Posted at 10.11.2018
The campaigns strategy of the hotels includes the prepared campaign tools and techniques, which are incredibly important for the hotel industry and play a significant role in obtaining the competitive benefits. For the promotion of hotels the main tool used is the mass communication way, which stimulates the hotels using the printing ads over the web (internet) network and different trade magazines.
While designing the promotional strategy hotels are much more focused to draw in the regular customers and also to get expected customers from different areas. This sort of promotional campaigning proves to be a cost effective setting to target the market successfully. Different strategies of promotional marketing campaign are described below. The next approaches assists with making the promotional plan more effectively. A good brand name is very important to the successful procedure of hotels and these campaigning approaches help in the image of the brand and helps in creating a major name in the market (seaton and Bennett, 1996).
Personal advertising: this is a substantial approach practiced by the hotels to focus on the local customers on the market. Personal selling helps in developing the relations with the local market. This approach provides a assisting hand in creating the increased level of activities from corporate world form the local locations. These activities supply the hotel with an increase of attention from the local traveler and customers towards the lodging facilities of hotel. Personal selling approach is effective for the hotels in enhancing their brand image on the market (Payne).
Public Relationship (PR): This approach includes endorsement of facilities and services by the demo of hotels as a powerful member within the neighborhood community. Hotels make strong customer bases and public relations by regarding themselves in functions and situations at respective home levels (city, and country etc. ). "In addition, it facilitates the growing of positive word of mouth about the lodging facilities and services at the hotels" (Pizam & Ellis 1999).
Direct Marketing (DM): Hotels take up approach of direct marketing through the route of travel businesses and public relationship agencies. These agencies establish connections with corporate homes and plan their meet to be able to create lodging deal with them. These organizations handle matter regarding direct marketing. The plans of tours planned by travel companies are part of the approach, which encourages customer relationship and corporate relation of hotels (Ingold et al. 2000).
Advertising this promotional way involves online ad and print press base advertisement. The correct integration of facilities like rooms and other services accompanied by positive customer characteristics is beneficial in establishing a positive market image. To be able to gain benefits and get more volume of customers it is important for hotels to signify their qualities more specifically and uniquely (Altsteil & grow 2006).
Website founded marketing
This approach can be used by hotels to establish interactive relationships with the customers. Complete information should be accessible on the website of the hotel about the quality of service being provided. Along with this excellent website should also provide the center of online booking and cancellation combined with facility of printable broacher (Forrester, 2008). mainly this approach is used to provide a meaningful subject matter regarding the services of hotel to its customers. The web address of the hotel should be present on websites of various travel agencies. It can help the clients to find hotels matching to their requirements (El-Ansary, 2006).
It can be concluded that by making use of various strategies and techniques used in marketing combine, a good image and well renowned brand of hotels can be set up on the market. It can be said that a proper integrated construction of different components of marketing mix is vital for hotel management to measure and forecast its progress. Depending upon the existing market situation, the marketing strategy using online basic marketing works well because of its accessibility to the customers from international and domestic market.
Human Source of information (HR)
This strategy performs an important role in the development and progress of hotels in the competitive market. To be able to maintain an improved performance level on the market and financial image of the company, it is important that the employees of the company should perform their finest for the business (D' Annunzio-Green et al, 2004). it is important that the hotels will include different human reference policies which are appropriate in human resource strategy. For the reason that hotel industry provides job to many statistics of people in various section, such as supervision, marketing, IT division, food and restaurant etc. (Kusluvan, 2003). The real human reference strategy of hotels are made up of
Recruitment and selection policy
Hotels conduct the recruitment activities immediately from expert hotel management and catering establishments, recruitment organizations, personal tips by existing employees and also by giving vacancy adverts in the newspapers, magazines and websites etc. The selection process of the employees is usually predicated on interview to be able to check the communication skills and interpersonal skills of the candidate. "Recruitment and selection insurance plan forms the foundation of the HR strategy in concern to the hiring of skilled employees and meeting the job requirement of the hotels for controlling the human tool" (Kearns, 2003).