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A Review On Apple Inc Systems IT Essay

Apple Inc. is an American multinational company that designs and trading markets consumer electronics, software applications, and personal computers. The business is best-known for its unique hardware and software. Apple Inc was the first successful personal-computer company. I believe that Apple is very involved in two businesses: the computer market and the entertainment and mass media market. The co-founder and chief executive officer of Apple is Steven Paul Careers. Apple was established on Apr 1, 1976. As on 16 January 2011, the business had around 49, 400 full-time equal employees. A couple of total of 323 Apple stores worldwide and also a range of products which consist of, (Macintosh Computers, iPod, the iPhone and the iPad) And in addition it offers software like the (Macintosh OS X operating-system, iTunes iLife, iWork, Aperture, Last Cut Studio, Logic Studio room, iOS. )

Some of the assistance provided by Apple Inc. include:

"Apple Force Notification Service"-( ahead notifications from the machines of third party applications to these devices)

"Apple Type Services for Unicode Imaging"-(group of services for making Unicode-encoded text starting with Mac Operating-system 8. 5 and in Mac pc OS X. )

"App Store"-( service for iOS devices which allows users to browse and download applications from the iTunes Store)

"iWork. com"-(Service by Apple Inc which gives a web interface for browsing, downloading, and commenting uploaded documents. )

Apple is marketing to individuals who have a few characteristics.

1) Middle/Upper income individuals who are willing to pay for a better user experience.

2) People who like to have fun with technology. This includes people who like to shoot a whole lot of digital images or video. It is the whole digital hub notion. People are beginning to buy involved with it.

3) Music lovers and fans ages 12-35.

4) Experts in media and design.

In my opinion, Apple is targeting usually Students and Educators. The reason is that Apple provides all you need to provide on the promises of digital coaching and learning. Explanations why Students and Teachers should use Apple, (Its OS is Stable and Secure, it gets the latest Intel cpu, so that it is fast and useful, Apple gets the technical support available, Apple offers hands-on technical training to help you as well as your staff plan for, integrate, and keep maintaining Apple technology, Only Apple offers a full environment for learning as the software/software/hardware system was created to interact seamlessly. )

Reasons why apple can be so successful are for their product's straightforwardness and quality. Apple also adopts a thorough approach; they are very wary of their work and can't manage to help make the slightest mistake. Last of all, compared to other organizations, apple "thinks different".

Repair Fulfillment Process


Makes Payment

Requests to Repair Device

Service Centre

Prepares Work Order

Identifies Problem

Repair Shop


Performs Repair

Any Parts Required?

Parts Department


Make Order for Parts

Make Order for Parts


Order Closed

Prepare Payment

Update Payments

Purchase Order for Parts

Apple Parts Supplier

Sends Required Parts

This is a Process where Apple's Products undergoes a repair service. This repair Service helps increase the trust between your users and the organization.

Customer Service Process


Receives Product

Prepare Payment

Receive Notification

Places Orders

Sales Section (iTunes)

Downloads Product

Cancel Purchases and informs customer

Accept Orders



Sends Invoice

Purchase Product

Credit okay?


Check Credit

This Process shows how apple Inc uses "Apple Store" to market their programs and other products by providing them online.

Advertising Process

Client/ Management

Briefs Product to be advertised

Focus Group

Produce Programs for Advertisement

Identifies results from Agency

Designers, authors and directors

Creates Advertisement

Advertising and advertising agencies

Research on Factors

Analyze opponents' advertisement

Traffic department

Grants Approval

Plan okay?

Checks Produced Plans

This process talks about the process that your organization creates advertising. This can help it to promote their products be it online or advertisements.

E-Commerce applications contain the investing of products or services over electronic digital systems including the Internet and other computer sites. Types of Business-to-consumer-"apple store", "epic centre", etc. Apple comes with an e-tailing Website which is the "apple store". Consumers can purchase their products immediately through internet. Customer can also buy apple products from different shops such as "epic centre". Mobile commerce refers to electronic commerce ventures that are conducted in a wireless environment, especially via the Internet. By using the smart phone (IPhone) users can usage of financial & account information, the capability to transfer money, and receive notifications. Benefits of E-Commerce to organizations could it be Makes national and international marketplaces more accessible, Reducing costs of processing, distributing, and retrieving information.

Business Intellect (BI) refers to applications and technologies for consolidating, analyzing, and providing usage of vast levels of data to help users make better business and proper decisions. BI helps an organization to align towards its key aims. It is not a big technique that today's businesses rely closely on data and the info it gives about their companies. Whether it is for the purpose of customer acquisition, bettering operational performance, or understanding challengers, all the information is presented by means of complex and large amounts of data. BI helps the business, as it allows faster and fact-based decision making, Combines multiple resources of data for decision making, productive collection and syndication of vital data and figures.

The wireless program process (WAP) is the standard that enables wireless devices to gain access to Web-based information and services. Apple Inc is rolling out a few cordless devices (IPhone, and IPad) that happen to be small enough to easily carry or wear, have sufficient computing power to perform productive duties and can talk wirelessly with the Internet and other devices. This enables the consumer to browse the net from anywhere and time. Cellular networks help retailers improve store staff versatility and efficiency, check out customers faster, and present customers access to relevant offers, product information, and online ordering. It Enhances Efficiency, Collaboration, and Responsiveness and also Empower Workforces. With such advantages, it increases the organization's output.

Customer relationship management is a widely-implemented strategy for managing a company's connections with customers, clients and sales potential clients. It entails using technology to arrange, automate, and synchronize business processes-principally sales activities, but also those for marketing, customer service, and technical support. The entire goals are to find, entice, and win new clients, nurture and preserve those the company already has, entice former clients back to the flip, and decrease the costs of marketing and customer service. Customer romance management describes a company-wide business strategy including customer-interface departments and also other departments. It includes a one-to-one relationship between a customer and a seller and also Helps keep profitable customers and maximizes life span revenue from them. Using CRM, apple can Provide Better Customer Service thus enhances the partnership between the customer and the organization. It also Increase Customer Profits, Discover CLIENTS and helps employees to gain an understanding to the client and foresee their acquisitions.


http://wiki. answers. com/Q/Who_are_apple%27s_concentrate on_market

http://en. wikipedia. org/w/index. php?subject=Special%3ASearch&search=apple+services

http://en. wikipedia. org/wiki/Apple_Inc

http://wiki. answers. com/Q/Who_are_apple%27s_focus on_market

http://en. wikipedia. org/wiki/Electronic_commerce

http://en. wikipedia. org/wiki/Business_intelligence

http://en. wikipedia. org/wiki/Customer_romance_management

http://en. wikipedia. org/wiki/Cordless_Application_Protocol

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