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A FACETS model analysis


In today's world the development of communications, global industry and the internet has lead to a rise in the amount of small company start-ups. The internet marketers in charge of these business' own a big variance in skills, qualities and ideologies. It could be challenging to quantify such characteristics in a comparable way, however there are a few frameworks that can help, one of which as proposed by Bolton & Thompson (2003) is the FACETS platform which uses six broadly described character themes, focus, advantage ingenuity, ego, team and social. To asses to the results of the model it is applied to a young, successful businessperson from the music industry that has received much attention in recent media, Martin Webb. Martin not only writes a columns for both the Telegraph and Separate but is also the included entrepreneur on Channel 4's acclaimed 'Risking It All' series. With so much advertising attention and written material this makes him a great candidate for the application of the FACETS framework.

Introduction - The FACETS model

It is important to provide an overview of the ideas of to the FACETS model and exactly how they are categorised before it's request to a particular entrepreneur.

The six identified character topics that form the basis of the platform, focus, advantage creativity, ego, team and social. Bolton & Thompson (2003) have mentioned that many of these styles can be further divided into the several sub themes or templates which allow for a basic software of the model.

Focus - As one of the most important styles of the model and attractive not only for business people but also in ones basic work ethic, it manifests itself as a feeling of urgency, a need to complete projects in due time and adhere to deadlines. It is divided into target target, time focus and action target.

Advantage - Advantage relates to the business strategy of the businessperson giving them the competitive edge to distinguish between ideas and opportunities that are well worth expanding and the 'lemons'

Creativity - This could be described as the life span bloodstream of the businessman, it provides the opportunities and ideas that an entrepreneur evolves. Bolton & Thompson (2003) explain this definitively as 'the theme that everything else springs' It could be broken down in to the sub themes of ideas, opportunities and alternatives.

Ego - A sophisticated facet that is put into external ego and interior ego and may then be subdivided up into six other elements. The inner ego comprises devotion, inspiration and self-assurance and the outside ego, responsibility, accountability and courage. Bolton & Thompson (2003) describe the outside ego as an entrepreneurs centre of control and stems from a desire to be responsible for their destiny.

The first three FACETS tend to be grouped into FAC and are categorised as linked skills. The Ego will act as a control system and then effect how well the skills are utilised.


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