A personal development plan and personal analysis

Background to SHL Group Limited

SHL provides psychometric screening and assessments to organisations to help them find the right individuals, for the right careers, to make those candidates profitable for the company. Also the merchandise and services made available from SHL enable organisations to control its employee resources and meet its business goals.

We will be the global leader in talent diagnosis solutions in the workplace. SHL supports organisations with the selection, performance management and development of folks whatsoever levels, across all areas, helping them to improve organisational performance by enhancing people performance. (SHL WEBSITE, SHL. com)

Company Values

"Everything we do at SHL is driven by putting the customer first, and by all of us - folks we work with, our customers and our companions - succeeding together through quick and agile decision making that is solution concentrated, is strong and shows how keen we are about what we do. " (SHL, SharePoint, widely available to staff)

Position in the Market

SHL is positioned as the global leader in assessment which is the innovator of the industry. The opponents are not too much of a threat to the organisation as SHL's validation studies, research team and repository of information can only just be performed by a long time of being on the market and SHL is the longest working company.

Marketing Function Layout

Commercial Operations Director

Central Marketing Manager

Head of Field Marketing

Director of Product Management



Global Territories in UK, Nordics, American Europe, APAC, US, ANZ

Product Team

E-marketing Manager

E-marketing Executive


Job Profile

I am working for SHL as Product Professional and active spouse of the SHL project team. To effectively deliver and achieve the launch aims SHL has a job team and each member managed different facets of the merchandise start, i. e. product development, market research, training and communications. Each team member then communicated with their own departments. This form of working was inspired because of the company's matrix structure.

I am confirming to the Central Marketing Administrator. The Central Marketing manager worked with E-Marketing and the Field Marketing teams to launch services. The E-marketing team worked on online activities. The Central Marketing manager designed the look and messaging of the main material with an exterior design agency and supervised the PR activities. The Field Marketing teams delivered the rest of the of the marketing activities in their local territories. THE UNITED KINGDOM Field Marketing team functioned closely with the internal design team and exterior suppliers on certain activities.

Team Performance at SHL

If there were two strong people like managers within the team without any mediators, a lot of issues would arise anticipated to clash of ideas and factors of views. This might cause activities to be postponed and not delivered on time. Belbin's team assignments as mentioned above ensures this kind of situations are minimised.

Looking at Belbin's team assignments the united kingdom Marketing Manager falls under Coordinator. She clarifies goals, promotes decision making effectively and is a good delegator. She always handles to take the team mutually to work at goals and goals, showing calmness when under pressure.

The Marketing Exec is more of the completer/finisher. She actually is able to take tasks off of the Marketing Director and take them out until they are simply finished.

The Brain of Field Marketing falls under screen/evaluator, as she manages the team internationally, plus collates information from all groups, screens, evaluates and then presents to panel and senior professionals or raises tips with the teams when necessary. The Head of Field Marketing is not really a head, as she monitored the teams to some extent, but did not lead the groups through problems and didn't provide information. (Kotter 2001)

The Central Marketing Manager is a specialist. He is good at delivering, has expert knowledge on marketing and is actually willing to help to solve problems. Really the only issue which shown upon this particular activity was that he focused on the task a great deal he forgot other groups and areas.

Overall, the united kingdom Marketing team proved helpful well, but issues arose when they had to utilize the Central Marketing team.

The UK Marketing team were arranged Key Performance Signals (KPIs) plus they were assessed against these to ensure all activities were successful. The individual KPIs were nearly the same as the team KPIs to ensure they'll be met.

1. 4 Key Performance Indicators

The KPI's set in place were as follows:

Create the release plan, arranged budget and manage activities within it

Carry out activities to unveiling the product

Manage customer communication email - OPQ32r news, invitations to workshops and verification emails

Liaise with exterior data organization to distribute email to prospects

Liaise with venues to arrange training seminars and manage them

Send out immediate marketing to clients who didn't have email addresses

Provide collateral to sales teams

Create adverts both online and offline

Banner advertising on relevant websites

Brief Sales teams

Monitor activities to evaluate outcomes.

The Marketing Administrator made certain activities ran promptly, handled issues, and also handled promotions herself.

Task 02

2. 1 Objectives

Professional Achievements

Maximum contribution to uplift the business and excellent performance

2010 - Be considered a everlasting SHL cadre as an Executive

2010 - Overcome words problem & improve display skills.

2011 -Director position, vehicle allowance and 100% salary increase

2013 - Older management position

2012 - Complete professional level of professional certification.

Having an effective and happy personal & family life with good health

Very especially I must improve product development skills. THEREFORE I wish to improve my product development skills and get a better job in future

2. 2 Personal Development Plan

I want to accomplish my personal goals and objectives in proper way. It is therefore necessary to write a personal development plan. All goals should be attainable and specific. Also should be with a given time collection.

Under a personal development plan should discuss my required goals, just how of achieving the target and specific time period limit. The essential goals and targets can summarise the following;

Major difficulties in the existing role of my job.

My current position / position and next level for 3 years

Required status and then level for 5 years then for next 10 years

Existing barriers for the target

How must i overcome barriers

Specific areas should be developed (management skills, communication skills, vocabulary proficiency and etc).

2. 3 Personal Evaluation (Based on 7'S)

I have used the 7'S examination to find my strengths and weaknesses

Staff Abilities


Skilled, trained key development experience

Strong IT tool and ability

Speed, overall flexibility and agility of development scheduled to my attitude

Willingness to coach/develop skills



Good development resource capability

Strong repository marketing/analysis resource



Friendly outlook, to not intimidate more aged users

Simplicity of products/language

Speed to market

Democratic, open leadership



Small business, so flexible

Lack of "red tape"

Quick decisions



Most in-house, flexible, customisable

Good customer support & CRM systems



Focused, commercially orientated

Stable and proven

Defined roles

Shared Values


Speed and flexibility

Small business culture, team bond

No blame culture of larger businesses

Good commercial concentration, cost reduction

2. 4 Skills to be developed

Personal Effectiveness

Increase assertiveness, self-confidence and adaptability

Improve self awareness and how to increase your potential

Increase motivation and encourage a good attitude

Legal Issues affecting Healthcare Practitioners

Increasing knowing of legal issues impacting preoperative practitioners

Advice on handling complaints and legal proceedings, see statement development and preparing for interview

Improving record keeping and producing unfamiliar documents with confidence


Improve overall communication - including verbal, written and body language

Advice on skills and techniques of conversing in a definite and concise manner

Improve negotiation skills to accomplish effective outcomes

Managing Change

Advice how to get 'buy-in' and deal with a team effectively through change

Increasing potential to respond favorably for an ever-changing work environment

Selling Your Idea

Improve your capability to effect others and achieve your desired outcomes

Learn how to deliver your ideas in a definite, relevant and important way to a range of different audiences

Understand the tools for effectively managing a project from idea conception to implementation


Increasing an individual's capacity to lead and create a team

Managing effective delegation

Advising on successful working relations

I will have the ability improve skills through the above personal; development plan. Finally I make an effort to be considered a team person in the SHL's basic management.

Task 03

3. 1 Current Issues in Performance Levels

In order to perform an efficient personal audit, it is important to address lots of key issues. Included in these are the clearness of team goals, team jobs and responsibilities, the amount of worker empowerment and engagement in decision making, the organization's praise and reputation systems, organizational effect on team drive, and the allocation and delegation of workload. (allexperts, 2010)

Conflict between team members

The marketing staff audit highlights differing opinions how workload is allocated between staff members. Although almost all employees say they feel suitably challenged, there's a strong sense that the workload is unevenly distributed among staff members, apart from the customer attention personnel. That is more likely to cause team issue as the marketing function must are a team to execute efficiently, and scheduled to SHL's non-hierarchical aspect each employee should take on an equal show of the task. Uneven workloads can cause fractures within the team.

Clarity of team roles

The personnel audit discovered a crossover of job tasks, especially between Professionals focusing on similar tasks across the same magazines. It has led to a lack of clarity of team roles and friction between staff members as a result of not knowing who is in charge of which tasks. Sometimes this has induced both job duplication and activity neglecting credited to division of responsibility.

Lack of leadership

The overall management of the organization is rated average to good but too little leadership is mentioned within the marketing section itself. While the structure of SHL's marketing team requires all marketing personnel to report right to the Marketing Administrator, when asked who they consider their employer to be all employees said the Financial Controller. The primary explanation because of this is that it is the Financial Controller who holds out the marketing personnel appraisals. However, appraisals are total annual whereas day-to-day functions are the responsibility of the Marketing Administrator.

Lack of long-term career prospects

The marketing personnel reported little opportunity for career development or promotion, which could de-motivate staff, leading to lower job satisfaction and reduced efficiency. While the level of responsibility identified by employees may empower staff temporarily, if indeed they do not believe that they are effectively rewarded for his or her efforts and there is absolutely no possibility for promotion, this will result in a higher personnel turnover.

Reward and reputation systems

I feel my initiatives were rewarded adequately and the scope to which they feel appreciated within the business ranged from 2-3 (1 being not at all and 5 being extremely). Failing woefully to make employees feel appreciated will decrease personnel motivation. It will also impact team cohesion and overall efficiency. Personnel must have bonuses, financial or non-financial, to be able to inspire them and take full advantage of productivity. This can help dispel personnel dissatisfaction that could otherwise disrupt organisational businesses.

Job variation

Despite working within the marketing section, 4 out of 7 of SHL's marketing personnel do not consider themselves marketers for the organization. This is mainly due to the strong concentrate on cover-gift sales offers managed by the Marketing Administrator and Marketing Professionals. Cover-gifts are a key way to obtain competitive edge for SHL and sampling, sourcing, charging and approving the presents takes up a huge percentage of their own time.


Team synergy relies on working together to attain objectives and requires a high level of team cohesion. When asked to rate their level of participation regarding team decision-making, the majority of marketing staff ranked their level of involvement. Not sensing part of the team will influence productivity as staff won't feel prompted to contribute new ideas and progressive thinking.

Having determined the barriers to attaining a synergistic and harmonious marketing team, this section will recommend a variety of approaches to improve efficiency and personnel morale, delivering improved and maximized marketing performance. I possibly could use a number of solutions to improve efficiency and morale. Included in these are:

Productivity-based incentives

An effective team will work together to achieve a group purpose in a timely manner. To be able to encourage and improve production and performance, Panini could provide bonuses by means of rewards for attaining targets. This would also boost personnel morale as employees would feel more properly rewarded for their efforts. Rewards could be financial in conditions of a reward or non-financial, for example something similar to a supplementary half-day holiday.

Improved control and staff management

Improved leadership is required to clearly identify job roles and responsibilities and to provide direction for the team as a whole. This will certainly reduce conflict caused by job overlaps, increasing staff satisfaction and morale. Effective management will also seek to encourage staff behaving as a drivers towards the achievements of objectives. Because of the non-hierarchical structure of the business, the Marketing Administrator must overcome the reluctance to exert ability but in a means which is suitable to all of those other marketing team.

Increased Job Variation

Due to there being little room for promotion consequently of Panini's organizational structure, it is important that Panini continue to allow their employees to develop and try new things to avoid job monotony and dissatisfaction. This may be achieved through putting away half of a day each week for brainstorming and innovation ideas. For instance, those who portrayed a wish to explore online stations and other marketing and sales communications methods might use that half a day for online training or web development.

Internal Marketing and Integration

SHL could develop an internal marketing plan to increase staff involvement. This will not only improve communication within the marketing team, but will also seek to increase integration over the organization all together. Staff type should be maximized and employees cared for like inner customers, as the better Panini meet staff needs the higher personnel satisfaction, efficiency and overall output will be.

Long term benefits

Long term benefits can be used to increase staff commitment, especially for mature employees who might in any other case seek promotion somewhere else. SHL currently has a pension system because of its most mature employees, but middle management could benefit from things such as subsidized travel or fitness center memberships. This might only make an application for middle management and above due to cost, but would improve inspiration and output, as well as minimizing personnel turnover and the price of personnel training and acquisition.

Improved working environment

Due to Panini's organizational structure and focus from hierarchy, staff morale could be improved upon through introducing more informal methods to the working environment. For instance, SHL could create a dress-down Friday rule to match with their casual management style. At the moment, Panini have a staff 'chill-out' area with sofas and journals. This may also by adding a television, game titles and radio system. To be a media publishing company, this might also gain editorial personnel for work as at the moment all game and film reviews are conducted at home scheduled to too little equipment in-house.

Task 04

4. 1 Ways to get developed My Professional Success

Through these details I could understand that I must develop my skills in operational areas as Communicating, Decision-making, Prioritizing, Valuing and Encouraging Others, Motivating, Analyzing, Delegating and Reporting skills to attain personal & professional goals. To do this should apply below strategies. To attain employees' professional goal should succeed. They need to contribute their self applied to uplift the company's current situation. (learn/_k/m/a/n/managers, 2010)

Innovative thinking

I can ensure that there is a well established advancement strategy that suits with the overall eye-sight of me. Also I am motivating in working team members over the business to identify ideas for new products or services. Ensure that all resources, specifically time, are created designed for valid & fruitful idea technology, development and screening of ideas. Evaluate the existing business circumstances and plans, approve the ones that appear viable and monitor their progress regularly.

To improve and develop these areas I have to discover that how to develop a business technique for innovation and converse it over the SHL and options for identifying and chasing opportunities to work together with external experts. Also I must recognize and control risk and encourage others for taking acceptable risks and offer constructive feedback on suggestions to teams and individuals. Additionally assess business instances and development programs and approve the ones that appear viable to determine systems for calculating and confirming to relevant people.

I should evaluate the gap between your current and benefits required future talk about of procedures, systems, buildings and jobs. This also should determine the risks as well as advantages associated with inherent strategies and ideas and develop contingency preparations. Make sure my strategies include short-term "is victorious" as well as longer-term deliverables and develop systems for both monitoring and assessing the progress. Furthermore to above can form a powerful communication strategy which allows people to give quick responses and identify training for personnel and support needs and plan how to meet these targets and requirements.

This type of models and methods for managing change effectively and Effective planning techniques, Theory and program of the change or staff performance curve, Theory and better knowledge of all teams, including a knowledge of team-building techniques as well as how to implement, How exactly to calculate the potential risks and benefits associated with strategies and plans and Stakeholder ambitions and exactly how they influence the process are more crucial parts should be developed.

Leadership Skills

Through command skill Development I can communicate company eyesight of the future, the reasons for the change and the huge benefits to everyone involved for the change. Make certain the each and every person responsible for planning and putting into action change understand their tasks correctly. Place and prioritize change goals for the change program & identify relevant approaches for achieving the eyesight and communicate them plainly given to everyone included. Communicate overall progress to everyone involved and celebrate great success and identify and package with barriers to improve important.

I may choose to get some good advice on main models and options for leading organizational change which practice and their talents and weaknesses, basics and program of risk assessment and the way to they have to use different authority styles and conducts for different circumstances. Also should find the political, bureaucratic and tool barriers to change, and the methods for interacting with these, how to use different actions of communication in various circumstances and stakeholder prospects, goals and exactly how they influence the change process

Project Management Capabilities

Confirm that everyone engaged is clear about how the program connect to strategic goals and take profile of all essential needs required and convert strategic goals into practical, efficient and effective actions. Get proved everyone involved is aware of the important areas of the program and agreements for coping with contingencies and measure the program such that it achieves the stated objectives on time and resolved own within budget. Make last recommendations, which target good practice and areas for improvement and Notify all members engaged about important issues and the results of putting the program into action

In order to boost in this stage company should get some advice on should be genuine on difference between project and program management and the role of an application manager, responsibilities, key points, processes, tools and approaches for managing the program, basics, methods and techniques of total quality management. Also should aware on how to manage, inspire, plan, monitor, and evaluate people, how to evaluate, control and manage risk and manage change within assignments and program.

Develop a eyesight of where your area is going, as well as supportive goals and functional level programs and communicates effectively to make effective use of a range of different communication methods. To expose a variety of management styles and apply them to appropriate situations and people, also offer to people in the region support and advice when they need it especially during times of setback and change. Encourage workers to take a lead in their own areas of know-how and show determination to follow this lead

To be genuine and firm how to make a compelling eyesight for an area of responsibility, range of different authority styles and communication methods should be applied. To get and use opinions from people on control performance, types of issues and challenges which could arise and ways of conquering them and advantages of and the way to create and maintain a culture that induces creativeness and innovation

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