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A Description Of Online Buying Systems Information Technology Essay

Online food ordering services are websites of local restaurants and food cooperatives create for customers to pick from the interactive selections provided in order the purchasing process may take place. In order for ordering to take place, any types of internet able devices which support complicated web pages are being used. People normally use computer systems to access into the food websites and place an order. Just like placing your order consumer goods online, online food purchasing services also allow consumer to register and uphold an account at the Domino's Pizza website in order to make frequent ordering convenient. A consumer will look for most liked restaurant, surf from available items, and choose delivery or pick-up. Obligations could be produced via credit-based card or cash. Partial of the payment will be given to the web food company. The pioneer restaurants to look at online food purchasing services are corporate and business franchises such as Domino's Pizza and Pizza Hut.


Firstly, the customer needs to go the Dominos official website, www. dominos. com. my. The registration as a Dominos member is essential if the client order pizza via online for the very first time. First step of the register process is joining the street name to find the customer delivery address accurately for the delivery. After listed, go through the "Order Now" button. A log in box will pop up on the display asking for the customer username and the password. After login the customer is able to learn to order on desired food or beverages. Once finished ordering, select "submit". An e-mail for confirmation will be sent to the customer. Once verified, the delivery will send to the customer's location within thirty minutes. After purchasing the pizza, customer will keep an eye on their pizza by Gps device Tracker proposed by Domino's Pizza. Repayment is made subsequent to the client when the Domino's employee provides the pizza to the customer.


Ordering food online is now a norm for restaurants that offer takeout and delivery requests. Online food purchasing was created as it is affordable yet an efficient system to meet the restaurants needs. The machine is also made for its ultimate versatility and performance. The clients will be able to access into the company existing website and search at their menu and select and place their orders on what they desire. After the customer has validated their order, the system will either email or fax the customer's order to the restaurant.

The online purchasing system also permits customers to order days in advance and the system will complete the order at the given time. The web ordering system has been designed to handle huge amounts of orders simultaneously to prevent the system overload.

This system is also versatile in ways, whereby customers have the ability to place online purchases quickly, with simply a 'click' looking at to the traditions where orders were used through the phone. Additional time and cost will be saved purchasing online as cellphone bill is billed in line with the time the telephone is at risk. The system was used intended to meet up with the requirements out of all the clients.

Internet database

Online ordering is straightforward and convenient yet they have significantly more to improve on the online purchasing system. It really is good that online ordering system has associated the customers' information with the database of the system which helps the buying of customers. Furthermore, customers' information could be monitored easily from their database rapidly if they're regular customers.


With the escort in of the 21st hundred years, many of individuals have found out that it's basically easier to purchase goods online. This is determined by the consumers' preferences. Some individuals feel unsecure buying items online because they cannot have physical touch or view with the things they would like to buy. In cases like this, some people like to really have the pizza directly from the oven when it's served.

Online ordering provides additional customer service such as delivery to the destination that they have requested for. Customers can view the whole menu and everything special deals via public website though online. The system records customers' orders when purchasing has occurred. Extra services are given to customers for example like believed delivery carryout times and track their pizza's position using the GPS Tracker accessible on the website.

When placing your order via online, even throughout a active period such as lunch or dinner time, customers would not have a problem in getting in touch with Domino's Pizza and putting their orders. The clients just need to order via online and the system will automatically create and wear it queue.

Online ordering files and stores previous records of orders made and allows the clients to see them anytime throughout their online ordering session. These records will store at the repository.

The biggest advantage to order pizza online is the fact the customer can save a lot of time and work. Customers can decide to complete their requests within minutes or take their time the customer wishes. There are no time limits for them to complete their requests, thus, customers may take their the perfect time to order. Rather than planning out time in daily routine to venture out and make a purchase, the buyer can instead go directly to the website when they may have a free time at the job or at home later part of the at night, and appearance up the merchandise that the clients are considering to get. The customers can view the full menu and can order any mixture of food as the prices are shown and computed as each goes. It is much easier for a person who is wished to make large and sophisticated requests online because the client can order in patiently, consider the options, and assess different pricing plans.

Consequently, a customer can look into products late during the night. Even though the Domino's Pizza stores have finished for the night, customers can place purchases for the next day while the website still running and open to make pre-order. Which means that even after a long trip to work and heading back home to meal with family, the customer still have time left to go surfing to check out the product they would like to purchase. THE WEB will there be is open a day 7 days, and is always ready to let the customer to come make pre-order.

By heading online, the client don't need to be concerned about the hassles, such as when they decide that it is time to look at, they do not have to squander the excess time queuing in-line. By placing your order online, the client can also take benefit of deals that are only offered to online customers, and often find products that wouldn't be available at a walk in store and special offers receive to online customers. Customers who order pizza online are which can order more because they don't feel hasty while ordering, as the customer often does over the telephone when using cellphone order.

In addition, online buying escalates the amount of customers who visit the Dominos Pizza standard website. It also gains customer satisfaction and devotion throughout the business. Due to its capability of online purchasing service, customer purchase regularity also may increase. The business eliminated or reduced labour costs associated with manual order taking scheduled to technology computerize substituted labour usage. For the Domino Pizza Company, the web ordering system accepts both online and traditional coupons to get more customers.

Mackay (2008) claimed that "Customers who order on the net tends to order more because they have a menu before them. "

With internet, you will see fewer errors on the requests or miscommunication among customers and the employee who taking orders. Compare to telephone call ordering, online placing your order pizza make fewer flaws. When during the phone call order, the customer may order incorrect item without knowing it. The pronunciation of certain words might lead to order the incorrect product. Besides, it provides timely service. The system examines all food requests prior to the conclusion and corrects individual problems. Also, with this technique, the subscription of online guests is useful to create valuable marketing promotions.

Online Ordering supplies the wonderful solution for office lunch time orders. The customers can purchases without the trouble of using phone call to order the pizza. The customer may take their time and obtain the pizza with time. The Domino's Pizza website promises that the message, promotions and add-on offers are well sent to the clients.

In financial factor, online placing your order system improve the efficiency and cost efficiency of the placing your order functions. For the advertising campaign, it can create easily or upload offers to the Domino's Pizza website. For instance, this technique can improve the customer's guest check automatically by customer email by recommending upcoming sells for added products. Online buying boosts in sales of goods in the Domino Pizza Company.


The pattern of shopping online, especially ordering pizza online has steadily been significant within the last ten years and online vendors are expected to obtain improvements on the quantity of sales after website features and services improved. There is absolutely no doubt that the clients can find great deals online and so a variety of products which may well not be even available in regular stores. Incidentally, there are certain disadvantages of online buying.

Normally when we shop from a normal store, we can go directly to a salesperson face-to-face to enquire and clarify our uncertainties regarding the food we buying. It's possible that customers could have a wrong idea of what the products and services is about as the customers and the employee cannot package face-to-face for a explanation.

Another disadvantage is that the majority of companies which sells online state that customer have to pay for the shipment charges depending on weight of the merchandise the customer purchases. Only a few companies with websites offer free shipping services although some companies provides free shipment services only if the customer has a complete purchase of prices exceeding a specific amount. The shipment fee priced often is one of the reasons that customers wouldn't normally prefer to order goods online and will not guarantee that the goods delivered will maintain good shape.

However, a company must consider on the target market they wish to concentrate on promoting their products and services to. Older people are most unlikely to order goods online because of their knowledge of working your personal computer. Therefore, if the target market includes the elderly, a normal service must be provided to them.

Online connection issues are the greatest disadvantage for online purchasing. The customers add items in online shopping cart, type in information and press "submit". The verification screen might time out when the internet comes with an unstable connection. The online customers wouldn't normally know whether the order has been made or not while reloading the site could cause several billing or several orders.

Moreover, customers may also make human errors, such as purchasing the incorrect item. This may occur when the client attempts to place an order. The customer may have inadvertently clicked on the incorrect item while inserting their requests through the website. Even if the buyer clicks on the correct product and a precise product amount there may be mistake made in the buying process if there are options from the item. This issue can be somewhat disturbing because the consumer are certain to get agitated when the wrong item is received and for that reason, loses customers' commitment towards the business.

Another disadvantage is that purchasing online would mean that private information has to be given to the company when purchasing is taken place. Some companies take good thing about this feature. By purchasing on the web, the customer would need to take the chance of experiencing their information considered by online companies and misused. Though this is an extremely rare incident, it is more likely to occur online, than personally. To avoid private information from exposure, customers would usually choose a trustable company to buy goods from.

More often, what folks dislike about online purchasing is that delivery services are just restricted to certain areas. As a result, people moving into rural areas are at a drawback whereby they'll need to go to the destination whereby the business is able to deliver.

Impact of the Technology

Domino's Pizza is the first pizza delivery company that start online placing your order system and one of the very most recognizable pizza brands in Malaysia. Online buying has been great in this era of energy, where communication taking place thru the internet.

The company mentioned the pizza that order via online in Malaysia take up about 8 to 10 % of the entire sales. Normally, Domino's sells over one million pizza daily over the global. The technology helps the Domino's Pizza gain great earnings over other rivals like Pizza Hut that offer online delivery service as well, McDonald and Nando's which order by telephone call.

Technology has hastily bought out many careers whereas technology also creates new jobs towards the organizations. Due to the implementation of the online placing your order system for the Domino's Pizza, the business might require some web programmer to maintain the web site and the repository. The organisations authority and managers need to be change plus they recognise the necessity to adjust and change in response with their vision, purpose, shareholder anticipations and consumer preferences including the Domino's Pizza need to set new regulation and IT code of do to control the Domino's Pizza website.

Internet Application


Dominos Pizza employs E-commerce, meaning trades online, buying food online is definitely an example, pizza- a customer's favorite, and additional menu items includes poultry finger`s, fresh salads and sandwiches. By the end most of us enjoy all the benefits that the internet provides to the Domino's Pizza.

The Domino`s Pizza runs on the high-speed link with access the internet, and with use of the internet they have a website name, www. dominosoline. com. Through the internet is the best tool in marketing, means they can reach a straight wider human population.

Domino`s have they own website that they are powered by is secure and therefore digital professional thus providing an individual to browse easily. They may have built secure internet structures to safeguard the data that they acquire online, example can be advertisements boards.

The Dominoes Pizza uses internet browsers to browse the net and contains other useful features which are used to make purchasing a pizza as simple as possible, after that you can do everything on their site from browsing the menu and placing your order a particular pizza`s and moreover tracking the customer pizza instantly from order to delivery.


In terms of difference we see that E-mails delivered to customers by the Domino can't be replied back therefore it help in getting rid of the chance of acquiring any Spam with no need to use freeware or encryptions.

This System does not incorporate chat services, newsgroup or message boards to any customer. The System does not incorporate any data file transfers online, whether it be downloading or uploading.


According to the similarities and the variations, we see that advantages and the negatives of using ordering online; several recommendations should be considered by Domino`s Pizza to allow them to improve their services and operation and performance.

Ordering food online should be more dynamic and beneficial to the clients by enabling these to send instant announcements to the clients notifying them on cancelled orders via e-mails, devices or fax informing them about the powerful change, and providing them with other feasible alternatives.

The interface of the purchasing food online should be put in place to aid more efficiency like combining tighter security measures. This will allow an individual to have more interaction with the system and test the system of its fullest potential.

Ethical & Legal Issues

Computer Ethics

Computer ethics is the moral recommendations that govern use of personal computers and information systems. For example, unauthorized use of computer systems and network, software robbery, information accuracy, intellectual property rights which is the protection under the law to which creators are entitled because of their work, codes of conduct and Information privacy

According to Adam H. (2000), computer ethics is the analysis of the type and social impact of computer technology and the equivalent formulation and justification of procedures for the ethical use of technology.

Information personal privacy is one aspect of the pcs ethnics. Domino's Pizza Malaysia acknowledges and respects the personal privacy of individuals. This policy addresses the personal information that Domino's Pizza and its franchisees hold and locate the way in which Domino's Pizza and its own franchisees will use, manage and protect the client personal information when the client visit some of Domino's Pizza websites, or place an order with one of the stores.

In additional, Domino's Pizza is concerned about the information correctness of customers. Domino's Pizza will take reasonable steps to ensure that the non-public information accumulated is accurate, complete and up-to-date. The customer can gain access to and request modification of any private information regarding the customer anytime. The customer may also request that the non-public information be deleted at any time. Domino's will take reasonable steps to safeguard private information from misuse, loss and unauthorised gain access to, modification or disclosure.


A variety of ways to guard personal information is setting up a cookie director to filter cookies. A cookie is a little data file sent from an internet server that is stored on the computer's hard drive. Cookies permit the customer to identify their computer as the user is on the website and customize the client online experience and make it far more convenient and see the website browse faster for the client. This file allows to observe visitor to the web site and information certain data pertaining to that visit, such as the webpages that the customer viewed in order to gain access to to the website. The use of cookies by Domino's Pizza allows the server to track record the client preferred vocabulary for navigating the website and enhance the functionality of the web site. Cookies are also useful in allowing better log-in for users, checking purchase histories and protecting information between trainings.

Most browser applications for example Microsoft WEB BROWSER have features that can notify an individual when the computer receive a cookie or prevent cookies from being dispatched. When the users disable cookies, however, the user may not have the ability to use certain individualized functions of the web site.


When Domino's Pizza obtains or delivers data via its website, it uses known industry standard encryption technology. Encryption is the translation of data into a secret code. Encryption is the most effective way to attain data security. To read an encrypted file, the authorized person must usage of a top secret key or security password that enables an individual to decrypt it. Unencrypted data is called plain wording whereas encrypted data is referred to as cipher word. Domino's Pizza is using Voltage Security's Secure-mail encryption offer to protect inside and external company e-mails.

According to Anderson (2007), the director of network security of Domino's Pizza, he stated that the move is part of any corporate-wide data damage prevention initiative to avoid accidental loss of private or proprietary information. He realised that e-mails being delivered to companions and suppliers, such as insurance providers, may contain information like sociable security numbers that must definitely be encrypted before mailing. The decisions about encryption will be produced based on pre-set insurance plan, not by individuals over a one-off basis

Secure-mail will automatically flag e-mails with very sensitive data and encrypt them automatically prior to mailing. Recipients can read protected announcements without having to download and install consumer software.

This image show how the encryption works

Image Source: http://www. outsourcing. st/uploads/images/public-key-encryption-example. gif

Privacy Laws

Privacy regulations have been arranged by Domino's Pizza for example like how Domino's Pizza gathers customer information and how they use customer information. As Domino's Pizza continually improve and grow their services, the insurance plan might change from time to time. Whenever necessary, check the web site regularly to stay informed of any changes. The policy is effective as from Dec 2009. Domino's Pizza reserves the to modify or supplement the policy anytime. If a materials change to the terms of this coverage is made, Domino's will post a notice on its homepage and a web link to the new insurance policy.

Domino's Pizza will not provide in my opinion identifiable information to unaffiliated third people for their use in marketing directly to the customer. Domino's Pizza may use unaffiliated companies to make it maintain and operate its website or for other reasons related to the procedure of its business, and the ones companies may have the customer in my opinion identifiable information for this purpose. Personal information that the client submit to Domino's may be disclosed to a third party like the suppliers who are employed to provide a few of the services such as mailing homes. For instance, if the client place an order via our internet order system, the client details will be passed on to VeriSign, who have the customer credit card details for internet order repayment. VeriSign is a secure internet repayment gateway that secures the customer credit card number during transmitting.

Domino's won't accumulate, use or disclose delicate information such as information about racial or cultural origins or politics or religious beliefs except with the customer specific consent or in the circumstances permitted in the Malaysian privateness laws or any other related laws and regulations in Malaysia.


The customer can protect their level of privacy by complete necessary information on registration forms, rebate and guarantee. The customer can limit the amount of information provide to the websites, complete only required information. The customer is encouraged to create a free e-mail bill and use this e-mail address for vendor varieties such as ordering a pizza. Furthermore, join e-mail filtering through the web service agency or use an anti-spam program, such as Brightmail. Usually do not answer spam if required.


Before I commence to write about similarities and distinctions between your security issues and domino's pizza purchasing online, we have to know the first goal to security issues keep users safe and domino's pizza online need this service to save lots of customers information from reduction or damage.


All of the security that Domino's Pizza executes and makes use of it is to succeed the customers reliance. Domino's company try always to gain the customer and security companies by giving befitting the users.

All of them looking for renewal ideas, offers and Innovations like new dishes for pizza and such us security program scans the data files and rules and automatically complete to the company site on the web and also to compare these rules and the company will renew the info. All of them need the computer.

Viruses, worms and Trojan horses harm the security and injured domino's pizza online also because domino's company using internet and company want save Level of privacy such us security the amendment or change within the Software Protection. Most of them has specifically plan.

All of them use internet explain, domino's use internet to make ordering easy for everyone who using internet and also order what on the people want from domino's. Security fabricate because the folks how use internet need to save the info also domino's company need the security to save data from steal or loss.

Challenge and Competition. Security companies compete with one another in the services companies provided for an individual to gain users satisfaction and also domino's company using advertising campaign in TV, papers and web sites contend with domino's many companies and restaurants such as pizza hut stubborn challenger for domino's.


Security issues

Domino's pizza online

Security is software. The primary benefit of the program is a firewall that works to protect the device during focus on the Internet and this wall defends you from hackers

Domino's pizza is restaurant best services through company web page

Security is very important and indispensable to save the information away from the players and hackers.

Domino's pizza is not important, because there are many restaurants that provide the same services also, therefore one cannot damage anything from not wanting to eat from pizza snooze restaurant.

Protection service and Information systems and stop anybody from entering except by agreement of an individual to our system

Service request which service is open to request through the website

Problems in security:

All off Virus & Anti-Virus, Kaspersky, Nod32, Norton and AVG did not reach full efficiency each of them has many defects and mistakes such us program size and some of them has the property to erase without permission from end user or a few of this make system sluggish.


Stepping in to the world of modernization, most the services are being computerized and programmed in a particular system to simplify and reduce labour work. It really is a wise decision for Domino's to look at online food purchasing system due to its convenience and user friendly.

Domino's website which gives online ordering also have saved account of registered customers, including name, contact amount and also complete address for delivery. It inhibits problems of jotting down the details if customers order through phone call. Besides, Domino's also have kept an archive of previous requests so that customers can make reference to previous selection of their favorite pizzas.

This online purchasing service will certainly entice more customers because Domino's allow customers to put an order via internet today and request for delivery on another day. The delivery time is also offered by any time corresponding to customers' needs from 11. 30am till 11. 30pm.

Another great service provided in online buying service is Domino's have specifically manufactured the "Great Pizza Service Tracker" that provides customers an up-to-date status as soon as customers place purchases to the moment the pizza leaves the store. The status starts off from order set, preparing, baking, boxing, packaging, ready for delivery, and finally the pizza is ready for delivering.

In bottom line, Domino's has successfully maintains their customer loyal is partly due to the wide usage of online food buying service. This service has not only minimize faults while inserting an order, it has also provides maximum satisfaction for customers during the collection of food.


According to your research about Domino`s Pizza, several advice should be considered by the company to boost their services and operation performance:


Domino`s company needs a powerful advertising framework or plan, in this case it'll improve customer relationships. The domino`s company must increase the quickness and efficiency of pizza making, therefore means that they can cope with bigger amount of customers and having long customer relations.

Performance management

Domino`s company should check how the employees are doing for example the way they review the performance of the company. Employees must interface directly with the clients to improve better understanding; another thing would be that the employees need to make certain decision in the business rather than waiting around to be told how to proceed and how to do. For Domino`s to reach your goals, the employees need to work hard in order to reach the objective the company. I am going to recommend the employees should be produced happy for example, good working condition and be treated fairly.


Domino`s company must improve on their sales which by the end will inevitably lead to more earnings and popularity also. The Domino also offers to break in and broaden and do well in the Malaysia market.

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