Robert Bly essays
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The Four Function of the Headline
Get attention of the four function of headline is an advertisement for advertising campaign. This is the title. The name for the sole purpose is to get prospect to continue reading advertising campaign or sales letter. It must make the reader's attention; it is to draw them to the advertisements. It does not are likely involved in how good the product or service is or how good the advertising backup, if the name is not any good, the advert or sales notice will not be read. For example, "Give Your Kids a Fighting Chance" is advert for Crest; "Why Swelter through another Hot Summertime?" is by GE air conditioners'..
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