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A Background IN TO THE STC Company Information Technology Essay

Saudi Telecom Company was contained in 1998 (Jaspersoft, 2011). As the leading national service provider of telecommunication services in the Kingdom of Saudi Arabia, STC followed a challenging program to convert its business from a authorities system to recognized commercial business benchmarks. The company is working constantly to fulfil and meet the market requirements, keeping rate with the emerging technologies in the telecommunications sector and satisfying its customer's needs. Since that time, the company is rolling out clear strategies concentrating on interior re-organization, re-skilling and development of its staff, development of its internal processes and studying its customers' needs and requirements while continuing to handle its national and social tasks and obligations.

Believing in the importance of its customers and fulfilment with their needs, STC has implemented its In advance Strategy that aims to aid and re-enforce its competitive position (Jaspersoft, 2011). Predicated on this plan, STC strives to improve a customer-centric culture in all its business aspects. This culture has been shown in the organizational design of the company that comprises a corporate and business centre, a number of functional devices and four key business units focused on the primary STC customer categories which can be: Personal, Home, Enterprise and Low cost (Jaspersoft, 2011).

In the last few years, STC has gone beyond its local edges to the international markets, creating a network of businesses and assets in several countries, Asia & Africa. The business has now foot print in Kuwait, India, Indonesia, Malaysia, Turkey and South Africa which has enabled STC to serve a greater number of its customers which the company seeks to increase internationally through studying and analysis of potential investment opportunities in the foreseeable future in line with FORWARD Strategy.

STC strategy:

The company's strategies centered on interior re-organization, re-skilling and development of its staff, augmentation of its interior processes and studying its customers' needs and requirements while continuing undertaking its nationwide and social responsibilities and responsibilities.

The In front strategy is a person centric. To support success going FORWARD, they have identified future proper priorities as a permanent plan made up of seven dimensions referred to as In front strategy. Each letter in this expression is significant and has a meaningful strategic and important concept to attain the company's goals and aims.

Believing in the value of its customers and fulfillment of these needs, STC has used its "ALTALEH" strategy this means FORWARD that aims to support and re-enforce its competitive position. Each notice in the strategy name has important massage. Again, based on this plan, STC strives to improve customer- centric culture in all its business aspects. This culture has been shown in the organizational design of the company that includes Corporate Center, lots of Functional Items and Four Key SECTIONS focused on the Key STC Customer Categories which can be:

Personal BU

Home BU

Enterprise BU

Wholesale BU

First letter indication to continuing their leadership in the will of individuals market by Continuing enlargement in the telecommunications market through the deployment of individual technology developer third generation (3. 5 G) networks.

Second notice is played an integral role in the services of vectors and operators. Take advantage of opportunities to develop the services of vectors and providers to develop services in the domestic and international markets

Providing advanced services for aesthetic and information to the home sector.

Speed the use of broadband services to the home sector through the execution of multiple applications of the Internet, marketing, and content.

The company has centered on its excellence available services. Broaden the base of workers, the business enterprise sector through the design of services and included alternatives that meet their needs

Confidence of external expansion by firmly taking the Benefit from the expansion of work at home opportunities related to the telecommunications sector in domestic and international marketplaces.

Determination of providing excellent services in customer services by

Building an operational model systems and work methods tags predicated on the customers, linking set ups,

The company has achieved functional efficiency and the stand below shows Cascaded Strategies and Initiatives Major Milestones. It offers reduced costs and increase operational efficiency through the implementation of the idea of shared services and web development, information systems and elevating the efficiency of personnel.

Cascaded Strategies and Initiatives

Major Milestones






Capture great things about Shared Services

Enhance IT Infrastructure for "True" Shared Services model

Automate internal techniques to boost efficiency and reduce administrative costs

Enhance true distributed services concept

implementation of the policies and systems

New Modules for HR, Money, Supply string & logistics



40% complete automating of inner processes

100% complete automating of inner processes







Seven Steps in the ERP Process

Cornelius (2006) advised seven such steps define the best route for an ERP program. These steps start with the institution's strategic plan, proceeds via a readiness assessment, seller selection, and solution execution; and ends with a post execution assessment. Strategic plan supplies the context and rationale for the ERP undertaking. The second step will execute a formal evaluation of the advantages and weaknesses of STC to carry out such a job. The 3rd step presents the "preparedness step, " and can give STC the needed brain start for beginning the process of selecting an ERP software supplier. The forth step is the selection of ERP Providers and ERP Implementers. Once the software supplier and implementer have been determined, then STC will come up with a comprehensive project plan that will be the management guide for an effective implementation of the picked software. The sixth step is implementing the ERP solution and this is the most arduous step. STC may end its ERP trip at step six or may examine the execution of the program after certain period.

There are four main steps to successful implementations and re-implementations of Venture Systems.

Justifying the investment


Selecting and expanding the best system

Implementing, by using a participative approach.

STC will justify their investment in the ERP, make and choose the best system from the best vendor before they can finally put into practice the system.


The need to make telecom sector advanced necessitated to work competitively to tolerate and endure through large competing markets. So, the business developed its infrastructure, provided it with the latest technologies and trained its employees to enable them package with such technologies efficiently. In addition, it maintained good service provision methods and high requirements.

These procedures along resulted in promoted services and rapid growth.

In order to sustain the competitive benefit of businesses including business in the telecom industry, there should be an eyesight on the business technological development. The info technology (IT) is one of the very most effective technologies that fulfil several business needs. Information technology is the various tools and techniques used to store, upgrade, delete, and obtain information, that involves hardware and software solutions (Haag et al. 2007). The use of IT improves the overall performance of the business. This is where IT improves the business enterprise operations; the way people interact, and achieve several other improvements in the organisation (Olalla 2000). Today the adoption of computer in virtually any business is becoming an essential need and it is required to enhance the business performance. Honganson, K. (2001) states "Nowadays, the adoption of computer in virtually any business assists as the principal vehicle for maintaining growth, intricacy and speed of business activities. "

According to Wei et al. (2006), the telecommunication companies are facing a continually increasing competition. Therefore, knowledge of the marketplace and customers has become a key success factor for organizations in the telecom industry.

In the Saudi Telecom Company (STC) SEIBEL CRM system has substituted the elderly ISMS CRM system, it is because the development modern CRM systems have made the ISMS system un extensible to meet up with the advancements provided by the SEIBLE.


An ERP system is a set of business applications or modules, which links back to you various sections of a business such as financial, accounting, creation, and recruiting into a tightly integrated solitary system with the platform. Enterprise Reference Planning (ERP) systems are widely used to remove and process data from different useful areas over the business (Gore, 2008).

The current issue is move of information across the complete business (Hooshang M. Beheshti, 2011).

ERPs are enterprise-wide Information System packages that contain lots of software modules aimed at encouraging and integrating all business procedures across practical divisions associated with an organisation.

ERP systems can also act as programs or backbone systems to web page link the company's rear office with its leading office, by integrating with other enterprise applications, e. g. source chain management (SCM) and customer romance management (CRM) systems (Kalakota and Robinson, 2000).

Administrative and enterprise applications are coordinated in workstation environments, where integrated management and monitoring tools provided position information as well as performance tracking and tuning. Answers to questions such as "How come I can't get to the Human Resources System?" or "How come the network slow?" or "How do i keep track of the new DSL unit installation" could be ascertained by looking at the workstation, its processes, or the network between the individual and the central computer. However in today's sent out systems, these types of applications rely upon multiple servers, back-end databases servers, front side- and back-end Web servers, allocated productivity devices, and sometimes application servers or deal processing screens, along with all the network journey dependencies among these elements.

Answering these type of questions today is a much easier task due to implementation of Enterprise Systems and all of the management tools available. Each system in an Enterprise System has some other tool for monitoring its operation and performance. Above the operating-system, each of the applications has a separate reporting and monitoring tool.

For managers, searching for the way to obtain problems will involve repeated phone calls and questions to each one of the systems in an attempt to pinpoint the problem. Organization System carried out in a rightful way will combine and aggregate the info from the root layers. Business Systems Management (ESM) try to solve this problem with a coordinated set of monitoring tools that work completely up the process stack, from network connection and os's to complex venture learning resource planning (ERP) suites, and that provide a common repository for operation and performance monitoring whatsoever levels. At the highest layer, ESM tools attempt to model and keep an eye on systems and methods so that the general health of a system or program (e. g. , Human Resources, new DSL assembly, new landline unit installation, DSL repair, landline repair) can be identified. When problems happen, ESM tools will allow recursive querying of the helping components to identify underlying triggers.

Implementation of Enterprise Systems (Enterprise Resource Planning) was a difficult concern to STC. Research shows that even today, over 60% of most Organization System implementations fail to achieve the benefits that justified their purchase. Because of the large numbers of processing and data processing considerations, STC associated with selecting and implementing Enterprise Systems and exactly how to solve them. Saudi Telecom Company (STC) was given Granite Network Inventory system that delivers the business with unparallel professional services for Data Migration and Adaptors Development. STC is flourished with newly built Data Warehouse for all those Data Network elements. Saudi Telecom Company (STC) was given Low cost Business Support Solution (WBSS) that provides a personalized model and structures for the company's Inexpensive Business Support Solution (WBSS) (Jaspersoft, 2011). Saudi Telecom Company (STC) was provided with Interconnect Billing System Operation that provided the company with the mandatory professional services and allows it to connect with other domestic providers and make settlements (Jaspersoft, 2011).

In 2004, STC enrolled the help of Softway Integrated Business Alternatives, one of the leading it companies in the centre East to develop and implement Venture Systems. Work Force Management System (WFMS) was put in place two years later and this Enterprise System was an Oracle-based product designed to take care of field services. WFMS duties include creation of incidents and defining the kind of each event such as; new DSL assembly, new landline set up, DSL repair, landline repair. According to Jaspersoft (2011), The WFMS schedules the duties for the skilled engineers and the duty starts its status route. The status route for every single task could be New, Assigned, Complete, or Terminated. The client gets an Text message with the contact details of the allocated engineer and a "Confirmation Code", which is directed at the engineer post service conclusion to complete the task (Jaspersoft, 2011). On completion a customer satisfaction review is completed.

When the reporting capacities of WFMS system were limited and STC, identified to provide excellence for its customer bottom, needed more information to work out how effective its service was demonstrating. Softway, systems integrators and consultants on the project, evaluated lots of products but the two the most suitable candidates were from Business Things and Jaspersoft. The Business Stuff' product was discounted on the grounds of charge but Jaspersoft had been a popular option as both STC and Softway possessed had earlier successful experiences with its products.

Jaspersoft's JasperReports Server Pro v3. 7 was regarded as a sophisticated solution and an enterprise-ready choice. Other critical factors are; its open source pedigree, low priced, rich records along using its powerful community foundation. "

Softway undertook research, design, implementation, ensure that you deployment functions because of this complex solution that would sit on the surface of the WFMS for over six month period. The aim was to achieve a system that may provide STC with all the current key performance signals it needed, in a commonly digestible format, to determine how effective its field engineers were and so how happy its customers were.

According to Jaspersoft (2011), Softway developed and personalized JasperReports Server to daily article progress of jobs from Knigdom-wide to locations, dispatch centres and technicians. The server originated and custom-made to report task finished with and without the customer's confirmation code. The server can keep tabs on technician utilization and report when they are productive, active without tasks, de-activated or on vacation. The server will screen the task completion timeframe and survey within committed one day delay, two days and nights hold off, and three or even more days delay. It will also monitor site re-visits and record when customers were unavailable on the first visit. It traces technician commissions and statement when the technicians complete more tasks than their aim for. Moreover, it reports on efficiency and productivity. An important facet of the system is the fact that by monitoring the KPIs of the field engineers surrounding the Kingdom and auditing their work functions commission is given; so encouraging employees to provide customer satisfaction.

The limitations of the infrastructure and potential are most likely the major challenges facing STC in its adoption ERP systems. Relating to Laukkanen et al. , (2007), the factors that are influencing ERP in large organizations change from those influencing the Small- Medium- Enterprises. Mabert et al. , (2003) advised that large organizations benefits from adopting and implementing ERP systems range from simple organized functional level business techniques to tactical decision taking capacities. The kept up to date IT and the ICT infrastructure play a essential role in ERP implementation in large organizations.

STC and Oracle Corporation

Saudi Telecom (STC) agreed upon a joint assistance contract with Oracle Systems for copy of understanding of Oracle's products and deploying them within STC. Oracle Firm established a sophisticated Customer Services arrangement that helps in performing job training to STC staff and offer a system for technical support for most of Oracle's products including customer marriage management (CRM), Venture Resources Planning (ERP), Human Resources Management Systems(HRMS), E-Commerce trading and other products.

The agreement, relating to TradeArabia Information Service, also contains the exchange of know-how in neuro-scientific data source management and troubleshooting. This arrangement will also provide solutions and expertise to meet up with the unique and advanced IT goals while ensuring a distinct marriage between Oracle Systems and STC. The contract will avail advanced technical support services customised for STC as well as proactive alternatives for all Oracle applications and technologies (Data source, Middleware and Applications).

According to TradeArabia Information Service, the customised services from Oracle Company provides proactive and preventative support to all or any STC businesses, and targets procedure maintenance and lifecycle management, operations monitoring and management for quest critical business needs, and finally ensures preventative assessments and examination to continuously predict, identify, and remediate system issues.

Enterprise Systems Management at STC

As part of an execution of new administrative systems, ESM construction and tools, STC execute its Organization Systems. Few personnel acquired experience with these tools, mainly as a result of high staff training requirement, which large businesses could justify in terms of revenue expansion probable and income responsibility, and because of the overall complexity of the systems. STC has monitoring in place for its workstations and have developed or acquired point-solution tools for controlling systems and systems.

In addition to the systems-monitoring tools, STC also acquired network monitoring as well as helpdesk, job scheduling, and outcome management tools. STC original efforts was focused on designing and implementing the underlying construction for network monitoring tools and establishing independent execution of the helpdesk, job arranging, and output management tools. The final three were especially time-critical, given that they were exchanging systems being eliminated, and attempts at integration got a backseat. For the original deployment, few staff was trained for the ESM group to perform systems management, job scheduling, and productivity management.

Staffing Training

Training is crucial to the successful execution of Business Systems. This spans from tactical workshops on the fundamentals of Management Tool Planning (MRP) and ERP to the fundamental mechanics of every element. Training does not only provide employees with the knowledge and tools to do their job, but, done properly, it can reduce level of resistance to change. It is expected that STC will dedicate personnel to your ESM work because the systems are intricate and training is vital. Outdoors consultants can speed up architecture and assembly issues and a skilled engineer can help steer STC around many potential pitfalls. A large percentage of ESM efforts fail, in large part due to complexity of these systems. Creating targeted six month goals and focusing work on particular stages of the systems to screen can increase likelihood of success. These phases can include overall systems architecture, platform deployment, network monitoring, job arranging, output management, database monitoring, Web and e-mail monitoring, and lastly, administrative systems monitoring.

STC can tackle its databases and higher-level systems. The up-front effort to implement the machine was high in accordance with the benefits of existing monitoring, and much momentum was lost in time needed to put into action the necessary but peripheral job arranging and end result management systems.

STC can put into practice major sent out applications like RECRUITING System in addition to the current Funding, Accounts Receivables, and Network monitoring Systems. And project managers are actually beginning to require the type of monitoring and management that may be obtained only in a ESM construction.

Lessons Learned

ESM software products are sophisticated and require a sizable staff investment and lead time. STC and other small organizations may have difficulty justifying the overhead and expense. And although upper management may be convinced of the necessity for these products, training on the use of the systems to lines staff can be difficult and frustrating. ESM and Network monitoring systems provide rich functionality and robustness at the cost of complexity.

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