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A Swot Research Of ANDROID OS Computer Knowledge Essay

The Google Impact - Yahoo is counted among the most reputed and respected companies of the era. The actual fact that Google is behind the Android OS platform offers it a great sense of reliability and viability in the sight of the consumers, potential partners, and application creators. Furthermore Android's team has all the possible resources from Google such as financial, intellectual to make it a major player in the mobile industry.

Device Options As oppose to the Iphone where one doesn't have any options for mobile device merchant other than Apple, the Google android OS can be an open-source and any Mobile maker who wishes to make use of Android os can do etc their mobile device. This feature supplies the consumers a sizable range of options to choose from from and also lowering the time to use the new and latest hardware and scientific advancement in micro consumer electronics.

Competitive Pricing - The Google android program is very inexpensive to develop as it is an open source platform and the licensing arrangements are straight forward for the hardware company. Thus, handsets using the Android platform are charged very suitably.

Google applications and services integration - As the Android os platform includes a variety of the Google services and applications as its key functionality only to reinforce its capability and success. Google services such as GMAIL, Calendar, Hear, Reader, Gps unit, Maps and many more integrate effortlessly with the Android os platform thus making it trouble-free for users to synchronize their data from one system to the other. In addition it also a competitive advantage on its rivals in the search on the internet and you tube as Yahoo is the first choice in these fields

Open Source - The Android os platform is made from a Linux using the JAVA encoding. One can search on google to find all the fundamental information and source code one must manufacture an Google android compatible device. In addition, Android can be an integral area of the Open up Handset Alliance which really is a cartel working along to develop Android as a free of charge mobile system system.

WEAKNESSES

Multimedia Support - As oppose to Iphone which has the popular iTunes software and marketplace, Google android doesn't have a fundamental or organized source of neither multi-media data nor a built-in multimedia player. Although there have been constant improvements in the field of applications on the Google android platform, but nonetheless at this time there is no spot to go that comes remotely near what Apple offers on this front side.

Reliance on device manufacturers to update -Unlike, Apple settings when and exactly how iPhone costumers are certain to get new hardware and software enhancements and upgrades central functionality. On the other hand even when google releases a more recent android version the costumers still have to wait till the device manufacturers of these respective devices comprehensively ensure that you adapt to the new code to ensure that it works fine on the hardware configuration. Google is working on this issue regarding to their announcements, as they intend to incorporate more of their central features of their services in to the Android Operating System itself.

Less Mature - Google android is not as proven or as sophisticated as the iPhones' Operating-system at this point, But continuous improvement sometimes appears with every era of the google android, still far more is required to reach the same degree of style as the IPHONE.

Lack of Enterprise Support - Blackberry and Microsoft still have almost all of their support from Business usage. Although Google android has made some inroads in this market, but Google android still has very small market show here. It needs to continue growing Google Applications and better its integration capabilities with Microsoft Exchange to gain market talk about.

OPPORTUNITIES

The Android Operating System has an amazing opportunity to get into the Tablet market right now. Google cannot afford to learn a waiting game watch Apple take over the tablet market and consume major chunk of the marketplace share as it had done before with the release of iphone. An Android based tablet is an excellent opportunity if performed properly. There were quite a few inconsequential releases of Android tablets over the last year, but do not require are what someone would look at a noteworthy product. Either Yahoo itself or a huge name such as HP, Sony, Dell, ASUS, ACER need release a an amazing Android os tablet to be able to get a huge market show. Not to ignore Samsung galaxy tab with android is good but nonetheless more sophistication must beat apple's I pad

Developer Friendly - Unlike the recent actions of Apple which has alienated the builder community by distancing with them. Moreover the development tools of Iphone are difficult to use and the application approval process seems to be terribly subjective at times. This makes iPhone program development very wearisome and non rewarding for designers Alternatively developing for Android os is very wide open and hassle free for the designer as Android os development tools use Java and even C/C++. This allows developers to write applications for Google android using dialects they know and widely used. Furthermore Google android Software development package also provides an emulator so that application coders can test their applications without counting on the physical hardware. Yahoo needs to take this opportunity and help designers for their work through better advertising income and application sales into financial benefits for the creator.

Developing Countries - Google has an possibility to develop cheaper devices using Google android platform in expanding countries of Asia and Africa. The licensing for google android is exceedingly manufacturer friendly and the beginning up cost is considerably less in comparison with other mobile operating systems. The integration with so many of Google's other free services it might be a sure success in these marketplaces.

Smart mobile phone market on the rise - The smart phone market is still very young and there is certainly huge range of growth to take place over the next several years to ten years. "The marketplace for smartphone apps will reap the benefits of growth of nearly 50% in 2011, regarding to new research. The International Data Company (IDC) Worldwide Quarterly CELLULAR PHONE Tracker estimates that the worldwide smartphone market is likely to increase 49. 2% in 2011, growing more than four times faster than the entire mobile phone market"( Kay Ewbank, 2011, http://www. i-programmer. info/news/83-mobliephone/2203-smartphone-survey. html). The integration of cloud computing applications and services to aid the Android OS is the key to a preserved progress rate and increased market share potential for the Android operating-system.

Embedded electronic devices - The Google android OS is correctly poised to be 'the' major player in the embedded gadgets market as a leader in embedded devices operating-system. With upsurge of new devices becoming inlayed with smart technology and connection to the mobile networks and the internet, the Google android OS is in position to be the leader in this segment.

THREATS

Apple dominance - The biggest threat to android os is the Iphone and its own ever growing acceptance with the consumers as it includes more smoother and complex interface. Moreover Apples bigger market talk about gives them an influence over coders who like a income model that works to them. The ever before growing Apple market show allows these to charge users for access to high quality content. Apple's recent coverage changes shows its influence over developers and makes their huge market talk about very hard to leave from, even when they adopt very unfriendly programmer policies.

Increased Competition - Definitely, companies like RIM Blackberry and Microsoft are not going to forget about their market talk about. In particular, the Blackberry system which has very huge support in the enterprise market. Furthermore Nokia is also not quitting their hopes on the symbian system and may cause an annoyed to androids expectations of capturing the market if they create a new and advanced smart phone program which provides their customers the ease of access that Nokia is known for.

Platform Fragmentation - That is a huge risk to the Android os platform. Although I have listed the more options of hardware devices as durability above, the chance of fragmentation is real as well. That is why Yahoo is focused on developing ways to lessen this problem. Google will not want different custom version of Android os to emerge from their basic system, which is something we saw with Linux. This is one of the primary known reasons for linux not making to the top leagues when comparing the market stocks. As Google itself regulates the Android os Market so they have got considerable affect over device manufacturers to meet their compatibility requirements.

Financial Implications

Google android can be an open source Operating-system for mobile phone and embedded gadgets so truth be told there are no direct financial implications for Yahoo at the moment as still almost all of the software on its market place are free. But as android becomes more popular Google may charge android users for different programs available on its market. Although what Google wishes to do is to make sure that there is an open source mobile OS large enough in the market for its advertising business. Google is not about providing Android devices. Google is all about search and advertising. Yahoo is doing a pretty good job of it if we see the numbers. This past year alone Android accounted for over $130 million from marketing income on android out of its total $850million from mobile advertising, which is wonderful for $5. 90 average income per user.

Furthermore Google is looking to enjoy up $1. 3 Billion from it's ad revenues from google android in 2012 at $ 9. 85 average revenue per customer with about 133 million android users at that time. Moreover Google is expecting to reach over 300, 000 Android activations per day very soon, that may also help them to reach the goals set by Yahoo CEO Eric Schmidt for android to become a $10 billion business with 1 billion users of the program, at $10 Average Dividends Per Product.

Future appears to be dazzling - Google android Os

Though Android is a young Mobile Operating-system and continues to be improving using its newer releases so it can be said that it is in a stage of Expansion, this affirmation can be backed by a Gartner Review which expects Android os to attain about 30 %30 % of total market show by 2014. As Android all ready Directions about 29 % of smartphone market according to the latest data released by Neilsen and also have already surpassed RIM's market share so that it is on the right course to dominate the entire mobile market in the near future. Moreover overall smartphone market is also on the rise as it is expected from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker estimates that the worldwide smartphone market is likely to increase 49. 2% in 2011, growing about four times quicker than the overall cellular phone market. Furthermore Matching to Google's CEO Eric Schmidt they are combining their Websites for cell phones (gingerbread) and tablets (honeycomb) alongside one another and make it directly into one Operating-system for both kinds of devices.

In conclusion Personally i think that Android os is flawlessly poised for taking an enormous market share and should help google's advertising revenues a great deal soon, as it has all the necessary features necessary to be among the best Operating System in its category.

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