for research and also make contact with my co-workers and top management.


Enterprise management skills

I make an effort to manage the strategic direction of the complete store and try to keep it on track by making daily basis action plan and review these regularly.


Action Arrange for Personal Development Plan Outcomes

Of Paul Holloway Wolverton Tesco Store Manager




Promote equality and variety in my own workplace

Join the neighborhood community centre or some learning organizations to discover more about equality and diversity.

Within 3 months

Promote the utilization of technology in my business

Promote myself and team members to get training about the new technology.

Within 3 months

Lead change in my organization

Take leadership training course or enroll in the workshops about change and they execute with in the organization.

Within 6 months

Develop a proper plan

Try to do more e-learning about the business plan and get the abilities necessary to put plan available.

Within 2 months

Put the business enterprise plan into action

Implement the business plan and screen at regular intervals.

Within 6 months

Having completed this personal skills audit, we are able to identify the areas where he's strong and where he needs more training and development to use effectively in these departments. So he can certainly make his action arrange for the non-public development plan outcomes. By these assessments market leaders know where they stand and take the best path to achieve their goals. It is also the first step towards their personal and professional development process necessary to become a tactical leader.


According to the finding's leadership skills of Tesco management is participating in a vital role in their success. Tesco is an effective UK organisation and over the past five years their market shares is increased and set up some new retail systems as well. It has been achieved by their good management division skills that are playing a major part in their success. Leading is merely as important to Tesco as other functions of the management, because Tesco put in too much on their managers training to build up their authority skills. In other words leading can be directly linked to corporate and business image in the sense that whatever employees or their professionals do is identified by customers and the neighborhood community as their organisational culture. Therefore, if employees are very helpful towards customers it'll lead to pleasure customers and delight customer's leads to success of the company. Tesco professionals have good social and communicational skills that will create a friendly environment where employees will feel free and pleased to work and also improve the performance of Tesco and help the company to attain their objectives. Management of Tesco are doing their finest to make their company at the highest position.

I have pointed out that the role of an manager is highly complex and wide. The manager has to try to bring tranquility and peacefulness while working in the organisation. Mostly people make a problem about the manger is the fact that they need to be noisy, and a great drinker or a great something interpersonal to draw people to them. This is wrong, if you look in virtually any company framework, you will see quiet moderate people who deal with groups with great personal success. If you're modest and all you have to is to talk obviously to the people. The great managers will be the ones who accept issues and who will be ready to lead their clubs towards a personal vision.

According to research, currently in the UK business market only 1 in five professionals is professionally licensed and strong demand for managers who received the management skills keeps growing within the businesses. It is very important for individuals who are in position of great responsibility to be able to play both functions. The person who cannot take care of will destroy an organisation equally well as the one who don't know how to lead. But the people who have both skills are in relation to success.

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